Healthwise
Healthwise is a non-profit consumer health content organization founded in 1975 in Boise, Idaho, with 251-500 employees, focused on developing educational resources to help people make informed health decisions. Its leadership team is driving active organizational transition alongside healthcare-sector product and integration initiatives.
- Company typePrivate
- Founded1975
- HeadquartersBoise, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Healthwise does
Healthwise is a non-profit organization founded in 1975 and headquartered in Boise, Idaho, with 251-500 employees. According to its firmographic description, the organization is focused on developing consumer health content to help people make better health decisions. Its mission-driven posture and half-century of operating history position it within the patient health education sector. Leadership includes CEO Adam Husney, founder Don Kemper, COO Tad Arnt, Chief Strategy and Product Officer Miriam Beecham, Chief Science Officer Michael Barry, Chief Transition Officer A. James Balkins III, and Senior Vice President for Policy Leslie Kelly Hall.
Detailed product and integration data supplied under the Healthwise label overwhelmingly references the WebMD Ignite portfolio rather than a separately catalogued Healthwise product set. That data describes a healthcare marketing and patient education platform with EHR integrations into Epic, Oracle/Cerner, and Meditech via FHIR standards; a Salesforce CRM integration; content products including HealthClips video, HealthPrints print (500+ titles, 20 therapeutic areas), and HealthInteractive AI-powered assistants; and enterprise SaaS, licensing, and professional services revenue streams. It is unclear from the source material whether these products belong to Healthwise directly, to a corporate parent/affiliate, or to a separately aggregated entity.
The GTM motion described is enterprise field sales with quote-based pricing, targeting health systems, health plans, health associations, government entities, and healthcare organizations. Customer outcomes cited (7:1 ROI, 36% greater patient retention, 5-25% reduction in patient leakage) appear sourced from the WebMD Ignite material and may not directly describe Healthwise customer performance. Readers should treat product-specific claims as attributable to the WebMD Ignite record rather than independently validated Healthwise data.
Healthwise firmographics
Firmographics- Name
- Healthwise
- Legal name
- WebMD Ignite
- Website
- https://healthwise.org
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Healthwise is a non-profit consumer health content organization founded in 1975 in Boise, Idaho, with 251-500 employees, focused on developing educational resources to help people make informed health decisions. Its leadership team is driving active organizational transition alongside healthcare-sector product and integration initiatives.
- Ownership category
- akta.pro rank
Healthwise industry classification
Industry- Product category
- Patient Education Content
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)
Keywords
Where Healthwise is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Markets served
Healthwise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Platform/SaaS Solutions: Subscription-based access to marketing, analytics, and content platforms including Ignite Growth Platform, Digital Experience Engine, and related tools. Likely recurring annual or multi-year contracts.
- Professional/Agency Services: Turnkey marketing campaigns, agency services, and healthcare optimization services designed to maximize ROI for healthcare organizations.
- Content Licensing: Licensing of health education content including HealthClips videos, HealthPrints print materials (500+ titles across 20 therapeutic areas), and integrated education solutions for EHR/CRM systems.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Healthwise product offering
Product offeringCore offering
Healthwise develops evidence-based consumer health content and patient education materials designed to help individuals make informed health decisions. The non-profit organization focuses on producing clinically reviewed health information that can be distributed to patients through healthcare delivery channels and consumer-facing resources.
Product overview
WebMD Ignite operates as a comprehensive healthcare marketing and education platform offering both Activation and Education solution suites. The platform provides a portfolio of integrated products including marketing solutions (Ignite Pulse, Programmatic, Edge Activation, Care Finder, Medscape Media, BrandAlert 360, Referral Growth Targeting), clinical/education solutions (HealthInteractive with AI-powered assistants, HealthClips video education, HealthPrints print content, Coach for care management, Direct to Patient Automated Education), and platform solutions (Ignite Growth Platform, Digital Experience Engine, Provider Finder, Ignite on FHIR). The platform integrates with major EHR systems (Epic, Oracle/Cerner, Meditech) and Salesforce CRM, enabling healthcare organizations to acquire audiences, build loyalty, deliver better experiences, improve organizational performance, and establish recognizable brands.
Differentiator
Problem solved
Functional benefit
Brands
- HealthHub: Deploy award-winning, clinically reviewed articles, images, tools, and videos from trusted health education resources.
- HealthClips
- HealthPrints
- HealthInteractive
- HealthAdvisor
- BrandAlert 360
- Ignite Growth Platform
- Digital Experience Engine (DXE)
- Ignite Pulse
- Ignite on FHIR
- Coach
- HEART
- Choice Awards
Products and services
- Consumer Health Education Content
Quantifiable outcome
- 7:1 return on investment for customers
- +4 more outcomes
Companies that use Healthwise
Customer profileSegments7 records
Ideal customer profiles1 record
Healthwise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature8 records
Healthwise partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- EpiccoreIntegration partnership enabling patient education distribution directly through Epic EHR systems. Ignite on FHIR delivers relevant education directly into Epic EHR portals.
- Oracle/CernercoreIntegration partnership for distributing patient education through Oracle/Cerner EHR systems, supporting regulatory compliance and clinical efficiency.
- MeditechcoreIntegration partnership enabling patient education delivery through Meditech EHR systems for healthcare organizations using this platform.
- Salesforce CRMcoreCRM integration partnership allowing patient education incorporation directly into Salesforce CRM for easy delivery and tracking of patient engagement.
- FHIR StandardscoreTechnology integration using FHIR (Fast Healthcare Interoperability Resources) standards to enable interoperability and reach patients with relevant education in EHR portals.
- CMS (Centers for Medicare & Medicaid Services)flagshipStrategic partnership supporting CMS Rural Health Transformation (RHT) Program efforts, including the HEART (Health Education & Access for Rural Transformation) initiative to help states and providers operationalize federal RHT funding.
- MedscapecoreMedscape Media partnership for bolster brand awareness with display media targeted to specialists most influential to healthcare organization goals.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Healthwise competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights5 records
Customer concentration
Healthwise social profiles
Digital presenceHealthwise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthwise leadership team
Management profileNumber of profiles
Profiles8 records
Healthwise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthwise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthwise
What does Healthwise do?
Healthwise develops evidence-based consumer health content and patient education materials designed to help individuals make informed health decisions. The non-profit organization focuses on producing clinically reviewed health information that can be distributed to patients through healthcare delivery channels and consumer-facing resources.
When was Healthwise founded?
Healthwise was founded in 1975. It employs 251 to 500 people.
Where is Healthwise based?
Healthwise is headquartered in Boise, United States, in the North America region.
How does Healthwise make money?
Three revenue lines are on record. Platform/SaaS Solutions are the primary driver. The others are professional/Agency Services and content Licensing.
Does Healthwise have an API?
Yes. Ignite on FHIR enables healthcare organizations to reach patients with relevant education directly in their Epic EHR portal. FHIR (Fast Healthcare Interoperability Resources) API provides healthcare data integration capabilities.
What industry is Healthwise in?
Healthwise's product category is Patient Education Content. Its primary akta.pro industry code is HLACAEAE, Patient Education, Content & Personalized Journey Orchestration. Its SIC code is 8000.