lastminute.com group
lastminute.com N.V. is a publicly traded European online travel agency group operating eight consumer brands — including lastminute.com, Volagratis, Rumbo, Bravofly, and Jetcost — across 17 countries, specializing in dynamic flight-plus-hotel packages for individual leisure travelers.
- Company typePublic
- Founded1993
- HeadquartersChiasso, Switzerland
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What lastminute.com group does
lastminute.com N.V. (SIX: LMN) is a publicly traded European online travel agency group operating an eight-brand portfolio — lastminute.com, Volagratis, Rumbo, Bravofly, Wegde, Jetcost, Hotelscan, and FWD — across 17 countries, with corporate headquarters at Rokin 92-96 in Amsterdam and a registered presence in Chiasso, Switzerland. The group targets individual leisure travelers through a direct-to-consumer model and specializes in dynamic holiday packages (flight-plus-hotel bundles) that account for over 50% of revenue, alongside standalone flight, hotel, and car rental bookings.
The underlying platform is a cloud-based travel technology stack that combines proprietary dynamic packaging technology with infrastructure built on Amazon Web Services; the group migrated from 12 on-premises databases to 198 Amazon RDS instances between 2022 and August 2024, achieving over $1.4 million in annual cloud cost savings. Additional infrastructure capabilities include virtual-card-based supplier payments via a partnership with Adyen, which reduced fund transfer times by 2-3 days and improved reconciliation efficiency by approximately 5%. Approximately 45% of site traffic is direct, reflecting brand-driven acquisition rather than reliance on paid channels.
The business model is transaction-fee based: lastminute.com earns commissions or merchant margins on each booking, with dynamic packages operating on a merchant model where the group is principal to the transaction and books full package value as gross revenue. Reported scale metrics include €3.6 billion in Gross Travel Value for 2024 and approximately 14% adjusted EBITDA margins. In June 2026, the company announced an AI-powered transformation initiative alongside a 25% workforce reduction, signaling a strategic pivot toward AI-augmented operations and cost structure optimization.
lastminute.com group firmographics
Firmographics- Name
- lastminute.com group
- Legal name
- lastminute.com N.V.
- Website
- https://lmgroup.lastminute.com
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- lastminute.com N.V. is a publicly traded European online travel agency group operating eight consumer brands — including lastminute.com, Volagratis, Rumbo, Bravofly, and Jetcost — across 17 countries, specializing in dynamic flight-plus-hotel packages for individual leisure travelers.
- Ownership category
- akta.pro rank
lastminute.com group industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Tour Operators (561520)
- akta.pro primary industry
- OTA Package Holiday Platforms (Dynamic Packaging) (THAKAAAE)
- akta.pro secondary industries
- Package & Dynamic Packaging Booking Engines (THALADAL), Last-Minute Travel & Hotel Deal Apps (THAKAAAF)
Keywords
Where lastminute.com group is headquartered
LocationHeadquarters
- HQ city
- Chiasso
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
lastminute.com group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Dynamic Holiday Packages: Flight-plus-hotel bundle packages representing over 50% of revenue, utilizing dynamic packaging technology to create personalized travel combinations
- Individual Travel Components: Individual flight, hotel, and car rental bookings through online platform
- Supplier Payment Services: Virtual card issuing for supplier payments to airlines, hotels, and other travel suppliers
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
lastminute.com group product offering
Product offeringCore offering
lastminute.com group operates a multi-brand online travel agency selling flights, hotels, and dynamic holiday packages (flight-plus-hotel bundles) directly to European leisure consumers across 17 countries. Its flagship dynamic packaging offering represents over 50% of revenue and combines flight and hotel inventory into personalized bundle packages through proprietary technology. The group also offers standalone flight, hotel, and car rental bookings through its portfolio of eight consumer brands.
Product overview
lastminute.com group operates as a multi-brand online travel agency platform serving European leisure travel markets across 17 countries. The portfolio consists of the flagship lastminute.com brand complemented by localized sub-brands (volagratis, rumbo, bravofly, wegde) and comparison/metahotel brands (jetcost, hotelscan, fwd). The group specializes in dynamic holiday packages combining flight-plus-hotel bundles, which represent over 50% of revenue, alongside standalone flight and hotel bookings. The architecture is a platform-plus-multiple-brands approach, where the core technology platform powers all brand websites while each brand maintains localized market positioning.
Differentiator
Problem solved
Functional benefit
Brands
- lastminute.com: Primary brand and European leader in dynamic holiday packages
- Volagratis
- Rumbo
- Bravofly
- Wegde
- Jetcost
- Hotelscan
- FWD
Products and services
- lastminute.com Flagship consumer-facing online travel platform offering flights, hotels, and dynamic holiday packages with personalized travel experiences across European markets. Specializes in flight-plus-hotel bundles via proprietary dynamic packaging technology.
- Volagratis Italian-focused online travel brand offering flight and hotel booking services to Italian leisure travelers.
- Rumbo Spanish-focused online travel brand serving leisure travelers in Spain with flight, hotel, and package bookings.
- Bravofly Multi-country European travel brand offering flight comparison and package holiday booking to leisure travelers across several European markets.
- Weg.de German-focused online travel brand offering leisure travel bookings including flights, hotels, and packages to German consumers.
- Jetcost Travel comparison brand enabling users to compare flight prices and travel deals across multiple providers and European markets.
- Hotelscan Hotel comparison platform allowing travelers to compare hotel prices across multiple providers in a single search.
- FWD Travel brand focused on forward-thinking travel experiences and services targeting European leisure travelers seeking curated, future-oriented travel products.
