What SmartSites does

SmartSites is a full-service digital marketing agency headquartered in Paramus, New Jersey, founded in 2011 by brothers Alex and Michael Melen. The firm delivers an integrated portfolio of five core services — web design, organic SEO, pay-per-click advertising, email/SMS marketing, and social media management — built on third-party platforms including WordPress, Shopify, Google Ads, Microsoft Advertising, Meta, Amazon Ads, Klaviyo, and HubSpot. The agency employs 100+ digital experts (firmographic band 251-500) and serves both small businesses and Fortune 500 enterprises across ten specialized verticals including home services, medical/healthcare, legal, automotive, B2B, retail, industrial, nonprofit, and small business.

The company's revenue model is professional-services oriented: project-based website builds combined with monthly retainer engagements for SEO, PPC, email/SMS, and social media, with quote-based pricing tied to client scope. Distribution and go-to-market are sales-led and direct, with website CTAs, consultation requests, free Google Ads audits, and inside-sales phone outreach (201-870-6000) as primary acquisition channels; no resellers or marketplaces are used. SmartSites has accumulated over 1,000 five-star reviews, a 97% Dun & Bradstreet customer satisfaction score, and seven consecutive years on the Inc. 5000 list. It holds tier-1 partner designations with Google (Premier), Microsoft Advertising (Select), Meta (Business), Amazon Ads (Verified), Klaviyo (Master Plus Champion), and HubSpot (Certified).

Legal structure is Melen LLC, with SmartSites operating as a division. The company is privately held by the founding Melen brothers with no public funding rounds, institutional investors, or acquisitions disclosed. Recent activity suggests deliberate buildout beyond SMB SEO into AI-enabled service positioning, formalization of CXO leadership (Chief Client Officer, Chief Sales Officer), and expansion of vertical expertise into sustainability marketing, healthcare tech SEO, and automotive marketing. Customer outcomes cited (e.g., 532-2043% increases in traffic, ROAS, or conversions) are self-reported from named case studies across SMB and enterprise segments.

Name

SmartSites

Legal name

Melen LLC

Website

https://smartsites.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

SmartSites is a full-service digital marketing agency that delivers web design, SEO, PPC, email/SMS, and social media services to SMBs and Fortune 500 clients across ten verticals, operating from Paramus, NJ with 100+ digital experts under founder ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Paramus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing web design, SEO, PPC advertising, email/SMS marketing, and social media management services. Revenue is generated through project-based fees, monthly retainers, and performance-based pricing models.
2. Website Development: Custom website design and development services including eCommerce implementations, branding, and conversion optimization. One-time project revenue with ongoing maintenance contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SmartSites is a full-service digital marketing agency that delivers five integrated services: custom website design and development (primarily on WordPress and Shopify), organic SEO, pay-per-click advertising management across Google, Microsoft, Meta, and Amazon, email and SMS marketing automation built on the Klaviyo platform, and social media management. The agency operates on project-based fees, monthly retainers, and performance-based pricing models, serving small businesses through Fortune 500 enterprises across more than ten industry verticals.

Product overview

SmartSites is a full-service digital marketing agency offering an integrated suite of five core services: Web Design (custom WordPress-based website development), Organic SEO (technical and content-driven search optimization), Pay Per Click Marketing (paid advertising across Google, Microsoft, Meta, and Amazon), Email & SMS Marketing (Klaviyo-powered automation and personalization), and Social Media Marketing (organic management and paid social). These services are offered as a coordinated digital marketing portfolio rather than a modular SaaS platform, serving clients across industries including home services, medical, legal, automotive, B2B, retail, industrial, hospitality, and nonprofit sectors. The agency positions itself as a Premier Google Partner and Klaviyo-certified partner, delivering campaigns that span the full customer acquisition and retention funnel.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 2043% increase in ROAS for automotive clients
• +4 more outcomes

Named customers16 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• GooglecoreTechnology or IntegrationGoogle Premier Partner status with specializations in Search, Display, Video, and Shopping. Provides Google Ads management services to clients with access to Google's advertising platforms and certifications.
• Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Advertising Select Partner for Bing and Microsoft search advertising campaigns.
• Meta (Facebook)coreTechnology or IntegrationMeta Business Partner providing Facebook and Instagram advertising services.
• Amazon AdssecondaryTechnology or IntegrationAmazon Ads Verified Partner for managing Amazon advertising campaigns.
• HubSpotsecondaryTechnology or IntegrationHubSpot Certified Partner for marketing automation and CRM services.
• KlaviyocoreTechnology or IntegrationKlaviyo Master Plus Champion Partner - certified in email marketing automation, segmentation, and eCommerce marketing using the Klaviyo platform.
• ShopifysecondaryTechnology or IntegrationPartner for eCommerce website development and marketing integration with Shopify platform.
• WordPresssecondaryTechnology or IntegrationWebsite development and CMS platform partner for WordPress-based website creation.
• Better Business BureaucoreGTM or Marketing PartnerBBB A+ rated business demonstrating commitment to ethical business practices and customer satisfaction.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DAC Group: Global digital agency offering multi-channel marketing services including SEO, paid media, data, and analytics; comparable service breadth but a much larger incumbent footprint.
• Tinuiti: Large, well-established performance marketing agency covering paid media, SEO, email, social, and Amazon; offers overlapping capabilities but at greater scale and with a broader portfolio than SmartSites.

Direct peers

• KlientBoost: PPC and CRO-focused digital agency with comparable mid-market positioning, performance-based pricing models, and a strong conversion-optimization reputation.
• Coalition Technologies: Full-service digital agency offering SEO, web design/development, PPC, and eCommerce marketing on Shopify and similar platforms; directly comparable service mix and SMB-to-enterprise client base.
• Ignite Visibility: Mid-sized digital marketing agency offering SEO, paid media, social, and email with a similar multi-vertical SMB-to-enterprise GTM motion and overlapping partner credentials.
• Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and CRO services, similar in mid-market focus and platform-partner model (Google Premier, Meta).
• Thrive Internet Marketing Agency: Full-service digital agency providing web design, SEO, PPC, and social media to SMB and mid-market clients, with comparable vertical breadth and agency-of-record positioning.
• Directive: B2B-focused digital marketing agency offering SEO, PPC, and content; comparable in services stack and overlapping mid-market SaaS/tech clientele.
• LYFE Marketing: Digital marketing agency focused on social media, PPC, and SEO for small and mid-sized businesses — overlapping SMB primary segment with SmartSites.
• WebFX: Full-service digital marketing agency of comparable size offering SEO, PPC, web design, and social media to mid-market and enterprise clients; the closest direct competitor in scale and service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SmartSitesNJ
• Facebookfacebook.com/SmartSites
• LinkedInlinkedin.com/company/smartsites

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartSites