DeVance

What DeVance does

DeVance AV Design, Inc., founded in 2002 by Matt DeVance and headquartered in Carrollton, Texas, is a privately held custom integration company that designs and installs smart home automation, audio/video, lighting, shading, surveillance, and climate control systems for affluent residential clients and select commercial customers in the Dallas-Fort Worth metroplex. The firm is the legal entity behind the DeVance Electronic Lifestyle brand and operates a showroom at the World Trade Center Dallas in addition to its Carrollton headquarters.

The company's product surface spans whole-home automation, Lutron-based lighting and motorized shading, distributed multi-room audio, custom home theater, IDIS Global surveillance, Morpho biometric access control, Wi-Fi/networking, voice control via Alexa and Google Assistant, climate control, and a commercial AV stack including video conferencing (Crestron Flex for Teams/Zoom), digital signage, and interactive whiteboards. Rather than developing proprietary software, DeVance integrates and programs across third-party platforms — Lutron, Crestron, Control4, Savant, RTI on the control side and Bang & Olufsen, Bowers & Wilkins, Focal, Naim, MartinLogan, Sonos, Sony, and Samsung on the audio/video side. Technical differentiation sits in custom system design, multi-platform programming expertise, and certified installation talent (THX, CEDIA ESC-T/ESC-N/ESC-D).

DeVance monetizes through three streams: hardware sales (branded equipment and components), professional design-and-installation services for custom AV and automation projects, and recurring revenue from tiered membership service plans (General Admission, Front Row, All Access, V.I.P.) covering on-site support at $250/hour, remote support at $100/hour, and proactive monitoring. The go-to-market is consultative field sales targeting luxury homeowners in Highland Park, Southlake, and Frisco plus commercial customers such as the Luxury Car Club and the Ferrari Club of America. The firm is founder-owned with no external investors and operates with a team of 11-50 employees.

Name

DeVance

Legal name

DeVance AV Design, Inc.

Website

https://devance.tv

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

DeVance AV Design is a privately held, founder-owned custom integration company based in Carrollton, Texas that designs and installs smart home automation, audio/video, lighting, shading, surveillance, and commercial AV systems for affluent homeowners and select commercial clients in the Dallas-Fort Worth metroplex.

Ownership category

akta.pro rank

Product category

Smart Home and Commercial AV Integration Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYHSAHADAA

Whole-Home Automation System Design & Programming

Home & Personal Services/Home Security, Alarm & Smart Home Services/Smart Home Automation Installation & Integration

Keywords

• Smart home automation
• Home theater systems
• Lighting control integration
• Commercial AV integration
• Surveillance and security

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hardware Sales: Sale of integrated equipment including audio systems, displays, lighting controls, security systems, and smart home components
2. Installation Services: Professional design and installation services for custom AV and automation systems in luxury residential and commercial properties
3. Maintenance and Membership: Ongoing service contracts and membership programs providing continued support and system maintenance

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DeVance designs, engineers, sells, and professionally installs custom smart home automation and commercial AV systems in the Dallas-Fort Worth luxury market. Its offerings integrate third-party platforms such as Lutron (lighting and shades), Control4, Crestron, Savant, and IDIS Global (surveillance) to deliver unified control of audio, video, lighting, climate, security, and entertainment across luxury residences and premium commercial venues, supported by tiered subscription service plans.

