What Campbell's does

Campbell Soup Company (NYSE: CPB), doing business as Campbell's and The Campbell's Company, is a U.S.-incorporated consumer packaged goods food manufacturer founded in 1869 and headquartered operationally in the United States. The company operates a multi-brand portfolio centered on shelf-stable soups, sauces, broths, and snacks, anchored by the 150+ year-old Campbell's master brand and 15+ wholly-owned subsidiary brands including Swanson (broths/stocks since 1945), Prego (Italian pasta sauces), Pace (Mexican-inspired salsas), V8 (vegetable juice and energy drinks), Pepperidge Farm, Goldfish, Snyder's of Hanover, Kettle Brand, Cape Cod, Lance, Late July, Pacific Foods, Michael Angelo's, Rao's Homemade, and Snack Factory.

The product catalog spans 223+ SKUs across categories: condensed soups, ready-to-eat meals (Chunky, Homestyle, Slow Kettle), high-protein soups, heart-healthy, gluten-free, spicy, unsalted, cheese, kids, and snacking formats under the Campbell's umbrella; Italian sauces and Alfredo/cheese/pizza/pesto variants under Prego; salsas, picantes, queso, and enchilada sauces under Pace; broths, bone broth, ramen broth, and premium poultry under Swanson; and vegetable juice, energy drinks, and fruit-vegetable blends under V8. Notable product technology differentiators include Swanson's 100% natural, non-GMO, gluten-free broth formulations, Prego's 'farm-to-jar' tomato supply chain (40-mile average farm radius, 6–8 hour cook time from harvest), Campbell's condensed soup as a versatile cooking ingredient across 316+ published recipes, and the new Protein Soups line delivering 20g of protein per can. Campbell's also licenses trusted characters (Disney, Paw Patrol, Pokemon, Spidey, Frozen, SpongeBob, Bluey) into kids' SKUs such as SpaghettiOs and Kids' Soups.

The business model is primarily one-time-sale retail grocery: products are sold through major U.S. grocery chains, mass merchants, Amazon, and select direct partnerships (Mikmak). A food-service channel serves commercial operators with bulk product. Pricing is not publicly disclosed; positioning emphasizes affordability and pantry-staple value. Go-to-market is direct-to-consumer-enabled via brand-specific websites (campbells.com, swanson.com, prego.com, pace.com, v8.com) that drive engagement through 316+ recipes, a newsletter, and an extensive social presence across Facebook, Instagram, YouTube, Pinterest, and TikTok for each brand. Customer segmentation is horizontal across families, home cooks, health-conscious consumers, cooking enthusiasts, and parents/kids. Primary strategic focus, evidenced by 2026 launches, is growth via new product lines (Protein Soups, Cooking Sauces), premium/better-for-you extensions (Banza gluten-free, Spicy, Heart Healthy), co-branded products (Chunky x Buffalo Wild Wings, Pabst Beer Cheese), and functional beverage expansion (V8 Energy Zero Sugar, V8 Energy Drink Mix).

Name

Campbell's

Legal name

Campbell Soup Company

Website

https://campbells.com

Company type

Public

Founded year

1869

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Campbell Soup Company (NYSE: CPB) is a 150+ year-old U.S. consumer packaged goods food manufacturer operating 15+ wholly-owned brands across soups, sauces, broths, juices, snacks, and crackers. It sells 223+ products through U.S. grocery, mass merchant, Amazon, and foodservice channels, serving families, health-conscious consumers, and kids.

Ownership category

akta.pro rank

Product category

Packaged Foods (Soup, Broth, Sauces, Snacks, and Beverages)

NAICS

Food Manufacturing (311), Specialty Canning (311422), Other Snack Food Manufacturing (311919), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Cookies & Crackers (2052)

akta.pro primary industry

Soup, Chili & Comfort Foods (Self-Serve or Packaged) (CRAHAKAF)

akta.pro secondary industry

Shelf-Stable Ready-to-Eat Meals & Meal Kits (Packaged) (CRADAAAJ)

Keywords

• Canned soup products
• Pasta sauce products
• Broths and stocks
• Snack foods
• Vegetable juice

Headquarters

HQ city

Camden

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food Sales: Campbell's generates revenue through the sale of packaged food products to consumers via retail grocery stores, mass merchants, and e-commerce platforms. Products include condensed soups, ready-to-eat soups, sauces, broths, pasta products, and snacks sold under Campbell's and subsidiary brands.
2. Food Service: The company also serves food service operators with commercial-scale food products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Campbell's manufactures and sells branded shelf-stable packaged food products — including condensed and ready-to-eat soups, broths and stocks, Italian pasta sauces, salsas and Mexican-style sauces, gravies, cooking sauces, vegetable juices, energy drinks, and a portfolio of branded snacks — primarily through U.S. retail grocery, mass merchant, food service, and online retail channels under owned brands such as Campbell's, Swanson, Prego, Pace, V8, SpaghettiOs, Goldfish, Pepperidge Farm, Kettle Brand, Cape Cod, Snyder's of Hanover, Lance, Late July, Rao's Homemade, Pacific Foods, and Michael Angelo's.

