What DXOMARK does

DXOMARK is an independent French benchmark and quality-testing company founded in 2008 and headquartered in Boulogne-Billancourt. The company scientifically evaluates smartphones, cameras, lenses, displays, audio systems, and batteries, producing the industry-standard DXOMARK scores that manufacturers cite in marketing and that consumers reference for purchase decisions. Its core product is the AZ Software (Analyzer) suite, a modular image quality evaluation platform offered in four tiers (AZ FREE, AZ GUI, AZ API, AZ Premium) with subscription and perpetual licensing, complemented by add-on modules for HDR, AI-based perceptual metrics, RAW evaluation, and protocol automation. Supporting hardware includes Multispectral Lighting Systems, Dynamic Lighting Systems, Hexapod stabilization platforms, and IEEE/ISO-compliant test charts.

The company operates a dual B2B/B2C go-to-market model. B2B revenue derives from professional testing and consulting services (smartphone camera, audio, display, battery testing), AZ Software licensing, and hardware sales to device manufacturers, automotive Tier 1 suppliers, and security camera makers, delivered through a commercial team of seven across Asia, the US, and France. B2C reach is maintained via the free dxomark.com consumer website, which publishes test scores and rankings to drive brand awareness that indirectly supports B2B relationships. Notable B2B customers and benchmark subjects include Samsung, Apple, Huawei, Xiaomi, Vivo, OPPO, Google, Motorola, and TECNO in smartphones, plus Ouster in lidar sensing.

DXOMARK employs more than 70 people from over ten nationalities and has grown its testing footprint into adjacent device categories (laptops, smartglasses) and verticals (automotive lidar via Ouster, ISP design via iCatch Technology in Taiwan). The company has disclosed no external funding rounds and appears to be bootstrapped since founding, maintaining strict separation between editorial activities and commercial B2B engagements.

Name

DXOMARK

Legal name

DXOMARK IMAGE LABS SAS

Website

https://dxomark.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

DXOMARK is an independent French benchmarking company founded in 2008 that scientifically tests and scores smartphones, cameras, lenses, displays, audio devices, and batteries for device manufacturers and consumers worldwide.

Ownership category

akta.pro rank

Product category

Camera and Display Quality Benchmarking Software

NAICS

Testing Laboratories and Services (541380), Custom Computer Programming Services (541511)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Services-Computer Programming Services (7371)

akta.pro primary industry

DTx/SaMD Evidence, Outcomes & Real-World Data (RWE) Platforms (HLACANAM)

Keywords

• Camera image quality testing
• Smartphone benchmarking
• Audio quality assessment
• Display measurement
• Battery performance testing

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. B2B Testing and Consulting Services: DXOMARK provides product definition, advanced tuning support, custom testing, testing and benchmarking, qualitative studies, and training services to device manufacturers. Engineering teams work closely with clients' technical teams to deliver evaluation reports with insights for product improvement.
2. AZ Software Licensing: DXOMARK generates revenue from licensing its AZ image quality evaluation software in multiple tiers: AZ FREE (free version), AZ GUI (annual subscription), AZ API (annual subscription), and AZ Premium (annual subscription with perpetual option). Additional revenue from add-on modules for HDR, AI metrics, RAW evaluation, and protocol automation.
3. Testing Tools and Equipment: Sale of testing hardware including charts, lighting systems, stabilization platforms (hexapods), automation tools, and lab equipment for image quality testing laboratories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

DXOMARK provides independent scientific testing, benchmarking, and scoring of image, audio, display, and battery quality for consumer electronics and adjacent industries. Its flagship is the AZ Software platform (modular image quality evaluation with GUI and Python API), complemented by proprietary testing protocols, lab equipment (lighting systems, hexapods, test charts), and contract testing and consulting services delivered to device manufacturers.

