What NFP does

NFP is a U.S.-headquartered insurance brokerage and consulting firm serving mid-market and enterprise clients across the United States, Canada, the United Kingdom, and Ireland. Its core business is the placement and servicing of commercial Property & Casualty, Human Capital (employee benefits, consulting), and — until the announced 2025 divestiture — wealth management solutions, delivered through specialist teams organized around more than 20 industry verticals including healthcare, marine/marina, financial institutions, and other specialty segments.

The company's operating model combines traditional commission- and fee-based brokerage with proprietary and partner-supported technology. NFP has built internal tools such as TPCompare, a healthcare price-transparency platform, and integrates third-party AI (Qumis) alongside parent-developed copilots (Aon Broker Copilot, Claims Copilot) into broker workflows. Distribution is anchored in a roll-up strategy: NFP has executed more than 20 acquisitions between 2023 and 2026, retaining producers and embedding acquired books into verticalized practices. Revenue is generated primarily through brokerage commissions on placed premiums, consulting and advisory fees on Human Capital engagements, and technology-enabled service subscriptions, with cross-sell across P&C, benefits, and specialty lines to the same client accounts.

NFP was acquired by Aon plc in April 2024 for approximately $13 billion and is now a wholly-owned subsidiary. In September 2025 it announced the sale of its wealth management business to Madison Dearborn Partners for roughly $2.7 billion, with remaining operations refocused on P&C and Human Capital.

Name

NFP

Legal name

NFP Corp.

Website

https://nfp.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

NFP is a U.S.-based insurance brokerage and consulting firm, wholly owned by Aon plc since April 2024, serving mid-market and enterprise clients across the U.S., Canada, UK, and Ireland through P&C, Human Capital, and specialty industry practices.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Scientific and Technical Consulting Services (54169)

SIC

Insurance Agents, Brokers & Service (6411), Insurance Carriers, Nec (6399)

akta.pro primary industry

Commercial General Liability (CGL) (FSAJADAA)

Keywords

• Insurance brokerage services
• Employee benefits consulting
• Property casualty insurance
• Retirement advisory services
• Captive insurance consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: Primary revenue stream generated through placement of property & casualty, employee benefits, life, and specialty insurance policies for clients, earning commissions from insurance carriers.
2. Risk Management & Captive Consulting Fees: Fee-based revenue from captive insurance consulting and management services (single parent captives, segregated cell captives, risk retention groups, and P&C group captive practice via Trinity Risk Advisors acquisition).
3. Retirement Advisory & Wealth Management Fees: Recurring fees from retirement plan advisory, target-date fund consulting, fiduciary compliance, and wealth management services. Post the Madison Dearborn Partners transaction, NFP retained select wealth and retirement advisory capabilities.
4. Specialty & Cross-Border Insurance Programs: Revenue from specialty insurance programs including cross-border products like Conduzco Seguros (Mexican auto insurance for U.S. drivers, developed with Quálitas) and exclusive deals such as the Suntex Marinas boat/yacht insurance program.
5. HR & Talent Solutions Consulting: Fee-based revenue from HR consulting, talent solutions, strategic HR advisory, recruiting, HR operations, total rewards and compensation consulting, career transition, and outplacement services.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

NFP is a full-service insurance brokerage and consulting firm that places property and casualty, employee benefits, life, and specialty insurance policies for clients across 20+ industry verticals. The firm also delivers fee-based risk management advisory, captive insurance consulting, retirement plan advisory, wealth management, HR consulting, and talent solutions through its industry-specialist brokerage teams, supported by proprietary analytics tools and a curated digital ecosystem. Operating as "NFP, an Aon company," it serves enterprise and mid-market clients primarily through professional advisors across the U.S., Canada, UK and Ireland.

