EZ Rankings

What EZ Rankings does

EZ Rankings (legally EZ Ranking IT Services Private Limited) is a Noida, India-headquartered digital marketing agency founded in 2010 by Mansi Rana, with a satellite office in Philadelphia, USA, serving clients across India, the United States, Canada, the United Kingdom, and the UAE. The company operates a full-service portfolio spanning search engine optimization (enterprise, local, ecommerce, technical, and small-business SEO), paid advertising (Google Ads, Bing Ads, Meta, Instagram, YouTube, Amazon), social media marketing, content and link building, web and mobile application development (custom, WordPress, Shopify, Magento, Flutter, React Native), and a growing AI services layer that includes marketing/CRM automation, AI chatbot and AI agent development, and an early-mover suite of AI-search discoverability offerings branded as LLMO, AI SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), HEO (Hybrid Engine Optimization), and AI Brand Visibility across ChatGPT, Gemini, Perplexity, and Copilot.

The business model is a B2B professional services agency with a multi-channel go-to-market. Revenue is generated primarily through recurring monthly retainers for SEO, PPC, social media, and content services, supplemented by project-based fees for web/app development and AI automation engagements. Pricing typically starts at $2,000/month for entry-level digital marketing, with maintenance packages requiring a minimum three-month commitment billed quarterly in advance and additional support billed at $15/hour. Distribution is sales-led with a direct website funnel, inside sales team, US/India phone and WhatsApp presence, dedicated growth and project managers post-sale, location-specific landing pages for US and Canadian cities, and three partner programs — White Label Reseller, Digital Marketing Reseller, and Franchise Partner — that enable third parties to resell services. The company serves enterprise clients including Honeywell, Kajaria, Yatra, Coverfox, and Pristyn Care alongside mid-market and SMB customers, claiming 16,000+ clients globally with a 92% retention rate and ISO certification.

Name

EZ Rankings

Legal name

EZ Ranking IT Services Private Limited

Website

https://ezrankings.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

EZ Rankings is a Noida-headquartered B2B digital marketing agency founded in 2010, serving enterprise, mid-market, and SMB clients globally with SEO, PPC, social media, web/app development, and AI search-optimization services across India, the US, Canada, UK, and UAE.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183), Other Services Related to Advertising (541890), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Analytics, Attribution & Marketing Measurement (MPAAACAH)

akta.pro secondary industries

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Online Reputation Management (ORM) (MPAAAOAB)

Keywords

• Digital marketing services
• Search engine optimization
• Pay-per-click advertising
• Web development services
• AI marketing automation

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. SEO Services: Search Engine Optimization services including enterprise SEO, local SEO, ecommerce SEO, technical SEO, and small business SEO. Retainer-based model with ongoing optimization, reporting, and strategy delivery.
2. Paid Advertising (PPC): PPC management, Google Ads, performance marketing, lead generation, Bing Ads, ecommerce PPC, shopping ads, and conversion rate optimization. Typically project or retainer-based with performance metrics.
3. Social Media & Video Marketing: Social media marketing, organic social, meta ads, Instagram ads, YouTube video marketing, marketplace marketing, and Amazon marketing services. Delivered as ongoing retainers or campaign-based engagements.
4. Web & App Development: Custom web development, WordPress, PHP, Laravel, ASP.Net, CMS, Shopify, Magento, WooCommerce, headless/Jamstack development, web application development, API integration, mobile app development (Android, iOS, cross-platform), and app store optimization. Typically project-based with maintenance retainers.
5. AI Automation Services: AI chatbot development, AI agent development, AI integration services, custom AI solutions, and AI consulting. Also includes industry-specific AI automation for ecommerce, SaaS, and B2B.
6. Branding Services: Brand management, brand identity, brand positioning, logo design, graphic design, packaging design, motion graphics, video production, digital branding, ORM, and influencer marketing.
7. Content & Link Building: Content marketing packages, link building services, and guest blogging/outreach programs to build domain authority and organic visibility.
8. Digital Marketing Packages: Bundled service packages covering SEO, local SEO, ecommerce SEO, PPC, social media, and app store marketing at various price tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

EZ Rankings is a full-service digital marketing agency that sells AI-augmented marketing, web/app development, and branding services to global B2B clients. Its core offerings include SEO (enterprise, local, ecommerce, technical), PPC and performance marketing with guaranteed ROAS, social media and video marketing, web and mobile app development, AI search optimization (LLMO, GEO, AEO, HEO), AI marketing automation, AI chatbot and AI agent development, content marketing, link building, ORM, and branding.

