Disruptive Advertising
Disruptive Advertising is a privately held, Utah-based performance marketing agency that manages $450M+ in annual client ad spend across paid search, paid social, SEO, CRO, and lifecycle marketing for B2B, eCommerce, SaaS, and local service brands in the United States.
- Company typePrivate
- Founded2012
- HeadquartersLindon, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Disruptive Advertising does
Disruptive Advertising is a privately held performance marketing agency headquartered in Pleasant Grove, Utah, founded in 2012 by Jacob Baadsgaard. The firm delivers a full suite of digital marketing services including paid search (Google Ads, Bing Ads), paid social (Meta, LinkedIn, TikTok, Pinterest), SEO, Amazon marketing, lifecycle marketing, conversion rate optimization, creative services, data analytics, and lead generation, primarily to B2B, eCommerce, SaaS, local service, healthcare, and online education clients across the United States. The agency manages more than $450 million in annual client ad spend and reports a cumulative $1 billion+ managed across its history, with 90+ clients retained for four or more years.
Underlying the service delivery is a technology stack that integrates with Google Ads, Google Analytics, Google Tag Manager, Facebook Ads and Remarketing, LinkedIn Ads, Microsoft Ads, HubSpot CRM and Lead Management, Klaviyo, VWO for A/B testing, Amplitude, Adobe Analytics, and What Converts for call attribution. The firm's proprietary IP centers on the VSET Framework (Vision, Strategy, Execution, Team Alignment), developed from analysis of 1,872 sales conversations, and the accompanying complimentary Vision Audit service that produces a Vision Alignment Score benchmarked against top-performing brands. The agency also maintains a risk-free 90-day growth guarantee for qualifying clients.
Revenue is generated through percentage-based management fees on client ad spend, monthly retainer agreements, and performance bonuses tied to client outcomes. Go-to-market is sales-led and inside-sales driven, using free marketing audits, toll-free phone outreach, website contact forms, and a direct sales motion without channel partners. The firm holds Google Premier Partner, HubSpot Certified Partner, and Klaviyo Master Elite Marketing Partner certifications, and has been recognized on Clutch (350+ reviews at 4.8 stars), Inc. 500 (#145), and DesignRush (#1 U.S. agency, March 2026).
Disruptive Advertising firmographics
Firmographics- Name
- Disruptive Advertising
- Legal name
- Disruptive Advertising, Inc.
- Website
- https://disruptiveadvertising.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Disruptive Advertising is a privately held, Utah-based performance marketing agency that manages $450M+ in annual client ad spend across paid search, paid social, SEO, CRO, and lifecycle marketing for B2B, eCommerce, SaaS, and local service brands in the United States.
- Ownership category
- akta.pro rank
Disruptive Advertising industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Paid Social Advertising (BPAFACAB)
- akta.pro secondary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where Disruptive Advertising is headquartered
LocationHeadquarters
- HQ city
- Lindon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Disruptive Advertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Digital Marketing Agency Services: Full-service digital marketing agency providing paid search, paid social, SEO, Amazon marketing, lifecycle marketing, CRO, creative services, data analytics, and lead generation on retainer and project bases. Revenue generated through management fees, retainer agreements, and performance-based engagements.
- Managed Ad Spend: Agency manages over $450M+ in annual client ad spend, generating revenue through percentage-based fees on ad spend management and performance bonuses tied to client outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom Agency Retainer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Disruptive Advertising product offering
Product offeringCore offering
Disruptive Advertising is a performance marketing agency that plans, buys, and optimizes paid media for businesses across paid search, paid social, Amazon, SEO, lifecycle marketing, conversion rate optimization (CRO), creative, and analytics channels. The firm deploys proprietary frameworks—VSET, Vision Audit, and the Indispensable Marketer Audit—to align paid media spend with measurable business outcomes.
Product overview
Disruptive Advertising is a performance marketing agency offering a comprehensive suite of digital marketing services organized as a platform of interconnected service offerings. The core portfolio includes Paid Search/PPC Management, Paid Social, SEO, Amazon Marketing, Lifecycle Marketing, Conversion Rate Optimization (CRO), Creative Services, Data Analytics, and Lead Generation. These services are delivered across diverse industry verticals including B2B, B2C, eCommerce, Local businesses, Garage Door, SaaS, Online Education, Outdoor Sporting Goods, and High AOV Brands. The agency also offers proprietary frameworks including the VSET Methodology (covering Vision, Strategy, Execution, and Team Alignment) and complimentary assessment tools such as the Vision Audit and Indispensable Marketer Audit. The agency emphasizes a performance-driven approach with guarantees around measurable growth and client retention, managing over $450 million in annual client ad spend.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Search / PPC Management Planning, buying, and ongoing optimization of paid search campaigns (Google Ads, Bing Ads) to drive qualified traffic and conversions for business advertisers.
- Paid Social Advertising
- Amazon Marketing Services
- Search Engine Optimization (SEO)
- Lifecycle Marketing
- Conversion Rate Optimization (CRO)
- Creative Services
- Data Analytics
- Lead Generation Services
- VSET Framework Proprietary strategic framework used to define a client's vision, systems, expectations, and tactics before paid media execution.
- Vision Audit
- Indispensable Marketer Audit
Quantifiable outcome
- 76% of marketing budgets are wasted - agency identifies where budgets are leaking
- +4 more outcomes
Companies that use Disruptive Advertising
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles1 record
Disruptive Advertising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature3 records
Disruptive Advertising partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and emerging.
- VSET Framework ClientscoreProprietary VSET framework and complimentary Vision Audit service provided to prospects and clients. Framework developed from analysis of 1,872 sales conversations identifying common marketing challenges around lead quality, volume, and budget alignment.
- GooglecoreGoogle Premier Partner status indicating agency expertise in Google Ads, YouTube advertising, and Google marketing platforms. Enables access to beta features, dedicated support, and demonstrates certified proficiency in Google advertising products.
- HubSpotcoreCertified HubSpot Partner providing CRM, marketing automation, and inbound marketing services. HubSpot CRM and HubSpot Lead Management used for client campaign tracking and lead management.
- Meta/FacebookcoreMeta Business Partner for Facebook and Instagram advertising. Agency utilizes Facebook Ads, Facebook Analytics, and Facebook Remarketing for client campaigns across Meta's advertising platforms.
- KlaviyocoreMaster Elite Klaviyo Marketing Partner. Agency certified in email marketing automation, lifecycle marketing, and e-commerce email strategies using Klaviyo's platform.
- LinkedInmajorLinkedIn advertising partner for B2B marketing campaigns. Agency manages LinkedIn Ads, LinkedIn Website Retargeting, and LinkedIn marketing initiatives for enterprise clients.
- AmazonmajorAmazon marketing services partner providing Amazon advertising, product listing optimization, and Amazon PPC management for e-commerce clients.
- TikTokemergingEmerging advertising partner for TikTok marketing campaigns. Agency utilizes TikTok tracking pixels and advertising capabilities for client brand awareness and performance campaigns.
- HubSpot (Technology Vendor)coreHubSpot CRM platform used for customer relationship management, marketing automation, and sales pipeline tracking across agency operations.
- What ConvertsmajorCall tracking and attribution platform used to measure call center interactions and identify the source of phone calls to understand marketing effectiveness for clients.
- VWO (Visual Website Optimizer)majorA/B testing and conversion rate optimization platform used for website testing, split-tests, and visitor behavior analysis for CRO services.
- Adobe AnalyticsmajorAnalytics platform used for website usage tracking and user behavior analysis to measure campaign performance.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Disruptive Advertising competitors and assessment
Company assessmentDirect peers
- SmartSites: Full-service digital marketing agency offering PPC, SEO, web design, and CRO. Closely comparable in offering portfolio and mid-market customer focus, with similar sales-led positioning.
- KlientBoost: PPC and conversion rate optimization agency focused on paid media and landing page performance. Directly comparable in core paid media specialization and performance-guarantee positioning.
- Directive: B2B and SaaS-focused performance marketing agency offering paid media, SEO, and CRO. Overlaps in SaaS/B2B customer segment, paid media focus, and revenue-driven approach.
- WebFX: Full-service digital marketing agency offering SEO, PPC, CRO, and content marketing to mid-market and enterprise clients. Highly comparable performance-driven agency model with retainer-based engagements and similar technology stack.
- LYFE Marketing: Digital marketing agency specializing in social media advertising, PPC, and SEO for small and mid-sized businesses. Comparable in paid media execution and channel mix, but skewed more toward SMB.
- Ignite Visibility: Performance digital marketing agency specializing in SEO, paid media, social media, and email marketing. Comparable in service breadth, target customer (mid-market to enterprise), and proprietary methodology focus.
- Thrive Internet Marketing Agency: Full-service digital marketing agency providing SEO, PPC, social media, and web design. Closely comparable in offering portfolio, customer segments, and sales-led GTM motion.
- Power Digital Marketing: Performance-driven digital marketing agency with services spanning paid media, SEO, content, and CRO. Comparable service breadth, target customer, and proprietary data-driven methodology focus.
Emerging players
- Single Grain: Digital marketing agency focused on SEO, paid media, and SaaS/SaaS-adjacent growth marketing. Overlaps in paid media and SaaS customer segment, with a content-led GTM motion and growing enterprise practice.
Broad incumbents
- Tinuiti: Large independent performance marketing agency covering paid search, paid social, Amazon, and CRO across major platforms. Operates as a broader incumbent with deeper channel investment and larger enterprise client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Disruptive Advertising social profiles
Digital presenceDisruptive Advertising compliance and trust
Trust signalCompliance3 records
Disruptive Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Disruptive Advertising leadership team
Management profileNumber of profiles
Profiles1 record
Disruptive Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Disruptive Advertising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Disruptive Advertising
What does Disruptive Advertising do?
Disruptive Advertising is a performance marketing agency that plans, buys, and optimizes paid media for businesses across paid search, paid social, Amazon, SEO, lifecycle marketing, conversion rate optimization (CRO), creative, and analytics channels. The firm deploys proprietary frameworks—VSET, Vision Audit, and the Indispensable Marketer Audit—to align paid media spend with measurable business outcomes.
Is Disruptive Advertising a public or private company?
Disruptive Advertising is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Disruptive Advertising founded?
Disruptive Advertising was founded in 2012. It employs 51 to 100 people.
Where is Disruptive Advertising based?
Disruptive Advertising is headquartered in Lindon, United States, in the North America region.
How does Disruptive Advertising make money?
Two revenue lines are on record. Digital Marketing Agency Services are the primary driver. The others are managed Ad Spend.
Who are Disruptive Advertising's main competitors?
Direct peers on record are SmartSites, KlientBoost, Directive, WebFX, LYFE Marketing, Ignite Visibility, Thrive Internet Marketing Agency and Power Digital Marketing. Single Grain is listed as an emerging player. Tinuiti is listed as a broad incumbent.
Does Disruptive Advertising have an API?
No public API is recorded for Disruptive Advertising.
What industry is Disruptive Advertising in?
Disruptive Advertising's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAB, Paid Social Advertising, with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 54181 and its SIC code is 7311.