What Voyage Prive does

Voyage Privé is a members-only online travel club founded in 2006 and headquartered in Aix-en-Provence, France, operating across 8 European country markets (UK, France, Italy, Spain, Netherlands, Switzerland, Germany, Belgium, and Austria) through localized websites and dedicated country-language marketing channels. The company aggregates daily-changing exclusive offers on premium hotels, flights, package holidays, cruises, tours, and specialty categories such as adult-only, all-inclusive, ski, spa, and Black Friday collections. Its technology stack is a standard e-commerce travel platform with native iOS and Android mobile applications (App Store and Google Play), secure Visa/Mastercard payment processing, and ATOL/ABTA-regulated UK operations (ATOL No. 10170, ABTA L7778) that provide consumer financial protection on flight-inclusive holidays.

The business operates on a freemium model: membership is free and the company earns revenue primarily through transaction commissions on bookings made via the platform, with discounts of up to 70% off published rates reflecting negotiated supplier inventory. Go-to-market is product-led and digital-first, leveraging organic social (Facebook, Instagram, Pinterest), email newsletters, mobile apps, and SEO-driven travel-guide content for member acquisition and re-engagement. The primary customer segment is individual premium-travel seekers (couples, families, and adult-only travelers) rather than enterprise accounts. Strategic M&A history includes the acquisitions of Darjeelin (2014) and Splendia (2016), both private-sale travel operators. The company is privately held with no disclosed funding rounds, no disclosed revenue, and an employee base of 501-1,000.

Name

Voyage Prive

Legal name

Voyage Privé UK Ltd.

Website

https://voyage-prive.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Voyage Privé is a members-only online luxury travel club offering exclusive hotel, flight, cruise, and tour deals with discounts of up to 70% across 8 European countries. The platform serves individual premium-travel seekers through localized websites and native mobile apps.

Ownership category

akta.pro rank

Product category

Online Travel Booking

NAICS

Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Luxury Cruise Membership & Subscription Programs (THAEABAI)

akta.pro secondary industry

Adventure Expedition Cruise Lines (Warm-Water & Remote Islands) (THAEABAE)

Keywords

• Members-only travel club
• Luxury holiday deals
• Online travel agency
• Private sale travel
• Premium holiday booking

Headquarters

HQ city

Aix-en-provence

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Travel Booking Commissions: Earn commissions on bookings made through the platform for hotels, flights, packages, cruises, and tours. Transaction-based revenue model where customers book travel products at negotiated exclusive rates.
2. Membership Fees: Free membership model - customers register for free to access exclusive deals. Revenue generated through booking volume rather than membership fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Voyage Privé operates a members-only online travel club that provides exclusive, negotiated deals on premium holidays, hotels, flights, cruises, tours, and vacation packages. Customers register for free to access daily-changing offers with discounts of up to 70% off published rates, with ATOL-protected flight-inclusive holidays and ABTA consumer protection for UK members.

Product overview

Voyage Privé is a members-only online travel club offering a digital platform with mobile applications (iOS and Android) through which members access exclusive, negotiated holiday deals across multiple product lines. The core platform aggregates daily-changing exclusive offers on premium hotels, flights, package holidays, cruises, tours, and specialty categories. Key sub-brands and product categories include: Adult-Only Holiday Offers, All Inclusive Holiday Offers, Black Friday Holiday Deals, Cruise Holiday Packages, Ski Holiday Packages, Spa Break Offers, Tour Packages, and Travel Guide Content. Destination-specific collections cover Ireland, Italy, Japan, Tuscany, France, and Galway. The Top Hotels Collection curates premium 4 and 5-star properties across global regions including the Mediterranean, Europe, UK & Ireland, Indian Ocean, Caribbean, Asia, Americas, and Africa. The platform also offers region-specific self-drive and guided tour products such as the Namibian Discovery Tour. Members receive discounts of up to 70% off, with ATOL-protected flight-inclusive holidays.

