TO THE NEW
TO THE NEW is a Singapore-headquartered digital transformation and product engineering services firm delivering cloud, data, AI, and digital experience solutions to ISVs, consumer internet firms, and large enterprises across global markets via proprietary accelerators and multi-region delivery.
- Company typePrivate
- Founded2008
- HeadquartersSingapore, Singapore
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What TO THE NEW does
TO THE NEW is a privately held digital transformation and product engineering services firm founded in 2008 and headquartered in Singapore. The company designs and builds digital platforms for ISVs, consumer internet companies, and large enterprises across industries including aviation (IndiGo), media and entertainment (Tabcorp, Amazon Prime Video, Sony), automotive (Maruti Suzuki), construction and tooling (Hilti), telecommunications (ooredoo), retail (Frasers), BFSI (HDFC, Max Life Insurance, AMP Capital, HBF), healthcare (Fortis), and iGaming. Its technology stack is anchored on multi-cloud (AWS, Azure, GCP), modern data platforms (Snowflake, Databricks), customer experience platforms (Salesforce, Adobe), and Generative AI implementations.
The company's product portfolio consists of proprietary accelerators — HAWK (infrastructure monitoring and log analytics), Prism (AI-based test automation), Nimbus (custom data ingestion), VideoReady (OTT/video CMS framework), and BOLT (GenAI-powered AEM development) — combined under the InfAInite GPT Generative AI umbrella brand. These accelerators complement service offerings across Digital Engineering, Quality Engineering, Cloud & DevOps, Data Engineering, Digital Experience, and Digital Marketing. The firm also maintains Idanim as a web application development sub-brand, and holds SOC 2 Type II, GDPR, and HIPAA compliance postures.
TO THE NEW operates a global delivery model with offices in Singapore (HQ), Noida and Dehradun (India), New Jersey (US), Sydney (Australia), and Dubai (UAE), and reports 750+ technology experts. Revenue is generated through professional services engagements — dedicated Offshore Development Centers (ODC) with a 15-person minimum over 24 months under cost-plus pricing, team augmentation, and turnkey delivery — alongside 24/7 managed services with Bronze/Silver/Gold/Platinum tier support across multi-cloud environments. Quantified client outcomes include 200+ applications migrated to multi-cloud for IndiGo with 25% cost reduction, and 1M+ CHF revenue and 5,500+ leads generated for Hilti.
TO THE NEW firmographics
Firmographics- Name
- TO THE NEW
- Legal name
- TO THE NEW
- Website
- https://tothenew.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- TO THE NEW is a Singapore-headquartered digital transformation and product engineering services firm delivering cloud, data, AI, and digital experience solutions to ISVs, consumer internet firms, and large enterprises across global markets via proprietary accelerators and multi-region delivery.
- Ownership category
- akta.pro rank
TO THE NEW industry classification
Industry- Product category
- Digital Transformation Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Strategy & Transformation (BPAHAEAA)
- akta.pro secondary industries
- Digital & Technology Transformation Consulting (BPAHACAH), Enterprise Application Modernization & Upgrades (incl. S/4HANA, cloud migrations) (BPAEAGAG), Network, Infrastructure & Data Center Integration (BPAEAAAK)
Keywords
Where TO THE NEW is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices6 records
Markets served
TO THE NEW business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services: Digital transformation and product engineering services delivered through various engagement models including dedicated offshore development centers (ODC), team augmentation, cost plus model, and turnkey solutions. Services include Generative AI implementation, Digital Engineering, Quality Engineering, Cloud/DevOps, Data Engineering, Digital Experience, and Digital Marketing.
- Managed Services: 24/7 cloud infrastructure management, monitoring, and support services including Bronze/Silver/Gold/Platinum tier offerings for Azure and multi-cloud environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Cost plus engagement model with minimum commitment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels12 records
TO THE NEW product offering
Product offeringCore offering
TO THE NEW is a digital technology services firm that designs and builds digital platforms and products with Cloud and Data at the focal point. It delivers end-to-end digital transformation services — Generative AI, Digital Engineering, Quality Engineering, Cloud/DevOps, Data Engineering, Digital Experience, and Digital Marketing — supplemented by proprietary accelerator solutions (InfAInite GPT, HAWK, Prism, Nimbus, VideoReady, BOLT) and an Offshore Development Center (ODC) capability for ISVs, Consumer Internet firms, and large enterprises worldwide.
Product overview
TO THE NEW is a digital transformation and product engineering services firm that designs and builds digital platforms and products with Cloud and Data at the focal point. Its portfolio consists of proprietary AI-powered solutions delivered as a platform-plus-modules architecture: the core InfAInite GPT Generative AI umbrella brand encompasses AI strategy and implementation services, while five proprietary accelerator modules (HAWK for infra monitoring and log analytics, Prism for AI-based test automation, Nimbus for custom data ingestion, VideoReady for OTT and video CMS, and BOLT for faster AEM development with GenAI features) complement a broad suite of service offerings spanning Digital Engineering, Quality Engineering, Cloud & DevOps, Data Services, and Digital Experience. The company also maintains Idanim as a web application development sub-brand. All offerings are delivered globally across six office locations (Singapore HQ, India, Australia, UAE, and USA) through professional services engagements rather than a self-service SaaS product.