Quantifiable outcome
- €3.6 billion Gross Travel Value for 2024
- +7 more outcomes
Companies that use lastminute.com group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
lastminute.com group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
lastminute.com group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AdyencoreAdyen extended its partnership with lastminute.com by launching Visa-branded prepaid virtual card issuing for supplier payments. The implementation enabled lastminute.com to disburse payments to airlines, hotels, and other suppliers through virtual cards, reducing fund transfer times by 2-3 days and improving reconciliation efficiency by approximately 5%. This expansion builds on a 2025 collaboration that slashed product launch timelines by about 70% and related expenses by roughly 60%.
- ZEALminorManchester-based marketing agency ZEAL launched a creator-led campaign for Pringles in partnership with lastminute.com, featuring Gen Z YouTuber Tays. The 'Pringles HOT Seat Challenge' involved participants taking an airport coach transfer with six challenges, promoting Pringles' on-pack promotion offering a group holiday prize and £50 off lastminute.com bookings. Content ran across YouTube, Instagram, and TikTok.
- AWS (Amazon Web Services)corelastminute.com completed migration from 12 on-premises databases to 198 Amazon RDS instances on AWS between 2022 and August 2024. Through cloud optimization strategies including Amazon EC2 Spot Instances, Savings Plans, Graviton processors, and database optimization, the company achieved over $1.4 million in annual savings by 2024, representing a 50% year-over-year improvement in cloud cost efficiency.
- Skyscannerminorlastminute.com is listed as one of the ATOL-protected package holiday providers on Skyscanner's new Packages product, which searches 25 million packages daily. Skyscanner reports 113% demand increase for flight-plus-hotel packages at the start of 2026.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
lastminute.com group competitors and assessment
Company assessmentDirect peers
- TUI Group: Europe's largest integrated tourism group combining tour operator, airline, and OTA distribution. Listed alongside lastminute.com on Skyscanner Packages, competing for the same European package holiday customer.
- eDreams ODIGEO: European-focused OTA group operating eDreams, Opodo, Travellink, and Go Voyages. Most directly comparable peer in geography, customer base, and business model — a publicly listed European mid-cap OTA competing in the same 17+ European countries.
- Skyscanner: Global metasearch and now package holiday platform (Skyscanner Packages). Both partner and competitor — lists lastminute.com's packages while also powering comparison and direct booking on its own platform.
- On the Beach: UK-listed OTA specializing in beach holiday packages. Directly comparable in dynamic packaging focus and listed alongside lastminute.com on Skyscanner Packages, competing for the same UK and European leisure traveler.
Emerging players
- Hopper: Mobile-first OTA and travel fintech using AI-driven price prediction and dynamic packaging. Comparable to lastminute.com in dynamic packaging focus, with a contrasting technology-led thesis on AI — a useful benchmark for lastminute's own AI transformation.
- Loveholidays: UK-based fast-growing online travel agency focused on package holidays. Listed alongside lastminute.com on Skyscanner Packages and competing for the same European leisure customer with an aggressive digital marketing model.
- easyJet holidays: Airline-owned package holiday brand from easyJet. Vertically integrated competitor leveraging the easyJet flight network to undercut traditional OTAs on dynamic package pricing, also listed on Skyscanner Packages.
Broad incumbents
- Booking Holdings: Parent of Booking.com, Priceline, Agoda, Klook, and OpenTable. The dominant global OTA and direct competitor in European dynamic packaging, with vastly greater scale, supplier negotiating power, and AI/tech investment capacity than lastminute.com.
- Expedia Group: Operates Expedia, Hotels.com, Vrbo, and trivago. A direct competitor in European online travel packages and metasearch, competing head-to-head with lastminute.com on both supply and demand sides.
- Trip.com Group: Global OTA group operating Trip.com, Ctrip, Skyscanner, and MakeMyTrip. Indirect competitor in European outbound travel and a parent of Skyscanner, creating both upstream dependency and downstream competitive risk for lastminute.com.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
lastminute.com group social profiles
Digital presencelastminute.com group financial estimates
Financial estimateRevenue estimate
Valuation estimate
lastminute.com group leadership team
Management profileNumber of profiles
Profiles4 records
lastminute.com group subsidiaries and ownership
Company hierarchySubsidiaries5 records
lastminute.com group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
lastminute.com group M&A and investment
M&A and investmentM&A5 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about lastminute.com group
What does lastminute.com group do?
lastminute.com group operates a multi-brand online travel agency selling flights, hotels, and dynamic holiday packages (flight-plus-hotel bundles) directly to European leisure consumers across 17 countries. Its flagship dynamic packaging offering represents over 50% of revenue and combines flight and hotel inventory into personalized bundle packages through proprietary technology. The group also offers standalone flight, hotel, and car rental bookings through its portfolio of eight consumer brands.
Is lastminute.com group a public or private company?
lastminute.com group is a public company. It is classified as public and is currently operating.
When was lastminute.com group founded?
lastminute.com group was founded in 1993. It employs 1,001 to 5,000 people.
Where is lastminute.com group based?
lastminute.com group is headquartered in Chiasso, Switzerland, in the Europe region.
How does lastminute.com group make money?
Three revenue lines are on record. Dynamic Holiday Packages are the primary driver. The others are individual Travel Components and supplier Payment Services.
Who are lastminute.com group's main competitors?
Direct peers on record are TUI Group, eDreams ODIGEO, Skyscanner and On the Beach. Emerging players are Hopper, Loveholidays and easyJet holidays. Broad incumbents are Booking Holdings, Expedia Group and Trip.com Group.
Does lastminute.com group have an API?
No public API is recorded for lastminute.com group.
What industry is lastminute.com group in?
lastminute.com group's product category is Online Travel Agency. Its primary akta.pro industry code is THAKAAAE, OTA Package Holiday Platforms (Dynamic Packaging), with a secondary code of THALADAL, Package & Dynamic Packaging Booking Engines. Its NAICS code is 561520.