Allwyn
Allwyn is the UK subsidiary of Allwyn AG that operates The National Lottery under a 10-year Fourth Licence (since Feb 2024), serving 30 million players across 43,500 retail outlets and digital channels, and following the €16bn OPAP merger and PrizePicks acquisition forms the world's largest listed lottery operator.
- Company typePublic
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Allwyn does
Allwyn is the UK operating subsidiary of Allwyn AG, a multinational lottery and gaming group controlled by Czech conglomerate KKCG (95.73% ownership as of August 2025). On 1 February 2024, Allwyn UK took over as operator of The National Lottery under the exclusive 10-year Fourth Licence from the Gambling Commission, ending Camelot's 30-year tenure. The company runs a multi-product lottery platform spanning draw-based games (Lotto, EuroMillions, Set For Life, and the upcoming UK Powerball cross-jurisdictional expansion), Instant Win / Scratchcards (including licensed games tied to Deal or No Deal and I'm A Celebrity), and a digital scratchcard dispenser pilot at Asda. Underlying this is the £450m National Lottery Fourth Licence platform — completed in Q1 2026 — which migrated 18 million player records and over three billion historical transactions onto a modernised digital-first stack including the new Wave in-store terminal (30,000+ units being rolled out), a proprietary two-round Lotto draw engine, and AI/ML-driven player protection analytics integrated with Experian financial vulnerability data.
Allwyn makes money primarily through transaction-fee revenue on ticket and scratchcard sales (Lotto £2/line, EuroMillions £2.50/line, Powerball £4/line, Scratchcards £1–£5), distributed via a 43,500-strong UK retail estate, the national-lottery.co.uk website and mobile apps, and a growing quick-commerce network (Snappy Shopper, Scoot, Gopuff). Returns are split with the 12 National Lottery Distributors under the Fourth Licence model, aligning operator incentives with Good Causes funding (~£33m weekly). Following the €16bn all-share merger with OPAP (completed Q1 2026) and the $1.6bn acquisition of a 62.3% stake in US daily fantasy sports operator PrizePicks (September 2025), the combined Allwyn AG group reported over $10bn in 2024 revenue, operates across the UK, Greece, Cyprus, Austria, the Czech Republic, and the US, and is the world's largest listed lottery operator. The group is listed on the Athens Stock Exchange (ATHEX: ALLWYN; US OTC: GOFPY) and is evaluating secondary listings in London or New York.
Allwyn firmographics
Firmographics- Name
- Allwyn
- Legal name
- Allwyn Entertainment Ltd
- Website
- https://allwyn.co.uk
- Company type
- Public
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Allwyn is the UK subsidiary of Allwyn AG that operates The National Lottery under a 10-year Fourth Licence (since Feb 2024), serving 30 million players across 43,500 retail outlets and digital channels, and following the €16bn OPAP merger and PrizePicks acquisition forms the world's largest listed lottery operator.
- Ownership category
- akta.pro rank
Allwyn industry classification
Industry- Product category
- National Lottery Operations
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
Keywords
Where Allwyn is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Allwyn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain, Infrastructure
Revenue model
- National Lottery draw-based game sales (Lotto, EuroMillions, Powerball, Set For Life): Per-line retail and digital ticket sales for draw-based games at fixed unit prices (Lotto £2/line; Lotto HotPicks £1; Powerball £4/line in UK; EuroMillions £2.50/line). Revenue shared with the 12 National Lottery Distributors under the Fourth Licence model, with the operator's incentive and Good Causes returns closely aligned.
- Instant Win / Scratchcard sales: Sale of National Lottery Scratchcards (prices ranging £1 to £5) via 43,500 retail stores, online, and quick-commerce delivery platforms (Snappy Shopper, Scoot, Gopuff). Includes the £5 Deal or No Deal licensed Scratchcard (first in 5 years, top prizes up to £1.5m) and Zoo 55 I'm A Celebrity Instant Win Game.
- US Daily Fantasy Sports (PrizePicks) revenue: Revenue from PrizePicks, the largest US daily fantasy sports operator in which Allwyn acquired a 62.3% majority stake for $1.6bn (Sep 2025); PrizePicks generated $339m Adjusted EBITDA on >60% YoY revenue growth for the 12 months to June 2025. Enterprise value could rise to $4.15bn if performance metrics are met over three years.
