AltaVista Strategic Partners

What AltaVista Strategic Partners does

AltaVista Strategic Partners is a privately-held, full-service digital marketing agency headquartered in Baltimore, Maryland, that serves commercial contractors and service providers across more than a dozen industry verticals including roofing, painting, home services, real estate, automotive, marine, franchise, healthcare, legal, travel, retail, restaurants, and finance. Founded in 2011, the firm operates on a partnership model led by Managing Partner Ray McLaughlin alongside Partners Brian Nichols and Aaron Hockel, with a team of roughly 40-60 including interns and a nationwide client base served from the Baltimore headquarters.

The firm's core asset is a proprietary database of property and facility managers that underpins its database marketing practice, layered with conventional digital services (paid media, SEO, content, video, programmatic advertising) and a branded "Alta Intelligence" division that bundles AI-enabled capabilities. These include Generative Engine Optimization (GEO) for AI-powered search visibility, programmatic advertising with machine-learning bidding, predictive analytics, and process automation. AltaVista holds Google Premier Partner status and has appeared on the Inc. 5000 list for nine consecutive years, ranking #7 on the Baltimore Business Journal's fastest-growing companies list in 2025.

AltaVista generates revenue through a mix of recurring retainers, project-based professional services, and managed services engagements, sold primarily via a consultative direct-sales motion with an inside sales team. Customer concentration is diversified across SMB commercial contractors in 12+ verticals, with no public revenue disclosure. AI capability is integrated across the offering stack but appears to rely on third-party foundation models applied over the proprietary property/facility-manager data rather than in-house model development.

Name

AltaVista Strategic Partners

Legal name

Alta Vista

Website

https://altavistasp.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

AltaVista Strategic Partners is a Baltimore-based digital marketing agency serving commercial contractors and service providers across 12+ verticals, combining a proprietary property/facility-manager database with paid media, SEO, programmatic advertising, and AI-enabled services under its Alta Intelligence division.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Contractor marketing services
• Database marketing campaigns
• Search engine optimization
• Programmatic advertising management
• Paid search marketing

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing database marketing, SEO, paid search, social media, programmatic advertising, video marketing, and branding services on a retainer or project basis.
2. Consulting Services: Expert consulting services including sales team consulting, operations optimization, digital recruiting, CRM strategy, business sale/exit planning, and fractional CMO services.
3. Programmatic Advertising Management: Managed programmatic advertising campaigns across streaming, CTV, display, and other digital channels, likely charged as a percentage of ad spend or management fee.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

AltaVista Strategic Partners is a full-service B2B digital marketing agency whose core offering is a proprietary Database Marketing service that uses the largest U.S. database of property and facility managers to automate outbound business development and branded email campaigns for clients. This is paired with a comprehensive Digital Marketing Services suite covering paid search, SEO, website design and hosting, branding, social media management and advertising, online review generation, video marketing, programmatic advertising, and an AI integration service ("Alta Intelligence"). The agency also provides strategic consulting (sales training, operations, digital recruiting, CRM strategy, fractional CMO, exit planning) on retainer or project terms.

