Mary Bird Perkins Cancer Center

What Mary Bird Perkins Cancer Center does

Mary Bird Perkins Cancer Center is an independent nonprofit 501(c)(3) cancer care organization founded in 1971 in Baton Rouge, Louisiana, and self-described as Louisiana's largest cancer care organization. It operates more than 18 locations across Louisiana and southwest Mississippi, combining owned cancer centers with hospital co-branded sites (Terrebonne General, Baton Rouge General, Woman's Hospital, Opelousas General, AVALA) and community-based acquisitions such as the 2026 integration of Vernon Oncology Clinic in Leesville. The center employs 251-500 staff and fields 97 physicians, and serves individual cancer patients across essentially all tumor types (breast, lung, colorectal, prostate, bladder, kidney, pancreatic, liver, esophageal, cervical, skin, head/neck, lymphoma, multiple myeloma) as well as underserved and rural populations through mobile screening and free community events.

Its clinical platform spans medical oncology, radiation oncology (including MRI-guided Adaptive Radiation Therapy that compresses treatment courses), surgical oncology, diagnostic imaging, oral/IV chemotherapy, immunotherapy, and CAR-T cell therapy. Differentiated programs include the on-site Genetic Services Clinic feeding a precision medicine program, the Breast Cancer Specialist Program with dedicated navigation (launched in Covington in November 2024), and clinical trial access through the OneOncology Research Network (OneR). Supporting the clinical core are patient navigation services, a therapeutic food pantry operated with Second Harvest Food Bank, survivorship programs, and the Prevention on the Go mobile screening unit, which together extend care across Louisiana and southwest Mississippi.

The revenue model blends fee-for-service patient care, philanthropy (donors, corporate giving, planned giving, grateful patient programs, and a $6M+ cumulative contribution from Karnival Krewe de Louisiane since 1987), and grant funding such as the three-year, $2.3M United Health Foundation grant announced October 2023. Care is delivered regardless of ability to pay, with financial counseling and assistance programs; clinical trials are provided at no cost to qualifying patients. Strategic alliances with OneOncology (clinical research), MD Clinics (central/north Louisiana expansion), LSU Health Sciences Center (training and research), and regional hospital systems form the partnership backbone for both clinical reach and research pipeline.

Name

Mary Bird Perkins Cancer Center

Legal name

Mary Bird Perkins Cancer Center

Website

https://marybird.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

Mary Bird Perkins Cancer Center is Louisiana's largest nonprofit cancer care organization, operating 18+ locations across Louisiana and southwest Mississippi and serving individual cancer patients with medical, radiation, and surgical oncology, precision medicine, clinical trials, and community-based screening programs.

Ownership category

akta.pro rank

Product category

Oncology and Cancer Care Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians (62111), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI)

akta.pro secondary industries

Oncology & Cancer Specialty Hospitals (HLAFAHAC), Medical Oncology (HLAKAFAB), Breast Oncology (HLAKAFAJ), Women’s Imaging & Breast Health Centers (HLAFAJAJ), Gynecologic Oncology & Women’s Cancer Centers (HLAFAJAK)

Keywords

• Cancer care services
• Oncology treatment
• Radiation oncology
• Medical oncology
• Clinical trials

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Patient Care Services: Revenue generated from providing cancer treatment services including radiation oncology, medical oncology, surgical services, diagnostic imaging, infusion therapy, and supportive care to patients with health insurance coverage.
2. Philanthropy and Donations: Charitable contributions from donors, corporate giving, planned giving, endowments, and grateful patient donations support the organization's mission and subsidize care for uninsured/underinsured patients.
3. Grant Funding: Grant partnerships such as the United Health Foundation's $2.3M three-year grant support specific programs including cancer education, free screenings, and survivorship programs for underserved communities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mary Bird Perkins Cancer Center delivers comprehensive cancer care across Louisiana and southwest Mississippi, offering medical oncology, radiation oncology, surgical oncology, diagnostic imaging, chemotherapy, immunotherapy, CAR-T cell therapy, and clinical trials through a network of 18+ locations. The organization supplements clinical treatment with precision medicine, genetic testing and counseling, patient navigation, survivorship support, and a mobile early-detection program (Prevention on the Go) to serve patients from screening through survivorship.

Product overview

Mary Bird Perkins Cancer Center is Louisiana's largest cancer care organization providing collaborative, comprehensive cancer services across a network of over 18 locations. The organization operates as an integrated cancer care platform offering a full spectrum of services from early detection through treatment to survivorship. Core clinical services include Medical Oncology, Radiation Oncology (including advanced Adaptive Radiation Therapy), Surgery, and Diagnostic Imaging, complemented by specialized programs such as the Breast Cancer Specialist Program with dedicated navigation, the Clinical Trials/OneR Research Network for access to cutting-edge research, and a Genetic Services Clinic for precision medicine. Support services include Patient Navigation, Prevention on the Go mobile screening units, Therapeutic Food Pantry, and Support and Survivorship programs. The center emphasizes community-based care allowing patients to access these integrated services close to home.