- Online sports betting and iGaming (post-OPAP): Online sports betting and iGaming revenue via the OPAP Greek business (€9bn / ~$18bn all-share merger closed Q1 2026) and explored through the collapsed Novibet (Logflex MT Holding) acquisition (51% stake agreed Jan 2025, later withdrawn). Combined entity is the world's second largest gaming company by revenue (>$10bn in 2024) and largest listed lottery operator globally.
- Sponsorship, brand and commercial partnerships: Multi-year global F1 partnership (renewed in 2026), McLaren F1 Team partnership, Karlovy Vary Future Frames, Glasgow 2026 Commonwealth Games, Women's Rugby World Cup 2025, ITV, Channel 4, Ant & Dec's Saturday Night Takeaway, and other sports/entertainment sponsorships that generate brand, marketing and community value (Allwyn League F1 Predict integration; F1 Global Community Awards across 8 GPs).
- Annual £1 million Social Value Fund: Ring-fenced £1m per year allocated to social value initiatives (volunteer programmes, ChangeMakers athlete grants, Local Retail Champions, F1 Global Community Awards) — additional to National Lottery funding distributed by the 12 National Lottery Distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lotto draw-based game — £2 per line |
| Unit Pricing | Pay-as-you-go | Lotto HotPicks add-on — £1 per line |
| Unit Pricing | Pay-as-you-go | Powerball UK — £4 per line |
| Unit Pricing | Pay-as-you-go | EuroMillions draw-based game — £2.50 per line |
| Unit Pricing | Pay-as-you-go | National Lottery Scratchcards — £1 to £5 |
Go-to-market motion5 records
Distribution channels8 records
Marketing channels12 records
Allwyn product offering
Product offeringCore offering
Allwyn operates The National Lottery in the UK under a 10-year Fourth Licence from the Gambling Commission (Feb 2024 – Feb 2034), selling draw-based games (Lotto, EuroMillions, Set For Life, Powerball) and Instant Win / Scratchcards through a 43,500-store retail estate, the national-lottery.co.uk website and mobile apps, supermarket self-checkouts and quick-commerce delivery platforms. The portfolio extends internationally via the merged OPAP Greek lottery business, a 62.3% majority stake in US daily fantasy sports operator PrizePicks, the Allwyn Hellas retail and virtual sports network, and an operating partnership with the Illinois Lottery.
Product overview
Allwyn operates a multi-product lottery and gaming platform rather than a single unified product, organised as a platform-plus-modules architecture. The UK business centres on The National Lottery brand under a 10-year Fourth Licence (held from 1 February 2024) and is composed of a flagship draw-based games module — Lotto (recently relaunched with a new two-round format), EuroMillions, Set For Life, and the upcoming UK Powerball — plus an Instant Win / Scratchcards module (including Lotto HotPicks and licensed themed games like Deal or No Deal and I'm A Celebrity…). These game modules are delivered through three primary channels: the digital National Lottery website and mobile apps, a 43,500-store retail estate powered by Allwyn's next-generation Wave terminals, and innovative last-mile delivery partnerships (Snappy Shopper, Scoot, Gopuff, Asda's digital Scratchcard dispenser). The platform is supported by a series of cross-cutting capabilities including the digital direct-to-bank Prize Payment Solution, the Operation Guardian age-verification programme, the Retail Training Centre, and the Participant Protection system (data, ML, and player-intervention workflows). Marketing and brand work for The National Lottery is delivered through Studio 59 (the in-house creative and content studio launched April 2026), with external agencies VCCP, Leo Burnett, and Hearts & Science. Beyond the UK, the Allwyn group portfolio includes the recently merged Greek OPAP / Allwyn Hellas lottery operations, a majority stake in US daily fantasy sports operator PrizePicks, a planned 51% stake in Novibet (later withdrawn), and a global Formula 1 partnership anchored by the Allwyn League gamification module and the F1 Allwyn Global Community Award CSR programme.
Differentiator
Problem solved
Functional benefit
Brands
- The National Lottery: UK national lottery operated under the Fourth Licence by Allwyn Entertainment Ltd since 1 February 2024; includes draw-based games (Lotto, EuroMillions, Set For Life) and Scratchcards.