Product overview

AltaVista Strategic Partners operates as a full-service digital marketing company offering a portfolio of integrated marketing services designed to help businesses grow. The core offering is Database Marketing, which uses a proprietary database to automate business development. This is complemented by a comprehensive Digital Marketing Services suite that includes Paid Search Marketing, SEO, Website Development, Branding, Social Media Marketing, Online Review Generation, Video Marketing, Programmatic Advertising, and Artificial Intelligence integration. The company also provides specialized Consulting Services for strategic planning and fractional CMO support. The Alta Intelligence division focuses on AI-driven solutions. All services work together to provide clients with multi-channel marketing campaigns from opportunity generation through reporting and analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Database Marketing Automated B2B business development service using AltaVista's proprietary database of property and facility managers (described as the largest in the U.S.) to generate qualified opportunities through targeted outreach and branded email campaigns for service-business and contractor clients.
• Digital Marketing Services Comprehensive suite of full-funnel digital marketing services designed for contractor and service-business clients seeking integrated campaign management across paid, organic, social, video, and programmatic channels.
• Paid Search Marketing Pay-per-click advertising services across Google Ads and Microsoft Advertising, plus Local Service Ads and display advertising, providing immediate search visibility, targeted audience reach, and measurable ROI for clients.
• Search Engine Optimization (SEO) SEO services covering website audits, keyword research, on-page optimization, content creation, technical SEO, local SEO, link building, and Generative Engine Optimization (GEO) for AI-powered search experiences including ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity.
• Website Design, Development, and Hosting Full-service web solutions providing responsive website design, brand-aligned visual development, and secure hosting to create and maintain the digital face of clients' businesses.
• Branding & Graphic Design Cohesive branding creation and impactful graphic design services aligning with client missions and engaging target audiences through visual storytelling.
• Social Media Marketing Social media management across Facebook, Instagram, LinkedIn, Twitter/X, and TikTok covering strategy, content creation, organic posting, paid social campaigns, and community engagement.
• Social Media Advertising Targeted paid social advertising on Facebook, Instagram, and LinkedIn for lead generation and brand engagement, including retargeting to re-engage prior website visitors.
• Online Review Generation Review management service that collects, manages, and showcases positive reviews across Google, Better Business Bureau, and Facebook, while addressing negative feedback.
• Video Marketing Video production services including promotional videos, customer testimonials, social media clips, educational and how-to videos, animated explainers, YouTube marketing, and drone/aerial videography.
• Programmatic Advertising Automated ad buying using AI and real-time bidding for targeted campaigns across streaming platforms, podcasts, connected TV (CTV), geo-targeting, premium display placements, and search-history targeting.
• Artificial Intelligence (Alta Intelligence) AI integration services for marketing strategies including data analysis, trend prediction, personalization, generative content (blog posts and service pages), and operational optimization.
• Consulting Services Expert consulting covering data analytics, sales team training, operations optimization, digital recruiting, CRM strategy, business sale/exit planning, and fractional CMO services for clients requiring strategic support beyond marketing execution.
• Newsletter Services Email newsletter service producing branded email campaigns that maintain customer relationships, drive repeat business, strengthen connections, and boost retention for clients.

Quantifiable outcome

• 400% increase in online reviews for clients
• +2 more outcomes

Named customers14 records

Segments12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: Digital marketing agency focused on paid media, SEO, and conversion optimization for SaaS and B2B clients; overlapping paid acquisition capabilities and consultative selling model.
• Disruptive Advertising: Performance-focused digital marketing agency offering paid search, paid social, SEO, and CRO to B2B and B2C clients; comparable in mid-market positioning and channel mix to AltaVista.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing SEO, PPC, social media, web design and content marketing to SMB and mid-market clients — similar scope, delivery model and customer segment to AltaVista.
• Contractor Marketing Agency (RGM / Revenue Generation Associates): Specialized digital marketing agency serving contractors and home service businesses with SEO, paid search and lead generation — a direct niche comparable to AltaVista’s core contractor focus.
• Scorpion (formerly Scorpion / Dotti): Digital marketing platform specializing in home services, contractors and SMB verticals with AI-driven lead generation — direct comparable given overlapping contractor/home-services focus and full-stack offering.
• WebFX: Full-service digital marketing agency offering SEO, paid search, social, content and web design to B2B and SMB clients nationally — closely comparable in service mix and target customer profile to AltaVista.

Emerging players

• Adit: Digital marketing and software provider focused on dental, healthcare and home-services SMBs — partial overlap with AltaVista’s home services vertical and multi-channel service approach.

Broad incumbents

• Tinuiti: Large independent performance marketing agency spanning paid search, social, programmatic, SEO and analytics — a much larger incumbent operating in overlapping channels but serving enterprise-level clients beyond AltaVista’s SMB base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AltaVistaStrategicPartners
• Instagraminstagram.com/altavistasp
• LinkedInlinkedin.com/company/altavistasp
• TikToktiktok.com/@altavistasp
• Xx.com/altavistasp

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AltaVista Strategic Partners