What Brooklyn Brewery does

Brooklyn Brewery (legal name The Brooklyn Brewery) is a privately held craft beer producer founded in 1988 by Steve Hindy and Tom Potter in Brooklyn, New York. The company operates from its Williamsburg headquarters at 79 N 11th Street, a repurposed Hecla Ironworks building that also houses a public tasting room, and runs secondary production through F.X. Matt Brewing Company in Utica, New York. Its portfolio spans year-round flagships (Brooklyn Lager, Brooklyn East IPA, Brooklyn Pilsner, Playa de Brooklyn Lime Lager, Fonio Rising Pale Ale), seasonal releases (Brooklyn Brown, Summer Ale, Oktoberfest, Post Road Pumpkin Ale), limited offerings (Black Chocolate Stout, Black Ops barrel-aged stout aged in Four Roses Bourbon barrels, Refraction, The New Yorker Limited-Edition Lager), and a four-SKU non-alcoholic line (Brooklyn Original, East IPA, Playa de Brooklyn Grapefruit IPA, Variety Pack) priced at $26.99 for a 12-pack.

The business makes money through wholesale and direct beer sales across all 50 U.S. states — now consolidated under an exclusive October 2025 sales partnership with United States Beverage (USB) — plus international distribution in 20+ markets, on-premise revenue from the Williamsburg tasting room (bar service, tours, private events), branded merchandise, and supplementary beverages sourced from partners Rooftop Reds (wine) and Brooklyn Cider House (hard cider). Customer segments span craft beer enthusiasts, non-alcoholic consumers, retail and restaurant wholesale accounts, and community partners served through the Create Space LGBTQ+ initiative with The Stonewall Inn Gives Back Initiative. The company emphasizes multi-decade sustainability investments (wind energy, anaerobic digestion, LED lighting, spent grain recycling) and a network of international craft beer collaborations as differentiators. No funding rounds, acquisitions, or institutional investors are disclosed; the company remains founder-controlled.

Name

Brooklyn Brewery

Legal name

The Brooklyn Brewery

Website

https://brooklynbrewery.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Brooklyn Brewery is a privately held craft beer producer founded in 1988 in Brooklyn, NY, offering year-round, seasonal, limited release, and non-alcoholic beers distributed across all 50 U.S. states and 20+ international markets via an exclusive 2025 partnership with United States Beverage, with tasting room and second production in Utica.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Beer Brewing & Craft Brewing (AFAFAAAA), Regional & National Breweries (THAFALAD), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer production
• Alcoholic beverages
• Non-alcoholic beer
• Brewery tours
• Seasonal beer releases

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beer Sales: Direct sales of alcoholic and non-alcoholic craft beers through on-premise (tasting room, events) and off-premise (retail, distribution) channels across 50 U.S. states and 20+ international markets
2. Merchandise Sales: Sale of branded merchandise including apparel, glassware, and other brewery-related products through the company store at the tasting room
3. Events and Tours: Revenue from guided tastings, brewery tours, and private events including parties, fundraisers, and corporate events at the tasting room
4. Tasting Room Bar Service: On-premise consumption of beers, wines from Rooftop Reds, hard cider from Brooklyn Cider House, and non-alcoholic beverages

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Brooklyn Brewery is a craft brewery that produces and sells alcoholic and non-alcoholic beers across year-round, seasonal, and limited-release product lines, including flagship Brooklyn Lager, East IPA, Pilsner, Playa de Brooklyn Lime Lager, Fonio Rising Pale Ale, and seasonal/limited specialties such as Black Ops barrel-aged stout. The company operates a Williamsburg, Brooklyn tasting room offering bar service, guided tastings, brewery tours, and private events, while distributing its beer portfolio across all 50 U.S. states and 20+ international markets.

Product overview

Brooklyn Brewery is a craft beer producer offering a portfolio of alcoholic and non-alcoholic beers across multiple product lines. The core portfolio includes year-round flagship beers (Brooklyn Lager, Brooklyn Pilsner, Brooklyn East IPA, Playa de Brooklyn Lime Lager, Fonio Rising Pale Ale), a non-alcoholic line (Non-Alcoholic Brooklyn Original, Non-Alcoholic Brooklyn East IPA, Non-Alcoholic Playa de Brooklyn Grapefruit IPA, and a Variety Pack), seasonal releases (Brooklyn Brown, Summer Ale, Oktoberfest, Post Road Pumpkin Ale), and limited/specialty releases (Black Chocolate Stout, Black Ops barrel-aged stout, Refraction, The New Yorker Limited-Edition). The company operates a tasting room in Williamsburg, Brooklyn, offering tours, guided tastings, and private events.

