InnovateMR
- Company typePrivate
- Founded2007
- HeadquartersCalabasas, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
InnovateMR firmographics
Firmographics- Name
- InnovateMR
- Legal name
- InnovateMR
- Website
- https://InnovateMR.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where InnovateMR is headquartered
LocationHeadquarters
- HQ city
- Calabasas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
InnovateMR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Market Research Services: Full-service market research offerings including audience sampling, survey programming, consulting, and expert network access. Revenue generated through project-based engagements with enterprise and mid-market clients requiring custom research solutions.
- DIY Platform Subscriptions: Self-serve access to the survey platform enabling customers to independently create, launch, and manage research projects with automated quality controls.
- Sample/Survey Completes: Provision of survey respondents and audience members across global panels for market research projects, with pricing based on sample size and target audience specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise / Work With Experts - Full-service research solutions |
| Subscription | Monthly | DIY Platform - Self-serve survey and sampling tools |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
InnovateMR product offering
Product offeringCore offering
InnovateMR is a research technology firm that delivers market research services through a global panel network spanning 91+ countries, a DIY survey platform with API-based sample procurement, and an expert network of 2.5M+ resume-vetted professionals. The company provides full-service research engagements (audience sampling, survey programming, consulting, qualitative B2B research) as well as self-serve tools for independent survey creation, audience targeting, field management, and reporting, all enhanced by proprietary AI-powered fraud detection.
Product overview
InnovateMR is a market research and consumer insights company offering a unified platform of survey sampling and research services. The core offering includes Global Panel Sampling across 91+ countries, an Expert Network of 2.5+ million vetted professionals (through the acquired Ivy Exec brand), the DIY Survey Platform for self-service research, and InnovateMR Connect for API-based sample procurement. The product suite is enhanced by Text Analyzer, an AI-powered fraud detection tool that protects data integrity across all services. Supporting services include Survey Programming & Hosting and Consulting for methodology guidance. The platform serves 4,500 clients in 95+ countries, delivering 11,000 B2C projects and 5,500 B2B projects annually.
Differentiator
Problem solved
Functional benefit
Brands
- Ivy Exec: Expert network of B2B professionals providing qualitative research services, including in-depth interviews, advisory sessions, and strategic insights.
- InnovateMR Connect
- Text Analyzer
Products and services
- Global Panel Sampling Agile survey sampling delivering faster field times and higher-quality responses across global markets, with access to millions of verified respondents through a trusted online global panel spanning B2C, B2B, and healthcare audiences in 91+ countries.
- Expert Network (Ivy Exec) Access to 2.5+ million resume-vetted professionals, connecting clients with senior-level executives and niche industry specialists worldwide for high-impact qualitative research including in-depth interviews, advisory sessions, and strategic insights across healthcare, fintech, and private equity sectors.
- InnovateMR Connect Streamlined, automated DIY/API platform for acquiring sample data with highly competitive CPIs, featuring InnovateMR's quality layers for programmatic sample procurement directly to consumer projects.
- DIY Survey Platform End-to-end self-serve survey platform enabling survey creation, audience targeting, field management, fraud prevention, and instant reporting with support for multiple languages and global reach.
- Survey Programming & Hosting Professional survey programming and hosting services handling the technical heavy lifting for market research projects.
- Consulting Expert consulting services ensuring accurate methodologies for market research projects.
Quantifiable outcome
- 10M+ survey completes delivered annually
- +3 more outcomes
Companies that use InnovateMR
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
InnovateMR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
InnovateMR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ivy ExeccoreInnovateMR acquired Ivy Exec, a leading expert network of B2B professionals, to expand its research capabilities. The acquisition includes Ivy Exec's extensive global expert network and proprietary participant sourcing model, enhancing InnovateMR's services in healthcare, fintech, and private equity sectors. Ivy Exec provides access to 2.5M+ resume-vetted senior-level executives and niche industry specialists for qualitative research including in-depth interviews and advisory sessions.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
InnovateMR competitors and assessment
Company assessmentEmerging players
- Prolific: Fast-growing online participant pool focused on verified, high-quality respondents for academic and commercial research. Emerging alternative to traditional panels with strong appeal in B2B and academic research markets.
Direct peers
- Cint: Sample exchange and digital research platform connecting buyers to a global network of panel providers. Comparable to InnovateMR Connect in API-based sample procurement and exchange-based sampling infrastructure.
- Toluna: Global consumer panel and survey technology provider delivering DIY survey tools and managed research services. Direct competitor in online panels, sample delivery, and self-serve research platforms.
- Dynata: One of the largest first-party data and online panel providers globally, offering B2C, B2B, and healthcare audiences for market research. Closely comparable to InnovateMR's Global Panel Sampling business with similar vertical reach and project scale.
- Schlesinger Group: Global data collection and qualitative research provider covering B2B, B2C, and healthcare audiences. Direct competitor in full-service market research, qualitative fieldwork, and panel-based sampling.
- Qualtrics: Enterprise survey and experience management platform (now part of SAP) offering self-serve survey creation, panel access, and analytics. Direct overlap with InnovateMR's DIY Survey Platform in serving market research and customer insights buyers.
- Savanta: Mid-market data, analytics, and advisory firm offering full-service market research and expert network access. Comparable to InnovateMR in B2B qualitative research and enterprise survey services.
Broad incumbents
- NielsenIQ: Global consumer intelligence giant with extensive panel infrastructure, syndicated research, and analytics. Overlaps with InnovateMR in B2C sampling and consumer insights but operates at much broader scale across the full research value chain.
- Ipsos: Global market research and public opinion firm with extensive online panels and survey operations. Comparable to InnovateMR in panel-based survey research, particularly in healthcare and B2B sectors.
- Kantar: One of the world's largest market research and insights firms offering panels, syndicated data, and consulting. Broad incumbent whose sampling and consumer research capabilities overlap with InnovateMR's core B2C offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
InnovateMR social profiles
Digital presenceInnovateMR financial estimates
Financial estimateRevenue estimate
Valuation estimate
InnovateMR leadership team
Management profileNumber of profiles
Profiles3 records
InnovateMR subsidiaries and ownership
Company hierarchySubsidiaries1 record
InnovateMR funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InnovateMR M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InnovateMR
What does InnovateMR do?
InnovateMR is a research technology firm that delivers market research services through a global panel network spanning 91+ countries, a DIY survey platform with API-based sample procurement, and an expert network of 2.5M+ resume-vetted professionals. The company provides full-service research engagements (audience sampling, survey programming, consulting, qualitative B2B research) as well as self-serve tools for independent survey creation, audience targeting, field management, and reporting, all enhanced by proprietary AI-powered fraud detection.
Is InnovateMR a public or private company?
InnovateMR is a private company. It is classified as private equity controlled and is currently operating.
When was InnovateMR founded?
InnovateMR was founded in 2007. It employs 101 to 250 people.
Where is InnovateMR based?
InnovateMR is headquartered in Calabasas, United States, in the North America region.
How does InnovateMR make money?
Three revenue lines are on record. Market Research Services are the primary driver. The others are DIY Platform Subscriptions and sample/Survey Completes.
Who are InnovateMR's main competitors?
Prolific is listed as an emerging player. Direct peers are Cint, Toluna, Dynata, Schlesinger Group, Qualtrics and Savanta. Broad incumbents are NielsenIQ, Ipsos and Kantar.
Does InnovateMR have an API?
Yes. InnovateMR Connect offers an automated, streamlined approach to acquiring sample data in a DIY/API format, with highly competitive CPIs. Sample buyers can procure sample directly to consumer projects with InnovateMR's quality layers built in.