Product overview

DeVance is a custom integration company offering a comprehensive portfolio of smart home and commercial automation services. Their core offering is smart home automation enabling unified control of lighting, climate, security, entertainment, and shades through integrated systems. The product lineup centers on Lutron lighting control and motorized shades, multi-room audio distribution, custom home theater design, IDIS Global-based surveillance, and commercial AV solutions including video conferencing. They provide tiered subscription support plans (General Admission, Front Row, All Access, V.I.P.) for ongoing maintenance and service. The company installs and configures third-party brands including Control4, Crestron, Savant, Bang & Olufsen, and Bowers & Wilkins rather than developing proprietary software platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Home Automation Central smart home automation platform enabling unified control of lighting, entertainment, climate, security, shades, and audio through a single interface via smartphone, tablet, or wall keypad. Designed for affluent homeowners seeking whole-property integration.
• Lighting Control Lutron-based lighting automation system with custom-engraved keypads, tailored scenes for activities, and integrated landscape lighting for curb appeal and security. Targeted at luxury residential properties.
• Motorized Shades and Window Treatments Motorized window treatment systems offering precise shade control, privacy management, and natural light regulation with high-end fabric and design options. For luxury homeowners seeking integrated shading.
• Home Theater Systems Custom home theater design and installation featuring 4K displays, surround sound systems, lighting and climate control integration, and distributed audio capabilities. Award-winning theater installations for HNW residential clients (e.g., NARI Contractor of the Year over $150K).
• Multi-Room Audio / Distributed Audio Whole-house audio system enabling music distribution across multiple zones with in-ceiling speakers, high-fidelity sound, and streaming from various sources. For luxury residences and premium commercial venues.
• Surveillance and Security Systems IDIS Global-based security and surveillance solutions with high-resolution cameras, video analytics, remote monitoring, smart locks, and alarm integration. Includes Morpho biometric access control for high-security commercial and luxury residential deployments.
• Wi-Fi and Networking Comprehensive home network infrastructure providing whole-property Wi-Fi coverage, bandwidth optimization, and device security for smart home systems. Backbone networking service for residential and commercial smart systems.
• Climate Control Smart thermostat and HVAC integration allowing automated temperature management, energy-saving modes triggered by occupancy sensors, and remote access. For luxury residences and premium commercial spaces.
• Commercial Automation Enterprise automation solutions for business environments including centralized control of shading, lighting, audio, video, climate, and security systems. For corporate offices, exclusive clubs, hospitality venues, and automotive showrooms.
• Commercial Audio/Video Professional AV system installation for commercial spaces including conference rooms, boardrooms, huddle rooms, and hospitality venues. For premium commercial clients.
• Video Conferencing Video conferencing solutions supporting Microsoft Teams and Zoom platforms, including Crestron Flex systems for seamless collaboration. Targeted at corporate boardrooms and commercial clients.
• Digital Signage Electronic messaging and digital display solutions for commercial advertising and customer engagement. Targeted at commercial venues.
• Interactive Whiteboards Collaborative display technology for enhanced employee engagement in meeting and conference environments. Targeted at corporate and commercial clients.
• Service Plans (General Admission, Front Row, All Access, V.I.P.) Tiered support and maintenance subscription programs offering on-site and remote support, priority scheduling, system monitoring, and annual reviews. Subscription service for installed DeVance systems.

Quantifiable outcome

• Multiple consecutive year awards from NARI and Dallas Builders Association demonstrating sustained quality

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• CrestroncoreTechnology or IntegrationAuthorized Crestron dealer and integrator for panelized lighting systems and boardroom AV solutions. Crestron provides the automation platform for integrated control of lighting, climate, and audiovisual systems.
• LutroncoreTechnology or IntegrationLutron Diamond Dealer certified for lighting control solutions including RadioRA2, Residential Shades, and Homeworks systems. DeVance is recognized as a top-tier Lutron integrator.
• Control4coreTechnology or IntegrationAuthorized Control4 home automation dealer providing integrated control of lighting, climate, entertainment, and security systems for residential and commercial applications.
• SavantcoreTechnology or IntegrationSavant home automation partner providing Apple-based smart home control solutions for luxury residential installations.
• IDIS GlobalcoreTechnology or IntegrationIDIS Global surveillance and security systems integrator for commercial and residential security installations, including the Luxury Car Club project.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Starpower Home Theater: Dallas-based custom A/V and home theater integrator operating in the same DFW luxury market as DeVance, offering comparable high-end theater, lighting, and automation design-build for affluent homeowners.
• Magnolia (Best Buy): Best Buy's custom integration division installs home theater, whole-home audio, and smart home systems in luxury and premium residential markets nationally, overlapping DeVance's core offering with similar consultative design and installation.
• Audio Advice: Multi-regional custom A/V and home automation integrator delivering premium home theater, whole-home audio, and lighting/shading solutions to high-net-worth homeowners; same business model and vendor stack (Lutron, Control4, etc.) as DeVance.

Broad incumbents

• ADT Inc. National smart home and security incumbent offering professionally installed and monitored whole-home automation, directly adjacent to DeVance's surveillance and integrated security work but scaled across millions of subscribers.
• Vivint Smart Home: National smart home installer and service provider; competes for residential integration and security budgets across the U.S., overlapping DeVance on lighting controls, cameras, and entry/access integrations.

Emerging players

• Control4 (a Snap One / ADI business): Home automation platform that DeVance resells and integrates; competes with installers offering DIY-leaning dealer models for lighting, AV, and security in upscale residential.
• Savant Systems: Premium Apple-based home automation platform that DeVance integrates; sells direct and through dealers and serves as both partner and partial competitor for upscale smart home control.

Others

• Crestron Electronics: Manufacturer of the automation, lighting, and AV control platform that is core to DeVance's commercial and luxury residential installs; tightly coupled technology partner with potential channel conflict.
• Snap One (ADI Global): Distributor and solutions provider of residential and commercial A/V, smart home, networking, and surveillance products; provides much of the supply chain technology behind DeVance and adjacent integrators.
• Lutron Electronics: Manufacturer of Lutron lighting and shading systems that anchor DeVance's lighting control offering (Diamond Dealer 2022); a critical technology supplier whose commercial strategy shapes DeVance's pricing and positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DeVance-Electronic-Lifestyle-593949043965214
• LinkedInlinkedin.com/company/devance-av-design-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeVance