Woman's Hospital

What Woman's Hospital does

Woman's Hospital is a nonprofit specialty hospital headquartered at 100 Woman's Way in Baton Rouge, Louisiana, founded in 1968 and operating under the legal entity Woman's Hospital Foundation (WHF). The institution is dedicated to women's health and infant care, providing a comprehensive service portfolio that spans pregnancy and childbirth (described as one of the largest birthing hospitals), gynecology, breast and gynecologic cancer care, behavioral health, weight management, surgery, imaging, laboratory services, infusion therapy, nutrition, fitness, audiology, social services, genetics, colonoscopy, respiratory care, and heart health. The campus incorporates a Labor & Delivery unit, Level III NICU, high-risk pregnancy unit, Surgical Services, Imaging Services, and Cancer Pavilion in partnership with Mary Bird Perkins Cancer Center. A secondary Baton Rouge location houses the in-house Graphic Services print shop.

Core products and technology consist of patient-facing and operational digital infrastructure. Patients access care through Epic's MyChart portal (medical records, scheduling, bill pay, provider communication) and through a proprietary Woman's Pregnancy App offering week-by-week progress tracking, photo diaries, contraction logging, and feeding/diaper change recording. Content distribution includes the UNprivate Parts podcast and the Life Among Women blog. Research operations are managed through IRB Manager and REDCap platforms, with an enrolled population of 8,651 research participants across pregnancy (5,542), postpartum (2,131), fertility (41), oncology (541), metabolism (67), and neonatal (329) categories. Academic affiliations with LSU Health Sciences Center support OB/GYN residency training and clinical care on site, and the WISER (Woman's Internship in SciEntific Research) program operates as a paid five-week summer research internship.

The hospital's revenue model is direct-to-consumer healthcare delivery billed to insurance, Medicare, Medicaid, and self-pay patients, with cost estimates available through a hospital price transparency tool. GTM is direct via the hospital campus, outpatient facilities, the Find a Doctor tool, the MyChart portal, and physician referrals across the Baton Rouge region of Louisiana. Customer segments are women across the life course — expectant and new mothers (primary), women with or at risk for cancer (primary), and women seeking general gynecological and wellness services (primary) — supplemented by a small base of community partners, donors, and clinical research participants. Quality and benchmarking partnerships include the American Hospital Association, Council of Women's and Infants' Specialty Hospitals, National Perinatal Information Center, IHI Collaborative on Perinatal Improvement, and Vermont Oxford Network.

Name

Woman's Hospital

Legal name

Woman's Hospital Foundation

Website

https://womans.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Woman's Hospital is a nonprofit specialty hospital in Baton Rouge, Louisiana, founded in 1968, providing comprehensive women's health and infant care including maternity, gynecology, breast and gynecologic cancer care, surgery, imaging, and an active clinical research program.

Ownership category

akta.pro rank

Product category

Women's Specialty Hospital Services

NAICS

General Medical and Surgical Hospitals (62211), General Medical and Surgical Hospitals (622110), Offices of Physicians (6211)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Maternity & Perinatal Hospitals (Acute Care) (HLAFAAAJ)

akta.pro secondary industries

Women’s & Children’s Surgical Care Centers (HLAFAJAM), Women’s Imaging & Breast Health Centers (HLAFAJAJ), Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

Keywords

• Women's health services
• Maternity care
• Gynecologic oncology
• Neonatal intensive care
• Hospital price transparency

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Services Revenue: Woman's Hospital generates revenue through providing healthcare services including maternity care, gynecology, cancer treatment, surgery, imaging, laboratory services, and other medical specialties. Revenue comes from patient services billed to insurance, Medicare, Medicaid, and self-pay patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Woman's Hospital is a nonprofit specialty hospital providing comprehensive women's healthcare services including pregnancy and childbirth (as one of the largest birthing hospitals in the region), gynecology, breast and gynecologic cancer care, behavioral health, surgery, imaging, laboratory, weight management, and ancillary specialties. It complements clinical services with patient-facing digital tools (MyChart, Pregnancy App), clinical research programs, and community education through classes, a blog, and a podcast.

Product overview

Woman's Hospital is a specialized women's healthcare facility in Baton Rouge, Louisiana, operating as a single-site hospital rather than a platform-plus-modules architecture. The organization provides a broad portfolio of clinical services centered on women's health, including pregnancy and childbirth (its flagship service as one of the largest birthing hospitals), gynecology, breast and gynecologic cancer care, behavioral health, weight management, surgery, imaging, laboratory services, and specialty care such as heart health, genetics, and respiratory care. Patient-facing digital products include Epic's MyChart patient portal, a proprietary pregnancy tracking mobile application, the UNprivate Parts podcast series, and the Life Among Women blog content platform. Additional offerings encompass Woman's Graphic Services (in-house print shop), hospital price transparency tools, and the WISER scientific research internship program. The hospital also operates on-site amenities including Woman's Way Café, CC's Coffee House, and Serendipity Gifts & Floral. Research activities include clinical trials, population health studies, and molecular/genetic research across oncology, pregnancy/postpartum, and metabolic areas, managed through IRB Manager and REDCap platforms.

Differentiator

Problem solved

Functional benefit

Brands

• UNprivate Parts: A podcast discussing uncomfortable, awkward, and essential aspects of women's health.
• Life Among Women Blog
• WISER (Woman's Internship in SciEntific Research)

Products and services

• Pregnancy & Childbirth Services Comprehensive maternity care including prenatal care, labor and delivery, postpartum support, high-risk pregnancy services, and Level III NICU care for newborns. For expectant mothers and families in the Baton Rouge region.
• Gynecology Services General gynecological care, well-woman visits, and surgical gynecology services for women of all ages.
• Cancer Care Services Breast and gynecologic cancer screening, diagnosis, treatment, and clinical trial participation delivered through the Cancer Pavilion in partnership with Mary Bird Perkins Cancer Center.
• Surgery Services Surgical services across multiple specialties for women, performed in the hospital's surgical suites.
• Imaging & Radiology Services Diagnostic imaging services including mammography and other radiological procedures for women's health.
• Laboratory Services Clinical laboratory testing and diagnostics supporting hospital and outpatient care.
• Behavioral Health Services Behavioral health services addressing maternal mental health, postpartum depression, anxiety, and related women's mental health conditions.
• Weight Management Services Medical weight management programs and the Woman's Center for Wellness supporting women's health through lifestyle and weight-related care.
• Woman's Pregnancy App A personalized pregnancy, labor, and newborn tracking application offering week-by-week progress tracking, photo diary, contraction logging, and feeding/diaper change recording for expectant and new mothers.
• MyChart Patient Portal Epic's patient portal enabling patients to access medical records, schedule appointments, view test results, pay bills, and communicate with healthcare providers.
• Woman's Graphic Services In-house graphic design and printing services including digital printing, wide-format printing, binding, and corporate services for business and personal printing needs.
• UNprivate Parts Podcast A podcast series produced by Woman's Hospital discussing uncomfortable, awkward, and essential aspects of women's health for community education.
• Life Among Women Blog A blog platform providing in-depth articles covering pregnancy, parenting, cancer care, and women's wellness topics.
• WISER (Woman's Internship in Scientific Research) Program A paid summer research internship engaging students in women's health research through a five-week intensive curriculum and independent research projects, with mentorship from the Director of Scientific Research.