- Studio 59
Products and services
- The National Lottery (UK) Allwyn UK's core licensed brand and operating business, awarded the Fourth National Lottery Licence on a 10-year term from 1 February 2024; encompasses all draw-based games, scratchcards, retail and digital channels, and the Good Causes funding mechanism that returns around £33m every week to National Lottery-funded projects.
- Lotto Flagship twice-weekly draw game (£2 per line) held on Wednesday and Saturday evenings at 8pm, relaunched on 7 June 2026 with a new two-round format giving players two chances to win from a single ticket and improving overall prize odds from 1-in-9.3 to 1-in-4.9; jackpots start at £2m and roll over up to five times before a must-be-won draw.
- EuroMillions Pan-European multi-jurisdiction draw game operated by Allwyn as the UK National Lottery licensee at £2.50 per line; creates some of the UK's largest lottery wins, including a £181m single-ticket win in March 2026 and £126m shared between UK and French ticket-holders in April 2026.
- Set For Life National Lottery annuity draw game with a recurring monthly prize format; marketed by Allwyn with the 'Win on Repeat' campaign created by VCCP and Hearts & Science.
- UK Powerball UK-specific adaptation of the US Powerball game launching under an agreement between the Multi-State Lottery Association (MUSL) and Allwyn UK, giving UK players access to the same jackpot as US players at £4 per line; payouts in pounds, jackpots paid over 30 years; subject to UK Gambling Commission approval, expected summer 2026.
- National Lottery Scratchcards and Instant Win Games Physical Scratchcards sold across the 43,500-store retail estate and complementary online Instant Win Games at £1–£5 price tiers; includes £5 Deal or No Deal (first in 5 years; top prizes up to £1.5m), I'm A Celebrity-themed Zoo 55 Instant Win Game, and Musical Scratchcards; also distributed through on-demand delivery partnerships with Snappy Shopper, Scoot, Gopuff and Asda's digital dispenser pilot.
- National Lottery website and mobile apps Digital-first player experience for buying tickets, managing accounts, viewing results and accessing responsible play tools; underwent a major upgrade over 24–25 January 2026 as part of Allwyn's broader transformation programme.
- Wave National Lottery Terminals Next-generation state-of-the-art in-store terminals underpinning the National Lottery retail experience; Allwyn began scale rollout of over 30,000 units in August 2025 following the £450m platform upgrade, hitting a halfway milestone of more than 22,000 installations by October 2025.
- Digital Prize Payment Solution Direct-to-bank payment technology launched in January 2025 that delivers National Lottery retail prizes between £500.01 and £50,000 to players' bank accounts; had paid over £15m to 10,000+ mid-tier winners by July 2025.
- Operation Guardian Mystery-shopper and retailer knowledge-check programme launched in May 2024 to help retail partners sell The National Lottery more safely; recorded a 93.5% age-verification pass rate in January 2026 and underpins Allwyn's safer-retail commitments.
- National Lottery Retail Training Centre Digitally-led retailer training platform launched in March 2024; over 7,000 independent retail partners had signed up by the end of March 2024, with continuous growth thereafter.
- Studio 59 (in-house creative and content studio) Allwyn's in-house creative and content studio for The National Lottery, opening in April 2026, designed to operate with a 'newsroom mentality' and complement external creative agencies VCCP and Leo Burnett and media agency Hearts & Science.
- PrizePicks Largest daily fantasy sports operator in the United States, in which Allwyn acquired a 62.3% majority stake for an initial $1.6bn cash consideration (enterprise value up to $4.15bn if performance metrics are met); operates as a standalone brand within Allwyn while retaining its existing leadership team.
- OPAP (Allwyn Hellas) Greek lottery and gaming operator merged into Allwyn via a €16bn all-share combination completed in 2025; Allwyn's Greek operations include OPAP, the Allwyn Hellas retail network of 3,000 venues running Inspired Entertainment's Soccer 3.6, and the Joker draw.
Quantifiable outcome
- £450m National Lottery tech upgrade completed in Q1 2026; 18m player records and 3bn+ historical transactions migrated; 30,000+ Wave terminals being rolled out.
- +8 more outcomes
Companies that use Allwyn
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
Allwyn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature7 records
Allwyn partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered minor, flagship and core.
