A.D.A.M

What A.D.A.M does

A.D.A.M. is a health information and benefits technology company founded in 1990 and headquartered at 1 Ebix Way, Johns Creek, Georgia. It operates as a wholly-owned business unit of Ebix, Inc., which itself was consolidated into the India-listed Eraaya LifeSpaces Limited (BSE: ERAAYA) in September 2024. The company pioneered online health content and has maintained URAC-accredited, physician-reviewed health information for over 29 years. It serves four primary verticals: hospitals and healthcare organizations, educational institutions (K-12 through medical schools), pharmaceutical and life sciences companies, and employers/benefits administrators.

Its product portfolio is organized across five sub-brands. SmartEngage and SmartCare constitute the consumer health platform, delivering ONC 2014 certified, evidence-based content via ASP, client-hosted HTML/XML, and Web Services API, with HL7 URL-based EHR integration. A.D.A.M. Education provides Interactive Anatomy Online, the A.D.A.M. Images library (~30,000 medically accurate illustrations), and Health Resources for Libraries. A.D.A.M. OnDemand offers off-the-shelf HTML5 eLearning programs sold via 30-day free trial and site/concurrent licensing. Pharma & Life Sciences builds custom and off-the-shelf medical training programs for enterprise customers such as Allergan. EbixBenergy delivers benefits communications and enrollment for employers, including WellnessWorks and Cost and Care Guide modules. Oakstone CME, merged into the division in 2024, adds continuing medical education across 30+ specialty areas.

Revenue is generated through subscription-based content licensing (SmartEngage/SmartCare), one-time and subscription educational licenses (volume, concurrent user, site licenses), professional services for custom pharma training, CME subscriptions via Oakstone, and transaction fees from the Ask A Doctor service connecting consumers to 18,000+ physicians across 50+ specialties. Go-to-market is enterprise sales-led with a PLG overlay for educational products, supported by a regional India office and content used in 99 countries. The company has expanded through three acquisitions (OnlineBenefits 2006, Taimma Communications 2012, Oakstone 2024) and has historically raised $18 million from Fusion Capital in 1999-2000.

Name

A.D.A.M

Legal name

A.D.A.M., Inc.

Website

https://adam.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

A.D.A.M. is a health information and benefits technology company that provides evidence-based patient education, medical training, and benefits administration platforms to healthcare organizations, educational institutions, pharmaceutical companies, and employers in 99 countries.

Ownership category

akta.pro rank

Product category

Healthcare Content and Patient Education Software

NAICS

Software Publishers (5132), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

akta.pro secondary industries

Health Sciences & Nursing (EDAGABAF), Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

Keywords

• Health content platforms
• Patient education solutions
• Medical eLearning programs
• Interactive anatomy tools
• Employee benefits communications

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Content Licensing Subscriptions: Subscription-based licensing of health content to healthcare organizations, hospitals, health plans, and other B2B clients. Includes SmartEngage and SmartCare platforms delivered via ASP, client-hosted HTML, XML, or Web Services API.
2. Educational Products Licensing: Volume licensing, concurrent user licenses, and site licenses for A.D.A.M. Interactive Anatomy Online, Health Resources for Libraries, and A.D.A.M. Images. Perpetual and subscription options available.
3. Professional Services: Custom eLearning program development, blended learning approaches, and consulting services for pharma and life sciences organizations including workshop creation, train-the-trainer programs, and curriculum platform conversions.
4. Continuing Medical Education: CME credit programs through Oakstone including video, audio, text summaries, and CMEssentials+ unlimited credits package across 30+ specialty areas.
5. Ask A Doctor Service: Transaction-based service connecting consumers with global network of over 18,000 qualified doctors across 50+ specialties, available 24/7.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

A.D.A.M. develops and licenses evidence-based consumer health content, patient education platforms, medical eLearning programs, and benefits communication technology to hospitals, healthcare organizations, educational institutions, pharmaceutical companies, and employers. Its portfolio includes the SmartEngage and SmartCare enterprise platforms, A.D.A.M. OnDemand eLearning library, Interactive Anatomy Online tool, A.D.A.M. Images library of nearly 30,000 medical illustrations, Oakstone CME continuing education, EbixBenergy benefits platform, and Ask A Doctor consumer health advice service.