Product overview

DXOMARK is a leading provider of image quality testing, evaluation, and benchmarking solutions for consumer electronics and industrial applications. The core offering centers on AZ Software (Analyzer), a modular image quality evaluation platform available in four tiers: AZ FREE (free core metrics), AZ GUI (graphical interface), AZ API (Python automation), and AZ Premium (full-featured with all add-ons). The portfolio includes specialized extension packages for specific testing scenarios: DXOMARK RAW for camera module hardware evaluation, Camera v5 Protocol Automation for smartphone camera testing, All-in-One Portrait Lab Setup for portrait capture analysis, HDR AF/Motion/Timing Setup for autofocus and stabilization testing, and Flare Bench for optical flare characterization. Supporting hardware includes Multispectral Lighting Systems (MLS), Dynamic Lighting Systems (DLS), Shaking Platforms (Hexapods), and various test charts (MTF, ColorChecker, Dot, Grey, Visual Noise). Testing services cover smartphone camera, audio, display, and battery evaluation. The company also offers professional services including product definition consulting, advanced tuning support, custom testing, benchmarking, qualitative studies, and training.

Differentiator

Problem solved

Functional benefit

Products and services

• AZ Software (Analyzer) Industry-leading image and video quality evaluation software providing a full library of metrics from standard to advanced and proprietary measurements for sensors, lenses, and ISP tuning. Modular architecture combining a Graphical User Interface and Python API (Workflow Manager) for R&D labs and OEMs worldwide.
• DXOMARK RAW (Camera Module Report Automation) Extension package providing thorough review of image quality based on objective measurements of sensor, lens, and module sensitivity on RAW data. Delivers a single scalar metric covering color depth, dynamic range, low-light ISO, SNR10, distortion, chromatic aberration, vignetting, and flare for camera hardware comparison.
• DXOMARK Camera v5 Protocol Automation Extension package containing all testing scripts used in DXOMARK smartphone Camera test protocols with automatic objective measurements. Emulates DXOMARK Score Measurements including Photo, Video, Zoom, Preview, and Bokeh sub-scores based on exposure, color, autofocus, texture, noise, artifacts, and stabilization metrics, automating control of lighting, Hexapod Shaker, Timer, AMO, and Trigger equipment.
• All-in-One Portrait Lab Setup (AF HDR Portrait) Comprehensive setup for complex portrait capture designed to simulate real-world scenarios. Tests autofocus speed on realistic mannequins, flare intensity, accuracy repeatability, visual noise, face detail preservation, electronic rolling shutter, frame rate, exposure time, HDR photo exposure, local contrast gain, and color fidelity with support for both fair and deep skin tones.
• HDR Autofocus, Motion & Timing Setup (AF HDR) Extension package challenging autofocus capability with HDR lighting, handshaking simulation, and moving background objects. Tests autofocus speed, motion blur equivalent exposure time, texture preservation, electronic rolling shutter, exposure time, vertical blanking, frame rate, missing frames, and time lags.
• Flare Bench Package IEEE 2020 compliant optical bench with collimated source for repeatable flare evaluation. Generates sun-like flare images in lab setup to measure flare attenuation and intensity by processing RAW images. Compact, automated, and portable tabletop configuration.
• Multispectral Lighting System (MLS) LED-based lighting system with 16 independently controllable channels providing precise, uniform illumination for test charts up to 2 meters width with over 90% uniformity. Spectrum 360-960nm covering visible and IR light. Available in standard version (0.1-1,000 lux) and Sunlight-Near Infrared version (0.1-10,000 lux). Includes Lab Manager GUI for setup calibration, spectrum selection, and light level control.
• Dynamic Lighting System (DLS) Dimmable LED lighting system providing instant light intensity changes between 0.5 lux and 1,300 lux for 3A stability characterization. Rise time under 10ms for fast changing lighting conditions. Color temperature 2600-2700K with CRI >96. DMX controlled with computer control and API software.
• Shaking Platforms (Hexapods) High-precision shaking platforms for image stabilization testing with repeatable motions simulating real-life movements. H840 standard model with brushless motors up to 5.1°/Hz and 23mm/Hz. H860 VCM compatible model with voice coil drives up to 15°/Hz and 30mm/Hz for avoiding unwanted high frequencies that can affect AF and OIS mechanism testing.
• Visual Video Noise Chart Chart with seven large grey patches designed for measuring visual noise in video. Complements grey chart measurements and enables evaluation of video quality metrics for temporal analysis, spatial analysis, and noise chromaticity. Available in medium (140x97cm) and large (200x135cm) sizes.
• Uniform Grey Chart ISO 17957 compliant uniform grey chart for evaluating exposure, shading, defective photosites, flash, and video noise. Available in mini (135x95mm), small (600x220mm), and standard (1400x970mm) sizes.
• MTF Chart ISO 12233 and IEEE-CPIQ P1858 compliant low-contrast edge SFR chart delivering sagittal and tangential MTFs at different positions. Provides acutance, ringing, and sharpness measurements in JND. Reference CPIQ_SRU0002_140.
• ColorChecker Chart ISO 17321 compliant color evaluation chart for photos and videos. Enables white balance, color fidelity, color rendering, color sensitivity from RAW data, exposure, auto-exposure convergence, ISO speed rating, and white balance stability measurements. Available in mini (15x10cm), standard (21.6x27.9cm), and XL (78x60cm) sizes.
• Dot Chart

