Banza
- Company typePrivate
- Founded2014
- HeadquartersDetroit, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Banza firmographics
Firmographics- Name
- Banza
- Legal name
- Banza
- Website
- https://eatbanza.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Banza industry classification
Industry- Product category
- Gluten-Free Pasta and Better-For-You Comfort Foods
- NAICS
- Cookie, Cracker, and Pasta Manufacturing (31182), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Grain Mill Products (2040)
- akta.pro primary industry
- Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)
- akta.pro secondary industries
- Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Frozen Plant-Based & Vegetarian Meals (CRADADAF), Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)
Keywords
Where Banza is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Banza business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Consumer direct purchases through eatbanza.com website, including individual products, variety packs, and bulk orders. Products ship to continental U.S. states.
- Wholesale/Retail Distribution: Products sold through major retail partners including Amazon, Target, Walmart, Kroger, Whole Foods, and Costco. Revenue generated through wholesale orders to retailers.
- Ingredient Licensing/Partnerships: Licensing Banza chickpea pasta as an ingredient to Campbell's for their gluten-free soup product. Banza developed a special variety of chickpea pasta designed specifically to hold up in broth.
- Foodservice: Bulk foodservice products including 10-lb boxes of penne and rotini for restaurants and institutional buyers. Contact through [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Box Pasta |
| Unit Pricing | Pay-as-you-go | Bulk/Variety Packs |
| Unit Pricing | Pay-as-you-go | Pizza Products |
| Unit Pricing | Pay-as-you-go | Protein Waffles |
| Unit Pricing | Pay-as-you-go | Foodservice Bulk |
| Unit Pricing | Pay-as-you-go | Campbell's Partnership Soup |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels8 records
Banza product offering
Product offeringCore offering
Banza manufactures and sells chickpea-based and brown rice-based pasta, mac & cheese, frozen pizza, protein waffles, and chickpea rice products. The company was the first to introduce chickpea pasta to the U.S. market in 2014 and produces gluten-free, high-protein alternatives to traditional wheat-based comfort foods. Products are sold through major retailers, foodservice distributors, and direct e-commerce.
Product overview
Banza is a food company specializing in chickpea-based comfort foods, founded in 2013 in Detroit. The company introduced the first-ever chickpea pasta to the U.S. market in 2014 and has since expanded into a diversified portfolio of protein-rich, gluten-free products. The core product line centers on Chickpea Pasta in over 14 shapes, complemented by Chickpea Mac & Cheese in multiple varieties (Cheddar, White Cheddar, Deluxe, Vegan). Banza has expanded beyond its original chickpea-only focus to include Brown Rice Pasta (launched 2025) and Wheat Protein Pasta lines, making products available to broader consumer segments including those not requiring gluten-free options. Additional product lines include Protein Waffles (Homestyle, Blueberry, Chocolate Chip), frozen Pizzas (Margherita, Four Cheese, Roasted Veggie, White, and Vegan varieties), and Brown Rice Mac & Cheese. The company maintains manufacturing in both the U.S. (Riverside, California) and Italy, sources chickpeas from Montana-based farmers, and holds CleanScan certification confirming products are tested non-detect for glyphosate and 400+ pesticides. Products are available in over 26,000 stores nationwide through retailers including Amazon, Target, Walmart, Kroger, Whole Foods Market, Costco, and Instacart.
Differentiator
Problem solved
Functional benefit
Products and services
- Chickpea Pasta Banza's signature pasta line made primarily from chickpeas, offering high protein (20g per serving) and fiber content with a low glycemic index. Available in 14+ shapes including Penne, Rotini, Spaghetti, Elbows, Shells, Rigatoni, Linguine, Angel Hair, Cavatappi, Bucatini, Cascatelli, Orzo, Wheels, and Gemelli. Targeted at gluten-free consumers and health-conscious shoppers.
- Chickpea Mac & Cheese Ready-to-cook macaroni and cheese made with chickpea pasta, featuring Cheddar Elbows, White Cheddar Shells, Cheddar Shells, and Deluxe Cheddar varieties. Targeted at consumers seeking gluten-free, high-protein comfort food.
- Brown Rice Pasta Gluten-free pasta combining brown rice and chickpeas, providing classic pasta taste and texture with nutritional benefits. Available in Penne, Rotini, Elbows, and Spaghetti shapes.
- Wheat Protein Pasta
Quantifiable outcome
- 50% more protein than traditional pasta
- +5 more outcomes
Companies that use Banza
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Banza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Banza partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Campbell's CompanycoreCampbell's partnered with Banza to develop their first-ever gluten-free chicken noodle soup. Banza's chickpea pasta was specifically engineered to hold up in broth while maintaining texture. The product launched June 2026, marking Campbell's first gluten-free option in their 150-year history. The soup is priced at $1.99 per can and available on Amazon with nationwide retail rollout planned.
- The Detox ProjectcoreThe Detox Project provides CleanScan certification for Banza products. Their accredited third-party labs test Banza products for glyphosate and 400+ pesticides. Products showing non-detectable levels receive certification, and consumers can access test results via QR code on packaging.