Product overview

NFP is an insurance brokerage and consulting firm (an Aon company) whose offering is best described as a platform-plus-modules architecture spanning two core pillars: Risk Capital (Property & Casualty Insurance) and Human Capital (comprising Employee Benefits, Executive Benefits, Life Insurance, Retirement Advisory, Wealth Management, and Talent Solutions). Built on these pillars are sub-products such as Personal Risk and the Private Client Group, services such as Captives & Alternative Risk (including Single-Parent Captives and the new P&C Group Captive Practice, complemented by RISC captive consulting), Claims Management, Claims Analytics, Complex Casualty/Risk Management, Actuarial Services, Reinsurance, and Safety & Risk Consulting, as well as industry-specific specialties including the Energy, Construction, Financial Institutions, Healthcare & Life Sciences, Transportation & Logistics, Real Estate, Sports & Entertainment, Surety, and Environmental Liability practices. Proprietary technology assets integrated into the portfolio include TPCompare (healthcare price transparency), NFP Connect (the curated technology ecosystem including the Aclaimant RMIS partnership), NFP Connect for ICOLI, and acquired tools BeneLink Connect and Electronic Risk Management Assistant (from Hamilton Insurance Agency). Sub-brands and affiliates include Ground Control Business Management, Leading Retirement Solutions (LRS), and Lenox Advisors. New offerings include Conduzco Seguros (cross-border Mexican auto insurance with Quálitas). Coverage expertise spans Boiler & Machinery, Commercial Auto, Cyber Liability, D&O, EPLI, Marine, OCIP, Professional Liability, Property, Surety, Trade Credit/Political Risk/K&R, Umbrella/Excess, and Workers' Compensation.

Differentiator

Problem solved

Functional benefit

Brands

• Lenox Advisors: Financial planning and wealth management affiliate of NFP and Aon
• Benefits Partners
• PartnersFinancial
• NFP Connect
• NFP Connect for ICOLI
• NFP Ground Control
• RISC (Risk and Insurance Strategy Collective)
• Conduzco Seguros
• TPCompare

