First Nonprofit
First Nonprofit delivers unemployment insurance cost-reduction solutions—including reimbursement financing, reserve account programs, and surety bonds—to 501(c)(3) nonprofit, tribal, and governmental employers across all 50 states and Puerto Rico, individually insured by AmTrust Financial Services.
- Company typePrivate
- Founded1994
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What First Nonprofit does
First Nonprofit is a Chicago-based specialty insurance services firm founded in 1994 and operating as a subsidiary of the Amynta Group. The company delivers unemployment insurance cost-reduction solutions exclusively to 501(c)(3) nonprofit organizations, American Indian tribal governments and enterprises, and governmental entities — employer classes that are exempt from FUTA and legally permitted to opt out of state unemployment tax in favor of dollar-for-dollar reimbursement. Its core offerings are the Unemployment Savings Program (placing client funds into a proprietary, interest-bearing reserve account) and the Bonded Service Program (fixed-cost reimbursement financing with fees based on the employer's profile and no shared risk), both individually insured by AmTrust Financial Services. Supplementary products include Unemployment Surety Bonds, Excess Loss Insurance, fnpaccess+ / FNPACCESS value-add modules, FNPadvantage expense-reduction services, the legacy NU Fund claims administration product, and Cyber Protection coverage.
The business operates on a subscription-recurring revenue model, with per-employee fees that vary by program and are calibrated to each employer's employment profile and claims history. Distribution combines enterprise field sales (regional sales directors covering defined U.S. territories), insurance broker referrals, and channel partnerships such as CommonWealth Purchasing Group. Member administration runs on the Acumatica platform via firstnonprofit.acumatica.com. The company reports over 2,300 member organizations covering approximately 710,000 employees across all 50 states and Puerto Rico, with a customer retention rate above 98%.
Operationally, First Nonprofit pursues inorganic growth through bolt-on acquisitions (two undisclosed deals closed in late 2025: Unemployment Services on 2025-09-23 and Nonprofit Services Insurance Agency on 2025-11-11) and extends its product surface into adjacent nonprofit spend categories (FNPadvantage launched March 2026). Leadership is centered on President and CEO Mario Poretto, recipient of UWC's J. Eldred Hill, Jr. Award in 2023. The company remains privately held under Amynta Group ownership with no disclosed venture or private equity funding.
First Nonprofit firmographics
Firmographics- Name
- First Nonprofit
- Legal name
- First Nonprofit
- Website
- https://firstnonprofit.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- First Nonprofit delivers unemployment insurance cost-reduction solutions—including reimbursement financing, reserve account programs, and surety bonds—to 501(c)(3) nonprofit, tribal, and governmental employers across all 50 states and Puerto Rico, individually insured by AmTrust Financial Services.
- Ownership category
- akta.pro rank
First Nonprofit industry classification
Industry- Product category
- Unemployment Insurance & Risk Management for Nonprofits
- NAICS
- Health and Welfare Funds (525120)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Self-Funded (ASO) Group Health Plans & Stop-Loss (FSAIAFAB)
- akta.pro secondary industry
- Nonprofit / Social Services BOP (FSAJAFAM)
Keywords
Where First Nonprofit is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
First Nonprofit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Unemployment Savings Program Fees: Organizations place fixed budgets into their proprietary interest-bearing reserve account. Fees are based on the organization's employment profile and claims history. Organizations save the difference between their fixed contribution and actual SUI tax costs.
- Bonded Service Program Fees: Fixed-cost program with fees based on the employer's personal employment profile — no shared risk or shared expenses. Participation includes mandated unemployment surety bonds at no additional cost.
- fnpaccess+ Program Fees: Fees for nonprofits that remain in the State Unemployment Tax system but receive strategic cost reduction services and improved employee retention support.
- NU Fund Participation Fees: Fees based exclusively on the employer's profile. Provides professional claims administration and HR tool access for already self-insured (reimbursable) nonprofits.
- FNPadvantage Program: Expense reduction program available at no cost to all current First Nonprofit clients. Nonprofits access discounts and preferred pricing across vendor categories; revenue generated through vendor partner arrangements rather than direct client fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free savings evaluation — no-obligation assessment of unemployment cost savings potential |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
First Nonprofit product offering
Product offeringCore offering
First Nonprofit provides unemployment insurance cost-reduction, claims administration, and risk management programs for 501(c)(3) nonprofits, tribal governments, and governmental entities. Core offerings include the Unemployment Savings Program (proprietary interest-bearing reserve account) and the Bonded Service Program (fixed-cost reimbursement financing), supported by surety bonds, excess loss insurance, HR resources, and expense-management modules — all individually insured by AmTrust Financial Services and delivered across all 50 states and Puerto Rico.
