Three Heads Brewing
Three Heads Brewing is a privately held Rochester, NY craft brewery operating a single brewery and beer garden, selling approximately 30 SKUs of hop-forward and seasonal craft beer direct-to-consumer via taproom, curbside, and e-commerce channels with no disclosed wholesale distribution.
- Company typePrivate
- Founded2010
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Three Heads Brewing does
Three Heads Brewing is a privately held craft brewery headquartered in Rochester, New York, operating a single production brewery and beer garden at 186 Atlantic Ave in the city's Neighborhood of the Arts since 2016. The company produces a portfolio of approximately 30 distinct beer SKUs spanning hop-forward IPAs (The Kind, Too Kind Double IPA, 585 Hazy IPA, Kinda Juicy, Knighthawk), lagers (Common Man Light Lager, Czech Pils, Honey Smuggler), stouts (Chocolate Raspberry Imperial Stout, Barrel Aged Majestic Stout, Ol' Salty), sours (Creamsicle Tangerine Orange Sour, Tres Cabezas Key Lime Gose), wheats (Sunburn Belgian White, Country Schwheat Cherry), and specialty products including a zero-alcohol Kind Hopped Water. Brewing operations leverage contract production through a partnership with CB Craft Brewers in Honeoye Falls alongside in-house production at the Atlantic Ave facility.
The business model is direct-to-consumer across three channels: on-premise draft sales at the beer garden with rotating food trucks and live music programming; packaged beer (cans and bottles) sold via curbside pickup and takeout; and a small e-commerce storefront for merchandise and packaged beer. Pricing is unit-based with no subscription model, ranging roughly $10.50-$16 per 4-pack. Distribution is restricted to the Rochester, NY market — no wholesale accounts, distributors, or multi-location footprint are disclosed. Marketing is community-driven, relying on beer garden events, social media (Facebook, Twitter, Instagram), review platforms (TripAdvisor, Yelp), and local partnerships including designation as the Official Summer Ale of the Rochester International Jazz Fest.
The company is founder-owned and operated, with Daniel Nothnagle (President) leading a team of 11-50 employees including Head Brewer Derek Armstrong and Brewmaster Casey Kindlon. The company has not raised external capital, has no institutional investors, and operates as an independent craft producer competing primarily on recipe quality, brand identity, and the experiential draw of its beer garden. There is no evidence of AI/ML capabilities, software products, or technology platform extensions.
Three Heads Brewing firmographics
Firmographics- Name
- Three Heads Brewing
- Legal name
- Three Heads Brewing Inc.
- Website
- https://threeheadsbrewing.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Three Heads Brewing is a privately held Rochester, NY craft brewery operating a single brewery and beer garden, selling approximately 30 SKUs of hop-forward and seasonal craft beer direct-to-consumer via taproom, curbside, and e-commerce channels with no disclosed wholesale distribution.
- Ownership category
- akta.pro rank
Three Heads Brewing industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (312120), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Three Heads Brewing is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Three Heads Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Taproom/Beer Garden Draft Sales: Direct sales of draft beer to consumers at the beer garden location. Beer is served fresh from the source, which the company emphasizes as the freshest way to enjoy their products.
- Packaged Beer Retail (Takeout/Curbside): Sale of canned and bottled beer for off-premise consumption through curbside pickup and takeout orders. Products sold in various pack sizes including 4-packs, 6-packs, and 12-packs.
- E-commerce Storefront: Online sales through shop.threeheadsbrewing.com for merchandise and potentially beer shipments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Kind IPA - 6.8% ABV 76 IBUs |
| Unit Pricing | Pay-as-you-go | Too Kind Double IPA - 8.5% ABV 87 IBUs |
| Unit Pricing | Pay-as-you-go | Tiny Kind Session IPA - 4.8% ABV 26 IBUs |
| Unit Pricing | Pay-as-you-go | Little Biggie Light & Hazy IPA - 3.3% ABV |
| Unit Pricing | Pay-as-you-go | Country Schwheat Cherry Wheat Ale - 4.9% ABV |
| Unit Pricing | Pay-as-you-go | Kinda Juicy Hazy Double IPA |
| Unit Pricing | Pay-as-you-go | Knighthawk Hazy IPA - 6% ABV |
| Unit Pricing | Pay-as-you-go | Top Pet Hazy IPA - 6% ABV |
| Unit Pricing | Pay-as-you-go | Amalgamation Brown Ale - 5.5% ABV |
| Unit Pricing | Pay-as-you-go | Ol' Salty Salted Caramel Chocolate Stout - 6.5% ABV |
| Unit Pricing | Pay-as-you-go | Ha Ha Nelson NEIPA - 6.5% ABV |
| Unit Pricing | Pay-as-you-go | Creamsicle Tangerine Orange Sour - 5.5% ABV |
| Unit Pricing | Pay-as-you-go | Marge's Tiki Blonde Ale |
| Unit Pricing | Pay-as-you-go | Barrel Aged Majestic Stout - 12.6% ABV |
| Unit Pricing | Pay-as-you-go | Kind Hopped Water - 0.0% ABV |
| Unit Pricing | Pay-as-you-go | Jazzy Summer Ale - 4.9% ABV |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Three Heads Brewing product offering
Product offeringCore offering
Three Heads Brewing is a craft brewery in Rochester, NY that produces a portfolio of over 30 distinct beer styles including IPAs, double IPAs, hazy IPAs, lagers, stouts, sours, wheat ales, and non-alcoholic hopped water. Products are sold on draft at the company's beer garden taproom at 186 Atlantic Ave, as packaged cans and bottles for curbside/takeout, and via an online e-commerce storefront.
