elho

What elho does

elho (legal entity Elho B.V.) is a Dutch designer and manufacturer of consumer-facing flowerpots, planters, and adjacent garden living products, headquartered in Tilburg, Netherlands. The company sources 100% post-consumer recycled plastic and powers production with its own wind turbine, and sells a catalog of 200+ SKUs organized into named sub-brands (vivo next, vibia campana, b's cosy, greenville, sereh, june split, Premium, Biodiversity) spanning indoor, outdoor, balcony, and wildlife-garden categories. Core product engineering centers on integrated water reservoirs (e.g., 8.5L in vivo next square; 18L in vivo next long 80cm), overflow/drainage systems, invisible wheels, UV and frost resistance, and per-product Eco Passports disclosing CO2e footprint (e.g., 0.769 kg for a vibia campana trough vs. 4.614 kg for a ceramic equivalent) and green energy usage (0.652 kWh average), backed by a 99-year warranty. Distribution is multi-channel: direct e-commerce across 10 country-localized storefronts (UK, DE, AT, AU, ES, BE-FR, BE-NL, FR, IT, NL, SE), third-party online retailers, physical garden-center partners, and a separate "For Business" division for landscape designers and commercial buyers. The company prices by unit (entry-level greenville from £5.99; vivo next long 80cm at £109; Premium june split at £169), uses promotional codes (e.g., 10% via SALE2026 on non-Premium, non-Biodiversity SKUs), and operates with 100-day free returns and free shipping from £40. elho is a Certified B Corporation, a Great Place to Work, and was named "Most Sustainable Web Company of the Year" by WOTY.

Name

elho

Legal name

Elho B.V.

Website

https://elho.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

elho is a Tilburg, Netherlands-based manufacturer of designer flowerpots, planters, and wildlife-garden products made from 100% recycled plastic using wind energy, sold across 10 country-localized e-commerce storefronts, third-party retailers, and a B2B division serving consumers, designers, and commercial buyers.

Ownership category

akta.pro rank

Product category

Garden Planters and Containers

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

akta.pro secondary industries

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG), Pest Control & Animal Deterrents Retail (Garden/Outdoor Use) (CRAIAIAL)

Keywords

• Recycled plastic planters
• Designer flower pots
• Sustainable garden containers
• Biodiversity garden products
• Indoor outdoor planters

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: elho sells products directly to consumers through its own e-commerce platform (elho.com) across multiple European country domains. Customers purchase products at listed retail prices with free shipping thresholds. Payment is processed via credit/debit card at checkout.
2. Retail Distribution: Products are sold through third-party online retailers and physical store locations. The 'Where to Buy' section lists both online partners and physical store finders.
3. B2B / Business Sales: elho operates a dedicated 'For Business' division targeting commercial customers with separate terms, conditions, and potentially bulk/order arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Elho designs, manufactures, and sells designer flowerpots, planters, and biodiversity products (bird houses, bird feeders, insect hotels) made from 100% post-consumer recycled plastic using wind energy. Its portfolio includes the vibia campana balcony line, vivo next indoor/outdoor line with integrated water reservoirs and wheels, and the b's cosy wildlife-support line, sold primarily direct-to-consumer across 12 European country e-commerce sites and supplemented by retail and B2B channels.

Product overview

elho is a Dutch garden and outdoor living company specializing in designer flowerpots and planters made from 100% recycled plastic. The product portfolio includes core offerings of flowerpots and planters organized across Indoor, Outdoor, and Balcony use categories, available in multiple shapes (round, square, oval, oblong, hanging) with variants featuring wheels, water reservoirs, and drainage systems. Key product sub-brands include the vivo next line (modern square/long planters with integrated water reservoirs and wheels, designed by Cees Kranen), the vibia campana collection (balcony troughs and hanging planters with overflow systems, designed by Bas van der Veer), and the b's cosy biodiversity line (bird houses, bird feeders, and insect hotels supporting 11+ bird species). Additional offerings include rainbarrels, watering cans, gift sets, and the Premium and Biodiversity special collections. All products are manufactured in the Benelux region using wind energy from elho's own wind turbine, are 100% recyclable, and carry a 99-year warranty with UV and frost resistance. The company operates as a Certified B Corporation.

