Orchestra
Orchestra is a strategic communications and marketing company headquartered in New York that unifies C-suite advisory, integrated strategy, and tactical execution across earned media, content, paid, influencer, and public affairs. The 700+ person firm serves enterprise clients in consumer, technology, nonprofit, healthcare, and government sectors via 11+ specialist subsidiary agencies.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Orchestra does
Orchestra is a strategic communications and marketing company headquartered in New York that unifies C-suite advisory, high-level strategy, and tactical execution for enterprise clients across 12 cities in North America and Europe. The company serves enterprise leaders, consumer and lifestyle brands, technology companies, nonprofits, healthcare organizations, education institutions, and financial services firms with integrated campaigns spanning earned media, content development, paid media, influencer strategy, creative services, and public affairs. Marquee clients include Mozilla, US Soccer, Oatly, Tourism New Zealand, Warby Parker, Glossier, SKIMS, and major nonprofits, with the firm operating under a holding-company model where 11+ specialist agencies (BerlinRosen, Brightmode, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward, Civitas Public Affairs Group, and Small Girls PR) retain their brands while sharing clients, playbooks, and an 'Intelligence Infrastructure.'
The company's core technology platform centers on an AI-powered integrated communications framework combining data analytics, content development, and multi-channel distribution. Proprietary offerings include Prompt Fuel 360 (an Answer Engine Optimization product for AI-driven discovery visibility on platforms like ChatGPT), the Intelligence Infrastructure (data capture system aggregating media coverage, audience behavior, and campaign performance across engagements), and the Integrated Delivery Framework (playbooks and measurement standards that ensure consistency across teams).
Orchestra operates under a hybrid revenue model combining subscription-style advisory retainers with project-based professional services and emerging productized offerings like Prompt Fuel 360. The company employs 700+ professionals organized by practice area and vertical, led by CEO Jonathan Rosen (co-founder of BerlinRosen, 2005) and President Jesse Derris (founder of Derris). The firm is privately held, having received growth investment from O2 Investment Partners in January 2022 that funded an aggressive acquisition strategy and rebrand from BerlinRosen Holdings to Orchestra in 2024.
Orchestra firmographics
Firmographics- Name
- Orchestra
- Legal name
- Orchestra
- Website
- https://orchestraco.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Orchestra is a strategic communications and marketing company headquartered in New York that unifies C-suite advisory, integrated strategy, and tactical execution across earned media, content, paid, influencer, and public affairs. The 700+ person firm serves enterprise clients in consumer, technology, nonprofit, healthcare, and government sectors via 11+ specialist subsidiary agencies.
- Ownership category
- akta.pro rank
Where Orchestra is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Orchestra business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Strategic Communications Advisory: C-suite advisory and high-level strategy engagements with senior leadership, providing counsel on reputation, policy, culture and market performance
- Integrated Campaign Execution: Tactical execution across brand, reputation, policy and performance channels including earned media, content, SEO, influencer, paid media, creative, and public affairs
- Productized Services (Prompt Fuel 360): Defined, repeatable service offerings with measurement frameworks that different teams can deliver consistently, representing shift toward product-driven model
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Orchestra product offering
Product offeringCore offering
Orchestra is a strategic communications and marketing company that unites C-suite advisory and high-level strategy with tactical execution across earned media, content, paid media, influencer engagement, SEO/AEO, creative, public affairs, and crisis communications. It serves enterprise clients through a platform of specialized subsidiary agencies (BerlinRosen, Derris, Inkhouse, Message Lab, Civitas, Small Girls PR, and others) and offers productized services such as Prompt Fuel 360 for AI-driven discoverability.
Product overview
Orchestra is a strategic communications and marketing company built as a platform-plus-modules architecture, formed through the combination of multiple specialized agencies including BerlinRosen, Brightmode, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward, Civitas Public Affairs Group, and Small Girls PR. The core Orchestra platform provides integrated communications services uniting C-suite advisory, strategy, and tactical execution, while subsidiary brands operate as specialized modules: Prompt Fuel 360 (AEO/SEO), Message Lab (data and analytics), Inkhouse (tech comms), Civitas (public affairs), Small Girls PR (influencer marketing), Derris and Glen Echo Group (brand/policy communications), and Brightmode (talent recruitment). The company serves clients across sectors including technology, consumer, healthcare, nonprofit, and professional services.