Product overview
First Nonprofit is a unified portfolio of unemployment, risk, and HR management solutions serving nonprofit, tribal, and governmental employers. The core offerings center on two primary programs: the Unemployment Savings Program (placing funds in interest-bearing reserve accounts) and the Bonded Service Program (fixed-cost reimbursement), supplemented by Unemployment Surety Bonds and Excess Loss Insurance for catastrophic claim protection. The portfolio includes FNPACCESS and FNPadvantage as value-add modules providing HR resources, training, and expense management through vendor partnerships. NU Fund, acquired in 2019, brings additional claims administration and HR advisory services. All programs are fully insured by AmTrust Financial Services and operate in all 50 states and Puerto Rico.
Differentiator
Problem solved
Functional benefit
Brands
- Bonded Service Program: A fixed cost program whose fee is based on personal employment profile – no shared risk or shared expenses.
- Unemployment Savings Program
- fnpaccess+
- FNPadvantage
- NU Fund
- Excess Loss Insurance
- Unemployment Surety Bonds
Products and services
- Unemployment Savings Program
Quantifiable outcome
- Up to 60% annual savings on unemployment costs vs. paying standard SUI taxes
- +5 more outcomes
Companies that use First Nonprofit
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
First Nonprofit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
First Nonprofit partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and regional.
- AmTrust Financial ServicescoreAmTrust Financial Services is the insurance carrier that provides full insurance coverage for all of First Nonprofit's programs. This is a foundational partnership — every program First Nonprofit offers is individually insured by AmTrust Financial Services, providing the financial backstop and regulatory compliance foundation for the company's service offerings.
- Nonprofit Unemployment Fund (NU Fund)majorThe Nonprofit Unemployment Fund Services, Inc. (NU Fund) merged with First Nonprofit in June 2019. NU Fund had been providing unemployment services to hundreds of 501(c)(3) organizations, particularly on the West Coast. Woody Clark, founder of NU Fund, joined First Nonprofit as Regional Sales Director of the western region. The merger expanded First Nonprofit's presence on the West Coast and broadened its service offerings.
- AZ Impact for Good (formerly Arizona Association of Nonprofit Organizations)regionalSince 2007, First Nonprofit has partnered with AZ Impact for Good (formerly AZ Association of Nonprofit Organizations) to bring State Unemployment Insurance savings and expertise to nonprofits across Arizona. This is a regional partnership specific to the Arizona nonprofit community.
- Mineral (formerly ThinkHR)coreMineral provides unlimited access to SPHR and PHR certified HR advisors via phone and mobile app, a federal and state compliant employer handbook builder, an integrated learning management system with hundreds of HR training courses approved for SHRM & HRCI recertification credits, and webinars. First Nonprofit customers save an average of $1,515, with some saving more than $35,000 total through this partnership.
- CommonWealth Purchasing Group (CPG)majorCommonWealth Purchasing Group is a group purchasing organization with over 75 nationally recognized vendors offering deep discounts on office supplies, computers and software, medical and dental supplies, and office equipment. CPG has saved members over $425 million since 1998 and is integrated into FNPACCESS as a benefits partner for First Nonprofit clients.
- The Amynta GroupcoreThe Amynta Group is the parent company of First Nonprofit. First Nonprofit is branded as 'An Amynta Company.' The Amynta Group is a leading provider of insurance and risk management solutions. First Nonprofit's careers page links to the Amynta Group's global job board (amynta.wd5.myworkdayjobs.com/global), and their privacy policy and terms of use are hosted on the Amynta Group's domain.
- ThinkHR (now part of Mineral)coreThinkHR provides professional unemployment claims administration and HR hotline services to NU Fund members. Services include claims validation, representation at unemployment appeal hearings, audit of benefit charges, unlimited access to certified HR advisors via live hotline, over 300 online courses for SHRM & HRCI recertification credits, and built-in training videos. Attorney consultations for legal issues facing nonprofits are available in California only.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
First Nonprofit competitors and assessment
Company assessmentBroad incumbents
- The Amynta Group: Parent company and broader insurance/risk management platform that owns First Nonprofit. Comparable because it operates the same product line at greater scale and shares carrier relationships (AmTrust) and back-office infrastructure with FNP.