- Sindbad MentoringminorWon the F1 Allwyn Global Community Award at the Formula 1 Lenovo Austrian Grand Prix (Spielberg, 25 June 2026) — received €100,000 from Allwyn to fund mentoring for an additional 35 youths in Graz with a focus on STEM and motorsport-adjacent careers.
- Tin Man CommunicationsminorDeveloped the 'Two Yolks: Lotto's Luckiest Café' London brunch pop-up at Old Queen Street Café, Westminster (12–13 June 2026), bringing the 'two chances to win' concept to life through food, prizes and merchandise.
- ScootminorNational Lottery Scratchcards go 'on-demand' via the Scoot rapid grocery delivery partnership — customers can add Scratchcards to orders for delivery to their door in as little as 30 minutes.
- La Tablée des ChefsminorWon the 2026 F1 Allwyn Global Community Award at the Formula 1 Lenovo Grand Prix du Canada (first 2026 winner) — received €100,000 from Allwyn to expand food recovery and education programmes addressing food insecurity in Montreal and Canada.
- Karlovy Vary International Film Festival / European Film Promotion (Future Frames)minorAllwyn is a partner of the Karlovy Vary International Film Festival's Future Frames program for emerging European filmmakers, alongside UTA and Range Media Partners. The program showcases 10 emerging directors with industry meetings, awards, a scholarship to LA and a wildcard entry into Les Arcs Industry Village.
- Multi-State Lottery Association (MUSL) / PowerballflagshipPowerball to expand to the UK via agreement between MUSL (which runs Powerball in the US) and Allwyn UK (operator of the UK National Lottery), pending UK Gambling Commission approval. UK players can participate in the same Powerball jackpot as US players starting summer 2026; $2 ticket price equivalent (£4 per line in UK), payouts in pounds, jackpots paid over 30 years, odds unchanged at 1-in-292.2m.
- Watford FC Community Sports and Education TrustminorPartnership to expand local volunteering and community impact via Watford FC's Community Sports and Education Trust.
- Formula 1flagshipRenewed multi-year global commercial partnership with Formula 1 (F1 claims it reached 827 million fans in year one). Allwyn gains enhanced brand visibility during formation laps at selected races, is integrated into the F1 Predict platform via the 'Allwyn League', and is doubling its F1 Global Community Awards initiative to reach eight charities across eight Grand Prix locations in 2026.
- Creative EngineersminorCreative Engineers launched as a hands-on marketing consultancy with Allwyn (operator of The National Lottery) among its three founding clients. Founded by Helen Weisinger, Niall McKinney, Morgan Cox and Cressida Laing, the firm helps organisations redesign how content is produced, governed and scaled through AI integration.
- Inspired EntertainmentcoreInspired Entertainment × Allwyn Hellas launched Inspired's Virtual Sports product Soccer 3.6 across 3,000 retail venues in Greece, with Bet Builder functionality and bespoke enhancements aimed at increasing player engagement.
- GopuffminorAllwyn × Gopuff partnership brings The National Lottery to customers' doorsteps via Gopuff's instant-needs delivery platform.
- Glasgow 2026 Commonwealth GamescoreAllwyn UK named Official Volunteer Learning & Development Partner for the Glasgow 2026 Commonwealth Games, with £1m investment from its Social Value Fund to support training for over 3,000 volunteers (23 July – 2 August). Ambassadors Eilidh Doyle and Fin Graham; Allwyn employees also joining the volunteer team.
- McLaren F1 TeamcoreAllwyn partnership with the McLaren F1 Team launched the world's first scratchable race car ('Scratch Car') in Las Vegas in celebration of the Grand Prix. Fans can win a visit to the McLaren Technology Centre in the UK by scratching panels on the car or playing virtually online.
- John Langdon Down Foundation (Mexico)minorWon the F1 Allwyn Global Community Award at the Mexico Grand Prix, receiving €100,000 from Allwyn to support education, care and social inclusion programmes for children with Down Syndrome and their families.
- GirlstartminorWon the inaugural US F1 Allwyn Global Community Award (Austin, Oct 2025) and received a €100,000 donation from Allwyn to support STEM programmes for girls in Austin.
- OPAPflagshipAllwyn and OPAP announced a €16 billion all-share merger to create the world's largest listed lottery operator and the world's second largest gaming company by revenue (>$10bn in 2024). The combined group is pursuing a dual listing (Athens Stock Exchange and a secondary listing in London or New York). The merger creates advanced technology, content, digital and innovation capabilities with a focus on responsible gaming.