Differentiator

Problem solved

Functional benefit

Brands

• Prevention on the Go: Mobile medical unit providing free early detection and education services across Louisiana and southwest Mississippi.

Products and services

• Medical Oncology Treatment services using medication including chemotherapy, immunotherapy, CAR-T cell therapy, and targeted therapy for cancer patients. Available across the Cancer Center's 18+ locations in Louisiana and southwest Mississippi.
• Radiation Oncology Radiation therapy treatments including advanced MRI-guided Adaptive Radiation Therapy (ART) combining MRI imaging with radiation delivery for precise targeting of cancer cells. Service is ACR-accredited and available across Mary Bird Perkins' locations.
• Surgical Oncology Surgical oncology services including breast surgery, head and neck surgery, and other cancer-related surgical procedures delivered by fellowship-trained surgical oncologists.
• Diagnostic Imaging Advanced imaging services for cancer diagnosis, staging, and monitoring, including breast imaging at the Covington location on the AVALA Hospital campus.
• Clinical Trials / OneR Research Network Clinical trials program providing qualifying patients access to research studies through OneOncology's OneR network, enabling participation in trials launched by other network members. In 2025, 92 trials were activated and 15 practices were active in the OneR network.
• Genetic Services Clinic Genetic testing and counseling services at the main campus to identify inherited mutations and support prevention, early detection, and precision medicine treatment planning.
• Precision Medicine Program Program analyzing the genetic makeup of individual cancer cells to develop personalized treatment plans tailored to each patient's specific cancer biology, integrated with on-site genetic counseling.
• Breast Cancer Specialist Program Comprehensive breast cancer care program on the Northshore offering state-of-the-art imaging, advanced surgeries, pre-operative education, radiation therapy, medical oncology, and follow-up care, with patient navigation services added in March 2025.
• Patient Navigation Services (Breast Specialist Program) Specialized patient navigation services added to the Breast Specialist Program, providing personalized care coordination and wrap-around services for breast cancer patients on the Northshore.
• Prevention on the Go (POGO) Mobile Screening Mobile medical unit providing free cancer screenings (mammograms, PSA, colorectal, skin) and education directly to communities across Louisiana and southwest Mississippi, targeting underserved and at-risk populations.
• Therapeutic Food Pantry Nutritional support service providing patients with therapeutic food assistance aligned with their specific treatment needs, delivered weekly through the Covington and Hammond locations in partnership with Second Harvest Food Bank.
• Support and Survivorship Services Comprehensive support services for cancer patients and survivors including social work, emotional therapy, dedicated oncology dietitians, massage therapy, palliative care, and transportation assistance.

