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PropRise

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uuid00072mj

Namestring
PropRise
Legal namestring
JMK Technologies Inc
Websiteurl
proprise.ai
Company typeenum
Private
Founded yearint
2023
Descriptiontext

PropRise is a venture-backed AI software company building workflow automation tools for institutional commercial real estate (CRE) acquisitions. The company operates two core products: Primer, an AI-powered document extraction and underwriting model population platform that reads offering memoranda, rent rolls, and T-12 operating statements, reconciles conflicting data across sources, and populates the customer's exact Excel underwriting model with cell-level source citations and audit trails; and Beacon, a market intelligence platform that analyzes 450,000 trade areas across the United States to surface self-storage acquisition opportunities matching user-defined buy-box criteria. The platform uses AI agents built on OpenAI and Anthropic foundation models with contractual prohibitions on training on customer data. Underlying technology includes multimodal document processing (PDF, Excel, scanned images), custom model mapping to client-specific Excel workbooks, and automated conflict detection across source documents.

The company targets institutional CRE acquisition teams, self-storage operators, multifamily operators, and NNN/retail/industrial investors through an enterprise field-sales motion with dedicated onboarding and no self-serve signup. Customers include Bain Capital, Colliers, Monday Properties, UTEX, Spartan Investment Group, Boardwalk Storage (top-50 self-storage operator), LRE Management, Lee and Associates, and others representing teams behind $50B+ in CRE. The revenue model is annual subscription-based with proprietary pricing. The company is backed by Y Combinator, General Catalyst, and MetaProp, holds SOC 2 Type II and ISO 27001 infrastructure certifications, and operates only within the United States. Founded in 2023 and headquartered in San Francisco, PropRise is led by co-founder & CEO Jean-Michael Diei and founder & CTO Matthew Krager.

Short descriptiontext

PropRise provides AI-powered document extraction and market intelligence software for institutional commercial real estate acquisitions, serving acquisition teams, self-storage operators, and multifamily investors with two products: Primer for underwriting automation and Beacon for opportunity sourcing.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
CRE underwriting software, AI document extraction, real estate acquisitions, self-storage analytics, commercial real estate technology
Industry1 code
1Real Estate Transaction Advisory & Due Diligence
CodeFSAEAJAJPrimaryYes
NAICS code1 code
  • Software Publishers5132
SIC code1 code
  • Real Estate6500
Product category
Commercial Real Estate Acquisition Software
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Subscription - Primer Product
TypeSubscription Recurring
Description

Paid subscription required to access the Service. Pricing available on pricing page during checkout. Billed per billing terms specified during checkout. Flat monthly fee model mentioned in comparison tables where DIY ChatGPT is $25/mo vs Primer flat fee.

proprise.ai
2Subscription - Beacon Product
TypeSubscription Recurring
Description

Paid subscription for Beacon market opportunity surfacing tool. Part of the overall service subscription.

proprise.ai
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Pricing details1 tier
1Enterprise subscription with dedicated onboarding
ModelSubscriptionBilling cadenceAnnual
Notes

No self-serve signup. Dedicated onboarding included. Teams live within two business days.

proprise.ai
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 2 records shown
1Primer
Description

AI product that converts deal documents (OMs, rent rolls, T-12s) into source-linked underwriting models with cell-level citations and conflict detection.

proprise.ai
+1 more record
Core offering1 text field

PropRise operates an AI-powered platform for institutional commercial real estate acquisitions. The platform consists of two products: Primer, which reads deal documents such as offering memoranda, rent rolls, and T-12s, reconciles conflicting data, and populates the customer's exact Excel underwriting model with cell-level source citations; and Beacon, which analyzes 450,000 trade areas to surface self-storage investment opportunities matching user-defined buy-box criteria. Both products are sold via annual enterprise subscriptions with dedicated onboarding.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 3x more underwriting capacity - teams review 3x more deals with same headcount
+4 more records
Product overview1 text field

PropRise offers a two-product platform for institutional commercial real estate acquisitions: Primer and Beacon. Primer is an AI-powered underwriting automation tool that extracts data from deal documents (OMs, rent rolls, T-12s) and populates the acquisition team's exact Excel model with source citations and conflict detection. Beacon is a market intelligence tool that analyzes 450,000 trade areas to identify self-storage investment opportunities matching defined criteria. The products are designed to work together: Beacon surfaces potential deals from the market, while Primer accelerates the underwriting of those deals once identified.

Product and service1 record
1Primer
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Cherre
TypeDirect peer
Description

CRE data platform that unifies property, financial, and market data for institutional owners and investors. Highly comparable to PropRise because it targets the same institutional CRE buyer and overlaps with Primer's role as a system-of-record for acquisitions and underwriting data.

2CompStak
TypeDirect peer
Description

CRE leasing comp and analytics platform widely used by institutional acquisition teams. Comparable as a data-driven underwriting and comping input that institutional CRE teams use alongside or instead of PropRise's Primer.

3LightBox
TypeBroad incumbent
Description

Large incumbent CRE data, analytics, and workflow platform covering due diligence, valuation, and brokerage intelligence. Overlaps with PropRise's underwriting and opportunity-s Surfacing workflow as part of a much broader CRE information suite.

