Curver
Curver produces and sells plastic household products — storage, laundry, waste, kitchen, cleaning, and pet organization solutions — to residential consumers across Europe, operating as a brand under Keter Group BV via Keter Italia Spa since 1949.
- Company typePrivate
- Founded1949
- HeadquartersNiedercorn, Luxembourg
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Curver does
Curver is a producer and seller of plastic household products for home and leisure, operating since 1949 and headquartered in Niedercorn, Luxembourg, with its operating corporate entity, Keter Italia Spa, registered in Roncadelle di Ormelle, Italy. The company is a wholly owned brand under Keter Group BV, a diversified consumer goods conglomerate that exercises direction and coordination over the operating entity. Curver organizes its offering into six product categories — Storage, Laundry, Waste, Kitchen, Cleaning, and Pets — supplemented by the Jute lifestyle line made from 100% recycled plastic that mimics handcrafted textile aesthetics. The underlying technology is physical plastic manufacturing, including sustainable recycled-plastic processes, with no disclosed proprietary digital or AI components.
The business serves residential consumers seeking home organization, tidying, and storage solutions, with use cases spanning living rooms, bedrooms, offices, kitchens, and laundry areas. Distribution runs through two parallel channels: a global direct-to-consumer e-commerce catalog (global.curver.com) and physical retail and home goods stores. Pricing is not publicly disclosed on the website, with customers directed to the online catalog for product information. Marketing is content-driven, anchored by a Style & Inspiration hub, a blog, and an active presence across Facebook, Instagram, Pinterest, and YouTube, primarily targeting top-of-funnel consumer engagement. The website supports six European languages (English, French, Dutch, German, Spanish, Italian), indicating multi-market European reach. Headcount is reported in the 101-250 range, and no funding rounds, M&A, leadership changes, or revenue disclosures are present in the source data.
Curver firmographics
Firmographics- Name
- Curver
- Legal name
- Keter Italia Spa
- Website
- https://curver.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Curver produces and sells plastic household products — storage, laundry, waste, kitchen, cleaning, and pet organization solutions — to residential consumers across Europe, operating as a brand under Keter Group BV via Keter Italia Spa since 1949.
- Ownership category
- akta.pro rank
Curver industry classification
Industry- Product category
- Plastic Household Storage and Organization Products
- SIC
- Plastics, Foil & Coated Paper Bags (2673)
- akta.pro primary industry
- Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)
Keywords
Where Curver is headquartered
LocationHeadquarters
- HQ city
- Niedercorn
- HQ country
- Luxembourg
- HQ region
- Europe
Offices1 record
Markets served
Curver business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels2 records
Marketing channels6 records
Curver product offering
Product offeringCore offering
Curver designs, produces, and sells plastic household storage and organization products for residential use across categories including Storage, Laundry, Waste, Kitchen, Cleaning, and Pets. The brand also offers the Jute lifestyle line made from 100% recycled plastic, bringing a natural textile aesthetic to its home organization portfolio. Products are distributed via an own-brand online catalog and through retail storefronts.
Product overview
Curver creates beautiful and innovative storage solutions along with offering advice and ideas to organize the home. The company offers a unified portfolio of home organization products across six main categories: Storage, Laundry, Waste, Kitchen, Cleaning, and Pets. Their latest product line is Jute, a lifestyle collection inspired by handcrafted textiles made from 100% recycled plastic. The products are distributed through their online catalog and various retail channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Storage products Curver Storage products are plastic household storage solutions for organizing various spaces in the home, including living rooms, bedrooms, and offices.
- Laundry products Curver Laundry products are plastic laundry organization and storage solutions for residential laundry rooms.
- Waste products Curver Waste products are household waste management and bin solutions for residential use.
- Kitchen products Curver Kitchen products are plastic kitchen organization and storage solutions for residential kitchen spaces.
- Cleaning products Curver Cleaning products are plastic cleaning organization and storage solutions for residential use.
- Pets products Curver Pets products are plastic pet care and organization products for residential pet owners.