Product overview

Campbell's is a diversified food company offering a broad portfolio of consumer packaged goods organized across multiple branded product lines. The core Campbell's brand centers on condensed soups and ready-to-eat soups, complemented by specialized lines including Protein Soups (high-protein), Heart Healthy (low-sodium), Gluten Free, Spicy, Unsalted, Cheese, Homestyle, Kids' Soups, Snacking Soups (sipping formats), Sauces, and Gravies. The company extends its portfolio through subsidiary brands: Swanson (premium broths, stocks, and bone broths since 1945), Prego (Italian pasta sauces including Classic Tomato, Creamy Tomato, Alfredo, Cheese, Pizza, and Pesto varieties), Pace Foods (Mexican-inspired salsas and sauces including Chunky Salsa, Picante, Nacho Cheese, Queso, and Enchilada Sauce), and V8 (vegetable juices and energy drinks including the new V8 Energy Zero Sugar and V8 Energy Drink Mix). Additional brands in the Campbell's portfolio include Goldfish crackers, Kettle Brand chips, Pepperidge Farm, Snyder's of Hanover, Rao's Homemade, and Pacific Foods. The products serve various consumer needs from quick weeknight dinners to specialty dietary requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Chunky: Ready-to-eat hearty soups that eat like a meal with big pieces of meat and vegetables
• Campbell's Condensed Soups
• Campbell's Cheese Soups
• Campbell's Spicy Soups
• Campbell's Unsalted Soups
• Campbell's Gluten Free Soups
• Campbell's Sauces
• Campbell's Protein Soups
• Campbell's Homestyle
• Campbell's Heart Healthy
• SpaghettiOs
• Campbell's Gravies
• Campbell's Tomato Soup
• Campbell's Cream of Chicken
• Campbell's Cream of Mushroom
• Campbell's Kids' Soups
• Campbell's Snacking Soups
• V8
• Pace
• Prego
• Swanson

Products and services

• Campbell's Condensed Soups Concentrated canned soup varieties requiring water or milk to prepare, used as cooking ingredients or ready-to-eat meals, including Chicken Noodle, Tomato, Cream of Chicken, Cream of Mushroom, and specialty varieties. Targeted at home cooks and families seeking convenient, affordable meal solutions.
• Campbell's Chunky Soups Ready-to-eat hearty soups marketed as meals featuring large pieces of meat and vegetables, including chili, pasta combinations, and classic soup varieties. Targeted at consumers seeking a substantial single-can meal.
• Campbell's Protein Soups High-protein condensed soup line delivering 20g of protein per can from real ingredients including white meat chicken and slow-simmered bone broth, with added fiber. Available in five varieties (Homestyle Chicken & Rotini, Italian-Style Wedding, Lemon Pepper Chicken, Southwest Black Bean, Mediterranean Lentil). Targeted at consumers seeking higher protein intake from shelf-stable soups.
• Campbell's Homestyle Soups Soups designed to evoke homemade comfort food flavors with quality ingredients, including Chicken Noodle, Chicken and Rice, Cheese Tortellini with Italian Sausage, Mexican-Style Street Corn, Broccoli Cheddar, and Tomato Basil varieties.
• Campbell's Heart Healthy Soups Lower sodium and reduced fat soup varieties positioned for heart-conscious consumers; diets low in saturated fat and cholesterol may reduce heart disease risk per FDA guidelines.
• SpaghettiOs Canned Pasta Fun O-shaped canned pasta in tomato sauce featuring licensed character shapes including Paw Patrol, Pokemon, Minions, SpongeBob, and Bluey. Targets children and nostalgic adults.
• Campbell's Cooking Sauces Cooking sauces designed for quick two-step dinner preparation, including Thai Curry, Butter Chicken, Smothered Chicken, and Creamy Lemon Garlic varieties. Targeted at home cooks seeking quick weeknight meal solutions.
• Campbell's Gravies Ready-to-use gravies including Beef, Chicken, Turkey, Golden Pork, Au Jus, and Mushroom varieties for enhancing family meals.
• Campbell's Spicy Soups Condensed soups with bold, medium heat for adding spice to game day and weeknight meals, including Spicy Chicken Noodle, Spicy Buffalo-Style Cream of Chicken, Spicy Nacho Cheese, and Spicy Tomato.
• Campbell's Gluten Free Soups Gluten-free condensed soup varieties including Cream of Mushroom and Cream of Chicken, plus the Campbell's x Banza Chickpea Pasta and Chicken Soup collaboration. Targeted at consumers avoiding gluten.
• Campbell's Cheese Soups Cheese-flavored condensed soups adding creamy, cheesy flavor, including Broccoli Cheese, White Cheddar, and Garlic Parmesan with Herbs varieties.
• Campbell's Kids' Soups Fun-shaped pasta soups designed for children featuring licensed characters including Marvel Spidey, Paw Patrol, Disney Frozen, and Pokemon themed varieties.
• Campbell's Snacking Soups Sipping soups designed for on-the-go consumption that can be heated and enjoyed without utensils, including Chicken & Star-Shaped Pasta and Butternut Squash & Sweet Potato varieties.
• Swanson Broths and Stocks Premium broths, stocks, and bone broths distributed under the Swanson brand, including Chicken Broth, Ramen Broth, Spicy Broth, Chicken Stock, Bone Broth, Chicken Pouches, and Premium Poultry. 100% natural, non-GMO, and gluten-free since 1945. Targeted at home cooks, ramen enthusiasts, and health-conscious consumers.
• Prego Pasta Sauces Italian pasta sauces including Classic Tomato, Creamy Tomato, Alfredo (with Lemon and Cajun varieties), Cheese, Pizza, and Pesto sauces. Known for famously thick and consistently flavored sauces, with farms averaging ~40 miles from tomato processing plants and cooking within 6–8 hours of harvest. Targeted at families preparing pasta dinners.
• Pace Foods Salsas and Sauces Mexican-inspired salsas and sauces including Chunky Salsa, Picante Sauce, Nacho Cheese, Queso, Enchilada Sauce, and Signature Sauces. Targeted at consumers seeking Mexican-style flavor options for snacks and meals.
• V8 Juices and Energy Vegetable juices and energy products including V8 Vegetable Juice, V8 Energy, V8 Energy Zero Sugar, V8 Energy Drink Mix, and V8 Fruit & Vegetable Blends. Targeted at consumers seeking vegetable nutrients and convenient energy options.