Differentiator

Problem solved

Functional benefit

Brands

• vibia campana: A collection of classic but contemporary flowerpots and balcony planters with slightly rounded bodies, featuring a rough, high-quality texture in natural tones.
• vivo next
• b's cosy
• greenville
• sereh
• june split

Products and services

• vibia campana trough allin1 Balcony trough planter with integrated water reservoir, overflow pipe for excess-water drainage, and metal rail-mount fitting (railings up to 6.5 cm wide). Made from 100% post-consumer recycled plastic, UV-protected, frost-resistant, with 99-year warranty; CO2 footprint 0.769 kg CO2e. Designer: Bas van der Veer. Available in 50 cm and 70 cm sizes in 7 colours at £26.99 and up.
• vibia campana easy hanger Hanging balcony planter with overflow tube and flat-back hanging system that fits railings up to 6.5 cm wide. Available in small (2.8 L), medium, and large (7.5 L) sizes in 7 colours at £8.49 and up. Made from 100% recycled plastic using wind energy.
• vivo next square Modern square-shaped planter with integrated 8.5 L water reservoir, invisible wheels for mobility, and plug system for indoor/outdoor versatility. Made from 100% recycled plastic, frost-proof, and colour-fast. Designer: Cees Kranen. Multiple sizes and colours, 40 cm version at £62.50.
• vivo next long Elongated oblong planter available in 60 cm and 80 cm widths, with integrated 18 L water reservoir (80 cm model), invisible wheels, and plug system. Functions as a stylish room divider for indoor and outdoor use. Made from recycled plastic with wind energy. 80 cm version at £109.00 in white, living black, and living concrete.
• cosy bird house Wildlife shelter made from 100% recycled plastic providing safe habitat for 11+ bird species (sparrows, bluetits). Features ventilation and drainage holes and a dismantlable design for easy cleaning. Available in 18 cm size in tuscan red and mushroom beige at £14.99.
• cosy bird feeder Bird feeding station with sheltered feeding area and clean bird bath for garden birds. Made from 100% recycled plastic using wind energy. Part of the b's cosy collection.
• cosy insect hotel Multifunctional insect shelter designed for bees and beneficial insects. Made from 100% recycled plastic, dismantlable for easy cleaning. Supports biodiversity by providing habitat for various insect species. Part of the b's cosy collection.
• BNDL cosy bird house + feeder bundle Combined bird house and feeder bundle offering shelter for 11+ bird species with sheltered feeding area and a bird bath. Features ventilation, drainage, and bird bath. Made from 100% recycled plastic using wind energy. Available in tuscan red and mushroom beige at £29.98.
• elho rainbarrels Rainwater collection containers designed for sustainable garden watering, made from recycled plastic. Multiple size and colour variants available, including 200 L living-black model.
• elho watering cans Garden watering accessories from the elho care and accessories product line, made from recycled plastic, used for routine plant care in indoor and outdoor settings.
• elho gift sets Curated sustainable gift sets featuring elho flower pots made from 100% recycled plastic, fully recyclable, produced with wind energy. The collection spans 200 products positioned as a stylish green gifting choice.

Quantifiable outcome

• 0.769 kg CO2e per vibia campana trough vs 4.614 kg for ceramic alternative (83% reduction)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lechuza: Premium planter brand (part of Geobra Brandstätter) specializing in self-watering indoor and outdoor planters with integrated water reservoirs. Direct competitor to elho's vivo next and vibia campana lines in the European premium planter market.
• Scheurich: German manufacturer of ceramic and plastic indoor planters sold across European garden centers and retail chains. Competes head-on with elho in the indoor flowerpot category with overlapping retail distribution.
• Pottery Pots: Netherlands-based modern planter brand offering indoor and outdoor pots in fiberclay, ceramic and recycled materials. Closest geographic and stylistic competitor to elho, often stocked in the same European garden centers and design retailers.
• Curver: European plastic housewares and garden brand producing storage, planters and outdoor products in recycled plastics. Overlaps directly with elho's material choice, retail channels and sustainability messaging.
• Artevasi: Italian designer of modern indoor and outdoor planters, often in fiberclay and ceramic, sold through European garden and home décor retailers. Comparable on design-led positioning and European distribution to elho.
• Deroma: Italian manufacturer of terracotta and plastic planters with pan-European distribution through garden centers. Competes with elho across price tiers and use cases (indoor, outdoor, balcony).

Broad incumbents

• Keter: Israel-headquartered global leader in resin-based outdoor storage, garden furniture and planters. Larger incumbent with overlapping recycled-resin manufacturing capability but a much broader product portfolio than elho.
• Westland Horticulture: UK-based gardening supplies group covering growing media, seeds, lawn care and sundries. Not a direct planter competitor but a major incumbent in the same UK/EU garden retail channels where elho's products are merchandised.

Others

• Gardena: European leader in garden watering, irrigation and hand tools (part of Husqvarna Group). Not a planter competitor but serves the same home gardener customer and shares retail shelf space at garden centers.
• Hozelock: UK-based manufacturer of garden watering, spraying and watering equipment. Complementary rather than competitive to elho's planters, but frequently co-sold through the same UK and European retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elho
• LinkedInlinkedin.com/company/elho

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elho