Differentiator
Problem solved
Functional benefit
Brands
- InfAInite GPT: Generative AI platform and service offering by TO THE NEW
- HAWK
- Prism
- Nimbus
- VideoReady
- BOLT
- Idanim
Products and services
- InfAInite GPT Proprietary Generative AI platform and service offering combining AI strategy, implementation, and enterprise integration services. Serves as the umbrella brand for the company's AI-first approach to digital transformation, covering prompt engineering, model integration, and AI agent development across cloud, data, and digital experience platforms.
- HAWK Infrastructure monitoring and log analytics platform providing proactive incident alerting, anomaly detection, and real-time infrastructure health monitoring with trend-based optimization. Sold as a standalone solution for enterprise infrastructure teams.
- Prism AI-based test automation solution that accelerates QA workflows through intelligent test generation, execution, and optimization for faster release cycles.
- Nimbus Custom data ingestion solution enabling seamless batch and real-time data ingestion from disparate sources into unified data platforms, supporting structured and semi-structured data pipelines.
- VideoReady OTT and video CMS framework for managing, delivering, and monetizing video content across multiple screens and platforms with built-in DRM and content security capabilities, targeted at media and entertainment companies.
- BOLT Accelerated AEM development framework embedding GenAI-powered features such as AI-generated images within Adobe DAM, prompt-based content generation in rich text editors, and automated SEO suggestions to speed up Adobe Experience Manager implementations.
- Idanim Web application development platform offered as a standalone product enabling custom web application development, outsourced web development, and offshore development center services.
- Generative AI Services End-to-end Generative AI consulting and implementation covering AI strategy, model integration, prompt engineering, AI agent development, and enterprise automation across cloud, data, and digital experience platforms.
- Digital Engineering Services Full-stack engineering services spanning backend development (Python, Node.js, Grails, Java), frontend (Angular, React, React Native), custom software development, and digital transformation for ISVs, consumer internet, and enterprise clients.
- Quality Engineering Services Comprehensive QA and testing services including manual testing, test automation (Selenium, Appium, SeeTest, Cucumber), mobile automation testing, and performance engineering to ensure error-free delivery of applications.
- Cloud & DevOps Services Cloud infrastructure management and DevOps services across AWS, Azure, and GCP, including DevOps as a Service, cloud migration, cloud managed services, multi-cloud setup, and CI/CD pipeline automation using Docker, Chef, Jenkins, and Puppet.
- Data Services Data engineering, analytics, and modernization services covering data lake implementation, ETL/ELT pipeline development, data migration, Snowflake, Databricks, and AI-driven data engineering solutions.
- Digital Experience Services Customer experience and digital marketing services including Experience Design, Drupal and AEM development, Salesforce services, Adobe Experience Cloud implementations, and digital campaigns across web, mobile, and Smart TV platforms.
- Offshore Development Center (ODC) Dedicated offshore development center setup and management in India, offering technology skills, cost-effective delivery, and agile engineering practices for Fortune 500 and Silicon Valley startups through cost plus, team augmentation, and turnkey engagement models. Minimum 15-person team commitment for 24 months under cost plus model.
Quantifiable outcome
- 25% overall cost reduction achieved through targeted optimization initiatives for IndiGo
- +12 more outcomes
Companies that use TO THE NEW
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles4 records
TO THE NEW technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability14 records
Feature5 records
TO THE NEW partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- DatabrickscoreSilver Tier Databricks Partner providing data, analytics, and AI solutions using the Databricks Lakehouse Platform. Offers 40+ Databricks certified data engineers, 30+ enterprise data lake implementations, and pre-built accelerators. Services include data strategy, data engineering, migration, governance, ML/AI solutions, and cloud integration.
- AWS (Amazon Web Services)coreCloud partner enabling secure, scalable cloud platforms for high-performance applications, data, and AI workloads. Achieved AWS AI Services Competency recognition. TO THE NEW is an AWS partner building cloud-native applications and providing DevOps on AWS services.
- Microsoft AzurecoreCloud partner for enterprise transformation with integrated cloud, AI, and business application ecosystems. TO THE NEW offers Azure Managed Services with Bronze/Silver/Gold/Platinum tier support options and comprehensive Azure migration and DevOps services.
- Google CloudcoreCloud partner enabling data-driven, AI-powered applications on a flexible, scalable cloud platform. TO THE NEW provides Google Cloud solutions for data analytics, AI/ML, and cloud modernization.
- SnowflakecoreSelect Snowflake Partner enabling seamless data sharing and high-performance analytics on a unified cloud platform. Offers 50+ Snowflake & cloud-certified professionals, 30+ enterprise data lake deployments, and 20% faster implementation with proprietary data lake accelerators.
