Recruitology, a Jobcase company

What Recruitology, a Jobcase company does

Recruitology, a Jobcase company, is a recruitment marketing platform that combines white-label job board software with AI-powered programmatic job advertising. Founded in 2016 and headquartered in Newark, Delaware, it operates as a wholly owned subsidiary of Jobcase, Inc., leveraging Jobcase's 100+ million registered member community as a primary candidate supply. The company's core product is MaxRecruit, an AI-driven programmatic advertising engine that automatically buys, distributes, and optimizes job postings across more than 500 sites including Indeed, Glassdoor, ZipRecruiter, LinkedIn, Facebook, and Twitter, using a proprietary ActiveMonitoring system for continuous CPC optimization. Complementary products include Matched Candidates (ML/NLP-ranked candidates from a 30+ million resume database), Niche Networks (14 industry verticals plus targeted audiences such as Veterans, DEI, and Green Employers), Virtual Career Fair, Candidate Search, Facebook Passive Audience Campaigns, My Job Board (WordPress plugin), and white-label Job Board Software for media partners.

The business operates through three distinct go-to-market motions. First, a channel/partner model in which media companies (newspapers including McClatchy, Lee Enterprises, Advance Local, Los Angeles Times, Chicago Tribune, Baltimore Sun) white-label Recruitology's technology under their own brand, with the partner earning recruitment ad revenue while Recruitology handles hosting, setup, and maintenance. Second, a product-led self-service motion where employers post jobs directly via branded sites with distribution to Jobcase, Indeed, Glassdoor, and others. Third, enterprise distribution via the ADP Marketplace integration for ADP Workforce Now customers. Revenue streams are a mix of usage-based CPC (MaxRecruit), recurring monthly subscriptions (Jobcase Flexible Job Slots, Matched Candidates, Candidate Search, white-label fees), and virtual event platform fees. Pricing is quote-based and not publicly disclosed.

Name

Recruitology, a Jobcase company

Legal name

Jobcase, Inc.

Website

https://recruitology.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Recruitology, a Jobcase company, is a recruitment marketing platform offering AI-powered programmatic job advertising, white-label job board software, and candidate matching to media companies and employers, leveraging Jobcase's 100M+ member community and a 30M+ resume database for distribution and matching.

Ownership category

akta.pro rank

Product category

Recruitment Technology

NAICS

Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311), Employment Services (5613), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Recruitment Marketing & Employer Branding for RPO (BPACABAL), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)

Keywords

• Programmatic job advertising
• White-label job board
• AI candidate matching
• Recruitment marketing platform
• Employer job distribution

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Programmatic Job Advertising: Cost-per-click programmatic advertising where employers pay for job ad placement and optimization across job sites. MaxRecruit distributes job ads and optimizes placement with automatic budget adjustment.
2. Job Posting Subscriptions: Monthly subscription fees for Jobcase Flexible Job Slots allowing employers to post, repost, and replace jobs with fixed monthly cost. Available in Basic, Gold, and Platinum performance levels.
3. White-Label Job Board Software: Media companies pay for branded job board software solutions. Partners receive revenue from their own job posting sales while Recruitology handles hosting, setup, operation, and maintenance.
4. Candidate Search/Resume Database Access: Resume and profile search services accessing 30+ million candidates with filtering by keywords, location, job category, distance, experience, education level, employment type, citizenship, salary, and employment background.
5. Niche Network Distribution: Distribution of job postings to industry-specific and affinity-based job boards including healthcare, manufacturing, education, veterans, and diversity networks.
6. Virtual Career Fair Platform: Platform fees for hosting virtual hiring events that can last up to 30 days with text, chat, and video interview capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Recruitology provides an AI-powered recruitment marketing platform combining white-label job board software with programmatic job advertising. The platform enables media companies and employers to distribute job postings across 500+ sites, leverage AI-driven candidate matching from a 30+ million resume database, and run virtual career fairs with automated candidate engagement. Recruitology serves over 200,000 employers through partnerships with hundreds of media companies.

