Advyzon Investment Management

What Advyzon Investment Management does

Advyzon (legal parent yHLsoft Inc., founded 2012 by Hailin Li, Ph.D., CFA) is a U.S.-based, privately held wealth management technology company headquartered in Chicago, with additional offices in Lisle, Illinois and Raleigh, North Carolina. Its core platform is a unified, single-codebase wealth management system that integrates CRM, portfolio management, reporting, billing, trading and rebalancing (Quantum), secure document management, client portal/mobile applications, financial planning, and AI capabilities into one workflow architecture developed over twelve-plus years. The company serves 2,700+ advisory firms, ranging from independent RIAs to enterprise-tier aggregators, broker-dealers, wirehouses, and bank trusts, supported by a team of 200+ employees and a dedicated enterprise sales motion.

The company monetizes through a quote-based subscription model for the core technology platform, plus its wholly-owned subsidiary Advyzon Investment Management LLC (AIM), a SEC-registered investment adviser launched in 2022 that operates as a turnkey asset management program (TAMP) offering SMA/UMA frameworks, the Nucleus third-party strategist marketplace, the Personalized Index Engine for direct indexing, Tax Optimization tools, the manager-sponsored Sphere platform, Outsourced CIO services, and Partnered Trading. Distribution is direct, with separate sales teams for the core platform, AIM, and Enterprise Solutions, complemented by an annual Advyzon conference, monthly market commentary webcasts, and a multi-channel marketing program.

In 2026 the company accelerated product expansion, launching Advyzon AI (an advisor-trained AI operating system embedded across the platform), Auria (a family-office platform for UHNW clients), the Personalized Index Engine, AI-driven financial planning, and the Andes Risk integration, alongside a flagship global UMA partnership with Citi Wealth spanning North America, Latin America, EMEA, and APAC. Nine consecutive years of #1 client satisfaction in the T3/Inside Information Software Survey for All-In-One Platforms and 94% client retention provide evidence of commercial durability.

Name

Advyzon Investment Management

Legal name

Advyzon Investment Management LLC

Website

https://advyzonim.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Advyzon is a unified wealth management technology platform serving 2,700+ RIAs and enterprise institutions, with its AIM subsidiary offering TAMP, model marketplace, and direct indexing on a single codebase.

Ownership category

akta.pro rank

Product category

Wealth Management Technology

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

akta.pro secondary industries

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Endowment / OCIO-Style Multi-Manager Platforms (FSANAGAG)

Keywords

• Wealth management platform
• Turnkey asset management
• RIA technology software
• Portfolio rebalancing tools
• Investment management services

Headquarters

HQ city

Lisle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Technology Platform Subscription: Subscription-based access to Advyzon's unified wealth management platform including CRM, portfolio management, reporting, billing, rebalancing, client portal, document management, and AI capabilities. Revenue generated through recurring platform fees for RIAs and advisory firms.
2. Advyzon Investment Management (AIM) Services: Investment management solution providing UMA/SMA frameworks, model marketplace access, direct indexing, OCIO services, partnered trading, tax optimization, and alternatives management. Revenue includes management fees on AUM and platform/service fees.
3. Enterprise Solutions: Modular enterprise platform for broker-dealers, aggregators, wirehouses, and bank trusts with configurable architecture. Custom pricing based on firm size, modules selected, and deployment requirements.
4. Model Marketplace / Nucleus Platform Fees: Access to third-party strategist models and managers through Nucleus marketplace. Revenue includes strategist/platform fees for model access and trading capabilities.
5. Sphere Platform: Manager-sponsored platform with zero strategist fees for advisors. Revenue generated through other platform services and trading fees associated with model management.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Advyzon Investment Management (AIM), a wholly-owned subsidiary of yHLsoft Inc., provides a unified wealth management technology platform combined with investment management services for RIAs, broker-dealers, wirehouses, bank trusts, and family offices. The core product is an integrated SaaS platform offering CRM, portfolio management, trading and rebalancing (Quantum), billing, document management, financial planning, client portal, and embedded Advyzon AI. AIM adds TAMP capabilities including UMA/SMA frameworks, the Nucleus model marketplace, direct indexing via the Personalized Index Engine, outsourced CIO services, tax optimization, and alternative investment management, all unified through a single codebase.

Product overview

Advyzon is a unified wealth management technology platform offering both a core advisory platform and investment management solutions through Advyzon Investment Management (AIM). The core Advyzon platform integrates CRM, portfolio management, reporting, billing, trading/rebalancing (Quantum), document management, and client portals into one system. AIM extends this with investment-specific capabilities including Managed Portfolios, Nucleus Model Marketplace (third-party strategist access), Personalized Index Engine (direct indexing), Tax Optimization, Sphere Platform (manager-sponsored models with zero fees), Outsourced CIO Services, and Partnered Trading. The ecosystem also includes Goals-Based Investing for financial planning, Alts With Advyzon for alternative investment data management, Growth Suite for client acquisition, and Advyzon AI for embedded intelligence. Enterprise Solutions serves larger institutions while Auria targets family offices and UHNW clients. All products share a single codebase and data foundation enabling seamless workflow automation.

