RE/MAX Alliance

What RE/MAX Alliance does

RE/MAX Alliance is a Colorado-based residential real estate brokerage operating as a multi-office franchisee of the global RE/MAX brand. Headquartered at 5440 Ward Rd Ste 110 in Arvada, Colorado, the firm serves home buyers, sellers, and relocation clients across 21+ Front Range markets including Boulder County, Northern Colorado (Fort Collins, Loveland, Greeley), South Metro Denver (Castle Rock, Parker, Aurora), and Metro Denver. The company employs between 101 and 250 staff and operates sub-brands such as RE/MAX Alliance - Olde Town and RE/MAX Alliance - Nederland, with operating geographies spanning Arvada, Aurora, Boulder, Castle Pines, Castle Rock, Conifer, Denver, Evergreen, Fort Collins, Fort Morgan, Golden, Greeley, Lafayette, Longmont, Louisville, Loveland, Nederland, Parker, Wellington, Westminster, and Windsor. Featured listings span a wide price range from approximately $300,000 to $17,140,000, indicating capability across entry-level through luxury segments.

The company's product portfolio centers on an AI-powered Home Search platform built on BoldTrail technology, with a beta natural-language search feature introduced in 2024. The platform pulls listing data from METROLIST/RECOLORADO and IRES IDX feeds and supports Comparative Market Analysis valuation, market trend reporting, listing alerts, showing scheduling, agent matching, and relocation services. Adjacent mortgage and insurance offerings are delivered through referral partnerships with Home Mortgage Advisors and Evertree Insurance rather than in-house capabilities.

RE/MAX Alliance operates a traditional brokerage revenue model, earning commissions on closed buy-side and sell-side transactions. Commission rates are split between the brokerage and individual agents and are not publicly standardized. Customer acquisition is primarily sales-led through direct agent relationships, with digital top-of-funnel demand generated via the coloradomoves.com property search website, market insights blog, and 21+ dedicated local area pages supporting local SEO. The brokerage also maintains identity integrations (Google and Facebook OAuth) for account registration and Inside Real Estate for marketing automation.

Name

RE/MAX Alliance

Legal name

RE/MAX Alliance

Website

https://homesincolorado.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

RE/MAX Alliance is a Colorado-based residential real estate brokerage operating as a RE/MAX franchisee, serving home buyers, sellers, and relocation clients across 21+ Front Range markets using a BoldTrail-powered AI search platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Arvada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: The company earns commissions on real estate transactions when agents successfully close buying or selling deals. Commission rates are typically split between the brokerage and individual agents.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RE/MAX Alliance is a Colorado-based residential real estate brokerage operating under the RE/MAX franchise brand. The company provides home buying and selling services, property valuation through Comparative Market Analysis, market trend reporting, and relocation assistance across 21+ Colorado markets in the Denver Metro Area, Boulder County, Northern Colorado, and South Metro Denver. Services are delivered through a network of independent real estate agents and an AI-powered property search website (coloradomoves.com) powered by BoldTrail technology that integrates METROLIST/RECOLORADO and IRES MLS listing data.

