Inside Real Estate
Inside Real Estate is a private, PE-backed SaaS company that builds the BoldTrail platform — an AI-empowered CRM, lead generation, recruiting, and back office ecosystem — serving 400,000+ real estate agents, teams, brokerages, and franchises across the U.S. and Canada.
- Company typePrivate
- Founded2008
- HeadquartersMurray, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Inside Real Estate does
Inside Real Estate (legal entity InsideRE, LLC) is a private, PE-backed real estate technology company founded in 2008 and headquartered in Murray, Utah, with additional offices in Salt Lake City, Carlsbad, and Charleston. The company builds and operates the BoldTrail platform, an all-in-one SaaS ecosystem that combines an AI-empowered Smart CRM, customizable IDX websites, lead generation, agent recruiting, back office transaction management, and a marketplace of add-on tools, serving individual agents, teams, brokerages, and franchise networks in the U.S. and Canada with a reported user base of 400,000+ agents and brokerages and roughly 500-700 employees.
The platform has been assembled through a series of acquisitions — kvCORE, BoomTown, Brokermint, btPRO, AmpStats, Folio by Amitree, and ListAssist — all consolidated under the BoldTrail umbrella, with additional products including the Streams AI mobile app and the consumer-facing CORE Home search experience. AI capabilities are applied across natural language property search, image recognition, automated listing descriptions, email organization and security detection, and real-time agent productivity signals, marketed collectively as the BoldTrail AI Advantage ecosystem. The company also partners with Buffini & Company to integrate coaching methodology into the Streams mobile workspace.
Inside Real Estate monetizes primarily through tiered per-agent SaaS subscriptions (Base, Plus, Pro, Premium) for two customer size bands (1-249 and 250+ users), supplemented by usage-based fees for communications and AI tokens, one-time implementation services, pass-through MLS data fees, and managed marketing/advertising spend. Go-to-market combines direct enterprise field sales targeting large brokerages and franchises, inside sales for mid-market accounts, self-service PLG with demos for smaller teams, and channel partnerships. The business is sponsored by Lovell Minnick Partners (majority stake, 2019) and Genstar Capital (2021 follow-on), with no public listing.
Inside Real Estate firmographics
Firmographics- Name
- Inside Real Estate
- Legal name
- InsideRE, LLC
- Website
- https://insiderealestate.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Inside Real Estate is a private, PE-backed SaaS company that builds the BoldTrail platform — an AI-empowered CRM, lead generation, recruiting, and back office ecosystem — serving 400,000+ real estate agents, teams, brokerages, and franchises across the U.S. and Canada.
- Ownership category
- akta.pro rank
Inside Real Estate industry classification
Industry- Product category
- Real Estate Technology Software
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where Inside Real Estate is headquartered
LocationHeadquarters
- HQ city
- Murray
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Inside Real Estate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- BoldTrail Platform Subscription: SaaS subscription model with tiered plans (Base, Plus, Pro, Premium) based on user count and feature access. Per-agent pricing with contact records, email credits, text credits, and smart number minutes included.
- Communication & AI Token Fees: Usage-based charges for emails, minutes, texts, and AI token consumption via HomeSearch AI service. Billed monthly based on actual usage against limits.
- Implementation Services: One-time implementation fees for initial platform setup and configuration.
- MLS Data Fees: Fees for connecting websites with required MLS data feeds, charged as incurred.
- Marketing Services: Fees for advertisements placed through online services (Google, Facebook) on behalf of customers, billed monthly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BoldTrail Base (1-249 users): Entry-level tier with core CRM features |
| Subscription | Monthly | BoldTrail Plus (1-249 users): Mid-tier with enhanced contact capacity |
| Subscription | Monthly | BoldTrail Pro (1-249 users): Premium tier with maximum features |
| Subscription | Monthly | BoldTrail Base (250+ users): Enterprise base tier |
| Subscription | Monthly | BoldTrail Plus (250+ users): Enterprise mid-tier |
| Subscription | Monthly | BoldTrail Premium (250+ users): Enterprise premium tier |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Inside Real Estate product offering
Product offeringCore offering
Inside Real Estate operates the BoldTrail platform, an all-in-one real estate technology ecosystem combining AI-empowered Smart CRM, customizable IDX websites, lead generation services, recruiting tools, and back office automation. The platform serves individual agents, teams, brokerages, and franchises across the U.S. and Canada with front office, back office, marketplace, and recruit solutions delivered as a subscription SaaS product.