Quantifiable outcome

• 8,651 research participants enrolled across multiple specialty areas

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• BRAF and Book HarvestminorStrategic or Co-development Partner · 15 April 2026Collaboration to launch a new literacy initiative supporting early childhood literacy and family engagement.
• Mary Bird Perkins Cancer CentercoreStrategic or Co-development PartnerPartnership for breast cancer clinical trial research and gynecologic cancer clinical trials. Mary Bird Perkins provides clinical trial coordination while Woman's Hospital serves as the research site. For breast cancer trials, visit marybird.org/services/clinical-trials/#breast. Gynecologic cancer inquiries: 225-767-0847 or [email protected].
• American Hospital AssociationcoreStrategic or Co-development PartnerWoman's is a member of the American Hospital Association, working together to develop best practices, better integrate care within communities, and advance health in America.
• The Council of Women's and Infants' Specialty HospitalscoreStrategic or Co-development PartnerMembership in collaborative of specialty hospitals focused on improving quality of care through data sharing and collaboration.
• The National Perinatal Information CentercoreStrategic or Co-development PartnerMembership in network supporting research to improve health care quality, with patient education resources and quality improvement collaboration.
• The Institute for Healthcare Improvement Collaborative on Perinatal ImprovementcoreStrategic or Co-development PartnerParticipation in IHI collaborative focused on perinatal improvement, contributing to data sharing and best practice development.
• The Vermont Oxford NetworkcoreStrategic or Co-development PartnerMembership in network of neonatal care providers for quality improvement and evidence-based practice development.
• LSU OB/GYN Clinic at Woman's HospitalcoreStrategic or Co-development PartnerAcademic partnership with LSU Health Sciences Center providing OB/GYN residency training and clinical care services within Woman's Hospital facilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Women & Infants Hospital of Rhode Island: A specialty hospital dedicated to women and newborns in Providence, RI — part of the Care New England system. Directly comparable as a single-site women's and perinatal specialty hospital offering maternity, NICU, gynecology, oncology, and research programs of similar scope to Woman's Hospital.
• Magee-Womens Hospital of UPMC: UPMC's flagship women's specialty hospital in Pittsburgh, delivering maternity, NICU, gynecologic oncology, reproductive endocrinology, and research — directly overlapping Woman's Hospital's service mix and specialty-only positioning.
• Prentice Women's Hospital (Northwestern Medicine): Chicago-based women's specialty hospital affiliated with Northwestern, providing high-risk obstetrics, NICU, and women's surgical and oncology services. Comparable specialty women's hospital model with strong academic affiliation, similar to Woman's Hospital.
• Texas Children's Pavilion for Women: Houston-based women's specialty hospital within Texas Children's focused on obstetrics, maternal-fetal medicine, NICU, and reproductive medicine — directly analogous specialty positioning and patient population to Woman's Hospital.
• Winnie Palmer Hospital for Women & Babies: Orlando-based specialty hospital dedicated to women and babies under the Orlando Health system, one of the busiest birthing hospitals in the U.S. Closely comparable to Woman's Hospital in flagship maternity scale and women's-only service identity.
• Lucile Packard Children's Hospital Stanford: Stanford-affiliated specialty hospital delivering high-risk obstetrics, NICU, and women's and children's specialty care on the West Coast. Comparable specialty focus, research intensity, and academic medical center affiliation to Woman's Hospital.

Broad incumbents

• AdventHealth for Women: Orlando-based women's service line within AdventHealth, a large multi-state health system. Comparable in women's specialty service breadth (maternity, oncology, surgery) but operates as part of a broader system versus Woman's single-site specialty model.
• Ochsner Health: Louisiana-based regional health system with significant women's services, oncology, and OB/GYN coverage across the state. Competes with Woman's for adjacent service lines (cancer, surgery, imaging) within the same Baton Rouge/Louisiana market.
• Our Lady of the Lake Regional Medical Center: Major Baton Rouge-area acute care hospital within the Franciscan Missionaries of Our Lady Health System. Competes with Woman's Hospital on gynecology, oncology, surgery, and OB within the same primary market.
• Cleveland Clinic (Women's Health Institute): National multi-specialty health system with a dedicated Women's Health Institute covering obstetrics, gynecology, oncology, and reproductive medicine. Overlaps with Woman's Hospital's specialty service mix but operates at significantly broader national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WomansHospital
• YouTubeyoutube.com/user/WomansHospitalBR
• Facebookfacebook.com/womanshospitalbr
• LinkedInlinkedin.com/company/woman%27s-hospital
• Instagraminstagram.com/womanshospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Woman's Hospital