Differentiator

Problem solved

Functional benefit

Products and services

• Brooklyn Lager Flagship year-round traditional American amber lager with a distinctive toasted malt character and dry finish, sold to individual consumers via retail, on-premise, and tasting room channels.
• Brooklyn East IPA Year-round India Pale Ale brewed in the East Coast style with citrus and floral hop character, targeting craft beer enthusiasts who prefer hop-forward beers.
• Brooklyn Pilsner Year-round pilsner-style lager with a crisp, clean finish and subtle hop notes, appealing to consumers seeking a lighter lager option.
• Playa de Brooklyn Lime Lager Year-round Mexican-style lime lager with a refreshing citrus character, targeted at consumers seeking a light, easy-drinking flavored lager.
• Fonio Rising Pale Ale Year-round pale ale brewed with fonio, an ancient African grain, offering a gluten-reduced alternative with a light, fruity profile. Produced in partnership with Yolélé.
• Non-Alcoholic Brooklyn Original Non-alcoholic version of the flagship Brooklyn Lager, providing full flavor without alcohol for health-conscious consumers, designated drivers, and sober-curious individuals.
• Non-Alcoholic Brooklyn East IPA Non-alcoholic version of the East IPA with the same hop-forward character, targeting consumers seeking non-alcoholic alternatives to IPAs.
• Non-Alcoholic Playa de Brooklyn Grapefruit IPA Non-alcoholic grapefruit IPA combining citrus and hop flavors, targeted at consumers seeking non-alcoholic fruit-forward craft beer options.
• Non-Alcoholic Brooklyn Brewery Variety Pack Variety pack featuring non-alcoholic Brooklyn beers including Brooklyn Original and East IPA variants, priced at $26.99 for a 12-pack.
• Brooklyn Brown Seasonal American brown ale with roasted chocolate and caramel notes, released seasonally to craft beer consumers seeking fuller-flavored seasonal options.
• Summer Ale Seasonal summer ale with a light, refreshing citrus character, marketed to consumers during warmer months.
• Oktoberfest Seasonal German-style Oktoberfest marzen with rich malt sweetness, released during the fall season for craft beer enthusiasts.
• Post Road Pumpkin Ale Seasonal pumpkin ale with spice and autumn flavors, targeted at consumers during the fall season.
• Black Chocolate Stout Limited release stout brewed with chocolate for rich, dark flavors, targeting craft beer enthusiasts seeking specialty stouts.
• Black Ops Limited barrel-aged stout released annually, aged in Four Roses Bourbon barrels with rich chocolate and vanilla notes.
• Refraction Limited release specialty beer with unique brewing characteristics, targeted at craft beer enthusiasts seeking innovative offerings.
• The New Yorker Limited-Edition Brooklyn Lager Limited-edition Brooklyn Lager commemorating The New Yorker magazine, released as a special collaboration.
• Guided Tastings Curated flight of beers with guided tasting experience at the Williamsburg, Brooklyn tasting room, allowing visitors to discover what makes each beer unique.
• Private Events Private event hosting service at the brewery including happy hours, birthday parties, fundraisers, rehearsal dinners, and after parties.
• Branded Merchandise Branded merchandise including apparel, glassware, and other brewery-related products sold through the company store at the tasting room and e-commerce.

