Ludo
Ludo is a Web3 infrastructure company that operates Ludo Rank, a cross-chain reputation and trust layer scoring blockchain addresses, projects, and assets across 18+ networks. It serves Web3 traders, project teams, developers, and institutional clients such as CEXs and VCs.
- Company typePrivate
- Founded2021
- HeadquartersZug, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Ludo does
Ludo is a Web3 infrastructure company building a cross-chain reputation and discovery layer for the decentralized ecosystem. Its core product, Ludo Rank, is a proprietary algorithm that evaluates user interactions on the blockchain to generate real-time reputation scores (1-100) for blockchain addresses, projects, and assets across 18+ networks including Ethereum, Solana, Polygon, Arbitrum, Optimism, Base, TON, Avalanche, Flow, and NEAR. The system processes on-chain data through direct event listeners and applies a PageRank-style methodology to produce a cross-chain compounded trust score, with users able to mint their reputation as portable Soulbound NFTs.
The product suite surrounding Ludo Rank includes a web application for reputation management and airdrop participation, a Chrome extension (Ludo X) that overlays reputation data on Web3 marketplaces, a Telegram bot, and a developer API (RestAPI, WebSocket, GraphQL) for third-party integrations. Institutional clients access Trends Monitoring, which scores 15,000+ newly minted projects daily on holder reputation, contract security, and social signals for CEX BD teams and VCs. The company also operates Ludo DAO for community governance, a Web3 Curators Network with reputation staking, and an Affiliate Program with Educator and Ambassador tiers that confer XP and post-TGE revenue share.
Ludo's business model combines freemium consumer access, usage-based API revenue from builders, subscription-based institutional access, token-based incentives through the Ludo Boost Camp event, and a revenue share model for high-reputation Ambassadors. The company is headquartered in Zug, Switzerland, was founded in 2021, operates with 11-50 employees, and publicly launched its ecosystem beta on October 27 following 4.5 years of development.
Ludo firmographics
Firmographics- Name
- Ludo
- Legal name
- Ludo Project
- Website
- https://ludo.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ludo is a Web3 infrastructure company that operates Ludo Rank, a cross-chain reputation and trust layer scoring blockchain addresses, projects, and assets across 18+ networks. It serves Web3 traders, project teams, developers, and institutional clients such as CEXs and VCs.
- Ownership category
- akta.pro rank
Ludo industry classification
Industry- Product category
- Web3 Reputation & Discovery Platform
- NAICS
- Web Search Portals and All Other Information Services (51929), Software Publishers (513210)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Risk Scoring, Credit & Fraud Analytics (counterparty/wallet risk) (FSAPAJAF)
- akta.pro secondary industries
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH), Fraud Detection, Scam Prevention & Account Takeover (Crypto) (FSADALAF)
Keywords
Where Ludo is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Ludo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Token Ecosystem: Ludo tokens earned through XP accumulation during Boost Camp and ongoing ecosystem participation. XP converts to tokens, with revenue share model available for Ambassadors and high-reputation users.
- API Services for Builders: Developers and projects pay to access Ludo's API for reputation data, airdrop curation, and audience monetization tools.
- Enterprise/Institutional Subscriptions: CEX BD teams and VCs use Ludo's institutional product for deal sourcing, portfolio risk tracking, and listing high-traction assets. Revenue through demo access and potential subscription model.
- Revenue Share from Ecosystem Growth: Ambassadors gain access to revenue share model where they earn a portion of Ludo tokens allocated for influencers and marketing efforts, as well as ongoing revenue share after TGE.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for general users to mint reputation and access basic features |
| Transaction based/ take rate | One time/ perpetual license | NFT mint provides access to discounted tokens and extra XP during Boost Camp |
| Subscription | Annual | Institutional access for CEX/VC use with demo request |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Ludo product offering
Product offeringCore offering
Ludo operates a Web3 Discovery Engine built on Ludo Rank, a cross-chain reputation and trust layer that evaluates on-chain user interactions across 18+ blockchains to produce real-time reputation scores (1-100) for addresses, assets, and projects. It delivers this through a web app, Chrome extension, Telegram bot, and developer API, and offers institutional-grade Trends Monitoring that scores 15,000+ newly minted projects daily for CEX listing teams and VCs.
Product overview
Ludo is a Web3 reputation-driven discovery platform consisting of a unified ecosystem of interconnected products. The core platform is Ludo Rank, a cross-chain reputation and trust layer (18+ blockchains) that evaluates blockchain user interactions to generate real-time reputation scores (1-100). Users access their reputation through the Ludo WebApp (portal) or Telegram bot, while the Ludo X Chrome Extension overlays reputation data on marketplaces. Ludo for Builders provides API access (RestAPI, WebSocket, GraphQL) for developers to integrate reputation tools into their projects. The ecosystem includes Trends Monitoring (institutional-grade project scoring), Ludo Boost Camp (token farming event), the Web3 Curators Network (reputation staking for curation), the Ludo DAO (decentralized governance), and an Affiliate Program (Educator/Ambassador referral system with revenue share). Soulbound NFTs represent on-chain reputation, enabling users to carry their reputation across the decentralized ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Ludo Rank: A Web3 reputation layer that tracks user interactions and provides real-time metrics for Web3 assets, projects, and blockchain addresses.
- Ludo WebApp
- Ludo X
- Telegram App
- Web3 Curators Network
- Ludo DAO
- Ludo for Builders
Products and services
- Ludo Rank Cross-chain reputation and trust layer for Web3 that evaluates on-chain user interactions to generate real-time reputation scores (1-100) for users, projects, and assets across multiple blockchains. Functions as a Web3 counterpart to Google PageRank, enabling enhanced curation, matchmaking, and user prequalification for exclusive access or airdrops.