Products and services

• Risk Capital (Property & Casualty Insurance) Core insurance brokerage offering providing cross-industry expert management of complex and common property and casualty risks for enterprise and mid-market clients across 20+ industry verticals. Includes coverage expertise, personal risk, services, and industry-specific specialties.
• Human Capital (Employee Benefits, Executive Benefits, Life Insurance, Retirement Advisory, Wealth Management, Talent Solutions) People-driven solutions spanning employee benefits, executive benefits, life insurance, retirement plan advisory, wealth management, and talent/HR solutions for the workforce, delivered through integrated advisor teams.
• Personal Risk Personal insurance offerings including Affinity Groups, Family Offices, Personal Insurance, and Private Client Group for high-net-worth individuals and households.
• Private Client Group Specialty practice providing tailored personal risk solutions for high-net-worth clients, including luxury homes, fine art, rare automobiles, and complex personal insurance needs.
• Captives and Alternative Risk (Single-Parent Captives, Group Captive) Captive consulting and management services including feasibility studies, business plan development, strategic utilization, and corporate governance review for single-parent captives, segregated cell captives, risk retention groups, and the new P&C Group Captive practice.
• Claims Management & Claims Analytics Integrated claims handling and analytical services that transform claims data into decision-making across complex casualty and risk management engagements.
• NFP Energy Practice Specialty brokerage for upstream, midstream/downstream, mining, power generation, and renewables, offering actuarial modeling, captive structures, large/complex claims consulting, and environmental, surety, marine, and management/professional liability coverages.
• NFP Construction Group Specialty practice supporting contractors, owners and developers, and service providers/suppliers across Builders Risk, Contractor Controlled Insurance Programs (CCIPs), Environmental Liability, Management/Professional Liability, Subcontractor Default Insurance, and Surety.
• NFP Financial Institutions Group Specialty practice serving banks, credit unions, insurance companies, and investment managers with cyber liability, regulatory, D&O, and equity protection/lender-related coverages, plus Bank-Owned Life Insurance (BOLI) executive benefits expertise.
• NFP Healthcare and Life Sciences Group Specialty practice for hospitals, healthcare facilities, physicians, biotech, pharmaceuticals, cannabis, and medical device distributors covering medical malpractice, healthcare facilities professional insurance, biotech/pharmaceutical risk, and medical marijuana.
• NFP Transportation and Logistics Group Specialty practice for trucking, auto services, and aviation, offering driver safety, pollution liability protection, risk analysis and mitigation strategy, claims analysis, and insurance placement across the transportation industry.
• NFP Real Estate Group Specialty practice for real estate owners, developers, and property managers addressing property damage, asset value instability, regulatory issues, capital and credit availability, and customized coverage.
• NFP Sports and Entertainment Group Specialty practice for sports organizations, athletes, entertainers, facilities, film production companies, and executives; covers rental houses, production companies, event producers/promoters, AV companies, post-production houses, and live events.
• NFP Surety (Commercial and Contract Surety) National surety brokerage providing single-bid, performance, payment, compliance, and judicial bonds of all sizes through relationships with all major US Treasury-listed surety companies rated 'Excellent' by A.M. Best.
• NFP Environmental Liability Practice Specialty practice covering pollution liability and cleanup costs, property transfer, asbestos, lead, mold remediation, contractors' pollution, PFAS exposure, and storage tank liability for environmental firms.
• Insurance Company-Owned Life Insurance (ICOLI) Executive benefit product line offered by NFP for institutions; supported by the new NFP Connect for ICOLI platform launched in April 2026, designed to enhance security and streamline administration of ICOLI programs.
• TPCompare™ Healthcare Price Transparency Analytics NFP's proprietary first-of-its-kind business intelligence tool designed to analyze healthcare transparency data with support from quality metrics, claims payments, cash pay data, and CMS Medicare/Medicaid rates; enables hospitals and health systems to benchmark negotiated pricing and identify revenue opportunities.
• RISC (Risk and Insurance Strategy Collective) Captive Consulting NFP's captive consulting and management business focusing on single-parent captives, segregated cell captives, and risk retention groups; complements the new P&C Group Captive practice launched through the Trinity Risk Advisors acquisition.
• Conduzco Seguros (Cross-Border Mexican Auto Insurance) Spanish-language online Mexican auto insurance product for U.S.-based drivers crossing into Mexico, developed in partnership with Quálitas Compañía de Seguros. Targeted at U.S. Spanish-speaking market with ties to Mexico (Texas, California, Arizona, New Mexico, Nevada, Illinois).
• P&C Group Captive Practice New practice launched through the acquisition of Trinity Risk Advisors to help small and mid-sized clients manage P&C risks through pooled group captive structures; complements NFP's existing RISC captive consulting practice.
• National Flood Practice for Personal Risk Clients National practice launched in April 2026, expanding NFP's existing Atlantic region flood practice nationally. Led by Dana Sutton; offers catastrophe modelling, FEMA program comparisons, and tailored insurance solutions for personal risk clients.
• NFP Connect Digital Platform NFP's curated technology ecosystem delivered through the NFP Connect digital platform, hosting partner solutions such as Aclaimant (RMIS) and exposing them to NFP clients for risk management, faster incident reporting, OSHA compliance, claims advocacy, and reductions in total cost of risk.
• NFP Connect for ICOLI Integrated administration platform for Insurance Company-Owned Life Insurance (ICOLI) programs designed to enhance security and streamline administration. Integrates with existing NFP services to improve decision-making and operational transparency for institutional clients.
• BeneLink Connect (acquired from Hamilton Insurance Agency) Proprietary benefits administration technology platform acquired by NFP as part of the Hamilton Insurance Agency acquisition; supports integrated benefits administration and risk management for the senior living and long-term care sector.
• Electronic Risk Management Assistant (acquired from Hamilton Insurance Agency) Proprietary risk management technology tool acquired by NFP as part of the Hamilton Insurance Agency acquisition; supports NFP's risk management offering in the senior living and long-term care vertical.
• Ground Control Business Management NFP's business management offering for high-net-worth clients across sports, media, and entertainment; expanded internationally into the UK with the Clay GBP acquisition.
• HR & Talent Solutions Consulting Fee-based HR consulting, talent solutions, strategic HR advisory, recruiting, HR operations, total rewards and compensation consulting, career transition, and outplacement services for employers.
• Leading Retirement Solutions (LRS) - Cannabis Benefits Benefits provider for cannabis businesses operating under NFP, providing HR and benefits solutions tailored to the cannabis industry.

Quantifiable outcome

• Recovered full stolen amount of nearly $3 million for a client following a wire fraud scheme via cyber coverage advocacy.
• +2 more outcomes