- Jute product line The Jute line is a Curver lifestyle product line inspired by handcrafted textiles and made entirely from 100% recycled plastic, intended to bring an authentic natural aesthetic to the home while remaining a fully plastic-recycled product offering.
Companies that use Curver
Customer profileSegments1 record
Ideal customer profiles1 record
Curver technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Curver partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keter Group BVcoreKeter Group BV is the ultimate parent company and exercises direction and coordination (direzione e coordinamento) over Keter Italia Spa, the operating entity for the Curver brand. This is a corporate ownership and governance relationship, not a commercial partnership.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Curver competitors and assessment
Company assessmentDirect peers
- Sterilite: Large North American plastic storage container manufacturer. Directly comparable to Curver on the Storage category with a similar plastic-moulding cost model and value-to-mid-tier positioning across retail.
- Joseph Joseph: UK-based design-led brand of kitchen, waste, and home organization products. Directly comparable to Curver across overlapping categories (Waste, Kitchen, Storage) with a similar premium-consumer positioning and similar D2C plus retail distribution model.
- Simplehuman: Premium home organization brand with strength in kitchen, bath, and waste solutions. Comparable to Curver in the Waste and Kitchen categories and in D2C-driven premium positioning, though Simplehuman leans more toward stainless steel and sensor-enabled products.
- Brabantia: Dutch home organization brand specializing in waste bins, laundry, and kitchen storage. Closely comparable to Curver on category overlap (Waste, Laundry, Kitchen) and European retail footprint, with a similar sustainability positioning.
Emerging players
- HAY: Danish design brand with a home organization and storage assortment. Comparable to Curver on category overlap and design-led positioning, though HAY targets a higher-end, design-conscious consumer.
- Sistema Plastics: New Zealand-based plastic kitchen and home storage brand. Comparable to Curver across Storage and Kitchen categories with a similar coloured-plastic product aesthetic and mass-market retail distribution.
Broad incumbents
- IKEA: Global broad-line furniture and home goods retailer/manufacturer with deep assortment in Storage, Laundry, Waste, and Kitchen organization. Comparable to Curver as a competitor for the same consumer wallet and shelf space, particularly in European markets.
- Keter Group: Curver's parent company and a broad incumbent in resin-based home and outdoor storage products (sheds, deck boxes, indoor storage). Comparable because it shares the same manufacturing platform, plastic-moulding expertise, and retail channels that Curver leverages through Keter Italia Spa.
- Rubbermaid: Iconic US plastic storage and home organization brand (part of Newell Brands). Comparable to Curver across Storage, Laundry, and Waste categories with a much broader incumbent scale and retail penetration.
Regional players
- Rotho Kunststoff: German/European plastic household products manufacturer with strength in waste bins, laundry, and kitchen storage. Closely comparable to Curver on material (plastic), category mix, and DACH-region retail distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Curver social profiles
Digital presenceCurver financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curver leadership team
Management profileNumber of profiles
Curver funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curver
What does Curver do?
Curver designs, produces, and sells plastic household storage and organization products for residential use across categories including Storage, Laundry, Waste, Kitchen, Cleaning, and Pets. The brand also offers the Jute lifestyle line made from 100% recycled plastic, bringing a natural textile aesthetic to its home organization portfolio. Products are distributed via an own-brand online catalog and through retail storefronts.
Is Curver a public or private company?
Curver is a private company. It is classified as corporate owned and is currently operating.
When was Curver founded?
Curver was founded in 1949. It employs 101 to 250 people.
Where is Curver based?
Curver is headquartered in Niedercorn, Luxembourg, in the Europe region.
Who are Curver's main competitors?
Direct peers on record are Sterilite, Joseph Joseph, Simplehuman and Brabantia. Emerging players are HAY and Sistema Plastics. Broad incumbents are IKEA, Keter Group and Rubbermaid. Rotho Kunststoff is listed as a regional player.
Does Curver have an API?
No public API is recorded for Curver.
What industry is Curver in?
Curver's product category is Plastic Household Storage and Organization Products. Its primary akta.pro industry code is CRADAKAM, Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills). Its SIC code is 2673.