Product overview
Inside Real Estate operates as a real estate technology company offering a platform-plus-modules architecture centered on its flagship BoldTrail platform. BoldTrail is a comprehensive all-in-one ecosystem combining AI-empowered Smart CRM, customizable IDX websites, lead generation, recruiting tools, and back office automation. The platform includes three main modules: BoldTrail Front Office (agent CRM), BoldTrail BackOffice (transaction/commission management, formerly Brokermint), and BoldTrail Recruit (agent recruitment, formerly AmpStats). The company has built its portfolio through acquisitions including kvCORE, BoomTown, Brokermint, btPRO, AmpStats, ListAssist, and Folio, all now integrated into the BoldTrail ecosystem. Additional products include Streams (AI-powered mobile app), CORE Home (consumer-facing software), and the BoldTrail AI Advantage ecosystem for AI-driven productivity.
Differentiator
Problem solved
Functional benefit
Brands
- BoldTrail: The company's flagship AI-empowered Smart CRM and comprehensive real estate technology platform, including front office, back office, marketplace, and recruit solutions.
- BoldTrail BackOffice
- BoldTrail Recruit
- Streams
- kvCORE
- BoomTown
- Brokermint
- AmpStats
- CORE Home
Products and services
- BoldTrail Platform Comprehensive all-in-one real estate technology ecosystem combining AI-empowered Smart CRM, customizable IDX websites, lead generation services, recruiting tools, and back office automation for real estate agents, teams, brokerages, and franchises.
- BoldTrail BackOffice Back office management solution for real estate brokerages providing transaction management, commission tracking, and administrative automation.
- BoldTrail Recruit Agent recruitment and retention platform helping brokerages recruit and retain agents through performance metrics and real-time data.
- Streams Mobile App AI-powered mobile app for real estate agents providing real-time signals, automated client engagement, and productivity tools as the mobile activation layer of the BoldTrail AI Advantage ecosystem.
- CORE Home Consumer-facing software product for home buyers and sellers for property search, neighborhood insights, and transactions.
- ListAssist AI-powered property search and marketing technology with natural language search functionality, automated listing description tools, and image recognition for hyper-customized search results.
- Folio by Amitree AI-powered email productivity solution for real estate professionals with smart folders and security detection, used by over 100,000 agents and having organized over 2.5 billion emails.
- AmpStats SaaS platform for brokerages providing performance metrics and real-time data for agent recruiting and retention decisions.
- BoomTown Real estate lead generation and CRM platform now part of the BoldTrail ecosystem following acquisition.
- BoldTrail + Buffini Mode Integrated product combining AI-driven lead engagement tools with Buffini's relationship-based coaching methodology, embedded within the BoldTrail platform.
Quantifiable outcome
- 250% increase in agent productivity from Streams AI mobile app
- +3 more outcomes
Companies that use Inside Real Estate
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Inside Real Estate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability11 records
Feature5 records
Inside Real Estate partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- Buffini & CompanyflagshipLandmark partnership called 'BoldTrail + Buffini Mode' integrating Buffini's 30-year referral-based coaching methodology with Inside Real Estate's AI-powered Streams mobile workspace. Unveiled at Unite 2026 conference.
- ListAssist (Acquired)coreAcquired AI-powered property search and marketing technology provider based in Utah. Natural language search and automated listing tools to be integrated into BoldTrail CRM.
- Folio by Amitree (Acquired)coreAcquired AI-powered email productivity solution for real estate professionals. Folio helps over 100,000 agents organize emails and improve security, having organized over 2.5 billion emails.
- BoomTown (Acquired)coreAcquired to create a leading real estate technology company. BoomTown platform integrated into BoldTrail ecosystem.
