HFactor

What HFactor does

HFactor (legal entity HyEdge, Inc.) is a U.S. functional beverage company that produces hydrogen-infused water marketed for its selective antioxidant properties. The company's core technology dissolves molecular hydrogen (H2) gas into water under pressure, packaged in a proprietary multi-layer aluminum Hydropack pouch or aluminum cans designed to retain hydrogen for a two-year shelf life. The product is positioned around neutralizing hydroxyl radicals while preserving beneficial reactive oxygen species, supported by citations to NIH and International Journal of Sports Medicine research. SKU breadth is narrow: one package format (12oz/355ml) in five flavors (Silver, Tart Cherry, Blackberry, Honeydew, Watermelon), sold in 12-pack and 24-pack configurations.

The business model is direct-to-consumer e-commerce with a subscription tier ("Subscribe & Save" at 20% off the $29.88 12-pack price). Offline distribution is limited to premium retail placement at Saks Fifth Avenue's Wellery concept, vending machines via vending-friendly cans, and international fulfillment through Lucky Vitamin. Marketing relies heavily on earned media and celebrity/event associations (Oscars and Grammy Gift Bags, Real Housewives cast, fitness influencers) rather than paid acquisition. The company is privately held, headquartered in Bryn Mawr, Pennsylvania, with 1-10 employees, and has taken only one documented outside investment (from Jason "Poo Bear" Boyd in 2020) plus an earlier 2016 round from Third Seven Capital. Leadership comprises co-founder and CEO Gail S. Levy, co-founder Barry Orms, and COO Chris Sanborn.

Operationally, HFactor is a sub-scale CPG brand with ten years of category tenure but limited distribution depth and no mass-market grocery or national CPG presence. The current storefront shows the core 12-pack Hydropack as "Out of stock," and there are no recent product launches, geographic expansions, or hiring signals in the source data, indicating limited recent momentum relative to the 2017-2020 peak press period.

Name

HFactor

Legal name

HyEdge, Inc.

Website

https://hfactorwater.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

HFactor (HyEdge, Inc.) is a U.S. functional beverage company that sells hydrogen-infused water in proprietary aluminum pouches and cans via direct-to-consumer e-commerce, premium retail at Saks Fifth Avenue, and vending machines, targeting athletes, wellness, and premium lifestyle consumers.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

akta.pro secondary industries

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Bottled Water & Sparkling Water Wholesale (AFAIAGAC)

Keywords

• Hydrogen infused water
• Functional beverages
• Molecular hydrogen water
• Antioxidant hydration
• Aluminum packaged water

Headquarters

HQ city

Bryn Mawr

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D

Revenue model

1. Consumer Product Sales: Direct-to-consumer sales of hydrogen-infused water through e-commerce and retail channels. Products are sold in aluminum pouches (Hydropacks) and cans in various flavors (Silver, Tart Cherry, Blackberry, Honeydew, Watermelon) in 12-pack and 24-pack configurations.
2. Subscription (Subscribe & Save): Recurring subscription model offering 20% discount on weekly, bi-weekly, tri-weekly, or monthly delivery schedules. Provides predictable revenue and customer retention through subscription plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

HFactor manufactures and sells hydrogen-infused drinking water in proprietary aluminum Hydropack pouches (12 oz, available in Silver, Tart Cherry, Blackberry, Honeydew, and Watermelon flavors in 12- and 24-pack configurations) and 12 oz aluminum cans. The water is produced through a proprietary process that dissolves molecular hydrogen under pressure for selective antioxidant and athletic-recovery claims, and is distributed via a direct-to-consumer e-commerce site, subscription, premium retail (Saks Fifth Avenue's Wellery), vending machines, and international resellers.

Product overview

HFactor is a functional beverage company offering hydrogen-infused water products designed for enhanced hydration and antioxidant benefits. The product portfolio consists of two main packaging formats: (1) the Hydropack - a flexible aluminum pouch available in 12oz (355ml) size in 12-pack or 24-pack options, offered in five flavors (Silver, Tart Cherry, Blackberry, Honeydew, Watermelon); and (2) 12oz aluminum cans with a matte white finish. Both products utilize proprietary multi-layer packaging technology to maintain optimal hydrogen levels, with a two-year shelf life. The company emphasizes scientific backing for health benefits including increased athletic performance, reduced inflammation, and powerful antioxidants. Sustainability is highlighted through BPA-free, source-reduced aluminum packaging that is recyclable through TerraCycle.