Product overview

A.D.A.M. is a health information and education company that pioneered online health content, now a business unit of Ebix, Inc. The company offers a comprehensive portfolio of products organized across four main divisions: Consumer Health (SmartEngage, SmartCare, SmartSites, Health Risk Assessments), Education (A.D.A.M. Interactive Anatomy Online, A.D.A.M. Images, Health Resources for Libraries), Pharma & Life Sciences (custom and off-the-shelf medical learning programs via A.D.A.M. OnDemand), and Benefits Administration (EbixBenergy including Enrollment and WellnessWorks). The portfolio also includes Ask A Doctor (HealthcareMagic) and the recently acquired Oakstone CME. Products range from physician-reviewed evidence-based content libraries with 22,000+ searchable assets to interactive anatomy tools, eLearning platforms, and employee benefits management systems.

Differentiator

Problem solved

Functional benefit

Brands

• SmartEngage: Health content platform designed to engage consumers with online health content integrated with multimedia visual learning assets, HD videos, and interactive tools.
• SmartCare
• EbixBenergy
• A.D.A.M. OnDemand
• A.D.A.M. Images
• Ask A Doctor
• Oakstone CME
• A.D.A.M. Interactive Anatomy

Products and services

• SmartEngage Consumer health engagement platform that delivers credible, evidence-based online health content integrated with multimedia visual learning assets, award-winning medical illustrations, HD videos, and interactive tools including general-knowledge quizzes to guide users in making informed health decisions.
• SmartCare Enterprise patient education platform providing healthcare information throughout the entire continuum of care for hospitals and healthcare organizations, with HL7 URL-based implementation support and ONC 2014 Certification through eClinicalWorks V10.0.
• SmartSites Decision support tools designed to increase market share for hospitals for high-dollar elective services such as bariatric surgery, hip and knee replacements, and pain surgery.
• Health Risk Assessments (HRA) Interactive health assessment tools (16 comprehensive HRAs) that evaluate user health and lifestyle through a series of questions, then provide custom results and personalized recommendations based on the user's health profile.
• A.D.A.M. Interactive Anatomy Online Comprehensive interactive anatomy tool featuring detailed graphics, 3D images, and over 3,000 new clinical illustrations combined with A.D.A.M.'s award-winning Multimedia Encyclopedia, including Lab Exercises add-on covering 950+ anatomical structures across 11 body systems.
• A.D.A.M. OnDemand Comprehensive library of off-the-shelf medical eLearning programs for patients, students, healthcare professionals, and the pharmaceutical industry, delivered via HTML5 across iPads, desktops, laptops, tablets, and mobile devices with LMS reporting.
• A.D.A.M. Images Award-winning medical illustration library with nearly 31,000 detailed and medically accurate images available for immediate download, covering disease states, injuries, medical conditions, tests, treatments, surgical procedures, and human anatomy.
• Health Resources for Libraries Database combining four authoritative sources — the Illustrated Medical Encyclopedia, Complementary and Alternative Medicine, in-depth reports, and A.D.A.M. Image Databases — into a single access point, offered in Academic or Public versions for libraries.
• Ask A Doctor Healthcare advice platform connecting users with a global network of over 18,000 qualified doctors across 50 specialties, available 24/7 through HealthcareMagic.com.
• EbixBenergy Employee benefits communications platform providing centralized online access to benefits information, health and wellness content, and HR policies, including HR360, SmartEngage, WellnessWorks, Total Compensation Statements, Cost and Care Guide, and Financial Services modules.
• Oakstone CME Continuing medical education platform providing video, audio, and text-based CME content for physicians and dentists across 30+ specialty areas, including the CMEssentials+ unlimited CME credit subscription package.

