Powerball
Powerball is a multi-state U.S. lottery game operated by the Multi-State Lottery Association (MUSL), a nonprofit consortium of 48 state lotteries. Players buy $2 tickets across 45 U.S. states and territories for a chance at record jackpots, with $38B+ raised for public programs since 1992.
- Company typePrivate
- Founded1992
- HeadquartersPortland, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Powerball does
Powerball is a multi-state lottery game operated by the Multi-State Lottery Association (MUSL), a nonprofit, government-benefit consortium owned by its member state lotteries. Since its first drawing on April 22, 1992, with 15 participating lotteries, the game has expanded to 48 member lotteries covering 45 U.S. states, Washington DC, Puerto Rico, and the U.S. Virgin Islands. Players select five numbers from 1–69 (white balls) and one number from 1–26 (red Powerball); live drawings are held three times per week (Monday, Wednesday, Saturday at 10:59 pm ET) at the Florida Lottery draw studio in Tallahassee, under the observation of independent accounting firms. The game holds the world record for the largest national lottery jackpot ($2.040 billion, California, November 7, 2022) and the second-largest $1.817 billion jackpot (Arkansas, December 24, 2025).
The product portfolio consists of the flagship Powerball game plus two optional $1 add-ons: Power Play (multiplies non-jackpot prizes by 2–10x, with a fixed $2M Match 5 prize) and Double Play (a second-chance drawing with a $10M maximum). MUSL also operates Lotto America, 2by2, Jackpot USA, and Millionaire for Life on the same distribution infrastructure. Tickets are priced at $2 per play ($3 bundled with Power Play in Idaho and Montana) and sold through authorized lottery retailers, with growing online sales via state lottery platforms. Jackpot winners elect between a 30-year annuity and a lump-sum cash payment, both before federal and jurisdictional taxes.
Powerball's revenue model is transaction-based (ticket sales at a $2 unit price plus optional $1 add-ons), though as a nonprofit game operator, MUSL does not retain proceeds; more than half of ticket revenue remains in the selling jurisdiction to fund public programs such as education, veterans' services, and state parks. Since 1992, Powerball has raised $38 billion+ for such programs. The game's first international expansion is scheduled for summer 2026 via a partnership with Allwyn U.K., the government-authorized operator of the U.K. National Lottery, extending the same $2 ticket, game matrix, and odds to U.K. players.
Powerball firmographics
Firmographics- Name
- Powerball
- Legal name
- Multi-State Lottery Association (MUSL)
- Website
- https://powerball.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Powerball is a multi-state U.S. lottery game operated by the Multi-State Lottery Association (MUSL), a nonprofit consortium of 48 state lotteries. Players buy $2 tickets across 45 U.S. states and territories for a chance at record jackpots, with $38B+ raised for public programs since 1992.
- Ownership category
- akta.pro rank
Powerball industry classification
Industry- Product category
- State Lottery
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)
- akta.pro secondary industry
- Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)
Keywords
Where Powerball is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Powerball business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Ticket sales: Powerball generates revenue primarily through the sale of lottery tickets at $2 per play. In Idaho and Montana, Powerball is bundled with Power Play for a minimum of $3 per play. Additional revenue comes from Power Play ($1 extra per play) and Double Play ($1 extra per play) add-on features. More than half of ticket sales revenue stays in the jurisdiction where tickets are sold to fund public programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Powerball ticket |
| Unit Pricing | Pay-as-you-go | Power Play add-on |
| Unit Pricing | Pay-as-you-go | Double Play add-on |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Powerball product offering
Product offeringCore offering
Powerball is a multi-state lottery game operated by the Multi-State Lottery Association (MUSL) in which players select five numbers from 1-69 (white balls) and one number from 1-26 (red Powerball) for a chance to win jackpot prizes that grow until claimed. Tickets cost $2 per play, with optional Power Play ($1) and Double Play ($1) add-ons that multiply prizes or provide second-chance drawings. Live drawings are conducted every Monday, Wednesday, and Saturday at 10:59 pm ET at the Florida Lottery draw studio, with nine prize tiers ranging from $4 to multi-hundred-million-dollar jackpots.
Product overview
Powerball is a multi-state lottery game operated by the Multi-State Lottery Association (MUSL). The core offering is the Powerball® game, where players select numbers for a chance to win jackpot prizes that grow until claimed. The product portfolio includes the core Powerball® game plus the Power Play® multiplier add-on and Double Play® replay feature. Additional MUSL products include Lotto America, 2by2, Jackpot USA, and Millionaire for Life. Powerball is played in 45 US states, Washington DC, Puerto Rico, and the US Virgin Islands, with drawings held three times per week on Monday, Wednesday, and Saturday evenings.
Differentiator
Problem solved
Functional benefit
Brands
- Power Play®: An optional add-on feature for an additional $1 per play that multiplies non-jackpot prizes by 2, 3, 4, 5, or 10 times. The Match 5 prize with Power Play is always $2 million.
- Double Play®
Products and services
- Powerball® The flagship multi-state lottery game where players select five numbers from 1-69 for white balls and one number from 1-26 for the red Powerball. Tickets cost $2 per play. Drawings are held every Monday, Wednesday, and Saturday at 10:59 pm ET at the Florida Lottery draw studio in Tallahassee. Nine prize tiers range from $4 to multi-hundred-million-dollar jackpots, with overall winning odds of 1 in 24.87 and jackpot odds of 1 in 292,201,338.
- Power Play® An optional add-on feature for an additional $1 per play that multiplies non-jackpot prizes by 2, 3, 4, 5, or 10 times. The Match 5 prize with Power Play is always $2 million. The 10X multiplier is only available when the advertised jackpot annuity is $150 million or less. Available to individual lottery players at retail and online in participating jurisdictions.