Quantifiable outcome

• 260% increase in clinical trial accruals through OneOncology Research Network (OneR)
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• Karnival Krewe de Louisiane (KKdL)coreGTM or Marketing Partner · 11 May 2026KKdL serves as presenting sponsor for the annual Live Well Baton Rouge event. Since its establishment in 1987, KKdL has contributed more than $6 million to support Mary Bird Perkins Cancer Center's mission. The organization engages in year-round fundraising for local cancer research, education, and underserved patient care.
• Vernon Oncology CliniccoreChannel Partner/ Reseller/ Distributor · 22 April 2026Vernon Oncology Clinic in Leesville joined the Mary Bird Perkins network in April 2026, now operating under the Mary Bird Perkins name at 1000 N. 5th St. The clinic provides medical oncology, lab services, and infusion therapy, expanding local access to care in Central Louisiana.
• MD ClinicscoreStrategic or Co-development Partner · 1 April 2024Strategic alliance announced January 2024, effective April 2024, with MD Clinics to expand Mary Bird Perkins' cancer care services into central and north Louisiana. The partnership enables the Cancer Center to operate at 18 locations across Louisiana, incorporating new technology and specialists, and extending its clinical trials program to improve patient outcomes.
• OneOncologycoreStrategic or Co-development Partner · 3 August 2022Strategic partnership with OneOncology provides patients access to the OneOncology Research Network (OneR) clinical trials program, enabling Mary Bird Perkins oncologists and patients to participate in research studies launched by other network members. Also supports the Cancer Center's precision medicine and research management systems.
• Second Harvest Food Bank of Greater New OrleanssupportingStrategic or Co-development PartnerPartnership to operate dedicated therapeutic food pantries for cancer patients in Covington and Hammond. 2,000 pounds of food received each month, with patients visiting weekly to pick up groceries tailored to their individual treatment needs.
• Southeastern Louisiana Radiation Oncology GroupcoreStrategic or Co-development PartnerExclusive partnership providing radiation therapy services throughout Mary Bird Perkins' service areas across Louisiana and southwest Mississippi.
• Northshore Oncology AssociatescoreStrategic or Co-development PartnerExclusive partnership serving St. Tammany and Washington Parishes, specifically the communities of Covington and Slidell. Physicians from Northshore Oncology Associates (including Dr. Genevieve Maronge) are affiliated with Mary Bird Perkins Cancer Center.
• Louisiana Hematology Oncology Associates (LHOA)coreStrategic or Co-development PartnerExclusive partnership providing medical oncology services to the Greater Baton Rouge area. Dr. Daniel K. LaVie is a member of LHOA and serves as Medical Director of Medical Oncology and Hematology at Mary Bird Perkins.
• Terrebonne General Health SystemcoreStrategic or Co-development PartnerPartnership with Terrebonne General Health System to operate Terrebonne General | Mary Bird Perkins Cancer Center in Houma, providing full spectrum cancer care including chemotherapy, radiation therapy, surgery, patient navigation, clinical trials, and free community screenings.
• Woman's HospitalsupportingStrategic or Co-development PartnerPartnership with Woman's Hospital in Baton Rouge, where Mary Bird Perkins operates at the Woman's Cancer Pavilion.
• LSU Health Sciences CentersupportingStrategic or Co-development PartnerAcademic partnership with LSU Health Sciences Center New Orleans for physician training, research collaboration, and fellowship programs.
• Baton Rouge GeneralcoreStrategic or Co-development PartnerPartnership with Baton Rouge General Medical Center where Mary Bird Perkins operates at the hospital campus on Picardy Avenue.
• Opelousas General Health SystemsupportingStrategic or Co-development PartnerPartnership with Opelousas General Health System for cancer care services at the Opelousas location.
• Cancer Services of Greater Baton RougesupportingStrategic or Co-development PartnerCommunity partnership with Cancer Services of Greater Baton Rouge for patient support services.
• Floyd B. Odlum School of Radiology (LSU Health)supportingStrategic or Co-development PartnerPartnership with LSU Health Sciences Center radiology program.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Willis-Knighton Health System: Shreveport-based regional health system with the Willis-Knighton Cancer Center. Competitor in northwest Louisiana for oncology referrals, clinical trials, and physician recruitment.
• Our Lady of the Lake Regional Medical Center: Major Louisiana-based Catholic health system based in Baton Rouge with significant oncology services. Direct overlap with MBPCC's primary Baton Rouge market and shared physician training pipelines via LSU Health.

Direct peers

• Hematology-Oncology Associates of CNY: Community-based multi-site oncology practice in New York. Comparable to MBPCC as a regional multi-location oncology provider offering clinical trials, infusion, and supportive care outside an academic center.
• Tennessee Oncology: Large community-based oncology practice and OneOncology network member. Closest comparable business model to MBPCC: physician-led community oncology with research network participation and multi-site footprint.
• Regional Cancer Care Associates: Large community oncology practice across the Northeast US. Comparable to MBPCC in offering medical/radiation oncology, clinical trials, and supportive care at multiple community-based locations.

Broad incumbents

• Christus Health Louisiana: Multi-state Catholic health system with significant Louisiana presence (Shreveport, Lake Charles, Alexandria). Provides competing cancer care in central and north Louisiana markets where MBPCC is also expanding.
• MD Anderson Cancer Center: National-leading academic cancer center. Represents the gold-standard referral destination for complex cases; MBPCC's OneOncology/OneR partnership and precision-medicine program position it as a community-based alternative.
• Memorial Sloan Kettering Cancer Center: Premier US academic cancer center. Sets the clinical-research benchmark MBPCC aspires to through its OneR clinical trial network and precision-medicine program.
• Ochsner Health: Largest nonprofit health system in Louisiana and Gulf South. Operates Ochsner MD Anderson Cancer Center and competes with MBPCC across overlapping Louisiana geographies for cancer referrals, physician talent, and hospital partnerships.

Emerging players

• Peninsula Cancer Institute: Community-based multi-specialty oncology group on the Virginia Peninsula. Comparable in offering integrated medical oncology, radiation oncology, and clinical trials across multiple community sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mbpcc
• LinkedInlinkedin.com/company/mary-bird-perkins-cancer-center
• Xx.com/MaryBirdPerkins

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors2 records

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M&A1 record

Investments

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Frequently asked questions about Mary Bird Perkins Cancer Center