- Ludo WebApp A self-serve web portal where individual Web3 users explore new projects, track their Ludo Rank reputation, participate in airdrops, manage decentralized identity, and mint their Ludo Reputation as Soulbound NFTs.
- Ludo X (Chrome Extension) A Chrome browser extension that overlays Ludo reputation data onto Web3 marketplaces, displaying trust scores to help users make informed decisions directly within marketplace interfaces.
- Telegram App A lightweight Telegram bot that lets users track their Ludo Rank and engage with Web3 opportunities directly through the Telegram messaging platform.
- Trends Monitoring Institutional reputation-driven insights product that scores 15,000+ newly minted projects daily, measuring KPIs, holder reputation, contract security, and social signals. Used by CEX BD teams for high-traction asset listing and by VCs for deal sourcing and portfolio risk tracking.
- Ludo for Builders (API) Developer API suite enabling Web3 builders to integrate Ludo's reputation and trust layer into their own projects, curate airdrops, filter users by reputation, and monetize audiences through tailored Web3 discovery. Accessible via RestAPI, WebSocket, and GraphQL.
Quantifiable outcome
- 15,000+ newly minted projects scored daily with comprehensive metrics
- +2 more outcomes
Companies that use Ludo
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Ludo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Ludo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CointelegrafminorFeatured as brand partner with logo displayed in trusted partners section. Likely media/marketing partnership.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Ludo competitors and assessment
Company assessmentDirect peers
- Galxe: Web3 credential and reputation platform that issues Soulbound Tokens (or similar non-transferable credentials) and runs airdrop campaigns gated by on-chain activity - directly comparable to Ludo Rank's Soulbound NFT reputation and Boost Camp gated rewards.
- Nansen: On-chain analytics platform providing wallet labeling, smart money tracking, and project dashboards across multiple chains. Comparable to Ludo Trends Monitoring as an institutional-grade Web3 intelligence layer, with overlapping enterprise go-to-market.
- Dune Analytics: Web3 data analytics platform with community-built dashboards covering token launches, wallet activity, and project metrics. Provides similar real-time project telemetry that institutional users and traders consume for decision-making.
- DefiLlama: Open-source DeFi analytics aggregator providing TVL tracking, yield comparisons, and project rankings across chains. Comparable discovery and ranking function for Web3 users, though primarily DeFi-focused rather than cross-vertical reputation.
- Carv (CARV ID): Cross-chain identity and reputation infrastructure for Web3 gaming and social applications. Closely comparable on the cross-chain Soulbound identity primitive and reputation scoring for user acquisition and Sybil resistance.
Broad incumbents
- Chainalysis: Established blockchain analytics company serving exchanges, financial institutions, and government agencies for compliance, KYC, and risk scoring. Comparable institutional analytics buyer overlap and risk/threat data products, but at far greater scale and compliance orientation.
- CoinGecko: Leading crypto asset data aggregator providing price tracking, project profiles, and rankings across thousands of tokens. Comparable end-user discovery use case for retail Web3 users evaluating project legitimacy.
- Etherscan: Premier Ethereum block explorer providing address lookup, transaction history, and contract analytics. Comparable address- and asset-level reputation data, though chain-specific rather than cross-chain.
Emerging players
- Kaito AI: AI-powered Web3 attention and reputation platform that indexes crypto Twitter, governance forums, and developer activity to rank project mindshare. Overlaps with Ludo Rank on multi-source reputation synthesis and discovery use cases for institutional and trader segments.
- Cookie3: Web3 marketing analytics and user reputation platform scoring wallet behavior for campaign targeting and Sybil detection. Directly overlaps with Ludo's airdrop prequalification and bot-protection use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ludo social profiles
Digital presenceLudo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ludo leadership team
Management profileNumber of profiles
Profiles3 records
Ludo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ludo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ludo
What does Ludo do?
Ludo operates a Web3 Discovery Engine built on Ludo Rank, a cross-chain reputation and trust layer that evaluates on-chain user interactions across 18+ blockchains to produce real-time reputation scores (1-100) for addresses, assets, and projects. It delivers this through a web app, Chrome extension, Telegram bot, and developer API, and offers institutional-grade Trends Monitoring that scores 15,000+ newly minted projects daily for CEX listing teams and VCs.
Is Ludo a public or private company?
Ludo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ludo founded?
Ludo was founded in 2021. It employs 11 to 50 people.
Where is Ludo based?
Ludo is headquartered in Zug, Switzerland, in the Europe region.
How does Ludo make money?
Four revenue lines are on record. Token Ecosystem is the primary driver. The others are API Services for Builders, enterprise/Institutional Subscriptions and revenue Share from Ecosystem Growth.
Who are Ludo's main competitors?
Direct peers on record are Galxe, Nansen, Dune Analytics, DefiLlama and Carv (CARV ID). Broad incumbents are Chainalysis, CoinGecko and Etherscan. Emerging players are Kaito AI and Cookie3.
Does Ludo have an API?
Yes. Ludo offers an expansive API accessible via RestAPI, WebSocket, and GraphQL. The API enables developers to integrate Ludo's reputation and trust layer into their own projects, curate airdrops, filter users based on Ludo Rank reputation, and monetize audiences through tailored Web3 discovery. It is designed for Web3 builders to drive engagement and customer acquisition. Developer documentation is at apidocs.ludo.com.
What industry is Ludo in?
Ludo's product category is Web3 Reputation & Discovery Platform. Its primary akta.pro industry code is FSAPAJAF, Risk Scoring, Credit & Fraud Analytics (counterparty/wallet risk), with a secondary code of HDAEAGAH, Enterprise Search, Indexing & Content Discovery. Its NAICS code is 51929 and its SIC code is 6199.