Quantifiable outcome

• 223+ products across the Campbell's portfolio
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BanzacoreStrategic or Co-development PartnerCampbell's partnered with Banza to create the Campbell's x Banza Chicken Noodle Soup, a gluten-free condensed soup made with Banza's chickpea pasta. This collaboration represents a product innovation to address the gluten-free consumer segment.
• Swanson (Subsidiary Brand)coreOthersSwanson is a wholly-owned subsidiary brand of Campbell's specializing in premium broths, stocks, and poultry products. Products include Ramen Broth, Chicken Broth, Chicken Stock, Bone Broth, and Premium Chunk Chicken.
• Prego (Subsidiary Brand)coreOthersPrego is a wholly-owned subsidiary brand of Campbell's specializing in Italian pasta sauces. Product lines include Classic Tomato Sauces, Creamy Tomato Sauces, Alfredo Sauces, Cheese Sauces, Pizza Sauces, and Pesto Sauces.
• Pace (Subsidiary Brand)coreOthersPace is a wholly-owned subsidiary brand of Campbell's specializing in salsas and Mexican-style sauces. Products include Chunky Salsa, Picante Sauce, Queso, Nacho Cheese, Enchilada Sauce, and Signature Sauces.
• V8 (Subsidiary Brand)coreOthersV8 is a wholly-owned subsidiary brand of Campbell's specializing in vegetable juices and energy drinks. Products include V8 Vegetable Juice, V8 Energy, V8 Energy Zero Sugar, and V8 Fruit & Vegetable Blends.
• Pabst Brewing CompanyminorStrategic or Co-development PartnerPabst Brewing Company partnered with Campbell's Chunky brand to create Pabst Beer Cheese with Potatoes & Chorizo soup and Pabst Beef, Bacon & Beer Chili with Beans, featuring Pabst Blue Ribbon beer in the recipe.
• Additional Campbell's Portfolio BrandscoreOthersCampbell's portfolio includes additional brands: Cape Cod Chips, Goldfish Crackers, Kettle Brand, Lance, Late July, Michael Angelo's, Pacific Foods, Pepperidge Farm, Rao's Homemade, Snack Factory, Snyder's of Hanover.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/campbellsoup
• Facebookfacebook.com/campbells
• Instagraminstagram.com/campbells
• Pinterestpinterest.com/campbellkitchen
• TikToktiktok.com/@campbells?lang=en
• Xx.com/campbells
• LinkedInlinkedin.com/company/campbell-investment-company

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campbell's