Product overview

Recruitology, a Jobcase company, operates as a recruitment technology platform offering a portfolio of AI-powered recruitment solutions organized into Employer Solutions and Partner Solutions. The core product is MaxRecruit, an AI-driven programmatic job advertising platform that automatically distributes and optimizes job postings across 30+ top job sites. This is complemented by Niche Networks for specialty job board targeting across 14 industry verticals and 4 targeted audience segments (Veterans, College, DEI, Green Employers). The platform includes Virtual Career Fair for AI-matched virtual hiring events and Facebook Passive Audience Campaign for social recruiting. Additional modules include Candidate Search (30M+ resume database), Matched Candidates (AI-rated candidate recommendations), Job Board Software (white-label for media companies), My Job Board (WordPress plugin), Jobcase job slots (100M+ member distribution), and Moonlighting (freelance marketplace). Partner-facing offerings include Turn Key Partner Solutions and Complete Marketing Services for white-labeled recruitment products.

Differentiator

Problem solved

Functional benefit

Brands

• MaxRecruit: AI-driven programmatic job advertising product that automatically helps purchase, distribute, and optimize job postings across top job sites.
• Matched Candidates
• Niche Networks
• Virtual Career Fair

Products and services

• MaxRecruit

Quantifiable outcome

• Reduced time-to-hire from 6-12 weeks to 3 weeks
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• ADPcoreTechnology or IntegrationJob Distribution Connector for ADP Workforce Now Recruitment enables ADP clients to synchronize ATS data, publish job postings on top recruitment platforms, and access niche job portals without complex integrations. Single sign-on integration with ADP Workforce Now with automatic job import. Available in ADP Marketplace.
• McClatchycoreOEM/ Whitelabel/ Licensing PartnerWhite-label job board software customer. McClatchy uses Recruitology platform to power their digital recruitment offerings. Partner reports 20% increase in upsells and positive feedback from advertisers.
• Lee EnterprisescoreOEM/ Whitelabel/ Licensing PartnerEight-year partnership with Lee Enterprises providing substantial digital revenue stream. White-label job board and programmatic advertising solutions for newspaper network.
• Advance LocalcoreOEM/ Whitelabel/ Licensing PartnerWhite-label partner using Recruitology technology to power local job boards across their media properties.
• IndeedcoreTechnology or IntegrationJob distribution partnership where Recruitology automatically distributes employer job postings to Indeed as part of MaxRecruit programmatic advertising across 30+ top job sites.
• GlassdoorcoreTechnology or IntegrationJob distribution partnership where Recruitology automatically distributes employer job postings to Glassdoor as part of MaxRecruit programmatic advertising.
• ZipRecruitercoreTechnology or IntegrationJob distribution partnership for programmatic advertising distribution to ZipRecruiter through MaxRecruit platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ZipRecruiter: Direct competitor in AI-driven job matching and programmatic distribution to SMB and mid-market employers. Also a MaxRecruit distribution partner.
• Appcast: Pure-play programmatic job advertising platform serving enterprise and SMB employers. Closest direct competitor to Recruitology's MaxRecruit product.
• PandoLogic: Programmatic recruitment advertising platform using AI to optimize job ad spend across multiple channels. Direct competitor in the CPC/programmatic recruitment space.
• Broadbean: Recruitment marketing technology and job posting distribution platform widely used by employers and agencies. Direct competitor in programmatic job distribution and posting automation.

Broad incumbents

• Indeed: Largest global job site operating its own programmatic job advertising platform (Indeed Ads). Recruitology distributes through Indeed as a partner but competes with it for employer recruitment marketing budgets.
• LinkedIn Talent Solutions: Owned by Microsoft; dominant in professional recruitment advertising and ATS integrations. Competes broadly with Recruitology for employer recruitment spend while also being a distribution channel.
• Glassdoor: Major job site owned by Indeed. Competes with Recruitology for employer recruitment marketing and is simultaneously a MaxRecruit distribution partner.
• iCIMS: Enterprise talent acquisition platform offering ATS, candidate relationship management, and recruitment marketing. Broader incumbent serving similar mid-market and enterprise employer customers.

Emerging players

• JobVite: Mid-market talent acquisition suite with ATS, programmatic job distribution, and CRM capabilities. Comparable in target customer segment and recruitment marketing focus.
• SmartRecruiters: Talent acquisition platform offering ATS and recruitment marketing automation. Targets enterprise and mid-market employers similar to Recruitology's employer solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/recruitology-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recruitology, a Jobcase company