- SalesforcecorePartner for connected, intelligent customer experiences with unified CRM and automation. TO THE NEW offers 50+ Sales & Service Cloud implementations, 50+ custom apps developed, and 75+ clients supported through Salesforce strategy and implementation services. Certified across AI Associate, Data Cloud, Marketing Cloud, Sales Cloud, Service Cloud, and Platform Developer domains.
- AdobecoreAdobe Partner for personalized, content-driven digital experiences across channels at scale. TO THE NEW offers 50+ Adobe Experience Cloud implementations, 30+ experience design team members, and 100+ cross-functional team. Capabilities span AEM, Adobe Analytics, Adobe Target, AEP, Campaign, and Workfront.
Scale indicators16 records
Recent moves6 records
Expansion highlights4 records
TO THE NEW competitors and assessment
Company assessmentDirect peers
- Persistent Systems: Mid-tier Indian digital engineering and cloud modernization services firm with strong Salesforce, AWS, and Snowflake partnerships. Closest direct comparable in size, partner ecosystem, and digital engineering focus.
- Endava: UK-based digital transformation and product engineering firm with global delivery. Similar profile in cloud, data, and enterprise modernization, targeting BFSI and consumer-facing enterprises.
- Globant: Latin American digital transformation specialist offering AI, cloud, data, and digital experience services. Comparable mid-sized footprint, partner-native delivery model, and focus on consumer-facing enterprise digital programs.
- Hexaware Technologies: Mid-sized Indian IT services firm specializing in cloud, data, and automation. Similar partner-led delivery model and enterprise customer base in BFSI and healthcare verticals.
Broad incumbents
- Tata Consultancy Services (TCS): World's largest Indian IT services firm with extensive digital, cloud, and enterprise transformation offerings. Competes with TTN for the same enterprise transformation RFPs at substantially greater scale and brand recognition.
- Infosys: Global Indian IT services giant offering digital transformation, cloud, data, and AI services to large enterprises. Directly comparable to TTN across digital engineering, cloud modernization, and data platform practices, but at significantly larger scale.
- Mphasis: Indian IT services firm focused on cloud, digital, and AI-led transformation with strong AWS partnership. Comparable mid-tier positioning with overlapping customer base in BFSI and consumer internet.
- LTIMindtree: Large Indian IT services firm formed from merger of LTI and Mindtree, offering cloud, data, and digital experience services. Competes in similar enterprise modernization RFPs with broader scale.
- Cognizant: Major global IT services provider with deep Salesforce, AWS, and digital engineering practices. Direct competitor for large enterprise digital transformation engagements across BFSI and healthcare.
Emerging players
- Fractal Analytics: AI and analytics services firm with enterprise AI/ML implementation capabilities. Overlaps with TTN's data engineering, Snowflake/Databricks, and AI/GenAI practices, particularly in BFSI and consumer industries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TO THE NEW social profiles
Digital presenceTO THE NEW compliance and trust
Trust signalCompliance6 records
TO THE NEW financial estimates
Financial estimateRevenue estimate
Valuation estimate
TO THE NEW leadership team
Management profileNumber of profiles
Profiles7 records
TO THE NEW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TO THE NEW M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TO THE NEW
What does TO THE NEW do?
TO THE NEW is a digital technology services firm that designs and builds digital platforms and products with Cloud and Data at the focal point. It delivers end-to-end digital transformation services — Generative AI, Digital Engineering, Quality Engineering, Cloud/DevOps, Data Engineering, Digital Experience, and Digital Marketing — supplemented by proprietary accelerator solutions (InfAInite GPT, HAWK, Prism, Nimbus, VideoReady, BOLT) and an Offshore Development Center (ODC) capability for ISVs, Consumer Internet firms, and large enterprises worldwide.
Is TO THE NEW a public or private company?
TO THE NEW is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TO THE NEW founded?
TO THE NEW was founded in 2008. It employs 1,001 to 5,000 people.
Where is TO THE NEW based?
TO THE NEW is headquartered in Singapore, Singapore, in the Asia region.
How does TO THE NEW make money?
Two revenue lines are on record. Professional Services are the primary driver. The others are managed Services.
Who are TO THE NEW's main competitors?
Direct peers on record are Persistent Systems, Endava, Globant and Hexaware Technologies. Broad incumbents are Tata Consultancy Services (TCS), Infosys, Mphasis, LTIMindtree and Cognizant. Fractal Analytics is listed as an emerging player.
Does TO THE NEW have an API?
No public API is recorded for TO THE NEW.
What industry is TO THE NEW in?
TO THE NEW's product category is Digital Transformation Services. Its primary akta.pro industry code is BPAHAEAA, Digital Strategy & Transformation, with a secondary code of BPAHACAH, Digital & Technology Transformation Consulting. Its NAICS code is 54151 and its SIC code is 7370.