Differentiator

Problem solved

Functional benefit

Brands

• Nucleus: Investment model marketplace within AIM offering access to hundreds of third-party stock, ETF, mutual fund, and fixed income SMA managers.
• Quantum
• AIM Models
• AIM
• Sphere
• Goals-Based Investing
• Advyzon AI
• Advyzon Alts

Products and services

• Advyzon Platform The wealth management industry's comprehensive unified technology platform providing integrated CRM, portfolio management, trading, billing, document management, financial planning, and reporting within a single system, serving independent advisory firms.
• Advyzon Investment Management (AIM) A fully integrated investment management solution combining robust investment tools with access to a curated model marketplace, delivering institutional-grade UMA/SMA portfolios, direct indexing, OCIO services, tax optimization, and alternatives through the unified Advyzon ecosystem.
• Quantum Rebalancer Built-in rebalancer providing powerful, flexible tools for managing strategies at security or asset class level, supporting nine rebalancing modes including tax-aware strategies, trade-to-target, tactical security swaps, multi-level model hierarchies, block trading, cash management, tax-loss harvesting, and multi-custodial trading via FIX Flyer.
• Advyzon Enterprise Solutions Modern, modular architecture enabling enterprise firms (aggregators, broker-dealers, banks, wirehouses) to scale efficiently while maintaining control over their technology ecosystem, including configurable permissions, multi-currency support, enterprise billing, payouts, and aggregated reporting.
• Auria Family wealth management platform for ultra-high-net-worth clients and family offices, handling complex ownership structures, alternative investments, multi-generational household tracking, and consolidated reporting.
• Advyzon AI AI operating system for advisors built on more than a decade of advisor-focused data, delivering native intelligence across clients, portfolios, planning, billing, reporting, documents, tasks, operations, and compliance, including meeting prep, follow-ups, document retrieval, and proactive client intelligence.
• Nucleus Model Marketplace Investment model marketplace providing access to hundreds of third-party stock, ETF, mutual fund, and fixed-income SMA managers for UMA and SMA sleeve trading, including strategists such as Capital Group, BlackRock, Fidelity, T. Rowe Price, Dimensional, Washington Crossing Advisors, Global X, and KKM Financial.
• Personalized Index Engine (PIE) Direct indexing solution enabling custom portfolios and indexes with sector/factor/thematic tilts, ESG integration, and ongoing tax-loss harvesting, available as SMA or UMA sleeve, with factor selection from 12 factors, impact/ESG customization, macro/micro thematic investing, and sector exclusions.
• Sphere Platform Manager-sponsored platform giving access to institutional-grade models with zero strategist and trading fees, including tax-managed, dynamically-managed, and alternative strategies.
• Managed Portfolios Ready-made portfolio strategies spanning active/passive, ETF, ESG, tax-sensitive, foundational, income, and SMA portfolios across equities, international, bonds, and alternatives.
• Outsourced CIO Services White-labeled portfolio design, asset allocation, risk tools, and dedicated portfolio management support for advisors seeking institutional-caliber investment solutions, including OCIO services.
• Partnered Trading Advisor-created model execution service where AIM monitors advisor-built models, executes trades, handles rebalancing and cash needs, and monitors tax transition and tax-loss harvesting.
• Tax Optimization Tax overlay and transition tools including transition optimization engine, tax-alpha strategies, and tax-loss harvesting to manage realized gains and support after-tax returns across portfolios.
• Alts With Advyzon End-to-end managed service for alternative investment data covering document retrieval, data extraction, validation, reconciliation, and portfolio reporting across private equity, venture capital, hedge funds, and real estate.
• Growth Suite Client engagement and growth tools including Prospect Portal and Fact Finder for digital onboarding, plus Opportunities Tool for pipeline tracking and follow-up management.

