BraunAbility
BraunAbility is the world's leading manufacturer of wheelchair accessible vehicle conversions and mobility equipment, converting OEM minivans and SUVs with proprietary ramp technologies for individual consumers, commercial fleets, and transit operators through a global authorized dealer network.
- Company typePrivate
- Founded1972
- HeadquartersWinamac, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BraunAbility does
BraunAbility's business model combines hardware sales through a two-tier authorized dealer network with associated financing/leasing services and aftermarket maintenance. The company operates a global dealer footprint spanning all 50 US states, Puerto Rico, all Canadian provinces, 50+ international markets, and dedicated European operations via BraunAbility Europe (anchored by the 2018 Autoadapt AB acquisition). Revenue is generated across five primary segments: individual consumers with mobility disabilities, commercial transportation providers (transit authorities, paratransit, taxi/rideshare), transit and school bus operators, veterans/military, and healthcare/senior care providers. With 1,001-5,000 employees, dual manufacturing operations in Indiana, headquarters in Carmel, IN, and recognition on Forbes' inaugural Accessibility 200 list, BraunAbility operates at the intersection of consumer mobility, regulated commercial fleet supply, and aging-population demographics—serving over 1.1 million end users across more than five decades of operations.
BraunAbility firmographics
Firmographics- Name
- BraunAbility
- Legal name
- The Braun Corporation d/b/a BraunAbility
- Website
- https://braunability.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- BraunAbility is the world's leading manufacturer of wheelchair accessible vehicle conversions and mobility equipment, converting OEM minivans and SUVs with proprietary ramp technologies for individual consumers, commercial fleets, and transit operators through a global authorized dealer network.
- Ownership category
- akta.pro rank
BraunAbility industry classification
Industry- Product category
- Wheelchair Accessible Vehicles and Mobility Equipment
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621), Motor Vehicle Seating and Interior Trim Manufacturing (336360)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
Keywords
Where BraunAbility is headquartered
LocationHeadquarters
- HQ city
- Winamac
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
BraunAbility business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wheelchair Accessible Vehicle Sales: Sale of converted wheelchair accessible minivans (Chrysler Pacifica, Toyota Sienna, Honda Odyssey) and SUVs (Chevy Traverse) through authorized dealers. Starting MSRP ranges from $65,781 to $91,490 for consumer vehicles.
- Wheelchair Lifts and Mobility Equipment Sales: Sale of wheelchair lifts (Millennium Series, Century Series), vehicle seating (Turny Evo), wheelchair securement products, and wheelchair carriers through dealer network.
- Financial Services: Leasing programs, financing options, and vehicle service contracts offered through third-party financing partners and captive financial services.
- Service and Maintenance: Warranty services, vehicle service contracts, maintenance support, and owner's manuals for installed products.
- Commercial Vehicle Products: Commercial-grade wheelchair ramps, lifts, and converted vehicles for transit authorities, paratransit services, taxi/rideshare operators, and government fleet applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Chrysler Pacifica WAV - Starting MSRP $65,781 |
| One time/ perpetual license | Multi-year contract | Toyota Sienna Hybrid WAV - Starting MSRP $88,590 |
| One time/ perpetual license | Multi-year contract | Honda Odyssey WAV - Starting MSRP $86,990 |
| One time/ perpetual license | Multi-year contract | Chevy Traverse SUV WAV - Starting MSRP $91,490 |
| Subscription | Monthly | Leasing Programs |
| Other | Monthly | Financing through Third-Party Partners |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
BraunAbility product offering
Product offeringCore offering
BraunAbility designs, engineers, and manufactures wheelchair accessible vehicle conversions on Chrysler Pacifica, Toyota Sienna Hybrid, Honda Odyssey, and Chevrolet Traverse platforms, offered in infloor, foldout, foldout XT, rear-entry, and CompanionVan configurations. The company also produces complementary mobility equipment including the Turny Evo powered transfer seat, Millennium and Century Series commercial wheelchair lifts, RA300/RA400 power wheelchair ramps, HighTower securement/docking systems, and the NV200 wheelchair accessible taxi conversion. Products are sold through an authorized dealer network spanning 50+ countries, supplemented by leasing, financing, warranty, and short-term rental programs.