- Venables Bell + PartnerscoreIndependent creative agency Venables Bell + Partners (VB+P) was selected as lead creative and strategy partner for Banza following a competitive agency review. VB+P will lead brand strategy and platform development, with an initial brand campaign scheduled to launch summer 2026.
- Flat Acre FarmscoreFifth-generation family farm in Chester, Montana owned and operated by Tyler and Jill Streit. Core chickpea supplier for Banza for the past 7+ years. The Streits grow chickpeas as part of diversified crop rotation including peas and lentils. As of August 2024, all chickpea suppliers committed to desiccant-free harvesting.
- Stricks AgminorProcessing center co-founded by Montana-based farmers Tyler and Jill Streit. Chickpeas are cleaned, sorted, tested, and organized for delivery at this facility.
- Natural Products Expo WestminorBanza exhibited at Natural Products Expo West 2026, the natural and organic CPG industry's leading trade show. Event expects thousands of industry professionals and major retailers including Amazon, Costco, Kroger, and Whole Foods Market.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Banza competitors and assessment
Company assessmentBroad incumbents
- Barilla: World's largest pasta manufacturer with significant U.S. retail share. Barilla competes directly via its Protein+, Gluten-Free, and legume-based pasta lines, representing Banza's most scaled competitor with far greater marketing and distribution resources.
- Rao's Homemade: Premium branded pasta sauce and prepared meal company. While not a direct pasta competitor, Rao's shares Banza's premium positioning and natural/specialty retail presence, and both target consumers willing to pay for higher-quality Italian-inspired products.
- Bob's Red Mill: Established natural foods brand offering gluten-free pasta, flours, and grain products. While broader in portfolio, Bob's competes in the same better-for-you, gluten-free, whole-grain pasta category with strong specialty channel presence.
Direct peers
- Tolerant Foods: Direct competitor producing legume-based pasta (lentil, chickpea, black bean). Targets the same better-for-you, gluten-free consumer segments with similar high-protein, high-fiber nutritional positioning and overlapping retail distribution.
- Jovial Foods: Specialty gluten-free pasta brand featuring einkorn and brown rice varieties. Directly competes in the natural/specialty channel with Whole Foods and Sprouts placement, targeting health-conscious consumers seeking alternatives to conventional wheat pasta.
- Ancient Harvest: Gluten-free pasta brand specializing in quinoa and corn-blend pastas with a similar better-for-you nutritional profile. Competes for the same shelf space in natural grocery and mass retail channels.
- Explore Cuisine: Bean and legume-based pasta brand offering edamame, lentil, black bean, and chickpea pasta varieties. Direct category competitor in the better-for-you pasta space with broad natural channel distribution.
Emerging players
- Hippeas: Chickpea-based snack brand (puffs) targeting health-conscious consumers. Shares Banza's chickpea-centric value proposition and overlapping consumer base, though in a different consumption occasion (snacking vs. meals).
- Caulipower: Better-for-you frozen pizza brand using cauliflower crust. Direct competitor to Banza's frozen pizza line, sharing the same better-for-you positioning, natural channel presence, and target consumer seeking alternative crust options.
Others
- Chobani: Greek yogurt leader that ran Banza through its Food Incubator program in 2017. While not a direct pasta competitor, Chobani has expanded into adjacent better-for-you categories and represents a credible larger CPG acquirer/strategic partner in the natural foods space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Banza social profiles
Digital presenceBanza compliance and trust
Trust signalCompliance4 records
Banza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Banza leadership team
Management profileNumber of profiles
Profiles2 records
Banza funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Banza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Banza
What does Banza do?
Banza manufactures and sells chickpea-based and brown rice-based pasta, mac & cheese, frozen pizza, protein waffles, and chickpea rice products. The company was the first to introduce chickpea pasta to the U.S. market in 2014 and produces gluten-free, high-protein alternatives to traditional wheat-based comfort foods. Products are sold through major retailers, foodservice distributors, and direct e-commerce.
Is Banza a public or private company?
Banza is a private company. It is classified as venture growth investor backed and is currently operating.
When was Banza founded?
Banza was founded in 2014. It employs 1 to 10 people.
Where is Banza based?
Banza is headquartered in Detroit, United States, in the North America region.
How does Banza make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Retail Distribution, ingredient Licensing/Partnerships and foodservice.
Who are Banza's main competitors?
Broad incumbents on record are Barilla, Rao's Homemade and Bob's Red Mill. Direct peers are Tolerant Foods, Jovial Foods, Ancient Harvest and Explore Cuisine. Emerging players are Hippeas and Caulipower. Chobani is listed as an others.
Does Banza have an API?
No public API is recorded for Banza.
What industry is Banza in?
Banza's product category is Gluten-Free Pasta and Better-For-You Comfort Foods. Its primary akta.pro industry code is AFAKABAB, Pasta Manufacturing (dry, fresh, filled), with a secondary code of AFAKABAK, Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains). Its NAICS code is 31182 and its SIC code is 2000.