LeadSimple
LeadSimple provides a unified B2B SaaS platform combining CRM, omnichannel communications, and workflow automation for SMB and mid-market residential property management companies. It integrates with leading PMS systems (AppFolio, Buildium) and serves 50+ employees and hundreds of operators.
- Company typePrivate
- Founded2013
- HeadquartersVancouver, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What LeadSimple does
LeadSimple, Inc. is a vertically specialized B2B SaaS company that builds a unified operating platform for residential property management companies. Founded in 2013 and headquartered in Seattle, Washington with a remote team of 50+ employees, the company serves SMB and mid-market property management operators — from ~100-door independent landlords to multi-market franchises such as Renters Warehouse Houston — replacing the typical patchwork of CRM, phone, email, and workflow tools with a single integrated system. The platform is delivered as a web application with iOS and Android mobile clients, integrates natively with leading property management software (AppFolio, Buildium, Rentvine, Propertyware, Rent Manager), and supports Gmail/Google Workspace, video platforms (Loom, BombBomb, YouTube), and Zapier for extended automation.
The product suite comprises three integrated modules: Phone + Inbox (an AI-backed omnichannel communication hub centralizing calls, texts, and tickets with after-hours auto-follow-up), CRM (lead capture, opportunity scoring, and pipeline management), and Ops (workflow automation for move-ins, renewals, leasing, maintenance, and compliance with configurable branching logic and SLA dashboards). An AI Agent product layer handles autonomous task execution, and a public roadmap signals continued investment in call-center capabilities, mobile, and adjacent verticals such as HOA/association management.
The business model is a per-seat/per-account SaaS subscription on 12-month auto-renewing terms, with usage-based components for unlimited calling and texting subject to fair-use thresholds (~1,000 texts and ~1,000 call minutes per seat/month). Distribution combines a self-serve 14-day free trial with a sales-assisted demo pathway, supplemented by a referral channel of 11 certified process coaches and consultants and the Crane Community mastermind partnership. Revenue grew 50%+ year-over-year since product-market fit in 2020, earning consecutive Inc. 5000 placements in 2023 and 2024. The company is founder-owned (CEO Jordan Muela, CTO Christopher Berkompas) with only a $30K 2013 raise and an undisclosed 2024 Bigfoot Capital financing disclosed.
LeadSimple firmographics
Firmographics- Name
- LeadSimple
- Legal name
- LeadSimple, Inc.
- Website
- https://leadsimple.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LeadSimple provides a unified B2B SaaS platform combining CRM, omnichannel communications, and workflow automation for SMB and mid-market residential property management companies. It integrates with leading PMS systems (AppFolio, Buildium) and serves 50+ employees and hundreds of operators.
- Ownership category
- akta.pro rank
LeadSimple industry classification
Industry- Product category
- Property Management Software
- NAICS
- Business Support Services (5614), Telephone Call Centers (56142)
- SIC
- Services-Management Services (8741), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Lead Qualification & Inside Sales Support Services (BPAFAKAK)
Keywords
Where LeadSimple is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LeadSimple business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Core Platform): LeadSimple generates revenue primarily through recurring SaaS subscription fees for access to its CRM, Ops, and Phone+Inbox platform. Pricing is per-seat or per-account with tiered plans. Subscriptions auto-renew for 12-month periods. The Acceptable Use Policy indicates unlimited calling and texting plans with fair-use thresholds. Professional/consulting services are available as a separate paid add-on.
- Professional Services / Process Consulting: LeadSimple offers process consulting engagements where their team helps clients design and implement workflows. These professional services are described in Order documents and invoiced separately, with travel and lodging expenses reimbursable by the customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Unlimited Calling & Texting Plans |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
LeadSimple product offering
Product offeringCore offering
LeadSimple is a B2B SaaS platform that provides a CRM, unified phone and inbox communications, and workflow automation purpose-built for residential property management companies. It helps operators capture, nurture, and convert leads, automate repetitive operational tasks, and connect with existing property management software such as AppFolio, Buildium, Rentvine, Propertyware, and Rent Manager to manage the full lead-to-lease lifecycle.
