World of Money

What World of Money does

World of Money (legally Cash Camp, Inc.) is a 501(c)(3) nonprofit organization founded in 2005 by Sabrina Lamb and headquartered in New York City. The organization delivers immersive youth financial education to children and young adults ages 7-21, covering budgeting, saving, investing, credit management, insurance, entrepreneurship, cryptocurrency, and related topics. Its core offerings include The Institute, an annual in-person summer program in Manhattan that runs 120 classroom hours across three July sessions; World of Money Online, a web platform at WorldofMoneyOnline.org with companion native applications on iOS and Android; and four age-tiered programs (Young Moguls ages 7-9, Rising Moguls ages 10-12, Moguls ages 13-18, and Super Moguls ages 19-21) delivered through the Wekeza learning management system. The digital curriculum is available in English and Spanish, and the organization is COPPA-compliant for its under-18 audience.

The technology stack centers on a digital education delivery platform rather than a learning analytics or AI engine, comprising the website, mobile apps, Coursestorm for course registration, PayPal for donations, Eventbrite for event ticketing, and integration with Google Calendar, Outlook, and iCalendar for event syndication. Content is differentiated by youth-helmed video production and instruction from 47+ volunteer presenters sourced from Wall Street firms, financial services, and technology companies. Complementary offerings include Teacher Professional Development and Parent Money Matters Forums.

Revenue is generated primarily through individual and corporate donations under the 501(c)(3) structure, supplemented by modest program registration fees (parents contribute a small percentage of the approximately $2,500 annual per-student cost to signal family commitment, with scholarships available for low-income parents) and curriculum licensing to schools and coalition partners in the U.S. and internationally. The customer base spans individual youth and families (primarily in the Tri-State New York area), pipeline partner organizations (Youth Inc, Posse Foundation, Prep For Prep, A Better Chance), licensing customers across the U.S., Senegal, South Africa, and Ghana, and corporate supporters such as JPMorgan Chase and Bank of America. A separately incorporated sister brand, Wekeza, extends into family financial education and investment services for Black immigrants and African Americans.

Name

World of Money

Legal name

Cash Camp, Inc.

Website

https://worldofmoney.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

World of Money is a 501(c)(3) nonprofit founded in 2005 that provides immersive youth financial education to children and young adults ages 7-21 through an annual summer Institute, an online platform with mobile apps, and four age-tiered curricula delivered in partnership with schools.

Ownership category

akta.pro rank

Product category

Youth Financial Education

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Personal Finance & Financial Literacy for Students (EDAMAIAH)

akta.pro secondary industries

Financial Literacy, Budgeting & Personal Finance (EDAMAHAE), Budgeting & Cash-Flow Management (EDAAAJAA), Family & Life-Stage Financial Planning (Marriage, Kids, Caregiving) (EDAAAJAM)

Keywords

• Youth financial education
• Financial literacy programs
• Online learning platform
• Mobile learning app
• Curriculum licensing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Grants: Primary funding from individuals and corporations as a 501(c)(3) nonprofit organization. Programs are provided to hundreds of young people at a reduced fee due to donor generosity.
2. Program Registration Fees: Parents contribute a small percentage of the approximately $2,500 annual cost per student. The organization states that the majority of expenses are covered by generous donors, and parents contribute so that we can ensure deep commitment and buy-in from the entire family.
3. Curriculum Licensing: The organization licenses its innovative platform to coalition partners to scale reach to impact more children and youth, both in the U.S. and globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

World of Money provides immersive youth financial education through an annual in-person Summer Institute delivering 120 classroom hours, an online platform (WorldofMoneyOnline.org), iOS and Android mobile applications, and age-tiered online courses (Young Moguls, Rising Moguls, Moguls, Super Moguls) for ages 7-21. The organization also licenses its bilingual (English/Spanish) digital curriculum to schools and youth-serving organizations in the U.S. and globally, and runs an annual Youth Business Pitch Competition. Programs are offered at reduced fees supported primarily by individual and corporate donations.

Product overview

World of Money is a non-profit organization offering a multi-platform approach to youth financial education. The core offerings include: The Institute (annual in-person summer program with 120 classroom hours), World of Money Online (web-based video platform and mobile app), and structured age-based programs (Young Moguls ages 7-9, Rising Moguls ages 10-12, Moguls ages 13-18, Super Moguls ages 19-21) delivered through the Wekeza learning platform. The organization also provides Teacher Professional Development and Parent Money Matters Forums as complementary components. The Wekeza sister platform extends services to family financial education and investment services. Youth Business Pitch Competition rounds out the experiential learning portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Wekeza: Family financial education and financial services platform, meaning 'save' and 'invest' in Swahili, providing investing services for U.S. publicly traded companies to Black immigrants and native-born African Americans

