Advanced Systems Group

What Advanced Systems Group does

Advanced Systems Group (ASG) is a privately held US media technology systems integrator and managed services provider founded in 1997 and headquartered in Emeryville, California. The company designs, engineers, integrates, and supports production, post-production, and shared-storage infrastructure for sports broadcasting, education, music and post-production, media and entertainment, corporate, and houses of worship verticals. Core capabilities span systems integration (consulting, design, build, installation, training), professional services (field engineering, broadcast engineering, network engineering, maintenance), value-added resale across hundreds of technology vendors, and a Managed Services division that has scaled to $60M supporting 30+ enterprise accounts with 500+ deployed professionals globally.

ASG's proprietary technology includes VPCR (Virtual Production Control Room) and Virtual Truck—cloud-based, software-defined production environments listed on AWS Marketplace that replicate broadcast workflows in the cloud with features including 44-input switchers, 8-channel replay, Dante audio networking, and SMPTE ST 2110 IP-based infrastructure support. The company holds exclusive global reseller rights for Nu-Studio modular immersive studio systems across USA, UK, and Europe, and operates Beam Dynamics asset intelligence tracking 22,000+ assets and $28.4M in portfolio value across 11,000+ OEM sources. ASG maintains offices in 11 US cities plus London, serving clients including PAC-12 Networks, Space City Home Network, USC Annenberg, Spotify, Chess.com, Caffeine TV, SAG-AFTRA Foundation, and Barefoot Sound.

The business model combines project-based systems integration revenue (multi-year contracts, quote-based pricing), hardware/software resale with VAR markup, recurring managed services workforce revenue (embedded and flex teams plus a full creative agency), and emerging subscription/SaaS revenue from cloud production solutions. Go-to-market is enterprise field sales with regional account managers, supplemented by inside sales for mid-market and SMB, exclusive channel partnerships for Nu-Studio, and AWS Marketplace self-service distribution. ASG has no disclosed outside investors, operates as a California LLC with a UK subsidiary, and ranks in the Top 20 of SCN's Top 50 Systems Integrators (2025).

Name

Advanced Systems Group

Legal name

Advanced Systems Group, LLC

Website

https://asgllc.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Advanced Systems Group is a private media technology systems integrator and managed services provider serving sports, education, music, and entertainment organizations with consulting, design, integration, cloud production, and staffing solutions across the US and UK.

Ownership category

akta.pro rank

Product category

Media Production Systems Integration & Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computer Facilities Management Services (541513)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Remote Workstations & Virtual Desktops for Media (GPU VDI, secure access) (MPAHANAE)

Keywords

• Media production systems
• Broadcast systems integration
• Cloud production solutions
• Managed media services
• Professional audio solutions

Headquarters

HQ city

Emeryville

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Managed Services: Flexible staffing, agency services, and creative workforce solutions. ASG provides embedded and flex workforce models as well as full in-house Creative Agency services including video/post-production, event coordination, creative strategy, social media management, animation, SEO optimization, and AI prompt building. Supports clients globally with hubs in North America, Europe, and Asia.
2. Systems Integration: Design, build, and deliver physical infrastructure for media projects. Services span consultation, design, engineering, system installation, project management, ongoing maintenance, and support. ASG is one of the nation's largest integrators for media, broadcast, film, and AV markets.
3. Professional Services: Technical support, training, and consulting services. Includes field broadcast engineering, data systems and network engineering, archival infrastructure, media asset management, preventative maintenance, and technology assessments.
4. Value Added Reseller (VAR): ASG resells hardware, software, connectivity, audio and video solutions from hundreds of technology vendors. Acts as single-source partner providing right-fit equipment and services for media technology projects.
5. Cloud Production Solutions (VPCR, Virtual Truck): Cloud-based virtual production environments available as SaaS solutions. Customers can deploy virtualized production tools from a web interface with scalable, customizable hybrid options for any-size productions.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Advanced Systems Group is one of the nation's largest installers and integrators of production, post-production, and shared storage systems for media and entertainment organizations. The company designs, builds, and operates media-centric technology solutions including systems integration, software-defined and cloud production environments, professional audio systems, and managed creative/IT workforce services. It also develops proprietary cloud production software (VPCR, Virtual Truck), serves as exclusive reseller for Nu-Studio modular studio systems, and provides asset intelligence through the Beam Dynamics platform.

Differentiator

Problem solved

Functional benefit

Brands

• Nu•Studio: Modular, portable immersive studio system for audiovisual production. ASG is the sole authorized reseller of Nu•Studio in the USA, UK, and Europe.
• VPCR (Virtual Production Control Room)
• Virtual Truck

Products and services

• Systems Integration

Quantifiable outcome

• Managed Services division grown to $60 million line of business supporting 30+ accounts and 500+ professionals
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• Nu-StudioflagshipChannel Partner/ Reseller/ Distributor · 20 January 2026Exclusive global reseller partnership where ASG handles all commercial aspects including sales, installation, staffing, training, and servicing of Nu-Studio's modular, portable immersive studio system. Nu-Studio focuses on product development while ASG provides 25+ years of end-to-end sales, installation, and long-term service for media production environments worldwide. Systems debuted at 2026 NAMM Show.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Diversified: One of the largest US AV/media systems integrators with similar broadcast, post-production, and corporate media integration capabilities. Directly comparable in scale, vertical mix, and project-based delivery model to ASG's Systems Integration division.
• BeckTV: Broadcast and media systems integrator focused on TV stations, networks, and production facilities. Directly comparable in systems integration for live broadcast and SMPTE/IP-based infrastructure projects.
• Videotronix (VTX): Media and broadcast systems integrator serving sports, news, and entertainment clients. Comparable in IP-based broadcast deployments and managed services for live production environments.
• Telos Alliance: Broadcast audio solutions vendor with deep overlap to ASG's audio integration practice. Both serve broadcast and live production customers with audio routing, intercom, and processing solutions.

Broad incumbents

• Grass Valley: Established broadcast technology vendor offering live production switchers, routing, cameras, and playout. Overlaps with ASG's technology stack and serves many of the same broadcast customers.
• Imagine Communications: Major broadcast infrastructure vendor in advertising management, playout, and routing. ASG is a channel partner (Imagine awarded Technical Leadership 2024), and Imagine's product portfolio underpins many of ASG's integration projects.
• Avid Technology: Provider of Pro Tools, Media Composer, and media production platforms. ASG is Avid's Pro Audio Reseller of the Year 2025 (Americas) and integrates Avid workflows across its audio and post-production customer base.
• Quantum Corporation: Storage and data management vendor for media and entertainment workloads. Named ASG as Top North American M&E Partner 2024; comparable storage technology sits inside many ASG integration projects.
• Evertz Microsystems: Global broadcast infrastructure vendor in routing, switching, and IP-based workflows (SMPTE ST 2110). Comparable in the IP-broadcast transition space where ASG delivers integration services.
• Blackmagic Design: Disruptive broadcast and production equipment vendor widely deployed across ASG's customer base. Competes with several incumbent vendors ASG integrates and represents, and shapes pricing pressure across the VAR landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/advanced-systems-group-llc
• Xx.com/advsystemsgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Systems Group