4Skyline AI
TypeDirect peer
Description

AI platform for commercial real estate investment analysis and asset evaluation. Direct functional parallel to PropRise in applying AI/ML to CRE underwriting and decision-making for institutional investors.

5Reonomy (Altus Group)
TypeDirect peer
Description

CRE property intelligence and owner data platform acquired by Altus Group. Comparable as an institutional CRE data layer feeding deal sourcing and underwriting, overlapping with Beacon's opportunity-s Surfacing function.

6Dealpath
TypeDirect peer
Description

CRE deal management platform used by institutional acquisitions teams to track pipeline, underwrite, and approve deals. Comparable as the workflow system of record for CRE acquisitions, sitting adjacent to PropRise's AI extraction and sourcing layer.

7Enodo
TypeEmerging player
Description

AI-driven multifamily underwriting platform applying machine learning to rent rolls, operating statements, and lease analysis. Highly comparable to PropRise's Primer in automating multifamily underwriting workflows.

8Juniper Square
TypeDirect peer
Description

Investment management platform for private equity, venture, and real estate funds. Comparable as the back-office system used by institutional real estate sponsors — overlapping with PropRise's institutional CRE buyer persona.

9Lev
TypeEmerging player
Description

AI platform focused on commercial real estate deal analysis and document understanding. Direct functional overlap with PropRise's Primer for AI-driven CRE underwriting and document extraction.

10Apto
TypeBroad incumbent
Description

CRE management and back-office platform used by brokerages and investment sales teams. Comparable as institutional CRE workflow software adjacent to PropRise's underwriting and pipeline focus.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers16 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability6 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors5 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

PropRise

Commercial Real Estate Acquisition Softwareproprise.ai

PropRise provides AI-powered document extraction and market intelligence software for institutional commercial real estate acquisitions, serving acquisition teams, self-storage operators, and multifamily investors with two products: Primer for underwriting automation and Beacon for opportunity sourcing.

What PropRise does

PropRise is a venture-backed AI software company building workflow automation tools for institutional commercial real estate (CRE) acquisitions. The company operates two core products: Primer, an AI-powered document extraction and underwriting model population platform that reads offering memoranda, rent rolls, and T-12 operating statements, reconciles conflicting data across sources, and populates the customer's exact Excel underwriting model with cell-level source citations and audit trails; and Beacon, a market intelligence platform that analyzes 450,000 trade areas across the United States to surface self-storage acquisition opportunities matching user-defined buy-box criteria. The platform uses AI agents built on OpenAI and Anthropic foundation models with contractual prohibitions on training on customer data. Underlying technology includes multimodal document processing (PDF, Excel, scanned images), custom model mapping to client-specific Excel workbooks, and automated conflict detection across source documents.

The company targets institutional CRE acquisition teams, self-storage operators, multifamily operators, and NNN/retail/industrial investors through an enterprise field-sales motion with dedicated onboarding and no self-serve signup. Customers include Bain Capital, Colliers, Monday Properties, UTEX, Spartan Investment Group, Boardwalk Storage (top-50 self-storage operator), LRE Management, Lee and Associates, and others representing teams behind $50B+ in CRE. The revenue model is annual subscription-based with proprietary pricing. The company is backed by Y Combinator, General Catalyst, and MetaProp, holds SOC 2 Type II and ISO 27001 infrastructure certifications, and operates only within the United States. Founded in 2023 and headquartered in San Francisco, PropRise is led by co-founder & CEO Jean-Michael Diei and founder & CTO Matthew Krager.

PropRise firmographics

Firmographics
Name
PropRise
Legal name
JMK Technologies Inc
Website
https://proprise.ai
Company type
Private
Founded year
2023
Operating status
Operating
Headcount range
1–10 employees
Short description
PropRise provides AI-powered document extraction and market intelligence software for institutional commercial real estate acquisitions, serving acquisition teams, self-storage operators, and multifamily investors with two products: Primer for underwriting automation and Beacon for opportunity sourcing.
Ownership category
akta.pro rank

PropRise industry classification

Industry
Product category
Commercial Real Estate Acquisition Software
NAICS
Software Publishers (5132)
SIC
Real Estate (6500)
akta.pro primary industry
Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

Keywords

  • CRE underwriting software
  • AI document extraction
  • Real estate acquisitions
  • Self-storage analytics
  • Commercial real estate technology

Where PropRise is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Markets served

PropRise business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. Subscription - Primer Product: Paid subscription required to access the Service. Pricing available on pricing page during checkout. Billed per billing terms specified during checkout. Flat monthly fee model mentioned in comparison tables where DIY ChatGPT is $25/mo vs Primer flat fee.
  2. Subscription - Beacon Product: Paid subscription for Beacon market opportunity surfacing tool. Part of the overall service subscription.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualEnterprise subscription with dedicated onboarding

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

PropRise product offering

Product offering

Core offering

PropRise operates an AI-powered platform for institutional commercial real estate acquisitions. The platform consists of two products: Primer, which reads deal documents such as offering memoranda, rent rolls, and T-12s, reconciles conflicting data, and populates the customer's exact Excel underwriting model with cell-level source citations; and Beacon, which analyzes 450,000 trade areas to surface self-storage investment opportunities matching user-defined buy-box criteria. Both products are sold via annual enterprise subscriptions with dedicated onboarding.