Product overview
BraunAbility is a manufacturer of wheelchair accessible vehicles (WAV) and mobility equipment, operating as a single integrated product portfolio with multiple product lines. The core offerings include vehicle conversions for Chrysler Pacifica, Toyota Sienna Hybrid, Honda Odyssey, and Chevrolet Traverse, all featuring various ramp technologies (infloor, foldout, rear-entry). Supporting products include the Turny Evo mobility seat, Millennium Series and Century Series wheelchair lifts, HighTower docking system, and commercial products like the RA300/RA400 power wheelchair ramps and NV200 taxi conversions. The company also offers sub-brands United Access and Q'Straint for wheelchair securement. Products are available through authorized dealers across North America and globally through regional websites.
Differentiator
Problem solved
Functional benefit
Brands
- CompanionVan: Wheelchair accessible vehicle conversion brand for Chrysler minivans
- Turny Evo
- United Access
- Q'Straint
Products and services
- Chrysler Pacifica Wheelchair Accessible Van Wheelchair accessible minivan conversion built on the Chrysler Pacifica platform, available in Infloor, Foldout, Foldout XT, Rear-Entry, and CompanionVan configurations for consumers with mobility disabilities and their families. Starting MSRP $65,781.
- Toyota Sienna Hybrid Wheelchair Accessible Van Wheelchair accessible vehicle conversion built on the Toyota Sienna Hybrid platform, featuring a power foldout ramp configuration for fuel-efficient accessible transportation. Starting MSRP $88,590.
- Honda Odyssey Wheelchair Accessible Van Wheelchair accessible minivan conversion built on the Honda Odyssey platform, featuring a side-entry power infloor ramp. Starting MSRP $86,990.
- Chevrolet Traverse Wheelchair Accessible SUV Wheelchair accessible SUV conversion built on the Chevrolet Traverse platform, featuring a side-entry power infloor ramp for consumers preferring a higher seating position. Starting MSRP $91,490.
- Turny Evo Powered Mobility Seat Powered transfer seat that swivels and lowers to assist users with mobility challenges in entering and exiting vehicles. Compatible with specific vehicle models per the transfer seat compatibility list.
- Millennium Series Wheelchair Lift Commercial-grade wheelchair lift designed for transit buses, motor coaches, and paratransit vehicles, including the Millennium 2 model for North American commercial applications.
- Century Series Wheelchair Lift Commercial wheelchair lift product line for school buses, transit vehicles, and paratransit applications, including the Century 2 model for North American markets.
- HighTower Wheelchair Docking System Wheelchair securement and docking system that locks an occupied wheelchair into a vehicle during transport, providing hands-free restraint for drivers and passengers.
- RA300 Power Wheelchair Ramp Commercial power wheelchair ramp for transit and paratransit applications, providing automated wheelchair access deployment.
- RA400 Power Wheelchair Ramp Commercial power wheelchair ramp for transit and paratransit applications with automated deployment.
- Nissan NV200 Wheelchair Accessible Taxi Conversion Wheelchair accessible taxi conversion built on the Nissan NV200 platform, designed for commercial taxi and rideshare fleet operations.
- BraunAbility ADA Infloor with Simple Stow Ramp ADA-compliant accessibility solution for commercial transportation providers, compatible with Chrysler Voyager and Pacifica models. Features an infloor ramp mechanism with simple stow functionality.
- Wheelchair Van Rentals Short-term rental program for wheelchair accessible vans, allowing customers to rent accessible vehicles as an alternative to purchasing.
Quantifiable outcome
- 15:1 recommendation ratio by mobility service technicians over other brands
- +3 more outcomes
Companies that use BraunAbility
Customer profileSegments5 records
Ideal customer profiles5 records
BraunAbility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
BraunAbility partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Kia MotorscoreBraunAbility partnered with Kia to develop the PV5 WAV (Wheelchair Accessible Vehicle) New York EV Taxi concept, unveiled at the New York Auto Show. BraunAbility developed the wheelchair accessibility modifications for the electric vehicle. The partnership aims to bring wheelchair-accessible electric taxi and rideshare vehicles to the US market. The vehicle is currently under feedback and testing phases with consideration for market expansion based on gathered feedback.
- United Nations Global CompactminorBraunAbility is committed to operating under the United Nations Global Compact Corporate Sustainability Leadership policy, aligning operations under 10 fundamental principles for socially responsible and sustainable long-term success.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
BraunAbility competitors and assessment
Company assessmentDirect peers
- MobilityWorks: One of the largest US mobility dealers and converters of wheelchair accessible vans, directly competing with BraunAbility and its United Access sub-brand across consumer and commercial markets. Operates a national showroom and conversion footprint with overlapping product lines.
