What Imagine Communications does

Imagine Communications is a privately held U.S. media technology company headquartered in Denver, Colorado, that supplies broadcast infrastructure, playout, and advertising technology to television broadcasters, sports leagues and venues, and other media organizations. The company operates two primary business lines: "Make TV," which encompasses production infrastructure (notably the Selenio Network Processor (SNP) family, Magellan Control System, multiviewers, routers, and core processing) and playout/channel origination (Versio, Nexio+ AMP, ADC and Aviator Automation, Aviator Orchestrator, and XVR Playout Engines); and "Monetize TV," which includes OSI/OSI-X traffic and billing, Landmark Sales and Rights & Scheduling, CrossFlight, xG Linear, BCM, GamePlan optimization, and the SureFire video ad server. The company's technology foundation is built on the SMPTE ST 2110 IP standard, with 4,000+ SNP units shipped to 280+ customers and additional capabilities gained through the 2025 acquisition of Pixel Power (Gallium, StreamMaster, Prismon).

The business model combines one-time hardware and perpetual license sales (SNP appliances, Versio on-prem servers) with recurring software subscriptions, support contracts, and managed services for cloud-hosted workloads (SOC 2 Type 2 certified). Go-to-market is direct enterprise sales augmented by systems integrator partners such as BeckTV in the U.S. and regional partners in Southeast Asia, with marketing concentrated on major industry events (NAB Show, Broadcast Asia, IBC, SVG Summits). Customer concentration is moderate, with marquee logos including Sinclair Broadcast Group, France TV, Rai (Italy), TVNZ, Sky Media, Seven Network, Nine Network, the LA Clippers/Intuit Dome, Miami HEAT/Kaseya Center, and Seattle Mariners. The company claims 80% penetration among the world's top media organizations and holds the #1 position in global playout automation and #1 Ad Tech supplier rating in the 2025 Devoncroft BBS survey.

In the 2024-2026 window, Imagine Communications has been executing a coordinated transition strategy under new CEO Steve Reynolds (appointed December 2024), centered on IP/cloud infrastructure, total TV (linear + CTV) ad convergence, and AI-enabled live production. Key actions include the 2025 acquisition of Pixel Power from Rohde & Schwarz, partnerships with Cisco and NVIDIA for an AI-driven media fabric, the launch of OSI-X with Sinclair as the flagship customer, and a dense cadence of product launches at NAB 2025, IBC 2025, and NAB 2026. The company is also expanding geographically, with notable enterprise wins in Indonesia (MDTV), Malaysia (Media Prima), and a multi-site Italian deployment with Rai, while sharpening focus on the North American sports market.

Name

Imagine Communications

Legal name

Imagine Communications

Website

https://imaginecommunications.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Imagine Communications is a U.S.-based media technology company providing IP-based broadcast infrastructure, playout automation, and advertising technology (including the Selenio Network Processor, Versio, and OSI/SureFire platforms) to television broadcasters, sports venues, and media organizations globally.

Ownership category

akta.pro rank

Product category

Broadcast and Media Technology Software

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Playout Infrastructure & Hardware (Servers, Storage, SDI/IP Gateways) (MPAHAKAJ)

akta.pro secondary industries

Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs) (MPAHAKAK), Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH), Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF) (MPAHAHAE), Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE), Graphics, Branding & Character Generation (CG) (MPAHAKAF)

Keywords

• Broadcast playout solutions
• Media ad technology
• Production infrastructure
• Linear TV monetization
• IP video routing

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Broadcast Technology Software and Hardware Sales: Sale of broadcast playout, production infrastructure, and ad tech software platforms along with associated hardware appliances. Revenue includes perpetual licenses, subscriptions, and hardware sales for media organizations.
2. Software Subscriptions and Support: Ongoing software subscriptions, maintenance, and support contracts for deployed platforms including OSI, Versio, SNP, and ad tech solutions.
3. Professional and Managed Services: Implementation, consulting, training, and managed services supporting customer deployments and ongoing operations.
4. Managed Services Cloud Offerings: SOC 2 Type 2 compliant managed services for cloud-hosted broadcast workloads with 24/7 support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Imagine Communications provides broadcast production infrastructure, channel playout, and linear advertising technology to television broadcasters, MVPDs, sports organizations, and live event producers. Its "Make TV" suite covers IP/SDI routing, media processing (Selenio Network Processor), control (Magellan), media servers (Nexio+ AMP), and integrated playout/automation (Versio, Aviator). Its "Monetize TV" suite spans ad traffic and billing (OSI), ad sales and rights/scheduling (Landmark), campaign management (CrossFlight, BCM), ad decisioning (xG Linear), spot planning/yield (GamePlan), and dynamic ad insertion (SureFire). Together these let a single media company run end-to-end content creation, distribution, and linear monetization from one vendor.