Product overview
Three Heads Brewing is a craft brewery based in Rochester, NY, operating a single-location brewing operation with a Beer Garden tasting room. The company offers a portfolio of over 30 distinct beer products spanning styles including India Pale Ales (The Kind IPA, Too Kind Double IPA, 585 Hazy IPA, Tiny Kind Session IPA, Kinda Juicy, Knighthawk, Top Pet), stouts (Chocolate Raspberry Imperial Stout, Barrel Aged Majestic Stout, Ol' Salty), lagers (Common Man Light Lager, Honey Smuggler, Czech Pils), wheats (Country Schwheat Cherry, Sunburn Belgian White, Creamsicle), sours (Tres Cabezas Key Lime Gose), and specialty offerings (Kind Hopped Water - non-alcoholic). Products are available on draft, for curbside/takeout in cans and bottles, and at the Beer Garden location. The brewery has no modular platform architecture - it is a unified craft beer production and retail operation.
Differentiator
Problem solved
Functional benefit
Products and services
- The Kind India Pale Ale
Companies that use Three Heads Brewing
Customer profileSegments3 records
Ideal customer profiles3 records
Three Heads Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Three Heads Brewing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CB Craft BrewerscorePartnership established after incorporating in spring 2010. CB Craft Brewers in Honeoye Falls produces Three Heads Brewing beers. They were chosen after interviewing and exploring various brewing scenarios due to their reputation for producing fine, flawless ales.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Three Heads Brewing competitors and assessment
Company assessmentDirect peers
- Rohrbach Brewing Company: Rochester, NY craft brewery of comparable scale with an on-site taproom and packaging program. Operates in the same local market and customer base as Three Heads Brewing with similar neighborhood-anchored GTM and beer-garden-style venue.
- Other Half Brewing Company: New York craft brewery known for hazy IPAs and a strong taproom/retail direct-to-consumer model. Closely comparable product categories (especially hop-forward IPAs and DIPAs that mirror Three Heads' Kind family) and direct-to-consumer emphasis.
- Trillium Brewing Company: Massachusetts craft brewery recognized for a taproom-centric, direct-to-consumer model and hazy/NEIPA focus that closely tracks Three Heads' hop-forward and hazy IPA SKUs. Direct competitor for taproom-driven craft enthusiasts despite the geographic separation.
- Custom Brewcrafters: Upstate New York craft brewery operating with a taproom and packaged beer program. Comparable in scale, craft-beer style portfolio, and direct-to-consumer distribution model to Three Heads.
- CB Craft Brewers: Honeoye Falls, NY craft brewer and existing contract-manufacturing partner of Three Heads. Closely comparable in style and geography with shared local distribution overlap and similar craft-beer positioning.
Regional players
- Brewery Ommegang: Cooperstown, NY-based craft brewery with taproom and packaged distribution. Comparable as a regional New York craft brewer operating a taproom-forward model, though with a different stylistic focus (Belgian-inspired ales) than Three Heads' hop-forward lineup.
- Ithaca Beer Company: Upstate/Finger Lakes NY craft brewery combining a production brewery with a taproom. Similar craft scale and regional Upstate New York footprint to Three Heads, with overlapping style portfolio and direct-to-consumer emphasis.
- Southern Tier Brewing Company: Lakewood, NY craft brewery with broad regional distribution and taproom presence. Comparable in offering a wide style portfolio (IPAs, stouts, lagers, sours) similar to Three Heads' diversified catalog, though at a larger distribution footprint.
Broad incumbents
- Genesee Brewing Company: Historic Rochester-based brewer operating at significantly larger scale with a much broader portfolio spanning mainstream to craft. Comparable on geography and product family, but competes at a different scale and price tier than Three Heads' craft-focused model.
- Brooklyn Brewery: Iconic New York craft brewery operating at significant scale across packaged retail and on-premise. Comparable craft category and NY identity, but with national distribution and a much broader portfolio than Three Heads' localized, taproom-anchored operation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Three Heads Brewing social profiles
Digital presenceThree Heads Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Three Heads Brewing leadership team
Management profileNumber of profiles
Profiles3 records
Three Heads Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Three Heads Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Three Heads Brewing
What does Three Heads Brewing do?
Three Heads Brewing is a craft brewery in Rochester, NY that produces a portfolio of over 30 distinct beer styles including IPAs, double IPAs, hazy IPAs, lagers, stouts, sours, wheat ales, and non-alcoholic hopped water. Products are sold on draft at the company's beer garden taproom at 186 Atlantic Ave, as packaged cans and bottles for curbside/takeout, and via an online e-commerce storefront.
Is Three Heads Brewing a public or private company?
Three Heads Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Three Heads Brewing founded?
Three Heads Brewing was founded in 2010. It employs 11 to 50 people.
Where is Three Heads Brewing based?
Three Heads Brewing is headquartered in Rochester, United States, in the North America region.
How does Three Heads Brewing make money?
Three revenue lines are on record. Taproom/Beer Garden Draft Sales are the primary driver. The others are packaged Beer Retail (Takeout/Curbside) and E-commerce Storefront.
Who are Three Heads Brewing's main competitors?
Direct peers on record are Rohrbach Brewing Company, Other Half Brewing Company, Trillium Brewing Company, Custom Brewcrafters and CB Craft Brewers. Regional players are Brewery Ommegang, Ithaca Beer Company and Southern Tier Brewing Company. Broad incumbents are Genesee Brewing Company and Brooklyn Brewery.
Does Three Heads Brewing have an API?
No public API is recorded for Three Heads Brewing.
What industry is Three Heads Brewing in?
Three Heads Brewing's product category is Craft Brewing. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 312120 and its SIC code is 2082.