Products and services

• The Institute Annual in-person Youth Financial Education Training Institute providing 120 classroom hours of immersive financial education for youth ages 7-21, operating in July in Manhattan with year-round alumni programming. Taught by Wall Street professionals, business leaders, and legal experts covering wealth mindset, budgeting, saving, investing, credit, insurance, entrepreneurship, and philanthropy.
• World of Money Online Online financial education platform offering video-based courses helmed by youth for their peers, accessible via web platform. Provides digital curriculum in English and Spanish with remote technical support for seamless integration.
• World of Money Mobile App Mobile application available on iOS App Store and Google Play Store providing financial education content for youth ages 7-21. Recognized by Motley Fool as the best financial education app.
• Young Moguls Financial education program for children ages 7-9, teaching foundational money concepts through age-appropriate interactive lessons covering wealth mindset, basic budgeting, saving, and history of money.
• Rising Moguls Financial education program for children ages 10-12, building on foundational concepts with more advanced financial topics including financial institutions, contracts, and disciplined savings.
• Moguls Financial education program for youth ages 13-18, preparing them for financial independence and entrepreneurship, covering credit/debit cards, stock market, mutual funds, commodities, online trading, and insurance.
• Super Moguls Financial education program for young adults ages 19-21, covering advanced topics like investing, wealth building, trusts and wills, and philanthropy.
• Curriculum Licensing Program Licensing of World of Money's innovative digital curriculum (English and Spanish) to coalition partners, schools, and youth organizations globally to scale financial education reach. Includes remote technical support, teacher professional development, and facilitator guides. Customizable to fit school needs.
• Youth Business Pitch Competition Annual competition where youth develop and pitch business ideas, fostering entrepreneurship skills, financial innovation, and practical application of financial literacy concepts.

Quantifiable outcome

• Nearly 7,000 youth ages 7-25 have been provided with financial education to break generational cycles
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Youth InccoreChannel Partner/ Reseller/ DistributorPipeline educational partnership referring youth to the World of Money program
• Posse FoundationcoreChannel Partner/ Reseller/ DistributorPipeline educational partnership referring youth to the World of Money program
• Prep For PrepcoreChannel Partner/ Reseller/ DistributorPipeline educational partnership referring youth to the World of Money program
• A Better ChancecoreChannel Partner/ Reseller/ DistributorPipeline educational partnership referring youth to the World of Money program
• IQRA Bilingual Academy, Dakar, SenegalcoreStrategic or Co-development PartnerInternational partner bringing World of Money financial education to students in Senegal. Many students come from communities where economic hardship is common.
• Gary Comer Youth Center, Chicago, IllinoisminorStrategic or Co-development PartnerProvided 55 young people with 15 hours of financial education instruction and activities over one month
• Wellington ManagementminorStrategic or Co-development PartnerFinancial presenter Ashley Carr from Wellington Management teaches Ethics
• BloombergminorStrategic or Co-development PartnerFinancial presenter Alcibiades Montas from Bloomberg
• FTI ConsultingminorStrategic or Co-development PartnerLeadership Council member Kevin Hannan from FTI Consulting
• WekezacoreStrategic or Co-development PartnerRelated organization founded by Sabrina Lamb providing family financial education and financial services such as investing in U.S. publicly traded companies for Black immigrants and native-born African Americans. Wekeza means 'save' and 'invest' in Swahili.
• Lincoln Center Academy Youth ProgramsminorStrategic or Co-development PartnerSponsors live jazz at the annual Gala

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Zogo Finance: Mobile-first financial literacy app for teens that gamifies learning modules and rewards users with gift cards. Comparable to World of Money's app strategy and youth-helmed content approach, though serves primarily a self-serve teen audience.
• Greenlight Financial Education: Kids and teen debit card and financial literacy platform combining a banking product with educational content. Overlap in the youth financial education category; adjacent monetization through banking rather than tuition/fees.

Direct peers

• Next Gen Personal Finance (NGPF): Provides free, standards-aligned personal finance curriculum and professional development to U.S. middle and high schools. Directly competes for school adoption decisions and donor mindshare; rapid growth has made it the dominant free alternative in the same niche.
• FoolProof Financial Education: Provider of free financial literacy curriculum and interactive tools for K-12 schools, focused on consumer skepticism and decision-making. Directly competes for school curriculum adoption in the same financial literacy category.
• EverFi (Vector Solutions): Digital financial literacy, college readiness, and STEM curriculum licensed to K-12 schools and employers. Comparable as a digital-first financial education platform serving schools via licensing — the same GTM motion World of Money is pursuing.
• Junior Achievement USA: Largest U.S. nonprofit delivering K-12 financial literacy, work readiness, and entrepreneurship education through in-class programs, after-school programs, and digital content. Most direct comparable given shared youth financial literacy mission, school partnership model, and volunteer-driven delivery.
• Council for Economic Education (CEE): National nonprofit providing K-12 economics and personal finance curriculum, teacher training, and advocacy for state financial literacy mandates. Comparable mission and constituency (educators and youth); relevant competitor for donor support and school partnerships.
• BizWorld Foundation: Nonprofit providing youth entrepreneurship and financial literacy programs for elementary and middle school students through curriculum kits and educator training. Comparable given shared focus on youth entrepreneurship + financial literacy with educator-facing delivery.

Broad incumbents

• Khan Academy (Personal Finance): Massive free education platform with a growing personal finance curriculum, used in many U.S. schools. Represents the free, broad-incumbent baseline against which World of Money must differentiate on cultural specificity, depth, and live mentor access.

Others

• FDIC Money Smart for Young People: Free, federally-developed financial education curriculum for K-12 schools and youth programs. Comparable ecosystem participant offering a free baseline curriculum that competes for school adoption and donor positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WORLDOFMONEYORG
• YouTubeyoutube.com/channel/UC5G3vgJ0MUFQKhjhElpNu4A
• Facebookfacebook.com/worldofmoney
• LinkedInlinkedin.com/company/worldofmoney-org
• Instagraminstagram.com/worldofmoney
• TikToktiktok.com/@worldofmoneyofficial?lang=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World of Money