SecuPi
SecuPi provides an agentless, gateway-free Data Security Platform for Global 2000 enterprises, combining database activity monitoring, ABAC, encryption, tokenization, and AI agent governance across hybrid and multi-cloud environments, serving banking, financial services, healthcare, telecom, insurance, and government sectors.
- Company typePrivate
- Founded2014
- HeadquartersGoshen, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SecuPi does
SecuPi is a private data-centric security and privacy orchestration company founded in 2014 and headquartered in Goshen, New York, with a regional office in Singapore serving the Asia Pacific market. The company provides an enterprise Data Security Platform (DSP) built on an agentless, gateway-free architecture that unifies database activity monitoring, fine-grained Attribute-Based Access Control (ABAC), Format Preserving Encryption (FPE), tokenization, dynamic masking, privileged access brokering, and data discovery/classification across on-premises, hybrid, and multi-cloud environments including AWS, Azure, Google Cloud, Snowflake, Databricks, Kafka, and data mesh platforms. SecuPi's underlying technology stack includes silent-install plug-ins (avoiding kernel-level agents), Hold Your Own Key (HYOK) with quantum-resilient tokenization, native Model Context Protocol (MCP) for AI agents, and AI Identity Brokering that scopes non-human identity access to the requesting user's authorization context.
The platform is deployed at Global 2000 enterprises in banking, financial services, healthcare, telecommunications, insurance, retail, and government sectors, with named reference customers including major Swiss banks, two of the world's largest financial services organizations, four global telecommunications providers, Liberty Global/Sunrise, AIA (Thailand), Hospitality.digital (Metro), and Groupama Italy. In 2024, SecuPi executed a strategic pivot toward AI security, launching the Enterprise AI Access Fabric, AI Security Access Fabric (ASAF), SecuPi 8.3 AI-Ready DAM, and SecuPi Version 8.4 DAM to govern AI agents, copilots, and autonomous workflows accessing enterprise data. The company claims up to 70–80% reduction in legacy DAM operating costs, 1/5 the total cost of ownership of legacy DAM solutions, and 99% reduction in data volume captured, and is recognized as a Gartner Cool Vendor in Data Security, Gartner Market Guide for DSP 2025 Representative Vendor, Forrester DSP 2025 Representative Vendor, KuppingerCole Overall Leader 2025, and GigaOm Top Vendor 2024–2025.
SecuPi operates a direct enterprise field sales motion targeting CISOs, CDOs, and CIOs at Global 2000 organizations, supplemented by an extensive channel ecosystem of system integrators (KPMG, Deloitte, PwC, EY, Capgemini, Wipro, Cognizant, Infosys, NTT Data) and technology partners (Snowflake, Databricks, Google Cloud, Microsoft, AWS, Collibra, Confluent, CyberArk, Starburst, Dremio, Denodo). Pricing is quote-based subscription enterprise licensing with a TCO-focused value-selling motion, and the company is available on the Google Cloud Marketplace. SecuPi is founder-led, with Co-founder and CEO Alon Rosenthal, CTO and Co-founder Dotan Adler, CISO Noam Dror, and Head of Alliances and Business Development George Billman; no institutional funding rounds have been disclosed in available data.
SecuPi firmographics
Firmographics- Name
- SecuPi
- Legal name
- SecuPi Security Solutions LTD
- Website
- https://secupi.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SecuPi provides an agentless, gateway-free Data Security Platform for Global 2000 enterprises, combining database activity monitoring, ABAC, encryption, tokenization, and AI agent governance across hybrid and multi-cloud environments, serving banking, financial services, healthcare, telecom, insurance, and government sectors.
- Ownership category
- akta.pro rank
SecuPi industry classification
Industry- Product category
- Data Security Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Access Governance & Entitlement Management (DSPM / CIEM-for-Data) (HDADAFAG)
- akta.pro secondary industries
- Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK), Confidential Computing & Hardware-backed Protection (TEE/HSM) (HDADAFAJ)
Keywords
Where SecuPi is headquartered
LocationHeadquarters
- HQ city
- Goshen
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SecuPi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Data Security Platform Software Licensing: SecuPi generates revenue through enterprise software licensing of its Data Security Platform. The platform is sold as a comprehensive suite covering DAM, ABAC, de-identification, and AI security. Pricing is subscription-based and quote-driven for enterprise deployments. The company emphasizes reducing total cost of ownership compared to legacy DAM solutions (up to 80% reduction in operational effort), suggesting a TCO-focused value selling motion.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
SecuPi product offering
Product offeringCore offering
SecuPi sells the SecuPi Data Security Platform (DSP), a unified enterprise software platform that delivers proactive, data-centric security across on-premises, cloud, and hybrid environments. The platform provides sensitive data discovery and classification, real-time agentless database activity monitoring with UEBA, fine-grained Attribute-Based Access Control (ABAC), and de-identification via Format Preserving Encryption and dynamic masking. It has expanded into AI-era governance with the Enterprise AI Access Fabric and AI Security Access Fabric (ASAF) products, which govern AI agents, copilots, and autonomous workflows accessing enterprise data.