Product overview
LeadSimple is a unified B2B SaaS platform for residential property management combining three core integrated modules — Phone + Inbox (AI-backed omnichannel communication hub), CRM (lead capture and pipeline management), and Ops (workflow automation for move-ins, renewals, leasing, and maintenance). The platform is delivered as a web-based application with iOS and Android mobile apps, integrating natively with major property management software (AppFolio, Buildium, Rentvine, Propertyware, Rent Manager), Gmail/Google Workspace, and video platforms (Loom, BombBomb, YouTube). AI-powered features include an AI-backed inbox that automates after-hours follow-ups and an AI Agent for autonomous task handling. Additional capabilities include E-Signatures, LeadSimple Maintenance with 2-way sync, and a public product roadmap.
Differentiator
Problem solved
Functional benefit
Products and services
- LeadSimple CRM Customer relationship management system designed for property management companies to track leads, prospects, and residents through the leasing pipeline, with segmentation, follow-up reminders, and pipeline reporting.
- Phone + Inbox Unified communications product combining a business phone system with shared team email/email marketing, providing two-way texting, call recording, voicemail drops, and conversation history tied to each lead or resident.
- LeadSimple Ops Operations automation platform that lets property management teams build custom workflows, automate task creation, owner and tenant communications, and onboarding processes, and sync data with connected property management systems.
Quantifiable outcome
- Customer doubled door acquisition rate from ~2/month to ~2/week
- +5 more outcomes
Companies that use LeadSimple
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
LeadSimple technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature10 records
LeadSimple partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Crane CommunitycoreCrane is a selective professional mastermind community for property management company owners and high-level operators. LeadSimple is one of the industry's vendor partners featured within Crane, alongside AppFolio and Second Nature. The community facilitates networking through monthly dinners, annual retreats (Tulum, Mexico), and Crane Breaks initiatives. LeadSimple benefits from community-driven word-of-mouth and referral pipeline from high-value property management operators.
- AppFoliocoreAppFolio is a leading property management software platform with which LeadSimple maintains a deep integration. The integration allows automatic data synchronization between systems, eliminating manual double-entry. For example, tenant and property data entered in AppFolio automatically populates LeadSimple workflows, and task completions sync back to AppFolio.
- BuildiumcoreBuildium is a property management platform integrated with LeadSimple, allowing property managers to keep their PMS, communications, and automations in sync so every team member works from the same accurate data without manual exports.
Scale indicators7 records
Recent moves4 records
Expansion highlights5 records
LeadSimple competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LeadSimple social profiles
Digital presenceLeadSimple financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadSimple leadership team
Management profileNumber of profiles
Profiles3 records
LeadSimple funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadSimple M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadSimple
What does LeadSimple do?
LeadSimple is a B2B SaaS platform that provides a CRM, unified phone and inbox communications, and workflow automation purpose-built for residential property management companies. It helps operators capture, nurture, and convert leads, automate repetitive operational tasks, and connect with existing property management software such as AppFolio, Buildium, Rentvine, Propertyware, and Rent Manager to manage the full lead-to-lease lifecycle.
Is LeadSimple a public or private company?
LeadSimple is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LeadSimple founded?
LeadSimple was founded in 2013. It employs 51 to 100 people.
Where is LeadSimple based?
LeadSimple is headquartered in Vancouver, United States, in the North America region.
How does LeadSimple make money?
Two revenue lines are on record. SaaS Subscription (Core Platform) is the primary driver. The others are professional Services / Process Consulting.
Does LeadSimple have an API?
No public API is recorded for LeadSimple.
What industry is LeadSimple in?
LeadSimple's product category is Property Management Software. Its primary akta.pro industry code is BPAFAKAK, Lead Qualification & Inside Sales Support Services. Its NAICS code is 5614 and its SIC code is 8741.