Product overview

Imagine Communications is a media technology company offering a comprehensive platform-plus-modules architecture for broadcast and media operations. The Make TV division provides production infrastructure products including the Selenio Network Processor (SNP) family for HDR conversion and IP gateway functions, Magellan Control System for routing and monitoring, multiviewers including the acquired Prismon from Pixel Power, Platinum Routers, Core Processing, and the Imagine Monitoring Solution. The playout portfolio includes Versio Integrated Playout, Nexio+ AMP media servers, ADC and Aviator Automation platforms, Aviator Orchestrator, and XVR Playout Engines. The Monetize TV division offers advertising technology including OSI Traffic & Billing (with OSI-X as the latest iteration), Landmark Sales and Rights & Scheduling, CrossFlight, xG Linear, BCM, GamePlan optimization, and SureFire video ad server. The products work together to enable broadcasters to create, deliver, and monetize content across linear TV and streaming platforms (Total TV), with support for SDI, SMPTE ST 2110, and OTT workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Selenio Network Processor (SNP): Media processing platform for HDR conversion, synchronization, JPEG XS compression, IP gateway, and more.
• Versio
• Aviator
• Nexio+ AMP
• ADC
• Magellan Control System
• SureFire
• OSI
• Landmark
• GamePlan
• CrossFlight
• Prismon
• XVR Playout Engines
• Imagine Monitoring Solution (IMS)

Products and services

• Selenio Network Processor (SNP) A media processing platform for broadcast and live production that bridges IP and SDI workflows, supporting SMPTE ST 2110, HDR, and JPEG XS. Targeted at broadcasters, MVPDs, and live event producers migrating from SDI to IP.
• SNP-XS Compact Network Processor A compact form factor of the Selenio Network Processor aimed at smaller channel counts, regional broadcasters, and budget-sensitive deployments that still need IP/SDI bridging.
• Magellan Control System Unified IP/SDI routing and orchestration control software for broadcast plants, providing panels, dashboards, and signal-level control across routers and multiviewers.
• Platinum Routers High-density SDI and IP routing hardware for large broadcast facilities and playout centers, designed for mission-critical on-air reliability and controlled by Magellan.
• Versio Integrated Playout Cloud-native integrated channel playout platform combining automation, graphics, and master control capabilities for linear television and OTT channels.
• Aviator Automation Next-generation broadcast automation system for content and playout operations, used to schedule and run linear channels reliably across large-scale environments.
• Aviator Orchestrator Orchestration layer for Aviator automation, coordinating complex linear workflows across multiple channels and business processes.
• Imagine XVR Playout Engines Software-based playout engines that run within Versio to deliver primary or backup on-air playout for linear channels.
• Nexio+ AMP Media Servers Broadcast media server platform for capture, editing, and playout workflows, supporting news, sports, and general entertainment production.
• ADC Automation Automated device and content control system used in legacy and hybrid playout environments to manage station operations.
• Imagine Monitoring Solution (IMS) Real-time broadcast signal monitoring solution for production and playout facilities, providing visualization and alarm management for on-air content.
• Prismon Multiviewers Multiviewer monitoring systems (added through the Pixel Power acquisition) that combine IP and SDI signal visualization in a single monitoring workflow.
• StreamMaster Realtime Graphics and Control Real-time broadcast graphics and control platform (added via acquisition) for live events, news, sports, and presentation workflows.
• Gallium Automated Content Management Automated content management platform (added via acquisition) for ingest, conform, and content preparation in broadcast workflows.
• OSI Traffic & Billing Linear TV ad traffic and billing platform that manages commercial scheduling, pacing, and reconciliation for broadcasters and MVPDs.
• Landmark Sales TV advertising sales and proposal management platform used by broadcasters and sellers to manage pricing, make-goods, and customer commitments.
• Landmark Rights & Scheduling Linear TV rights management and program scheduling module of the Landmark platform, used by broadcasters to manage content rights and run linear schedules.
• CrossFlight Linear TV campaign management platform for buyers and sellers to plan, execute, and reconcile advanced advertising campaigns across linear schedules.
• xG Linear Ad decisioning platform for linear TV that combines audience data and programmatic signals to dynamically allocate ads in linear broadcasts.
• GamePlan Linear TV spot planning and yield optimization platform that helps broadcasters maximize ad revenue by planning and pricing spots more effectively.
• BCM (Broadcast Campaign Management) Broadcast campaign management product within the Monetize TV portfolio for managing linear TV ad campaigns end to end.
• SureFire Dynamic ad insertion platform for live and linear programming, allowing broadcasters and MVPDs to swap ads programmatically in real time.

