Domestic & General

What Domestic & General does

Domestic & General (D&G) is a UK-headquartered appliance care and subscription specialist founded in 1912, with operational offices in London and Bedworth. The company provides extended warranty and protection plans for domestic appliances, serving approximately 6.8 million subscription customers across more than 22 million supported appliances. Its service infrastructure relies on a network of 25,000+ independent engineers who handle repair and maintenance fulfillment across the UK.

D&G operates a dual-channel go-to-market model, combining direct subscription sales with B2B2C partnerships through major appliance manufacturers and retailers. Through its US acquisitions of After Inc. (June 2023) and Nana Technologies (December 2023), the company extended its offering into post-purchase customer engagement, claims management software, and connected-home device support for North American retailers and brands. The December 2025 agreement to be acquired by Asurion at £2.1 billion ($2.74 billion), implying approximately 13x EBITDA and expected to close in mid-2026, positions D&G within a global device-care platform and is projected to lift the acquirer's revenue by roughly 15%.

Revenue is generated primarily through recurring subscription premiums on active appliance protection contracts, supplemented by service fees on claims administration and partner-channel revenue from manufacturers and retailers. CVC Capital Partners owned D&G prior to the Asurion transaction, with Abu Dhabi Investment Authority having taken a minority stake during that ownership period. The headcount range of 1,001-5,000 employees reflects a sizable in-house operational and engineering-management function sitting on top of the broader 25,000-strong independent engineer network.

Name

Domestic & General

Legal name

Domestic & General Group

Website

https://domesticandgeneral.com

Company type

Private

Founded year

1900

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Domestic & General is a UK-based appliance care subscription specialist serving 6.8 million customers across 22 million appliances via 25,000 engineers. It sells extended warranties direct-to-consumer and through manufacturer and retailer partnerships, and is being acquired by Asurion for £2.1 billion.

Ownership category

akta.pro rank

Product category

Extended Warranty & Appliance Care Services

NAICS

Consumer Electronics and Appliances Rental (532210)

akta.pro primary industry

Appliance & Major Home Equipment Protection Plans (FSAJALAI)

Keywords

• Appliance care subscriptions
• Extended warranty services
• Breakdown protection plans
• Appliance repair services
• Warranty administration

Headquarters

HQ city

Bedworth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Appliance care subscription plans: Recurring subscription revenue from appliance protection plans sold to consumers, covering 6.8 million subscription customers and over 22 million appliances across multiple regions.
2. Warranty/breakdown protection (B2B2C via manufacturers and retailers): Warranty and appliance breakdown protection products distributed through partnerships with major manufacturers and retailers, generating recurring protection plan revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels1 record

Core offering

Domestic & General provides subscription-based appliance breakdown protection and repair plans for consumers in the UK, Europe, and the US. Its core offering is a recurring appliance care subscription that covers repair, maintenance, claims handling, and diagnostics, delivered through a network of 25,000+ independent engineers and distributed directly to consumers as well as via partnerships with major manufacturers and retailers.

Product overview

Domestic & General is a UK-based appliance care specialist offering a single unified subscription-based product line of appliance breakdown protection plans, anchored by its core Appliance Care Subscription Plans and supported by a network of over 25,000 independent engineers and partnerships with major manufacturers and retailers. D&G expanded its US appliance care business through two key acquisitions—After, Inc. (June 2023) and Nana Technologies (December 2023)—which together extend D&G's core subscription program into the US warranty market. Asurion announced a definitive agreement in December 2025 to acquire Domestic & General, with the deal expected to close in mid-2026; upon closing, D&G will continue to operate under its own brand as a business unit of Asurion.

Differentiator

Problem solved

Functional benefit

Products and services

• Appliance Care Subscription Plans Subscription-based appliance breakdown protection and repair plans sold to consumers in the UK and Europe, covering repair, maintenance, claims handling, and diagnostics, delivered via a 25,000+ independent engineer network and supported by 110+ years of appliance care expertise.

Quantifiable outcome

• Acquired by Asurion at a reported £2.1bn (US$2.74bn) valuation in December 2025
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• AsurionflagshipStrategic or Co-development Partner · 2 December 2025Asurion has agreed to acquire Domestic & General for a reported £2.1 billion (US$2.74 billion). Upon closing (expected mid-2026), D&G will continue to operate under its brand as a business unit of Asurion. The combination brings together Asurion's tech-driven device capabilities with D&G's 110+ years of appliance care expertise, creating one of the largest global providers of appliance and device protection.
• Nana TechnologiesminorStrategic or Co-development Partner · 21 December 2023Britehorn Partners announced that Nana Technologies was acquired by Domestic & General Group. The deal aimed to bolster D&G's US operations and expand its warranty market presence, following Nana's discontinuation of operations in September 2023.
• After, Inc.coreStrategic or Co-development Partner · 1 June 2023Domestic & General Group acquired US warranty company After Inc to strengthen its US market presence. The deal combines D&G's subscription program with After's reputation for service delivery and is part of D&G's broader global growth strategies.
• Major manufacturers and retailerscoreChannel Partner/ Reseller/ DistributorD&G has partnerships with major manufacturers and retailers for distributing warranty and appliance care products alongside their products at point of sale.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Assurant: One of the largest global providers of extended warranties and device protection, serving both B2B2C retailer/manufacturer partners and consumers. Direct competitor to D&G in extended warranty and appliance protection, with similar subscription-style products and retail distribution.
• SquareTrade (an Allstate company): Major US-based provider of appliance and electronics protection plans, sold via retailers and direct-to-consumer. Comparable to D&G in product offering, B2B2C retail distribution model, and subscription-style protection plans.
• Cinch Home Services: US provider of home warranty and appliance protection plans, including major appliance coverage. Directly comparable to D&G's core appliance breakdown protection products and B2B2C distribution through retailers and partners.
• American Home Shield (Frontdoor): Largest US home warranty provider, offering appliance and home systems protection via subscription plans. Comparable to D&G in appliance protection subscription product and technician-driven service model.
• First American Home Warranty: US home warranty provider offering appliance breakdown protection as a core product. Comparable subscription-driven appliance care model with technician dispatch and B2B2C real estate and direct distribution.
• Liberty Home Guard: US home warranty company covering major appliances and home systems via subscription plans. Directly comparable to D&G's appliance protection subscription product and contractor-driven service delivery model.

Broad incumbents

• Asurion: Global device and appliance protection company and the announced acquirer of D&G. Overlaps directly with D&G in appliance and device protection, with a much broader portfolio across mobile, electronics, and connected home. Becomes the corporate parent post-close.
• AIG Extended Warranty: Global insurer with an extended warranty division serving manufacturers, retailers, and consumers. Comparable to D&G as a large incumbent offering warranty products through manufacturer/retailer partnerships.
• Swiss Re (warranty extended care): Global reinsurer with extended warranty and product protection capabilities. Comparable to D&G in underwriting and managing appliance/warranty risk at scale for B2B partners.

Emerging players

• iQor: Global provider of aftermarket product support including warranty administration, repair, and customer care. Comparable to D&G's claims, repair dispatch, and after-sale service operations for appliance protection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DandG_Global
• Facebookfacebook.com/domestic-general-1465140350420618

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domestic & General