Differentiator

Problem solved

Functional benefit

Products and services

• Voyage Privé Online Travel Platform A members-only e-commerce travel platform that aggregates daily-changing exclusive deals on premium hotels, flights, package holidays, cruises, tours, and specialty categories, with advertised discounts of up to 70% off. Members register for free and book travel directly through the platform, which is operated across 8 European country-specific domains.
• Voyage Privé Mobile Application Native mobile applications on Apple App Store and Google Play that allow members to browse and book exclusive holiday offers on the go, mirroring the website's daily-changing deal inventory.
• Adult-Only Holiday Offers A bookable category of adults-only hotel and resort deals across destinations such as Italy, France, Portugal, Malta, Turkey, Croatia, Tunisia, Morocco, Egypt, Thailand, Mexico, Bali, Maldives, Canary Islands, and Balearic Islands.
• All-Inclusive Holiday Offers A bookable category of all-inclusive resort and holiday packages including family holidays, beach holidays, and resort stays across destinations such as Morocco, Turkey, Mexico, Greece, Gambia, Caribbean, Cuba, Maldives, Thailand, and the UK.
• Cruise Holiday Packages Curated cruise holiday packages covering Mediterranean, Mexico, Croatia, South Africa, Thailand, Europe, Italy, Venice, Japan, Asia, Bahamas, India, and Caribbean destinations.
• Ski Holiday Packages Ski holiday packages covering Austria, France (Meribel, Chamonix, Val Thorens, Courchevel, Avoriaz, Val d'Isère), Italy, Bulgaria, Morzine, the Alps, Canada, and Switzerland.
• Spa Break Offers Spa break packages across the UK and Europe, featuring hotel-and-spa combinations in locations including Edinburgh, London, Malta, Ibiza, Florence, Ireland, Amsterdam, Crete, Nice, Bath, Rhodes, Benidorm, and Spain.
• Tour Packages Private and group tour packages covering Iceland, Vietnam, Italy, India, Costa Rica, Thailand, New York, Philippines, Sri Lanka, Grand Canyon, China, Canada, Cuba, Japan, Rome, Machu Picchu, New Zealand, and Paris.
• Top Hotels Collection A curated collection of top-rated 4 and 5-star hotels offered across multiple global regions including the Mediterranean Basin, Europe, UK & Ireland, Indian Ocean (Maldives, Mauritius, Sri Lanka, Seychelles), Caribbean, Asia (Thailand, Vietnam, Japan, Indonesia, Cambodia, Oman), Americas (USA, Canada, Mexico, Caribbean, Costa Rica, Brazil, South America), and Africa (Morocco, Tunisia, Egypt, Kenya, South Africa, Tanzania, Gambia, Namibia).
• Destination Holiday Packages Luxury holiday packages to specific destinations including Ireland (Dublin, Cork, Galway, regional Ireland with hotels and tours), Italy (Rome, Venice, Milan, Florence, Tuscany, Sardinia, Sicily, Sorrento, Amalfi Coast, Lake Garda, Ischia, Capri, Courmayeur, Lombardy), Japan (Tokyo, Osaka, Kyoto, Nara, Hokkaido, Okinawa), Tuscany (Florence, Siena, Pisa, Elba, Cinque Terre), France (Paris, Bordeaux, Deauville, Provence, Chantilly, Versailles, Cannes, Lyon, Nice, Marseille, Strasbourg, Alpine ski resorts, Tahiti), and Galway (Delphi Resort, Maldron Hotel Sandy Road Galway, Connemara, Wild Atlantic Way).
• Namibian Discovery Tour An 11-day group tour of Namibia covering Windhoek, Etosha National Park, Damaraland, Swakopmund, and Sossusvlei, with game drives, rock engravings at Twyfelfontein, and visits to the Namib Desert's sand dunes.
• Black Friday Holiday Deals A seasonal category of Black Friday and Cyber Monday travel deals encompassing all-inclusive packages, cruises, city breaks, spa breaks, theme park tickets, and flight-only offers from airlines such as Ryanair, easyJet, British Airways, and Wizz Air.

Quantifiable outcome

• Discounts of up to 70% on luxury travel

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Secret Escapes: UK-headquartered members-only flash-sale platform for luxury hotels and holidays. Closely mirrors Voyage Privé's model of negotiated exclusive rates sold to a registered member base across multiple European markets.
• Travelzoo: Global publisher of curated travel deals and flash offers to opt-in members, with a strong presence in Europe and North America. Comparable business model of aggregating exclusive, time-limited travel deals to a registered subscriber base.
• Mr & Mrs Smith: Members-only luxury hotel club and booking platform with a curated portfolio of boutique and high-end properties. Overlaps directly with Voyage Privé's premium positioning, member-gated access, and curated luxury hotel inventory.
• Lastminute.com: European online travel agency selling discounted packages, hotels, flights, and city breaks. Direct overlap with Voyage Privé in discount-led packaged travel across Southern and Western Europe.

Broad incumbents

• Booking.com: Largest global OTA, dominant in European accommodation. Competes with Voyage Privé for hotel bookings across the same customer base, but at much greater scale and with broader (not members-only) access.
• Expedia: Global OTA offering hotels, flights, packages, cruises, and activities. Overlaps with Voyage Privé across virtually every product category but serves a mass-market audience rather than a curated members-only base.
• Tripadvisor: Global travel meta-search and reviews platform with an integrated booking funnel. Competes indirectly for the same European leisure travel demand and operates adjacent content-driven trip planning tools.
• Trip.com Group: Asia-headquartered global OTA (Trip.com, Skyscanner, Ctrip) with growing European presence. A broad competitor across flights, hotels, and packaged travel.
• Hotels.com: Hotel-focused OTA owned by Expedia Group, dominant across European markets. Competes with Voyage Privé's hotel category on price, breadth, and loyalty (one Key program).

Emerging players

• Luxury Escapes: Members-based flash-sale travel club focused on luxury hotels and packages, primarily in Australia and Asia-Pacific. Comparable model to Voyage Privé in a different geography, with potential as a future cross-region peer or M&A candidate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VoyagePrive
• Instagraminstagram.com/voyageprive_uk
• Pinterestpinterest.com/voyagepriveuk
• Xx.com/VoyagePriveES
• LinkedInlinkedin.com/company/voyage-prive

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voyage Prive