Differentiator

Problem solved

Functional benefit

Products and services

• HFactor Hydrogen Water Hydropack Hydrogen-infused drinking water packaged in 12 oz (355 ml) flexible aluminum Hydropack pouches, sold in 12-pack and 24-pack configurations across Silver (unflavored), Tart Cherry, Blackberry, Honeydew, and Watermelon flavors at $29.88 for a 12-pack one-time purchase or $23.90 per Subscribe & Save delivery (20% off). Marketed for enhanced hydration, selective antioxidant benefits, and reduced muscle fatigue.
• HFactor 12oz Hydrogen Water Cans Hydrogen-infused water packaged in sleek 12 oz aluminum cans with a matte white finish and blue accents. The aluminum is designed to retain hydrogen so the body can absorb it, and the cans are vending-machine friendly to expand distribution beyond the e-commerce and premium retail channels.

Quantifiable outcome

• 26 truckloads of unfilled glass bottles = 1 truckload of unfilled flexible pouches (carbon footprint reduction)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Saks Fifth Avenue (Wellery)flagshipChannel Partner/ Reseller/ Distributor · 1 January 2017HFactor products are stocked at Saks Fifth Avenue's Wellery wellness concept store on the fitness floor. This premium retail placement was featured on the Today Show, ABC7NY, and in Robb Report, establishing HFactor as a luxury wellness brand.
• TerraCyclecoreStrategic or Co-development PartnerTerraCycle partnership enables HFactor's aluminum pouches to be recycled. The recycling program is a key sustainability differentiator and allows consumers to properly dispose of used pouches. TerraCycle is a well-known recycling company that specializes in hard-to-recycle materials.
• Lucky VitaminminorChannel Partner/ Reseller/ DistributorLucky Vitamin serves as the international order fulfillment partner for HFactor, handling orders outside the primary U.S. shipping area.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HyVIDA Hydrogen Water: HyVIDA is a U.S. hydrogen-infused sparkling water brand sold in cans. Directly competes with HFactor in the same hydrogen-water category, same retail positioning, and similar aluminum-can format.
• Trusii: Trusii markets hydrogen-infused water and hydrogen tablets as a wellness product. Closely comparable to HFactor on hydrogen-water technology, health-claim positioning, and premium DTC model.
• H2iQ Hydrogen Water: H2iQ is a hydrogen-infused water brand sold directly online. Comparable as a category peer competing for the same hydrogen-curious consumer with similar packaging and subscription offerings.

Broad incumbents

• Liquid Death: Liquid Death is a fast-scaling premium canned water brand with strong lifestyle marketing, sustainability positioning, and aluminum-can distribution. Compares to HFactor on premium positioning and aluminum format, though at vastly greater scale and broader distribution.
• Vita Coco: Vita Coco is a leading mainstream enhanced/coconut water brand with national retail distribution. Comparable as a broader incumbent in the enhanced-water category that HFactor's hydrogen narrative competes against for share of throat.
• Smartwater (Glacéau): Smartwater is the dominant premium enhanced/vapor-distilled water brand owned by Coca-Cola. Compares to HFactor as a large-scale premium bottled-water incumbent whose distribution and marketing budget dwarf niche hydrogen brands.
• Aquahydrate: Aquahydrate is a premium bottled water brand positioned for health-conscious consumers with celebrity investors. Comparable to HFactor on premium positioning and celebrity-backed wellness branding, though at a broader scale.

Emerging players

• Cure Hydration: Cure is a premium electrolyte/hydration powder brand sold DTC and in natural retail. Comparable as a premium functional hydration brand pursuing similar wellness-oriented consumers with a science-backed positioning.
• Perricone MD Hydrogen Water: Perricone MD has sold branded hydrogen water tied to its anti-aging skincare narrative. Comparable on hydrogen-infused water technology and the wellness/beauty-from-within positioning that overlaps with HFactor's claims.

Regional players

• Dr. Brands Alkaline Water: Dr. Brands produces premium alkaline/functional water sold in retail and DTC. Compares to HFactor as another premium 'functional' water brand competing on health-benefit positioning in the same shelf and DTC channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/hfactorwater
• Facebookfacebook.com/hfactorlife

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HFactor