Quantifiable outcome

• Carbon offset of 1,500 tons of CO2 through 375 acres of trees planted in the Mississippi Alluvial Valley
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• United States Beverage (USB)coreChannel Partner/ Reseller/ Distributor · 28 October 2025Brooklyn Brewery announced USB as its exclusive U.S. sales partner across all 50 states starting November 1, 2025. USB's sales team represents Brooklyn Brewery's entire U.S. portfolio including alcoholic and non-alcoholic offerings across retail, on-premise, and distributor networks. Brooklyn Brewery retains full ownership and control of its brand, production, logistics, marketing, and finances.
• Shake ShackminorStrategic or Co-development PartnerShake Shack is listed as a partner under 'Beer Works Together' - Brooklyn Brewery partners with Shake Shack to create the perfect beer for their iconic burgers.
• The Stonewall InncoreStrategic or Co-development PartnerThe Stonewall Inn is a key partner in Brooklyn Brewery's Create Space initiative supporting LGBTQ+ communities. The partnership works to create safe spaces and support for LGBTQ+ rights.
• The Stonewall Inn Gives Back InitiativecoreStrategic or Co-development PartnerBrooklyn Brewery partnered with The Stonewall Inn Gives Back Initiative to launch Create Space, supporting grassroots activists and their fight for LGBTQ+ rights through community engagement and resources.
• Topo DesignsminorGTM or Marketing PartnerTopo Designs is listed as a partner under 'Beer Works Together' category, representing Brooklyn Brewery's network of like-minded companies sharing passion for community, quality, and flavor.
• Brooklyn BouldersminorGTM or Marketing PartnerBrooklyn Boulders is listed as a partner, representing Brooklyn Brewery's commitment to supporting local Brooklyn community organizations.
• Brakspear BrewingminorStrategic or Co-development PartnerBrakspear Brewing is listed under 'Brewers, Unite' as one of Brooklyn Brewery's international brewing friends. Brooklyn Brewery's Brewmaster Garrett Oliver is credited with the first-ever brewery collaboration in the 1990s.
• ThornbridgeminorStrategic or Co-development PartnerThornbridge Brewery is listed as one of Brooklyn Brewery's brewing friends, representing international craft beer collaboration partnerships.
• Kings County Brewers CollectiveminorStrategic or Co-development PartnerKings County Brewers Collective (KCBC) is listed as a brewing friend, representing Brooklyn's local craft beer collaboration network.
• Fifth Hammer Brewing Co.minorStrategic or Co-development PartnerFifth Hammer Brewing Co. is listed as a brewing friend, representing Brooklyn Brewery's local craft beer collaboration partnerships.
• Russian River BrewingminorStrategic or Co-development PartnerRussian River Brewing is listed as a brewing friend, representing Brooklyn Brewery's network of craft beer collaboration partners.
• Rooftop RedsminorOthersRooftop Reds supplies wine for Brooklyn Brewery's tasting room, complementing their beer and non-alcoholic offerings.
• Brooklyn Cider HouseminorOthersBrooklyn Cider House supplies hard cider for Brooklyn Brewery's tasting room, providing additional beverage options for guests.
• F.X. Matt Brewing CompanyminorStrategic or Co-development PartnerF.X. Matt Brewing Company in Utica, New York serves as a second production facility for Brooklyn Brewery beer. The facility has implemented anaerobic digestion for sustainable energy production.
• YoléléminorStrategic or Co-development PartnerBrooklyn Brewery partnered with Yolélé to incorporate fonio, an orphan grain, into their Fonio Rising Pale Ale. This innovative partnership supports alternative crop use in brewing.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Athletic Brewing Company: Athletic Brewing is the leading U.S. non-alcoholic craft brewer and the most direct competitor to Brooklyn Brewery's emerging NA portfolio. Comparable as a craft-positioned NA specialist with rapidly scaling national distribution.

Direct peers

• Dogfish Head Brewery: Dogfish Head is an East Coast craft peer with a comparable innovation-driven portfolio (seasonals, limited releases) and a strong on-site experience component. Now part of The Boston Beer Company but maintains independent craft positioning.
• Lagunitas Brewing Company: Lagunitas is a major craft brewer (IPA focus) now owned by Heineken. Comparable to Brooklyn Brewery in national craft distribution and taproom-led brand building, though now backed by a global macrobrewery.
• Stone Brewing: Stone Brewing is a craft brewer (formerly independent, now part of Sapporo) with national U.S. distribution and a hop-forward portfolio. Comparable on craft scale, distribution, and brand-building approach.
• Goose Island Beer Co. Goose Island (Bourbon County, IPA) is an iconic Chicago craft brand now owned by AB InBev. Comparable to Brooklyn Brewery as a craft pioneer with national distribution and barrel-aged specialty programs, though now macrobrewery-backed.
• Allagash Brewing Company: Allagash is an independent craft brewer based in Portland, Maine with national distribution and a strong sustainability program. Closely mirrors Brooklyn Brewery's independent, sustainability-forward craft positioning at similar scale.
• Harpoon Brewery: Harpoon is an East Coast craft brewer (Boston, Vermont) with national distribution and a strong taproom experience. Comparable to Brooklyn Brewery in craft portfolio and on-premise-led brand engagement.
• Sierra Nevada Brewing Co. Sierra Nevada is one of the largest independent craft brewers in the U.S. with national distribution and a strong sustainability reputation. Directly comparable to Brooklyn Brewery on craft portfolio breadth, sustainability leadership, and independent ownership.
• New Belgium Brewing: New Belgium (Fat Tire, Voodoo Ranger) operates at similar craft scale with national distribution and comparable sustainability positioning. Recently acquired by Lion Little World Beverages, it represents a peer with parallel brand-building and ESG story.

Broad incumbents

• Boston Beer Company: Boston Beer (Samuel Adams, Truly, Twisted Tea) is the largest U.S.-based independent craft-adjacent brewer. Comparable to Brooklyn Brewery through its flagship craft portfolio and national distribution, though much larger and publicly traded.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube-nocookie.com/watch?v=BNUyI9Nm5XM&t=2s
• Xx.com/brooklynbrewery
• Facebookfacebook.com/thebrooklynbrewery
• LinkedInlinkedin.com/company/brooklyn-brewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Brewery