Product overview
SecuPi is a data-centric security and privacy orchestration company offering the SecuPi Data Security Platform (DSP), a unified proactive data security platform architected around a central management server with a centralized policy engine enforced consistently across on-premises, cloud, and hybrid environments via plug-ins and transparent gateways. The platform's core modules include Modern DAM & Classification (next-generation database activity monitoring with real-time agentless monitoring and UEBA), De-identification (FPE/tokenization, dynamic masking, and quantum-resilient HYOK encryption), Dynamic Authorization (fine-grained ABAC at object/row/column/cell levels), and Privileged Data Access Security Broker (PDASB) providing passwordless SSO/MFA, just-in-time data access, and AI Identity Brokering. Technical capabilities span ABAC, Dynamic Data Masking, Format Preserving Encryption/Tokenization, Real-Time Monitoring & Auditing with UEBA, Non-production Masking (TDM), Soft Deletion, and Data Discovery & Classification. The portfolio includes purpose-built solutions such as DAM Replacement, Securing AI (Enterprise AI Access Fabric), Zero Trust 2.0, Securing Mainframe, and Cross-border Data Access Security, alongside cloud-native solutions for AWS, Azure, Google Cloud, Snowflake, Databricks, and Data Mesh. The platform serves banking, healthcare, telecommunications, and government sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- SecuPi Data Security Platform (DSP)
Quantifiable outcome
- Up to 70% reduction in legacy DAM operating costs
- +4 more outcomes
Companies that use SecuPi
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles1 record
SecuPi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability11 records
Feature13 records
SecuPi partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, major, moderate and minor.
- Google CloudcoreTechnology partner providing integration with Google Cloud environments. SecuPi is available on Google Cloud Marketplace, enabling joint customers to deploy through GCP contracts. Joint solution offerings for Google Cloud data protection and de-identification.
- Microsoft (Azure)coreTechnology partner for Microsoft Azure integration. SecuPi provides data protection and de-identification over Azure cloud environments as part of the partnership.
- AWScoreTechnology partner providing AWS integration. SecuPi covers AWS environments for data protection, encryption, and access control across AWS data services.
- SnowflakecoreSnowflake Technology Partner Select partner. SecuPi joined the Snowflake Data Governance Accelerated Program. Ensures encrypted data can never be decrypted by Snowflake Account Admins and meets privacy/data sovereignty requirements. Joint solution for cloud and data sovereignty.
- DatabrickscoreTechnology partner with joint solution for Databricks environments. Provides data protection, de-identification, and access control across Databricks data platforms.
- ConfluentmajorTechnology partner for Apache Kafka integration. SecuPi version 8 added native support for additional Kafka message formats and serializers. Provides end-to-end encryption and field-level FPE for Kafka data streams without requiring Confluent Schema Registry.
- Starburst (Trino)majorTechnology partner for Data Mesh Security with Starburst/Trino integration. Seamless integration for automated enforcement of data access policies and data protection operations.
- CollibramoderateTechnology partner for data catalog integration. SecuPi imports classifications from Collibra, serving as the enforcement engine that transforms static catalog entries into active real-time security policies.
- CyberArkmoderateTechnology partner for privileged access security integration. Supports password vault integrations for identity account brokering.
- DremiomoderateTechnology partner providing data protection and access control for Dremio data lake environments.
- DenodomoderateTechnology partner for data virtualization and logical data platform integration.
- KPMGmajorSystem integrator helping enterprise customers identify where and how to utilize SecuPi to comply with privacy requirements and secure valuable data.
- DeloittemajorSystem integrator helping enterprise customers identify where and how to utilize SecuPi to comply with privacy requirements and secure valuable data.
- PwCmajorSystem integrator helping enterprise customers identify where and how to utilize SecuPi to comply with privacy requirements and secure valuable data.
- EYmajorSystem integrator helping enterprise customers identify where and how to utilize SecuPi to comply with privacy requirements and secure valuable data.
- CapgeminimajorSystem integrator helping enterprise customers identify where and how to utilize SecuPi to comply with privacy requirements and secure valuable data.
- WipromajorSystem integrator helping enterprise customers identify where and how to utilize SecuPi to comply with privacy requirements and secure valuable data.
- CognizantmajorSystem integrator helping enterprise customers identify where and how to utilize SecuPi to comply with privacy requirements and secure valuable data.