- OneDigital: Large insurance brokerage and HR advisory firm with a dedicated nonprofit practice offering benefits, unemployment, and risk solutions. Comparable because it serves the same nonprofit buyer with a broader portfolio of insurance and HR services, often competing for the same procurement decisions.
- NFP (an Aon company): Major insurance brokerage and benefits consultant serving mid-market and nonprofit employers. Comparable because it offers unemployment cost management alongside broader benefits, retirement, and HR advisory — overlapping FNP's buyer, deal economics, and partner ecosystem.
- Sedgwick: Leading claims administration and managed care services firm with dedicated unemployment claims management for self-insured employers. Comparable because it provides the same third-party administration (claims validation, appeal hearings, audit of benefit charges) that FNP bundles into its unemployment programs.
- York Risk Services Group: Third-party administrator providing claims management, unemployment cost control, and insurance services for self-insured employers and government entities. Comparable product line, similar buyer profile, and analogous use of proprietary technology to reduce employer UI costs.
- Risk Strategies Company: National insurance brokerage with specialty practices in nonprofit and human services segments. Comparable as it advises nonprofit employers on benefits, workers' comp, and unemployment programs and competes for the same HR/finance decision-maker at FNP's target customers.
- ADP TotalSource / ADP Workforce Now: Payroll and HR services giant offering unemployment claims management and tax services as add-ons to its PEO/HCM suite. Comparable as it provides an alternative procurement path for nonprofit employers seeking outsourced unemployment administration, often bundled into a broader HR platform.
- Paychex: Payroll, HR, and benefits provider with a robust SMB and nonprofit segment offering that includes unemployment insurance services and state compliance. Comparable buyer (HR/finance lead at nonprofit) and overlapping value proposition on outsourced employment administration.
Direct peers
- UWC Strategic Services on Unemployment & Workers' Compensation: Industry association and service provider for unemployment and workers' comp administration. Directly comparable as it serves employers (including nonprofits) with UI cost management, claims administration, and regulatory advocacy in the same reimbursement/self-insured space as FNP.
Regional players
- MIIA (Massachusetts Interlocal Insurance Association): Massachusetts-based insurance pool for governmental and nonprofit entities. Directly comparable — FNP actually has a co-branded MIIA Unemployment Services Program — competing/partnering with FNP in the public-sector unemployment reimbursement space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
First Nonprofit social profiles
Digital presenceFirst Nonprofit financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Nonprofit leadership team
Management profileNumber of profiles
Profiles6 records
First Nonprofit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Nonprofit M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Nonprofit
What does First Nonprofit do?
First Nonprofit provides unemployment insurance cost-reduction, claims administration, and risk management programs for 501(c)(3) nonprofits, tribal governments, and governmental entities. Core offerings include the Unemployment Savings Program (proprietary interest-bearing reserve account) and the Bonded Service Program (fixed-cost reimbursement financing), supported by surety bonds, excess loss insurance, HR resources, and expense-management modules — all individually insured by AmTrust Financial Services and delivered across all 50 states and Puerto Rico.
Is First Nonprofit a public or private company?
First Nonprofit is a private company. It is classified as corporate owned and is currently operating.
When was First Nonprofit founded?
First Nonprofit was founded in 1994. It employs 11 to 50 people.
Where is First Nonprofit based?
First Nonprofit is headquartered in Chicago, United States, in the North America region.
How does First Nonprofit make money?
Five revenue lines are on record. Unemployment Savings Program Fees are the primary driver. The others are bonded Service Program Fees, fnpaccess+ Program Fees, NU Fund Participation Fees and FNPadvantage Program.
Who are First Nonprofit's main competitors?
Broad incumbents on record are The Amynta Group, OneDigital, NFP (an Aon company), Sedgwick, York Risk Services Group, Risk Strategies Company, ADP TotalSource / ADP Workforce Now and Paychex. UWC Strategic Services on Unemployment & Workers' Compensation is listed as a direct peer. MIIA (Massachusetts Interlocal Insurance Association) is listed as a regional player.
Does First Nonprofit have an API?
No public API is recorded for First Nonprofit.
What industry is First Nonprofit in?
First Nonprofit's product category is Unemployment Insurance & Risk Management for Nonprofits. Its primary akta.pro industry code is FSAIAFAB, Self-Funded (ASO) Group Health Plans & Stop-Loss, with a secondary code of FSAJAFAM, Nonprofit / Social Services BOP. Its NAICS code is 525120 and its SIC code is 6411.