Quantifiable outcome

• 4,000 SNP units shipped globally, demonstrating market adoption of ST 2110 infrastructure
• +2 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature12 records

Partnerships

Seven partnerships are on record, tiered core and regional.

• CiscocoreTechnology or Integration · 17 April 2026Cisco and Imagine collaborate on IP Fabric for Media (IPFM) platform, with Imagine's solutions integrated alongside Cisco's N9000 series switches supporting the Linux Foundation's Media eXchange Layer (MXL) standard and ST 2110 transport. Joint deployments support broadcasters like Rai and live coverage applications.
• NVIDIAcoreTechnology or IntegrationCollaboration to develop AI-driven media fabric solutions combining Cisco's IP Fabric for Media with NVIDIA Holoscan for Media, enabling real-time AI processing in live broadcasts with capabilities like automated captioning and multilingual translation.
• Google Ad ManagercoreTechnology or IntegrationIntegration partnership enabling broadcasters to utilize Google Ad Manager with Imagine's SureFire ad server and monetization platforms for unified linear and CTV advertising workflows.
• Salesforce Media CloudcoreTechnology or IntegrationIntegration with Salesforce Media Cloud enabling ad optimization and workflow management connecting Imagine's ad tech solutions with CRM and enterprise systems.
• JAA SystemsregionalImplementation/ SI/ Consulting PartnerLocal partner and systems integrator in Southeast Asia implementing Imagine playout solutions, including SPOTV deployment in Malaysia.
• PT Alfatech MediatamaregionalImplementation/ SI/ Consulting PartnerLocal Indonesian systems integrator partner implementing MDTV deployment with Versio integrated playout platform.
• BeckTVcoreImplementation/ SI/ Consulting PartnerMajor US broadcast systems integrator partnering on large-scale ST 2110 deployments including Intuit Dome arena buildout.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grass Valley: Grass Valley is a direct peer offering broadcast playout, production switchers, routing, and IP infrastructure (GV Orbit, AMPP) to broadcasters and sports producers. It competes head-to-head with Imagine in playout automation, IP migration, and live production workflows.
• Evertz Microsystems: Evertz is a direct peer in broadcast infrastructure, providing IP routing (EvertzIP), multiviewers, and processing platforms used by major broadcasters. It overlaps with Imagine in IP gateway, multiviewer, and routing categories and is a primary competitor for ST 2110 deployments.
• Harmonic: Harmonic is a direct peer in video processing, encoding/transcoding, and playout infrastructure for broadcast and streaming. Its VOS platforms and Spectrum media servers compete with Imagine's SNP, Versio, and Nexio+ product lines, especially in transition to IP and OTT workflows.
• Ross Video: Ross Video is a direct peer in broadcast production, offering production switchers, graphics, routing, and playout solutions (OverDrive automation, DashBoard control). It competes with Imagine in live production, automation, and control system categories.
• Pebble Beach Systems (Pebble): Pebble is a direct peer specializing in playout automation and integrated channel origination (Marina, Dolphin, Orca), serving broadcasters and OTT operators. It is one of Imagine's closest competitors in the playout automation segment where Imagine claims #1 share.
• TAG Video Systems: TAG is a direct peer in IP-based multiviewer and monitoring solutions for broadcast, leveraging ST 2110. It competes with Imagine's Magellan and Prismon multiviewer lines, particularly in IP-centric production and playout monitoring.
• Vizrt Group: Vizrt Group (including Vizrt, NewTek, and NDI) is a direct peer in broadcast graphics, live production, and newsroom workflows. The addition of StreamMaster via Pixel Power brings Imagine into closer competition with Vizrt's graphics and real-time rendering portfolio.
• Net Insight: Net Insight is a direct peer in media networking and contribution/transport, offering ST 2110-compliant IP switches and Nimbra platforms. It overlaps with Imagine and Cisco's IP Fabric for Media deployments in live event and remote production workflows.

Emerging players

• Chyron (formerly ChyronHego): Chyron is an emerging peer in broadcast graphics, virtual production, and news workflows. The recent merger with Hego and strategic refocus on cloud-native graphics overlaps with parts of the StreamMaster and Versio product lines Imagine acquired through Pixel Power.

Others

• Telos Alliance: Telos Alliance is an adjacent peer in broadcast audio, processing, and contribution. While not a head-to-head competitor, Telos often partners with or competes alongside Imagine in end-to-end broadcast infrastructure projects, particularly for radio and audio-centric facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Imagine_Comms
• YouTubeyoutube.com/user/imaginecomms
• Facebookfacebook.com/imaginecommscorp
• LinkedInlinkedin.com/company/imagine-communications

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Communications