Product overview

EZ Rankings is a comprehensive digital marketing agency offering an integrated portfolio of AI-powered and traditional marketing services. The core offering combines AI Search Optimization services (LLMO, AI SEO, GEO, AEO, HEO) with traditional SEO, PPC advertising, and social media marketing. Web development services span custom development, WordPress, Shopify, Magento, and mobile app development (native Android/iOS and cross-platform Flutter/React Native). AI automation services include marketing automation, CRM automation, chatbot development, and industry-specific solutions for ecommerce, SaaS, and B2B. Additional services include brand management, ORM, content marketing, link building, and conversion rate optimization. The company operates across multiple industry verticals including healthcare, real estate, education, ecommerce, and B2B.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Comprehensive search engine optimization covering on-page, off-page, technical SEO, content optimization, enterprise SEO, local SEO, ecommerce SEO, and small business SEO to improve organic search rankings and traffic.
• AI Search & Visibility Services AI-powered search optimization covering LLMO Services, AI SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Hybrid Engine Optimization (HEO), and AI Brand Visibility across ChatGPT, Gemini, Perplexity, and Copilot.
• PPC Management Services Pay-per-click advertising management across Google Ads, Bing Ads, shopping ads, ecommerce PPC, performance marketing, lead generation, and conversion rate optimization with AI-driven campaign optimization and guaranteed ROAS benchmarks.
• Social Media & Video Marketing Social media marketing, organic social, Meta Ads, Instagram Ads, YouTube video marketing, marketplace marketing, and Amazon marketing services delivered as ongoing retainers or campaign-based engagements.
• Web Development Services Custom web development using PHP, Python, Ruby on Rails, ASP.Net, Laravel, WordPress, Shopify, Magento, WooCommerce, headless/Jamstack development, web applications, API integration, website maintenance, and migration services.
• Mobile App Development Native and cross-platform mobile application development for Android (Java/Kotlin) and iOS (Swift/Objective-C) using Flutter and React Native, including app store optimization and app maintenance.
• AI Automation Services AI-powered marketing automation, CRM automation, email and workflow automation, lead nurturing automation, custom AI chatbot and AI agent development, AI integration, and industry-specific AI automation for ecommerce, SaaS, and B2B businesses.
• Content & Link Building Content creation and marketing services including blog posts, articles, infographics, and visual content combined with strategic backlink acquisition, authority building plans, and guest blogging/outreach programs.
• Online Reputation Management (ORM) Brand reputation monitoring and management including review management, crisis response, positive content promotion, and personal branding services.
• Branding & Creative Design Brand strategy, brand management, brand identity, brand positioning, rebranding, logo design, graphic design, packaging design, motion graphics, video production, infographic design, digital branding, and influencer marketing services.

Quantifiable outcome

• 9.4X average ROAS across all paid campaigns
• +8 more outcomes

Named customers13 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Scale indicators24 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, social media, and web design with ROI-focused pricing. Highly comparable to EZ Rankings as a mid-sized, multi-service digital marketing agency targeting SMB and mid-market clients with subscription-style retainers.
• Ignite Visibility: Ignite Visibility is a performance-focused digital marketing agency specializing in SEO, paid media, and social media marketing. It directly competes with EZ Rankings in the SEO + PPC + performance marketing agency category with similar retainer and ROAS-driven positioning.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, PPC, web design, social media, and AI-driven marketing services. Direct peer to EZ Rankings in service portfolio breadth, target customer (SMB and mid-market), and geographic distribution in the US market.
• Coalition Technologies: Coalition Technologies is a top-rated SEO, PPC, and web design agency serving ecommerce and enterprise clients. It overlaps significantly with EZ Rankings on SEO, web development, and ecommerce SEO offerings for similar enterprise and D2C brands.
• PageTraffic: PageTraffic is an India-based digital marketing agency offering SEO, PPC, and web design services. It is among the closest geographic and service-line competitors to EZ Rankings in the Indian digital marketing agency market.
• Digital Marketing Agency (DMA): DMA is a UK-based trade body for the digital marketing industry, but its member agencies overlap closely with EZ Rankings' offering set. Comparable as a same-vertical, multi-service digital marketing services provider targeting enterprise and mid-market clients.
• SmartSites: SmartSites is a US-based digital marketing agency offering SEO, PPC, web design, and web development services to SMB and mid-market clients. Comparable to EZ Rankings in service mix, customer size profile, and retainer-based digital marketing agency model.

Broad incumbents

• iProspect India (Dentsu): iProspect is the global digital performance marketing agency within Dentsu, offering SEO, paid media, and analytics at enterprise scale. Comparable as a broader incumbent offering the same performance marketing and SEO services as EZ Rankings, but with significantly larger global footprint.
• WPP (GroupM/Wunderman Thompson): WPP is one of the world's largest advertising and marketing services holding companies with extensive digital and performance marketing capabilities through GroupM and Wunderman Thompson. Comparable as a broad incumbent competing for the same enterprise digital marketing budgets that EZ Rankings targets.

Emerging players

• Neil Patel Digital: Neil Patel Digital is a globally recognized SEO and content marketing agency focused on organic growth and paid advertising. Comparable to EZ Rankings as a digitally-led, founder-driven agency with strong brand recognition in SEO and content marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ezRankings
• Facebookfacebook.com/ezrankingsIndia
• LinkedInlinkedin.com/company/ezrankingsindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EZ Rankings