Product overview

PropRise offers a two-product platform for institutional commercial real estate acquisitions: Primer and Beacon. Primer is an AI-powered underwriting automation tool that extracts data from deal documents (OMs, rent rolls, T-12s) and populates the acquisition team's exact Excel model with source citations and conflict detection. Beacon is a market intelligence tool that analyzes 450,000 trade areas to identify self-storage investment opportunities matching defined criteria. The products are designed to work together: Beacon surfaces potential deals from the market, while Primer accelerates the underwriting of those deals once identified.

Differentiator

Problem solved

Functional benefit

Brands

  • Primer: AI product that converts deal documents (OMs, rent rolls, T-12s) into source-linked underwriting models with cell-level citations and conflict detection.
  • Beacon

Products and services

  • Primer

Quantifiable outcome

  • 3x more underwriting capacity - teams review 3x more deals with same headcount
  • +4 more outcomes

Companies that use PropRise

Customer profile

Named customers16 records

Segments4 records

Ideal customer profiles3 records

PropRise technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

PropRise partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

PropRise competitors and assessment

Company assessment

Direct peers

  • Cherre: CRE data platform that unifies property, financial, and market data for institutional owners and investors. Highly comparable to PropRise because it targets the same institutional CRE buyer and overlaps with Primer's role as a system-of-record for acquisitions and underwriting data.
  • CompStak: CRE leasing comp and analytics platform widely used by institutional acquisition teams. Comparable as a data-driven underwriting and comping input that institutional CRE teams use alongside or instead of PropRise's Primer.
  • Skyline AI: AI platform for commercial real estate investment analysis and asset evaluation. Direct functional parallel to PropRise in applying AI/ML to CRE underwriting and decision-making for institutional investors.
  • Reonomy (Altus Group): CRE property intelligence and owner data platform acquired by Altus Group. Comparable as an institutional CRE data layer feeding deal sourcing and underwriting, overlapping with Beacon's opportunity-s Surfacing function.
  • Dealpath: CRE deal management platform used by institutional acquisitions teams to track pipeline, underwrite, and approve deals. Comparable as the workflow system of record for CRE acquisitions, sitting adjacent to PropRise's AI extraction and sourcing layer.
  • Juniper Square: Investment management platform for private equity, venture, and real estate funds. Comparable as the back-office system used by institutional real estate sponsors — overlapping with PropRise's institutional CRE buyer persona.

Broad incumbents

  • LightBox: Large incumbent CRE data, analytics, and workflow platform covering due diligence, valuation, and brokerage intelligence. Overlaps with PropRise's underwriting and opportunity-s Surfacing workflow as part of a much broader CRE information suite.
  • Apto: CRE management and back-office platform used by brokerages and investment sales teams. Comparable as institutional CRE workflow software adjacent to PropRise's underwriting and pipeline focus.

Emerging players

  • Enodo: AI-driven multifamily underwriting platform applying machine learning to rent rolls, operating statements, and lease analysis. Highly comparable to PropRise's Primer in automating multifamily underwriting workflows.
  • Lev: AI platform focused on commercial real estate deal analysis and document understanding. Direct functional overlap with PropRise's Primer for AI-driven CRE underwriting and document extraction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

PropRise social profiles

Digital presence

PropRise compliance and trust

Trust signal

Compliance2 records

PropRise financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PropRise leadership team

Management profile

Number of profiles

Profiles3 records

PropRise funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PropRise M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PropRise

What does PropRise do?

PropRise operates an AI-powered platform for institutional commercial real estate acquisitions. The platform consists of two products: Primer, which reads deal documents such as offering memoranda, rent rolls, and T-12s, reconciles conflicting data, and populates the customer's exact Excel underwriting model with cell-level source citations; and Beacon, which analyzes 450,000 trade areas to surface self-storage investment opportunities matching user-defined buy-box criteria. Both products are sold via annual enterprise subscriptions with dedicated onboarding.

Is PropRise a public or private company?

PropRise is a private company. It is classified as venture growth investor backed and is currently operating.

When was PropRise founded?

PropRise was founded in 2023. It employs 1 to 10 people.

Where is PropRise based?

PropRise is headquartered in San Francisco, United States, in the North America region.

How does PropRise make money?

Two revenue lines are on record. Subscription - Primer Product is the primary driver. The others are subscription - Beacon Product.

Who are PropRise's main competitors?

Direct peers on record are Cherre, CompStak, Skyline AI, Reonomy (Altus Group), Dealpath and Juniper Square. Broad incumbents are LightBox and Apto. Emerging players are Enodo and Lev.

Does PropRise have an API?

No public API is recorded for PropRise.

What industry is PropRise in?

PropRise's product category is Commercial Real Estate Acquisition Software. Its primary akta.pro industry code is FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence. Its NAICS code is 5132 and its SIC code is 6500.

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