Quantifiable outcome

• DXOMARK scores influence consumer purchasing decisions and are cited by manufacturers in marketing materials
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• OusterflagshipStrategic or Co-development Partner · 7 May 2026Strategic collaboration focused on testing and optimizing Ouster's next-generation Rev8 OS family of digital lidar sensors, described as the world's first native color lidar. DXOMARK leverages 20 years of image quality testing expertise to conduct comprehensive analysis including color fidelity, environmental robustness, and perception accuracy testing during Rev8 development. The partnership aims to support development of next-generation perception systems as sensing technologies evolve toward more complex, multi-modal systems.
• TECNOcoreStrategic or Co-development Partner · 3 March 2026DXOMARK validated the CAMON 50 Ultra 5G's camera performance, particularly its Universal Tone technology designed for accurate skin tone rendering. DXOMARK CEO appeared at MWC 2026 to endorse the device's imaging technology. The partnership included joint unveiling of DXOMARK Riyadh Insights study results confirming the device's top performance under $600.
• iCatch TechnologycoreStrategic or Co-development Partner · 9 February 2026Established Taiwan's first automatic image quality performance evaluation lab at iCatch's facilities, combining DXOMARK's scientific evaluation methodology with iCatch's ThetaEye AI ISP development capabilities. The laboratory uses dual approach integrating objective measurements with perceptual assessments to evaluate image quality under realistic conditions.
• Industry Manufacturers (General)coreTechnology or IntegrationDXOMARK has long-standing relationships with key players in the imaging and mobile industries, providing testing services and access to pre-production units. Editorial activities are strictly separated from B2B activities, with manufacturers not paying to use scores in marketing.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• GSMArena: Leading smartphone specifications and reviews site reaching a global consumer audience. Adjacent in B2C benchmarking influence on smartphone purchasing decisions.
• DPReview: Camera-focused review and testing publication covering digital cameras and lenses. Comparable on consumer-facing editorial benchmarking, though with narrower product scope than DXOMARK's smartphone-centric franchise.

Direct peers

• DxO Labs: French image quality company with shared origins to DXOMARK, offering optics correction software and image quality analysis for cameras and smartphones. Most direct comparable in terms of methodology, customer base, and geographic origin.
• Imatest: US-based provider of image quality testing software and equipment for camera modules, serving smartphone OEMs and component manufacturers with similar benchmarking methodologies.
• Image Engineering: German manufacturer of test charts, lighting systems, and image quality evaluation software (iQ-Analyzer) for camera and display testing. Direct competitor in the lab-equipment and software segment.

Broad incumbents

• Intertek: Global quality assurance and testing services company operating across consumer electronics, automotive, and industrial segments. Comparable at the testing-services layer, though far broader in scope.
• Keysight Technologies: US-listed electronic measurement company with broad test equipment portfolio across electronics and communications. Analogous business model of selling mission-critical test hardware/software to device manufacturers.
• Rohde & Schwarz: Large German electronic test and measurement incumbent serving wireless, automotive, and broadcasting markets. Comparable as a broader T&M platform that could extend into imaging-related test categories.
• UL Solutions: Global testing, inspection, and certification company that overlaps with DXOMARK on product quality benchmarking for consumer electronics, though at a much broader portfolio level.

Others

• Anritsu: Japanese test and measurement company with mobile and automotive camera test capabilities. Tangentially related through shared customers in Japanese smartphone and automotive OEMs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dxomark
• YouTubeyoutube.com/channel/UCjVn8ZMN6k8uZ-QP5RUj-vQ
• Facebookfacebook.com/timeline
• Instagraminstagram.com/dxomark

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DXOMARK