Named customers3 records

Segments16 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Suntex MarinasflagshipGTM or Marketing Partner · 16 June 2026Suntex Marinas has signed an exclusive insurance deal with NFP, making NFP the sole broker for boat and yacht insurance coverage across Suntex's U.S. marina network. The program is structured through a multi-carrier model with a digital quoting platform and specialist support, rolling out in phases across Suntex's more than 100 marina properties. Aligns with NFP's strategic refocus on property and casualty and specialty lines.
• AclaimantcoreTechnology or Integration · 30 April 2026Aclaimant, a Chicago-based active risk management platform, has been named NFP's preferred Risk Management Information System (RMIS) partner, formalizing an existing relationship. Aclaimant is added to NFP's curated technology ecosystem and made available to NFP clients through the NFP Connect digital platform, providing faster incident reporting, cleaner OSHA compliance, sharper claims advocacy and meaningful reductions in total cost of risk.
• Aon plcflagshipStrategic or Co-development Partner · 25 April 2026NFP operates as a subsidiary of Aon following the $13 billion acquisition completed in April 2024. Aon integration has driven 9% revenue growth in 2025, $17.18B total Aon revenue, and contributed to NFP's expansion via shared Risk Capital/Human Capital capabilities, the Accelerating Aon United Program, and AI tools (Aon Broker Copilot, Claims Copilot). Aon retains strategic control over NFP's risk and human capital businesses post the Madison Dearborn divestiture.
• Leading Retirement Solutions (LRS)minorGTM or Marketing Partner · 6 November 2025LRS (a benefits provider for cannabis businesses) and NFP co-sponsor the FlowerHire Cannabis HR Leadership Summit at MJBizCon in December 2025, facilitating dialogue among HR professionals on cannabis industry workforce challenges.
• Quálitas Compañía de SegurosflagshipStrategic or Co-development Partner · 29 September 2025NFP and Quálitas (Mexico's leading auto insurer) jointly developed Conduzco Seguros, a Spanish-language online Mexican auto insurance product for U.S.-based drivers crossing into Mexico. Targeted at U.S. Spanish-speaking market with ties to Mexico (Texas, California, Arizona, New Mexico, Nevada, Illinois). Nate Watson, MD of Cross-Border insurance at NFP, oversees the program.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Marsh McLennan: The world's largest insurance brokerage and risk management firm (parent of Marsh, Mercer, Oliver Wyman, Guy Carpenter). Directly comparable to NFP across P&C brokerage, employee benefits consulting, and risk advisory, but at significantly larger global scale. Recently completed the $7.75B McGriff acquisition in the same brokerage consolidation wave.
• Arthur J. Gallagher & Co. Top-3 global insurance brokerage with deep specialization across P&C, benefits, and risk management, including extensive captive and alternative risk capabilities. Directly comparable to NFP's mid-market brokerage focus and its recent P&C Group Captive practice launch. Aggressively pursuing M&A growth with the $13.45B AssuredPartners acquisition announced in 2024.
• Willis Towers Watson (WTW): Global advisory, broking, and solutions firm with major presence in P&C brokerage, employee benefits consulting, retirement and wealth advisory, and risk management. Directly comparable to NFP across both Risk Capital and Human Capital pillars, particularly in retirement plan advisory and benefits brokerage.
• Brown & Brown, Inc. One of the largest U.S. insurance brokerages with a strong retail and wholesale brokerage model and growing specialty/niche practices. Closely comparable to NFP in M&A-driven growth strategy and middle-market brokerage focus, though Brown & Brown is publicly traded and has a more decentralized operating model.
• Hub International: Major North American insurance brokerage with a mid-market focus and heavy emphasis on industry-specialty practices (construction, healthcare, transportation, etc.). Closely comparable to NFP in vertical specialization and M&A-led geographic expansion; backed by private equity (Hellman & Friedman).
• Lockton Companies: Largest privately-held independent insurance brokerage globally, with deep specialty practices in P&C, benefits, and risk management serving mid-market and enterprise clients. Closely comparable to NFP in private operating model (no public shareholders) and specialty vertical focus, and a key competitor in middle-market benefits and retirement advisory.
• USI Insurance Services: Top-10 U.S. insurance brokerage and consulting firm with P&C, employee benefits, and retirement advisory capabilities across middle-market and select enterprise clients. Comparable to NFP in mid-market specialization and benefits brokerage depth; privately held by KKR and CDPQ.
• Alliant Insurance Services: Privately-held specialty insurance brokerage with deep middle-market and specialty practice focus across P&C, employee benefits, and surety. Comparable to NFP in specialty-driven, M&A-fueled growth and in serving middle-market and niche industry verticals such as construction and healthcare.

Emerging players

• Acrisure: Fast-growing insurance brokerage leveraging a tech-enabled platform model with major M&A activity. Comparable to NFP in aggressive acquisition strategy but with a distinct technology-first orientation; has expanded into fintech, real estate, and cyber services beyond traditional brokerage.

Broad incumbents

• Aon plc: Parent company of NFP since April 2024 and the world's second-largest insurance brokerage. While NFP is a subsidiary rather than a competitor, Aon's risk capital and human capital segments directly overlap with NFP's two core pillars, making it the most relevant strategic context for understanding NFP's positioning, scale, and access to global resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nfp
• Facebookfacebook.com/188973261151015
• LinkedInlinkedin.com/company/wearenfp

Revenue estimate

Valuation estimate

Number of profiles

Profiles39 records

Subsidiaries24 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A90 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NFP