- Double Play® An optional add-on feature for $1 additional per play that allows players to replay their Powerball numbers in a separate drawing with a maximum cash prize of $10 million. Double Play drawings are held after each Powerball drawing on Monday, Wednesday, and Saturday in participating jurisdictions.
- Lotto America A multi-state lottery game offered by the Multi-State Lottery Association with its own draw schedule and prize structure, distinct from the flagship Powerball game.
- 2by2 A multi-state lottery game offered by the Multi-State Lottery Association with a different number selection format from Powerball.
- Jackpot USA A multi-state lottery product featuring jackpot prizes aggregated from various state lotteries.
- Millionaire for Life A multi-state lottery game offering million-dollar prize payouts.
Quantifiable outcome
- Jackpot odds: 1 in 292,201,338; overall prize odds: 1 in 24.87
- +2 more outcomes
Companies that use Powerball
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Powerball technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Powerball partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Allwyn U.K.corePowerball announced an international expansion partnership with Allwyn U.K., the government-authorized operator of the U.K.'s National Lottery. Under the agreement, U.K. players will be able to participate in the same Powerball jackpot available to American players starting summer 2026. The $2 ticket price and game rules remain unchanged. The expansion will grow jackpots more quickly as U.K. players contribute to the prize pool while maintaining the same odds of winning.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Powerball competitors and assessment
Company assessmentDirect peers
- Mega Millions: The only other major U.S. multi-state jackpot lottery game, operated by a parallel consortium of state lotteries with overlapping draw mechanics, similar nine-figure-to-billion-dollar jackpot scale, and identical retail and online distribution channels. Direct head-to-head substitute for consumer lottery spend.
- EuroMillions: Pan-European multi-country jackpot lottery with a comparable 5/50 + 2/12 matrix and nine-figure jackpot scale. Highly relevant international comparable for Powerball's UK launch, given identical multi-country consortium structure and similar prize-tier architecture.
- UK National Lottery: Operated by Allwyn (Powerball's new international partner). The UK National Lottery offers jackpot and draw-based games domestically; Powerball's 2026 launch will be distributed through Allwyn's existing UK retail and digital channels, making it the immediate channel and operational peer.
- Lotto America: Another MUSL-operated multi-state jackpot game with a smaller prize structure; sits on the same technology, draw infrastructure, and member-lottery distribution network as Powerball. A direct intra-portfolio peer sharing the same back office and consortium ownership.
- SuperEnalotto: Italy's flagship jackpot lottery with six-number matrix and record jackpots exceeding €2 billion. Comparable to Powerball in prize scale, cultural footprint, and draw-driven demand cycles — relevant international benchmark for jackpot dynamics and consumer behavior.
- El Gordo (Sorteo Extraordinario de Navidad): Spain's annual Christmas mega-jackpot lottery with the largest single-day lottery prize pool in the world (over €2.5B distributed). Comparable in scale and cultural relevance, providing a model for how event-driven lottery products can sustain extreme consumer engagement.
- Lotto Max: Canada's national jackpot lottery with seven-number matrix and CAD$70M+ jackpots. Comparable multi-province structure, government authorization, and consumer targeting to Powerball.
Emerging players
- Jackpocket: U.S. online lottery courier app that lets consumers order official state-lottery tickets (including Powerball) via mobile for in-state delivery. Not a competing game but a digital distribution layer that competes for consumer wallet and could shape Powerball's online channel strategy.
Broad incumbents
- IGT (International Game Technology): Global lottery systems and technology provider that supplies draw infrastructure, terminals, and software to many state lotteries and international operators. Adjacent incumbent providing the technology backbone on which Powerball drawings and retail distribution rely.
- Scientific Games: Major lottery systems, instant ticket printing, and services provider to U.S. state lotteries. Broad incumbent serving as a back-end technology and operations peer to the lottery ecosystem Powerball operates within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Powerball social profiles
Digital presencePowerball financial estimates
Financial estimateRevenue estimate
Valuation estimate
Powerball leadership team
Management profileNumber of profiles
Powerball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Powerball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Powerball
What does Powerball do?
Powerball is a multi-state lottery game operated by the Multi-State Lottery Association (MUSL) in which players select five numbers from 1-69 (white balls) and one number from 1-26 (red Powerball) for a chance to win jackpot prizes that grow until claimed. Tickets cost $2 per play, with optional Power Play ($1) and Double Play ($1) add-ons that multiply prizes or provide second-chance drawings. Live drawings are conducted every Monday, Wednesday, and Saturday at 10:59 pm ET at the Florida Lottery draw studio, with nine prize tiers ranging from $4 to multi-hundred-million-dollar jackpots.
Is Powerball a public or private company?
Powerball is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Powerball founded?
Powerball was founded in 1992. It employs 101 to 250 people.
Where is Powerball based?
Powerball is headquartered in Portland, United States, in the North America region.
How does Powerball make money?
One revenue line is on record: ticket sales.
Who are Powerball's main competitors?
Direct peers on record are Mega Millions, EuroMillions, UK National Lottery, Lotto America, SuperEnalotto, El Gordo (Sorteo Extraordinario de Navidad) and Lotto Max. Jackpocket is listed as an emerging player. Broad incumbents are IGT (International Game Technology) and Scientific Games.
Does Powerball have an API?
No public API is recorded for Powerball.
What industry is Powerball in?
Powerball's product category is State Lottery. Its primary akta.pro industry code is MPAEAFAE, Draw-Based Lottery Management (Number Games, Keno as Lottery), with a secondary code of MPAEAFAJ, Lottery Data, Analytics & Responsible Gaming Tools. Its NAICS code is 7132 and its SIC code is 7900.