- Vantage Mobility International (VMI): Direct competitor manufacturing wheelchair accessible minivan conversions on Chrysler Pacifica, Toyota Sienna, and Honda Odyssey platforms with in-floor ramp technology. Competes head-to-head with BraunAbility in both consumer and commercial dealer channels.
- Revability (formerly Rollx Vans): US-based wheelchair accessible van converter and dealer offering side-entry and rear-entry conversions on minivan platforms. Directly comparable consumer product line and national dealer/service model to BraunAbility.
- AMS Vans: Wheelchair accessible vehicle converter and dealer with both new and used inventory across multiple minivan platforms. Competes with BraunAbility's dealer-direct sales and Certified Pre-Owned programs in the consumer segment.
- ElDorado National (REV Group): Manufacturer of ADA-compliant commercial buses, paratransit vehicles, and shuttle buses with integrated wheelchair accessibility. Direct competitor in BraunAbility's commercial transit and paratransit product segment including wheelchair lift-equipped vehicles.
- Adaptive Driving Group: Wheelchair accessible vehicle dealer and converter operating across multiple US regions, offering conversions on minivan and full-size van platforms. Comparable product mix and dealer-led distribution model to BraunAbility.
Broad incumbents
- Winnebago Industries (Specialty Vehicles): Large public recreational and specialty vehicle manufacturer with adjacent commercial vehicle and accessibility product lines. Overlaps with BraunAbility in the vehicle body conversion space and benefits from significantly greater scale and capital access.
- Thor Industries: World's largest recreational vehicle manufacturer with specialty vehicle and accessibility-adjacent product lines. Provides a reference point for scaled vehicle body manufacturing economics and serves a partially overlapping customer demographic.
Others
- Q'Straint (BraunAbility subsidiary): Wheelchair securement and occupant restraint manufacturer now operating as a BraunAbility sub-brand. Comparable to independent securement specialists and serves as a benchmark for the mobility equipment subsegment of the business.
- Stellantis (Chrysler parent): Parent company of Chrysler, whose Pacifica and Voyager platforms are core donor vehicles for BraunAbility conversions. While not a direct competitor, Stellantis' decisions on platform continuity and direct-accessible vehicle programs represent both an enabler and a potential threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BraunAbility social profiles
Digital presenceBraunAbility compliance and trust
Trust signalCompliance3 records
BraunAbility financial estimates
Financial estimateRevenue estimate
Valuation estimate
BraunAbility leadership team
Management profileNumber of profiles
BraunAbility subsidiaries and ownership
Company hierarchySubsidiaries4 records
BraunAbility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BraunAbility M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BraunAbility
What does BraunAbility do?
BraunAbility designs, engineers, and manufactures wheelchair accessible vehicle conversions on Chrysler Pacifica, Toyota Sienna Hybrid, Honda Odyssey, and Chevrolet Traverse platforms, offered in infloor, foldout, foldout XT, rear-entry, and CompanionVan configurations. The company also produces complementary mobility equipment including the Turny Evo powered transfer seat, Millennium and Century Series commercial wheelchair lifts, RA300/RA400 power wheelchair ramps, HighTower securement/docking systems, and the NV200 wheelchair accessible taxi conversion. Products are sold through an authorized dealer network spanning 50+ countries, supplemented by leasing, financing, warranty, and short-term rental programs.
Is BraunAbility a public or private company?
BraunAbility is a private company. It is classified as unknown and is currently operating.
When was BraunAbility founded?
BraunAbility was founded in 1972. It employs 1,001 to 5,000 people.
Where is BraunAbility based?
BraunAbility is headquartered in Winamac, United States, in the North America region.
How does BraunAbility make money?
Five revenue lines are on record. Wheelchair Accessible Vehicle Sales are the primary driver. The others are wheelchair Lifts and Mobility Equipment Sales, financial Services, service and Maintenance and commercial Vehicle Products.
Who are BraunAbility's main competitors?
Direct peers on record are MobilityWorks, Vantage Mobility International (VMI), Revability (formerly Rollx Vans), AMS Vans, ElDorado National (REV Group) and Adaptive Driving Group. Broad incumbents are Winnebago Industries (Specialty Vehicles) and Thor Industries. Others are Q'Straint (BraunAbility subsidiary) and Stellantis (Chrysler parent).
Does BraunAbility have an API?
No public API is recorded for BraunAbility.
What industry is BraunAbility in?
BraunAbility's product category is Wheelchair Accessible Vehicles and Mobility Equipment. Its primary akta.pro industry code is IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing. Its NAICS code is 33621 and its SIC code is 3714.