Quantifiable outcome

• 94% client retention rate
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• Citi WealthflagshipStrategic or Co-development Partner · 1 January 2026Advyzon Enterprise Solutions and Advyzon Investment Management (AIM) selected by Citi Wealth to deliver a Global Unified Managed Account (UMA) program across North America, Latin America, EMEA, and APAC. Advyzon provides the technology foundation while AIM powers the investment core with UMA, model management, tax overlay, direct indexing, and alternatives capabilities. This represents a major enterprise-level partnership spanning four global regions.
• StoneXcoreTechnology or IntegrationStoneX, a leading financial services company, uses Advyzon's platform to support advisors handling international positions and multi-currency needs for clients with global investment requirements. Managing Director Roger Shaffer cited Advyzon's capabilities for international operations.
• Global X (Mirae Asset)coreTechnology or IntegrationGlobal X, a prominent ETF provider operating under Mirae Asset Financial Group (managing $800+ billion globally), provides investment models through Advyzon's Nucleus marketplace. Originally established in Canada, rebranded from Horizons ETFs to Global X in May 2024.
• Washington Crossing Advisors (Stifel)coreTechnology or IntegrationWashington Crossing Advisors, a registered investment advisor and wholly-owned subsidiary of Stifel Financial Corp, supervises over $9 billion in discretionary assets. Provides equity, fixed income, balanced, and asset allocation strategies through Nucleus marketplace.
• T. Rowe PricecoreTechnology or IntegrationT. Rowe Price, founded in 1937 and headquartered in Baltimore, Maryland, has been managing institutional portfolios since 1951 and manages $1.35 trillion in AUM (as of September 30, 2023). Provides investment strategies and model portfolios through Nucleus.
• KKM FinancialcoreTechnology or IntegrationKKM is a boutique investment solutions firm creating research-based financial products in Chicago. Works with wealth advisors, financial institutions, and family offices to provide portfolio management and risk mitigation solutions including dynamic stock selection (Essential 40) and ETF model portfolios.
• Fidelity InvestmentscoreTechnology or IntegrationFidelity provides portfolio management capabilities and model portfolios through Advyzon's Nucleus marketplace. Backed by 75+ years of Fidelity's investing and portfolio management experience with broad range of active and passive investment solutions.
• Dimensional Fund Advisors (DFA)coreTechnology or IntegrationDimensional Fund Advisors has provided better investment outcomes since 1981 through transparent, rules-based approach combining theoretical and empirical research with effective implementation. Available through Nucleus marketplace.
• Capital Group / American FundscoreTechnology or IntegrationCapital Group, headquartered in Los Angeles with 90+ year history since 1931, manages approximately $2.8 trillion in equity and fixed-income assets. Provides investment strategies through Nucleus marketplace.
• BlackRockcoreTechnology or IntegrationBlackRock, the world's largest asset manager, provides investment models and strategies through Advyzon's Nucleus marketplace. Committed to helping more people experience financial well-being through their investment solutions.
• Charles SchwabcoreTechnology or IntegrationPartnership with Charles Schwab for custodial integration, enabling advisors to manage client accounts and execute trades through Schwab's platform infrastructure.
• RiskalyzecoreTechnology or IntegrationPartnership with Riskalyze for risk assessment and portfolio analysis capabilities integrated into Advyzon's platform workflow.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• RightCapital: RightCapital is a financial planning platform widely adopted by RIAs. Competes with Advyzon's Goals-Based Investing and financial planning capabilities for advisor mindshare and workflow integration.
• Wealthbox: Wealthbox is a CRM platform designed for financial advisors that competes within the broader RIA tech stack. While Advyzon offers a native CRM, Wealthbox is a frequent point-solution alternative for advisors evaluating CRM-centric stacks.
• Riskalyze / Nitrogen: Riskalyze (now Nitrogen) provides risk tolerance and portfolio analytics that complement advisor workflows. Advyzon has an integration partnership with Riskalyze, but it also competes in the broader advisor tech stack with overlapping planning/risk capabilities.

Broad incumbents

• Schwab Advisor Services: Schwab provides advisor technology, custody, and integrated workflow tools as part of a broader wealth management ecosystem. Competes with Advyzon's enterprise solutions while also serving as a key custodial integration partner.
• Morningstar Advisor Workstation: Morningstar provides advisor workstation and research tools across portfolio analysis, screening, and reporting. Advyzon founder Hailin Li previously led Morningstar Office's architecture, making Morningstar a comparable broad incumbent with overlapping research, portfolio, and reporting capabilities.

Direct peers

• Orion Advisor Technology: Orion is a leading provider of portfolio management, rebalancing, and advisor technology platforms serving RIAs and enterprise firms. Direct competitor to Advyzon's unified platform across portfolio management, reporting, and trading capabilities.
• Addepar: Addepar is a portfolio management and reporting platform built for RIAs, family offices, and large institutions. Competes with Advyzon in portfolio analytics, reporting, and increasingly in the UHNW/family office segment where Advyzon's Auria operates.
• AssetMark: AssetMark is a leading TAMP providing UMA/SMA platforms, model marketplaces, and advisor technology. Direct competitor to Advyzon Investment Management (AIM) in the TAMP and model marketplace categories.
• Black Diamond (SS&C): Black Diamond is a portfolio management and reporting platform serving advisors. Direct competitor to Advyzon's portfolio management and reporting module within the unified platform.
• Envestnet (including Tamarac): Envestnet is a major TAMP and advisor technology provider offering portfolio management, reporting, and UMA/SMA programs (PMC). Direct competitor to both Advyzon's core platform and AIM's TAMP and model marketplace capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Advyzon
• YouTubeyoutube.com/@Advyzon
• LinkedInlinkedin.com/company/advyzon-investment-management-llc-aim

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advyzon Investment Management