- AmpStats (Acquired)coreAcquired SaaS platform for brokerages focusing on agent recruiting and retention through performance metrics and real-time data. Operates as standalone product and integrated into kvCORE.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Inside Real Estate competitors and assessment
Company assessmentDirect peers
- CINC: Real estate lead generation and CRM platform targeting teams and brokerages. Competes with BoldTrail on IDX websites, lead nurturing, and agent productivity tools.
- Follow Up Boss: Real estate-specific CRM platform popular with teams and brokerages. Directly competes for the same agent/brokerage customer base with similar CRM, lead routing, and pipeline management capabilities.
- LionDesk: Real estate CRM with email, text, and video drip campaigns targeting individual agents and small teams. Competes at the SMB end of the market with BoldTrail.
- Lofty (formerly Chime): AI-powered CRM and marketing platform serving real estate agents and brokerages. Competes directly with BoldTrail across CRM, lead generation, and AI-driven automation for similar customer segments.
- Real Geeks: Real estate websites, CRM, and lead generation platform serving agents, teams, and brokerages. Directly overlaps on IDX websites, CRM, and lead nurturing functionality.
- Ylopo: AI-driven real estate marketing and lead generation platform offering CRM, IDX websites, and AI-powered sales tools. Competes for similar mid-market teams and brokerages.
Broad incumbents
- Compass: Large real estate brokerage with proprietary technology platform serving agents. While primarily a brokerage, its in-house tech stack competes for enterprise brokerage technology contracts.
- Zillow Group: Operates Zillow Premier Agent advertising platform and Dotloop transaction management. Larger incumbent serving real estate professionals with overlapping CRM, lead gen, and marketing capabilities as part of broader consumer marketplace.
Others
- BoomTown (legacy brand, now part of Inside Real Estate): Real estate lead generation and CRM platform acquired by Inside Real Estate in 2023. Listed as a former direct competitor now consolidated into the BoldTrail ecosystem.
- kvCORE (legacy brand, now part of Inside Real Estate): Real estate CRM and technology platform now owned by Inside Real Estate. Listed as it represented a major direct competitor before acquisition and customers still operate on the legacy stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Inside Real Estate social profiles
Digital presenceInside Real Estate compliance and trust
Trust signalCompliance3 records
Inside Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inside Real Estate leadership team
Management profileNumber of profiles
Profiles13 records
Inside Real Estate subsidiaries and ownership
Company hierarchySubsidiaries7 records
Inside Real Estate funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inside Real Estate M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inside Real Estate
What does Inside Real Estate do?
Inside Real Estate operates the BoldTrail platform, an all-in-one real estate technology ecosystem combining AI-empowered Smart CRM, customizable IDX websites, lead generation services, recruiting tools, and back office automation. The platform serves individual agents, teams, brokerages, and franchises across the U.S. and Canada with front office, back office, marketplace, and recruit solutions delivered as a subscription SaaS product.
Is Inside Real Estate a public or private company?
Inside Real Estate is a private company. It is classified as private equity controlled and is currently operating.
When was Inside Real Estate founded?
Inside Real Estate was founded in 2008. It employs 501 to 1,000 people.
Where is Inside Real Estate based?
Inside Real Estate is headquartered in Murray, United States, in the North America region.
How does Inside Real Estate make money?
Five revenue lines are on record. BoldTrail Platform Subscription is the primary driver. The others are communication & AI Token Fees, implementation Services, MLS Data Fees and marketing Services.
Who are Inside Real Estate's main competitors?
Direct peers on record are CINC, Follow Up Boss, LionDesk, Lofty (formerly Chime), Real Geeks and Ylopo. Broad incumbents are Compass and Zillow Group. Others are BoomTown (legacy brand, now part of Inside Real Estate) and kvCORE (legacy brand, now part of Inside Real Estate).
Does Inside Real Estate have an API?
No public API is recorded for Inside Real Estate.
What industry is Inside Real Estate in?
Inside Real Estate's product category is Real Estate Technology Software. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 5312.