Product overview

RE/MAX Alliance is a Colorado-based real estate brokerage operating as a multi-office franchise of the RE/MAX brand. The company's technology platform offers a unified real estate services ecosystem built around its core AI-powered Home Search platform, which integrates natural language search capabilities for property discovery. The product portfolio centers on the search platform complemented by valuation tools (Comparative Market Analysis), market intelligence (Market Trends/Reports), and engagement features (Listing Alerts, Schedule a Showing). The company also provides agent matching services and operates location-specific sub-brands including RE/MAX Alliance - Olde Town and RE/MAX Alliance - Nederland. Allied services include relocation assistance, insurance referrals, and mortgage referrals, all delivered through strategic partner integrations rather than in-house products. The platform is powered by BoldTrail technology and aggregates real estate listing data from METROLIST/RECOLORADO and Information and Real Estate Services (IRES) IDX feeds.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Search AI-powered property search platform enabling users to search, compare, and select from homes, condos, land for sale, multi-family properties, and townhouses across 21+ Colorado markets. Features natural language search, advanced filtering by location, price, beds, baths, and property type, and interactive map-based exploration. Powered by BoldTrail technology with IDX feeds from METROLIST/RECOLORADO and IRES.
• Home Valuation / Comparative Market Analysis Service providing homeowners with property valuation estimates based on comparative market analysis of recent sales, current listings, and market trends in their specific Colorado market area. Helps sellers determine optimal listing pricing.
• Market Trends / Market Reports Market intelligence service providing snapshots of local and regional real estate trends for Colorado areas, including pricing data, inventory levels, and market conditions for specific geographic markets such as Boulder County, Northern Colorado, Metro Denver, and South Metro Denver.
• Agent Matching Services Service connecting buyers and sellers with RE/MAX Alliance agents specialized in their target markets and property types across 21+ Colorado markets. Matches clients with agents based on geographic expertise and property specialization.
• Relocation Services Assistance program for individuals and families relocating to Colorado, connecting them with experienced RE/MAX Alliance agents for destination area property search, community orientation, and transition support through relocation transactions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• BoldTrailcoreTechnology or IntegrationBoldTrail provides the technology platform powering RE/MAX Alliance's website and property search functionality. The platform enables listing management, property search with AI capabilities, and customer management tools.
• Inside Real EstatecoreTechnology or IntegrationInside Real Estate provides technology infrastructure for customer communication including text messaging and marketing automation services. Handles customer consent and communication management for the platform.
• Home Mortgage AdvisorsminorGTM or Marketing PartnerPreferred mortgage lender partner providing financing services to RE/MAX Alliance customers during the home buying process. Enables seamless referral for customers needing mortgage financing.
• Evertree InsuranceminorGTM or Marketing PartnerInsurance partner offering coverage services through an external link on the RE/MAX Alliance website, providing homeowner's insurance recommendations to customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Keller Williams Realty: Largest U.S. residential real estate franchise by agent count. Operates an agent-centric profit-sharing model and competes directly with RE/MAX Alliance across Front Range markets.
• Coldwell Banker: Long-established residential real estate franchise with similar commission-based, agent-network model. Competes for sellers, buyers, and agent recruits across the Colorado Front Range.
• Compass: Tech-forward national residential brokerage with agent-based model and heavy technology investment. Direct competitor to RE/MAX Alliance for both buyer-side and seller-side representation in the Front Range market.
• eXp Realty: Cloud-based residential brokerage operating on a high agent-split, low-overhead model. Competes directly for both agent recruitment and consumer mind-share in Colorado.
• HomeSmart: Residential brokerage known for high agent splits and a tech-forward operating platform. Has a meaningful Colorado presence and competes for both agents and consumers in the Front Range.
• Berkshire Hathaway HomeServices: Residential real estate franchise leveraging the Berkshire Hathaway brand umbrella. Operates a comparable agent-based brokerage model with overlapping geographic coverage in Colorado.
• Redfin: Tech-enabled residential brokerage combining a consumer-facing digital platform with in-house agents. Competes on listing acquisition and buyer-side service in the Denver metro area.
• Sotheby's International Realty: Luxury-focused international real estate franchise. Competes with RE/MAX Alliance in the high-end segment of the Front Range market, where listings reach seven figures and above.
• Century 21: Global residential real estate franchise with a similar agent-network business model. Competes for agents, listings, and buyers across Colorado markets.

Broad incumbents

• RE/MAX: Global franchisor and parent brand for RE/MAX Alliance. Operates broadly across residential real estate globally with a much wider footprint than any single franchisee, and sets technology, brand, and operating standards that RE/MAX Alliance operates under.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/REMAXAlliance
• Facebookfacebook.com/remaxalliance
• LinkedInlinkedin.com/company/re-max-alliance-boulder

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Alliance