- PrizePicksflagshipAllwyn acquired a 62.3% majority stake in PrizePicks, the largest daily fantasy sports operator in the United States, for $1.6bn cash (enterprise value could reach $4.15bn on performance milestones). PrizePicks operates as a standalone brand within Allwyn with its existing leadership team retained; $339m Adjusted EBITDA on >60% YoY revenue growth (12 months to June 2025).
- Allen & Overy Shearman SterlingcoreAllen & Overy Shearman Sterling advised on a €2.15 billion financing for Allwyn, supporting the group's capital structure and acquisition financing activities.
- ITVcoreAllwyn partnered with ITV to celebrate The National Lottery's impact on women's football and support the FA's Big Football Day — campaign highlights that over £6bn has been raised for grassroots sports.
- Women's Rugby World Cup 2025minorAllwyn supported an enhanced volunteer training programme for the Women's Rugby World Cup 2025 through its Social Value Fund — two-thirds female participation, designed to prepare participants for their roles while fostering a lasting legacy for the event.
- Aldi UKcoreAllwyn × Aldi deal brings National Lottery to self-checkout terminals across all UK Aldi stores (1,050+) — making Aldi the first UK supermarket to offer this. Rollout completed by spring 2025.
- AsdacoreAllwyn × Asda pilot of an innovative hi-tech digital dispenser for National Lottery Scratchcards — the first change to how National Lottery Scratchcards are bought in 30 years.
- MFGcoreAllwyn equipped over 300 new MFG sites with The National Lottery in its biggest terminal installation project to date (Nov 2024).
- VodafonecoreVodafone and Allwyn UK finalised an agreement (April 2023) to upgrade the technology underpinning the new UK National Lottery licence launching in February 2024. Vodafone is Allwyn's connectivity partner for the Fourth Licence tech platform.
- Snappy ShoppercoreAllwyn × Snappy Shopper partnership enables independent National Lottery retailers to sell Scratchcards online via the Snappy Shopper home delivery platform — a first for The National Lottery. Expanded to 172+ local retailers (April 2025).
- Channel 4minorNational Lottery team up with Channel 4 to give a peek behind the scenes as British track and field hopefuls approach the Paris 2024 Olympic & Paralympic Games.
- Purple (disability inclusion)minorAllwyn works with Purple (a leading advocate for improving the customer experience for disabled people) to remove barriers for customers with disabilities — enhancing physical and online environments, policies, and practices for a more inclusive National Lottery experience.
- Hearts & SciencecoreHearts & Science appointed as Allwyn UK's preferred media agency partner for the Fourth National Lottery Licence. Jointly executes media strategy and buying for major campaigns including the new Lotto launch ('It could be you, and it could be you...').
- Leo BurnettcoreLeo Burnett appointed (jointly with VCCP) as creative advertising agency for The National Lottery from 2024. Delivered 'Paris 2024' as Leo Burnett's first major strategic work for Allwyn, in collaboration with Hearts & Science.
- VCCPcoreVCCP appointed (jointly with Leo Burnett) as creative advertising agency for The National Lottery from 2024. Created the new Lotto launch campaign ('It could be you, and it could be you...') supporting the 'one ticket, two chances to win' proposition.
- Cohn Robbins Holdings Corp.flagshipEarlier NYSE-listing partnership via SPAC with Cohn Robbins Holdings Corp. as part of Allwyn's evolution to a publicly-listed global lottery-led entertainment platform.
- Made By SportminorAllwyn × Made By Sport partnership launching the #PoweringGoodTogether campaign to raise awareness and funding for grassroots sports clubs and organisations across the UK.
Scale indicators19 records
Recent moves9 records
Expansion highlights7 records
Allwyn competitors and assessment
Company assessmentDirect peers
- Camelot Group: Camelot was the previous operator of The National Lottery (Third Licence, 1994–2024) and is Allwyn's direct predecessor. Directly comparable as the UK national lottery operator with the same games portfolio, retail network and Good Causes funding mechanism.
- La Française des Jeux (FDJ): France's national lottery operator, listed on Euronext Paris. Most directly comparable European peer — operates Lotto, draw-based games, and scratchcards under a regulated national licence, with similar Good Causes funding model and digital transformation programme.