Quantifiable outcome

• Content trusted in 99 countries
• +3 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Oakstone PublishingcoreStrategic or Co-development PartnerOakstone Publishing was merged into Ebix's A.D.A.M. Division, providing non-biased continuing education and certification materials for physicians and dentists. Oakstone offers video, audio, and text-based CME programs across 30+ specialty areas including CMEssentials+ unlimited credits package.
• Oakstone CMEcoreStrategic or Co-development PartnerOakstone CME partners with top clinicians and medical organizations to provide comprehensive CME programs with video, audio, and quick text summaries designed for busy healthcare professionals.
• Interactive Health (for WellnessWorks)coreTechnology or IntegrationInteractive Health powers WellnessWorks, an outcomes-based employee wellness program that leverages data from comprehensive employee health evaluations including biometric testing and health history to create personalized behavior change interventions.
• Healthcare Bluebook (for Cost and Care Guide)supportingTechnology or IntegrationHealthcare Bluebook powers the Cost and Care Guide, exposing cost variations in healthcare to help employees make informed decisions about care options based on facility pricing data.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Krames (Staywell): Staywell's Krames business provides patient education, engagement, and care management content to health systems, overlapping directly with SmartEngage and SmartCare. Note: A.D.A.M.'s Editorial Director previously worked at StayWell, underscoring the direct competitive overlap.
• Healthwise: Healthwise is a nonprofit that provides evidence-based patient education and decision aids licensed to hospitals, health plans, and care delivery organizations. It directly competes with A.D.A.M.'s SmartCare patient education platform and Health Risk Assessments.
• WebMD: WebMD operates one of the largest consumer health information platforms in the US, offering physician-reviewed content, patient education tools, and continuing medical education for clinicians. It is the most directly comparable peer to A.D.A.M.'s SmartEngage, SmartCare, and Oakstone CME offerings.

Broad incumbents

• Wolters Kluwer Health: Wolters Kluwer's Health division publishes clinical decision support, medical references (UpToDate), and patient education content for clinicians and health systems. It competes with A.D.A.M. in patient education while operating a much broader healthcare information portfolio.
• EBSCO Health (DynaMed): EBSCO Health provides clinical decision support (DynaMed), patient education, and nursing reference tools to hospitals and academic institutions. It competes in adjacent patient education and clinical reference categories to A.D.A.M.'s library offerings.
• Elsevier Clinical Solutions: Elsevier's Clinical Solutions provides evidence-based clinical content, patient engagement, and order sets to hospitals and clinicians globally. It overlaps with A.D.A.M.'s enterprise health content licensing and SmartCare patient education positioning.

Others

• Ebix, Inc. Ebix is A.D.A.M.'s parent company and an international supplier of on-demand software and ecommerce services to the insurance industry. While not a direct peer, Ebix provides the corporate, distribution, and capital infrastructure within which A.D.A.M. operates, including the EbixBenergy benefits platform.

Emerging players

• BioDigital Human: BioDigital offers an interactive 3D human anatomy and health education platform used by medical schools, pharma, and healthcare organizations. It competes directly with A.D.A.M. Interactive Anatomy Online in the 3D anatomy education category.
• Medscape: Medscape (WebMD parent) provides free CME, clinical reference, and medical news to physicians. It competes with A.D.A.M.'s Oakstone CME and Pharma & Life Sciences custom training offerings in the clinician continuing education category.
• MedlinePlus: MedlinePlus is the NIH/National Library of Medicine's free consumer health information portal, offering authoritative patient education content at no cost. It is referenced as a partner/customer by A.D.A.M. and represents the principal free competitive alternative to its consumer content libraries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ADAM_Health
• Facebookfacebook.com/adamhealth
• LinkedInlinkedin.com/company/a-d-a-m--inc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A.D.A.M