Differentiator
Problem solved
Functional benefit
Brands
- Prompt Fuel 360: Answer Engine Optimization (AEO) offering for AI-driven discoverability
Products and services
- Prompt Fuel 360 Answer Engine Optimization (AEO) offering that coordinates earned media, technical SEO, owned content, influencer engagement, and analytics into one integrated framework, designed to help brands gain visibility in AI-driven discovery platforms such as ChatGPT.
- Strategic Communications and Marketing Services
Quantifiable outcome
- Measurable gains in AI search visibility for Prompt Fuel 360 clients
- +1 more outcomes
Companies that use Orchestra
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles3 records
Orchestra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Orchestra partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CyabracoreStrategic partnership to provide real-time narrative protection, crisis monitoring, and AI-driven brand safety services to Orchestra's clients worldwide. Combines Cyabra's social media detection capabilities with Orchestra's crisis communications expertise, enabling teams to monitor emerging narratives, identify coordinated or inauthentic activity, and deliver rapid guidance to client leaders. The partnership serves clients across North America, EMEA, and APAC.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Orchestra competitors and assessment
Company assessmentDirect peers
- Edelman: The world's largest independent PR firm, providing strategic communications, brand marketing, and advisory services to global enterprises. Directly comparable to Orchestra in serving C-suite clients with integrated earned media, crisis, and public affairs capabilities.
- Weber Shandwick: Top-tier global communications agency within the Interpublic Group, offering integrated PR, social, and content marketing to enterprise clients. Directly comparable in service mix and target customer base.
- FleishmanHillard: Global integrated communications agency within Omnicom, focused on brand reputation, public affairs, and earned media. Comparable to Orchestra as a multi-practice strategic communications platform serving enterprise clients.
- BCW (Burson Cohn & Wolfe): WPP-owned global communications agency delivering PR, public affairs, and integrated marketing. Closely comparable in scale, multi-practice structure, and enterprise C-suite client focus.
- Brunswick Group: Specialist advisory firm focused on critical issues, M&A, and stakeholder communications for C-suite clients. Comparable in advisory-first positioning, enterprise focus, and crisis/public affairs capabilities.
- Ketchum: Omnicom-owned global communications consultancy delivering brand marketing, corporate communications, and public affairs. Comparable in integrated service offerings and enterprise customer base.
- Hill & Knowlton: WPP-owned global communications consultancy specializing in public affairs, crisis, and corporate communications. Comparable in senior advisory positioning and public affairs depth.
- MSL (Publicis): Publicis-owned global public relations and integrated communications network. Comparable in providing earned media, public affairs, and brand communications to enterprise clients across sectors.
- Golin: Interpublic-owned global PR agency offering integrated communications, content creation, and earned media. Comparable as an integrated communications platform with multi-specialty expertise.
- SKDK: Strategic communications and political consulting firm with strong public affairs and corporate reputation practices. Highly comparable given Orchestra's recent hire of ex-SKDK CEO Josh Isay — direct talent crossover and overlapping practice areas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Orchestra social profiles
Digital presenceOrchestra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orchestra leadership team
Management profileNumber of profiles
Profiles14 records
Orchestra subsidiaries and ownership
Company hierarchySubsidiaries11 records
Orchestra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orchestra M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orchestra
What does Orchestra do?
Orchestra is a strategic communications and marketing company that unites C-suite advisory and high-level strategy with tactical execution across earned media, content, paid media, influencer engagement, SEO/AEO, creative, public affairs, and crisis communications. It serves enterprise clients through a platform of specialized subsidiary agencies (BerlinRosen, Derris, Inkhouse, Message Lab, Civitas, Small Girls PR, and others) and offers productized services such as Prompt Fuel 360 for AI-driven discoverability.
Is Orchestra a public or private company?
Orchestra is a private company. It is classified as private equity controlled and is currently operating.
When was Orchestra founded?
Orchestra was founded in 2005. It employs 501 to 1,000 people.
Where is Orchestra based?
Orchestra is headquartered in New York, United States, in the North America region.
How does Orchestra make money?
Three revenue lines are on record. Strategic Communications Advisory is the primary driver. The others are integrated Campaign Execution and productized Services (Prompt Fuel 360).
Who are Orchestra's main competitors?
Direct peers on record are Edelman, Weber Shandwick, FleishmanHillard, BCW (Burson Cohn & Wolfe), Brunswick Group, Ketchum, Hill & Knowlton, MSL (Publicis), Golin and SKDK.
Does Orchestra have an API?
No public API is recorded for Orchestra.