- Lottomatica (Lottomatica Group / IGT Lottery): Operates Italy's Lotto and scratchcard games, plus sports betting and online gaming. Directly comparable as a national lottery operator in a major European market with multi-channel retail and digital distribution.
- DraftKings: Leading US online sports betting and daily fantasy sports operator. Directly comparable to PrizePicks (Allwyn's 62.3%-owned subsidiary) as a US DFS and OSB operator, and to Allwyn's broader North American expansion strategy.
- Sazka Group (historical): Czech national lottery operator and the original Allwyn group company (renamed from SAZKA Entertainment AG to Allwyn AG). Directly comparable as a national lottery operator within the same parent group, now folded into Allwyn AG.
Broad incumbents
- International Game Technology (IGT): Major lottery technology provider and operator with global lottery systems, instant tickets and draw games. Comparable as both a lottery technology supplier and competitor in select US/European markets where IGT provides full operating services.
- Light & Wonder (Scientific Games legacy): Provides lottery systems, instant games and sports betting technology globally (formerly Scientific Games). Comparable as a lottery infrastructure and instant-game supplier serving similar regulators and operators worldwide.
- Flutter Entertainment: Global online sports betting and gaming group (FanDuel, Paddy Power, PokerStars). Comparable as a major global gaming operator with both B2C lottery-adjacent and DFS/betting products, particularly relevant as Allwyn expands into US DFS via PrizePicks.
- Entain: Global sports betting and gaming operator (Bet365, Ladbrokes, Coral, bwin, PartyPoker). Comparable as a regulated multi-channel gaming operator with online and retail distribution, relevant to Allwyn's failed Novibet expansion and broader sportsbook ambitions.
Others
- Pollard Banknote: Supplier of instant lottery tickets, pull-tab games, and lottery marketing services to North American and European lotteries. Comparable as a key B2B supplier in the same lottery ecosystem Allwyn operates in, including scratchcard production technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks7 records
Key highlights7 records
Customer concentration
Allwyn social profiles
Digital presenceAllwyn compliance and trust
Trust signalCompliance8 records
Allwyn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allwyn leadership team
Management profileNumber of profiles
Profiles24 records
Allwyn subsidiaries and ownership
Company hierarchySubsidiaries8 records
Allwyn funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allwyn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allwyn
What does Allwyn do?
Allwyn operates The National Lottery in the UK under a 10-year Fourth Licence from the Gambling Commission (Feb 2024 – Feb 2034), selling draw-based games (Lotto, EuroMillions, Set For Life, Powerball) and Instant Win / Scratchcards through a 43,500-store retail estate, the national-lottery.co.uk website and mobile apps, supermarket self-checkouts and quick-commerce delivery platforms. The portfolio extends internationally via the merged OPAP Greek lottery business, a 62.3% majority stake in US daily fantasy sports operator PrizePicks, the Allwyn Hellas retail and virtual sports network, and an operating partnership with the Illinois Lottery.
Is Allwyn a public or private company?
Allwyn is a public company. It is classified as public and is currently operating.
When was Allwyn founded?
Allwyn was founded in 2021. It employs 11 to 50 people.
Where is Allwyn based?
Allwyn is headquartered in London, United Kingdom, in the Europe region.
How does Allwyn make money?
Six revenue lines are on record. National Lottery draw-based game sales (Lotto, EuroMillions, Powerball, Set For Life) is the primary driver. The others are instant Win / Scratchcard sales, US Daily Fantasy Sports (PrizePicks) revenue, online sports betting and iGaming (post-OPAP), sponsorship, brand and commercial partnerships and annual £1 million Social Value Fund.
Who are Allwyn's main competitors?
Direct peers on record are Camelot Group, La Française des Jeux (FDJ), Lottomatica (Lottomatica Group / IGT Lottery), DraftKings and Sazka Group (historical). Broad incumbents are International Game Technology (IGT), Light & Wonder (Scientific Games legacy), Flutter Entertainment and Entain. Pollard Banknote is listed as an others.
Does Allwyn have an API?
No public API is recorded for Allwyn.
What industry is Allwyn in?
Allwyn's product category is National Lottery Operations. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAE, Draw-Based Lottery Management (Number Games, Keno as Lottery). Its NAICS code is 7132.