Diversify Advisor Network
Diversify Advisor Network is an independent, SEC-registered wealth management network serving individual clients nationwide through 185+ affiliated financial professionals, operating a multi-platform affiliation model with $12.2B+ in assets under management and administration as of January 2026.
- Company typePrivate
- Founded2000
- HeadquartersSandy, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Diversify Advisor Network does
Diversify Advisor Network is a national, independent wealth management network operating as an SEC-registered investment advisor. Founded in 2000 and headquartered in Sandy, Utah, the firm serves two constituencies: individual clients seeking professional wealth management and independent financial advisors seeking affiliation infrastructure. The platform comprises two SEC-registered investment advisor entities—Diversify Advisory Services, LLC (DAS) and Diversify Wealth Management, LLC (DWM)—alongside a distribution arrangement with DFPG Investments, LLC, a FINRA/SIPC member broker-dealer that handles securities execution. Together these form a multi-platform affiliation model that includes a traditional independent-advisor channel and an employee-affiliation model through DWM, the latter enabling advisors to monetize their practices and gain equity participation in the network.
The firm generates revenue through two primary streams: recurring investment advisory fees on assets under management (charged through DAS and DWM) and transaction-based fees on securities routed through DFPG Investments. Pricing is not publicly disclosed; specific fee schedules would reside in Form ADV Part 2A and client agreements. As of 01/01/26, the network reports $12.2B+ in assets under management and administration, supported by 185+ financial professionals and 100+ support staff (285+ total). Distribution is primarily indirect via the affiliated advisor network, supplemented by direct client engagement through the corporate website and standard social channels (LinkedIn, Facebook, YouTube).
Growth over 2024 was driven materially by inorganic expansion. In January 2024 the firm acquired three Utah-based wealth management firms (Caliber Wealth Management, FirstPurpose Wealth, and a third firm) overseeing approximately $2.1 billion in assets, lifting total AUM to over $7 billion, and concurrently launched Diversify Wealth Management as its employee-affiliation platform. In April 2024 the firm acquired Key Advisors Wealth Management. No external funding rounds, institutional investors, or public-ownership signals are disclosed; ownership commentary describes a privately held, management-led entity.
Diversify Advisor Network firmographics
Firmographics- Name
- Diversify Advisor Network
- Legal name
- Diversify Advisory Services, LLC
- Website
- https://joindiversify.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diversify Advisor Network is an independent, SEC-registered wealth management network serving individual clients nationwide through 185+ affiliated financial professionals, operating a multi-platform affiliation model with $12.2B+ in assets under management and administration as of January 2026.
- Ownership category
- akta.pro rank
Diversify Advisor Network industry classification
Industry- Product category
- Wealth Management Services
- NAICS
- Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Investment Banking and Securities Intermediation (523150)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Independent Broker-Dealer / Registered Representative Networks (FSAEACAG)
- akta.pro secondary industries
- Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Investment & Wealth Introducers (RIA/Private Wealth Referrals) (FSAEAMAC), Affiliate Marketing & Partner Networks (BPAMALAI), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)
Keywords
Where Diversify Advisor Network is headquartered
LocationHeadquarters
- HQ city
- Sandy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Diversify Advisor Network business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Investment Advisory Services: Investment advisory services offered through investment advisor representatives of Diversify Advisory Services, LLC (DAS) and Diversify Wealth Management, LLC (DWM), both SEC registered investment advisors.
- Securities Trading: Securities offered through registered representatives of DFPG Investments, LLC, member FINRA/SIPC.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Diversify Advisor Network product offering
Product offeringCore offering
Diversify Advisor Network is a national, full-service, independent registered investment advisor and broker-dealer network that delivers wealth management services through affiliated financial advisors. It operates a multi-platform affiliation model offering both traditional advisory affiliation through Diversify Advisory Services, LLC (DAS) and an employee-affiliation model through Diversify Wealth Management, LLC (DWM), with securities transactions executed through partner DFPG Investments, LLC (FINRA/SIPC member).
Product overview
Diversify Advisor Network operates as a unified wealth management platform comprising Diversify Advisory Services, LLC (DAS) and Diversify Wealth Management, LLC (DWM), both SEC registered investment advisors. DAS serves as the core investment advisory entity providing institutional-caliber support and resources, while DWM offers an employee-affiliation model enabling advisors to monetize and gain equity. Securities services are provided through DFPG Investments, LLC, a FINRA/SIPC member broker-dealer. Together, these entities form a multi-platform affiliation model serving financial advisors across the United States, offering diversified affiliation options including both traditional advisory and employee-affiliation models.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Advisory Services (Diversify Advisory Services, LLC — DAS) SEC-registered investment advisory services offered through Diversify Advisory Services, LLC (DAS). Provides institutional-caliber support and innovative resources to affiliated financial advisors, who in turn deliver personalized wealth management — building, managing, and protecting wealth — to individual clients.
- Diversify Wealth Management (Diversify Wealth Management, LLC — DWM) SEC-registered investment advisor operating under an employee-affiliation model. Enables affiliated financial advisors to monetize and gain equity in the network while accessing institutional-caliber support and resources, complementing the traditional advisory affiliation offered through DAS.
- Securities Brokerage Services (via DFPG Investments, LLC) Securities brokerage services provided through registered representatives of DFPG Investments, LLC (member FINRA/SIPC). Complements the investment advisory offerings of DAS and DWM by enabling execution of securities transactions for clients served by affiliated advisors.
Quantifiable outcome
- $12.2B+ Assets Under Management & Administration
- +2 more outcomes
Companies that use Diversify Advisor Network
Customer profileSegments2 records
Ideal customer profiles1 record
Diversify Advisor Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Diversify Advisor Network partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DFPG Investments, LLCcoreSecurities offered through registered representatives of DFPG Investments, LLC, member FINRA/SIPC. This is a critical distribution partnership for securities transaction services.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Diversify Advisor Network competitors and assessment
Company assessmentDirect peers
- LPL Financial: LPL Financial is the largest independent broker-dealer and RIA custodian in the U.S., serving thousands of financial advisors with affiliation, technology, and compliance support. It is the most direct comparison to Diversify's independent advisor network model, with materially greater scale.
- Cetera Financial Group: Cetera is a leading independent broker-dealer and RIA network serving thousands of advisors across multiple affiliation brands. Its multi-brand, multi-affiliation structure closely mirrors Diversify's DAS/DWM dual-platform approach.
- Cambridge Investment Research: Cambridge is one of the largest independent broker-dealers in the U.S., providing affiliation, technology, and practice management support to independent financial advisors. Directly comparable to Diversify's advisor affiliation model.
- Advisor Group: Advisor Group operates a network of independent wealth management firms serving thousands of advisors across multiple brand affiliations. Its multi-brand IBD structure parallels Diversify's multi-platform affiliation strategy.
- Commonwealth Financial Network: Commonwealth is an independent broker-dealer and RIA serving thousands of advisors nationally with affiliation, technology, and back-office support. Comparable to Diversify in target market and affiliation model.
- Kestra Financial: Kestra Financial operates independent broker-dealer and RIA channels serving financial advisors across the U.S. Its multi-channel affiliation model and PE-backed growth strategy are directly comparable to Diversify's positioning.
Broad incumbents
- Raymond James Financial Services: Raymond James operates a large independent broker-dealer channel serving thousands of advisors nationally, alongside its broader wealth management and investment banking businesses. Comparable to Diversify as an IBD channel player but operating at significantly greater scale.
Emerging players
- Mariner Wealth Advisors: Mariner is a national RIA built through aggressive acquisition of independent advisory firms, offering advisor equity participation. Comparable to Diversify's acquisition-led growth strategy and DWM equity-participation model.
- Focus Financial Partners: Focus is a leading RIA aggregator partnering with independent wealth management firms and offering advisor equity participation. Directly comparable to Diversify's acquisition-led growth and equity-affiliation model, though operating at much greater scale.
- Wealth Enhancement Group: Wealth Enhancement Group is an independent wealth management firm built primarily through acquisition of RIAs across the U.S. Comparable to Diversify in M&A-driven growth strategy and target advisor demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Diversify Advisor Network social profiles
Digital presenceDiversify Advisor Network compliance and trust
Trust signalCompliance3 records
Diversify Advisor Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diversify Advisor Network leadership team
Management profileNumber of profiles
Profiles5 records
Diversify Advisor Network subsidiaries and ownership
Company hierarchySubsidiaries1 record
Diversify Advisor Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diversify Advisor Network M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diversify Advisor Network
What does Diversify Advisor Network do?
Diversify Advisor Network is a national, full-service, independent registered investment advisor and broker-dealer network that delivers wealth management services through affiliated financial advisors. It operates a multi-platform affiliation model offering both traditional advisory affiliation through Diversify Advisory Services, LLC (DAS) and an employee-affiliation model through Diversify Wealth Management, LLC (DWM), with securities transactions executed through partner DFPG Investments, LLC (FINRA/SIPC member).
Is Diversify Advisor Network a public or private company?
Diversify Advisor Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Diversify Advisor Network founded?
Diversify Advisor Network was founded in 2000. It employs 11 to 50 people.
Where is Diversify Advisor Network based?
Diversify Advisor Network is headquartered in Sandy, United States, in the North America region.
How does Diversify Advisor Network make money?
Two revenue lines are on record. Investment Advisory Services are the primary driver. The others are securities Trading.
Who are Diversify Advisor Network's main competitors?
Direct peers on record are LPL Financial, Cetera Financial Group, Cambridge Investment Research, Advisor Group, Commonwealth Financial Network and Kestra Financial. Raymond James Financial Services is listed as a broad incumbent. Emerging players are Mariner Wealth Advisors, Focus Financial Partners and Wealth Enhancement Group.
Does Diversify Advisor Network have an API?
No public API is recorded for Diversify Advisor Network.
What industry is Diversify Advisor Network in?
Diversify Advisor Network's product category is Wealth Management Services. Its primary akta.pro industry code is FSAEACAG, Independent Broker-Dealer / Registered Representative Networks, with a secondary code of FSAEABAB, Broker-Dealer Affiliated Wealth Advisory. Its NAICS code is 523940 and its SIC code is 6211.