- InfosysmajorSystem integrator helping enterprise customers identify where and how to utilize SecuPi to comply with privacy requirements and secure valuable data.
- NTT DatamajorSystem integrator helping enterprise customers identify where and how to utilize SecuPi to comply with privacy requirements and secure valuable data.
- TechMahindramoderateSystem integrator helping enterprise customers identify where and how to utilize SecuPi to comply with privacy requirements and secure valuable data.
- BrinthesisminorSystem integrator and project management partner for Groupama Italy implementation, working jointly with SecuPi to develop and provide a centralized protection platform.
- KiteworksminorJoint webinar co-host on governing Claude AI access. Partnership involves co-marketing and content development for AI access governance topics. Bob Ertl from Kiteworks and Noam Dror from SecuPi co-present.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
SecuPi competitors and assessment
Company assessmentDirect peers
- Privacera: Cloud data access governance and security platform with ABAC and attribute-based policy enforcement. Highly comparable to SecuPi's Dynamic Authorization and AI Access Fabric modules across Snowflake, Databricks, and Spark environments.
- Immuta: Data access governance and ABAC platform. SecuPi runs a dedicated competitor comparison page against Immuta, and both compete for fine-grained authorization, data masking, and AI workload governance in cloud data platforms.
- Imperva (Thales): Long-standing leader in Database Activity Monitoring and data security. SecuPi publishes an explicit head-to-head comparison against Imperva, and the two compete directly for DAM replacement and data access governance deals in financial services and telecom.
- Protegrity: Enterprise data tokenization and encryption vendor. Closely comparable to SecuPi's De-identification / FPE module and competes for the same tokenization, masking, and AI/LLM data protection RFPs in banking and healthcare.
- IBM Guardium: Incumbent DAM platform that SecuPi directly positions against with an agentless, lower-TCO alternative. Both vendors target enterprise database monitoring, compliance, and privileged-access use cases in regulated industries.
Broad incumbents
- Microsoft Purview: Broad data security and governance suite inside the Microsoft cloud and data estate. Competes with SecuPi across data classification, access control, and DSP workloads, particularly for Microsoft/Azure-centric enterprise customers.
- Informatica: Large-scale data integration and governance suite with data masking and access-policy capabilities. Competes for enterprise data privacy and masking budgets where SecuPi's De-identification and ABAC modules are evaluated.
- Collibra: Data catalog and governance platform. Operates as both a competitor (data classification/governance) and a SecuPi technology partner (Collibra classifications feed into SecuPi's enforcement engine).
Emerging players
- OneTrust: Privacy management and consent / data governance platform. Competes with SecuPi on the privacy compliance layer and partners on integrating consent and policy enforcement with runtime data protection.
- BigID: Data discovery, classification, and privacy intelligence platform. Direct overlap on the discovery/classification side of SecuPi's DSP and operates as both a partner and a competitor for AI-data-governance deals.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
SecuPi social profiles
Digital presenceSecuPi financial estimates
Financial estimateRevenue estimate
Valuation estimate
SecuPi leadership team
Management profileNumber of profiles
Profiles4 records
SecuPi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SecuPi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SecuPi
What does SecuPi do?
SecuPi sells the SecuPi Data Security Platform (DSP), a unified enterprise software platform that delivers proactive, data-centric security across on-premises, cloud, and hybrid environments. The platform provides sensitive data discovery and classification, real-time agentless database activity monitoring with UEBA, fine-grained Attribute-Based Access Control (ABAC), and de-identification via Format Preserving Encryption and dynamic masking. It has expanded into AI-era governance with the Enterprise AI Access Fabric and AI Security Access Fabric (ASAF) products, which govern AI agents, copilots, and autonomous workflows accessing enterprise data.
Is SecuPi a public or private company?
SecuPi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SecuPi founded?
SecuPi was founded in 2014. It employs 51 to 100 people.
Where is SecuPi based?
SecuPi is headquartered in Goshen, United States, in the North America region.
How does SecuPi make money?
One revenue line is on record: data Security Platform Software Licensing.
Who are SecuPi's main competitors?
Direct peers on record are Privacera, Immuta, Imperva (Thales), Protegrity and IBM Guardium. Broad incumbents are Microsoft Purview, Informatica and Collibra. Emerging players are OneTrust and BigID.
Does SecuPi have an API?
No public API is recorded for SecuPi.
What industry is SecuPi in?
SecuPi's product category is Data Security Software. Its primary akta.pro industry code is HDADAFAG, Data Access Governance & Entitlement Management (DSPM / CIEM-for-Data), with a secondary code of HDABAHAK, Data Security & Privacy for Cloud (DLP, DSPM, Tokenization). Its NAICS code is 5415 and its SIC code is 7370.