Notice

Name

Notice

Legal name

Notice, Inc.

Website

https://notice.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Tiered subscription model with Basic (free), Pro ($399/month), and Enterprise plans. Free tier provides limited data access (1,100+ companies) while paid tiers offer full access (6,000+ companies), advanced analytics, and API access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Notice is a private market data and investment intelligence platform that algorithmically prices 6,000+ private companies in real time using aggregated trade data, regulatory filings, and comparables. It offers pre-IPO investment access via a vetted broker network with low minimums, portfolio monitoring with price alerts, research tools (Screener, Charts, Waterfall exit models), and the Notice 50 Index as a real-time private market benchmark.

Product overview

Notice is a private market data and investment intelligence platform that provides real-time pricing, market insights, and trading access for private companies. The platform operates on a tiered subscription model: Basic (free) for 1,100+ companies with price charts and portfolio tracking; Pro ($399/month) adding trades, orders, and waterfall exit models for 6,000+ companies; and Enterprise adding API access. Core products include Trading (pre-IPO investment access), Monitoring (portfolio tracking), Research (visualizations and screening tools), the Notice 50 Index (real-time private market benchmark), IPO Calendar, Rankings, and the proprietary Notice Price algorithmic pricing system.

Differentiator

Problem solved

Functional benefit

Brands

• Notice 50 Index: The first and only weighted, real-time private market index tracking 50 of the most significant private companies.
• Notice Pro

Products and services

• Notice Trading Provides access to exclusive pre-IPO investment opportunities and a vetted network of top brokers, enabling investors to navigate the private market with low investment minimums.
• Notice Monitoring Real-time tracking of private holdings with price updates, gains, and performance tracking; includes price alerts and watchlists for early access to investment opportunities.
• Notice Research Industry-leading research tools and market intelligence including Screener, Charts, Waterfall exit models, PDF reports, real-time valuations, market activity insights, and reference data for evaluating private companies.
• Notice 50 Index The first and only weighted, real-time private market index, providing the definitive benchmark for private market performance tracking.
• Notice Pro Subscription Paid subscription tier offering trades, orders, financings, valuations and marks for 6,000+ companies, waterfall exit models for 400+ companies, and downloadable company PDF reports.
• Notice Enterprise Subscription Enterprise tier including everything in Pro plus API access for trades, orders, financings, valuations and marks for 6,000+ companies, and priority customer support.
• Notice Screener Comprehensive screening tool for finding and analyzing private companies using filters for active companies, market data, valuation metrics, and company fundamentals.
• Notice IPO Calendar Comprehensive calendar of upcoming and completed venture-backed public listings, including filed IPOs with listing dates and status tracking.
• Notice Rankings Rankings of private companies by top movers, most valuable, most active, most funded, most discounted, largest rounds, and riskiest common stock.
• Notice Trends Real-time monitoring of private market metrics and macro trends including buy-sell ratio, spread, open indications, and financing activity.
• Notice Enterprise API API access for trades, orders, financings, valuations and marks for 6,000+ companies, enabling institutional clients to integrate private market data into proprietary systems.

Quantifiable outcome

• Notices 50 Index outperformed Nasdaq 100 by 589.28% since inception
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Broker NetworkcoreChannel Partner/ Reseller/ DistributorNotice partners with 90+ expert brokers who contribute trade data and provide liquidity services to platform users. Brokers are vetted for verified trading experience in specific companies.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forge Global: Forge is the largest private stock trading platform for pre-IPO shares, directly competing with Notice's Trading product and shared institutional customer base. Both serve accredited and institutional buyers seeking secondary liquidity in private company shares.
• EquityZen: EquityZen facilitates pre-IPO and secondary private market investments for accredited investors with low minimums, directly mirroring Notice's Trading offering. Both compete on access to private shares for individual investors.
• Hiive: Hiive is a private stock marketplace connecting buyers and sellers of pre-IPO shares with active bid/ask listings, directly competing with Notice's Trading and broker-mediated liquidity offering.
• PrivCo: PrivCo provides private company financial data, valuations, and revenue estimates. Closely mirrors Notice's Research and Notice Price offering for users evaluating private company fundamentals.
• SharesPost: SharesPost operates a private company secondary trading platform with research and data, an early direct comparable to Notice's combined Trading + Research product suite.

Broad incumbents

• Carta: Carta is the dominant cap table and private market data platform serving private companies, investors, and employees. Overlap with Notice in private company valuation, employee equity tracking, and secondary liquidity (via Carta Secondary).
• PitchBook: PitchBook provides institutional private market data, valuations, and research. Overlaps with Notice Research, Notice Price, and the Notice 50 Index in providing private company intelligence to professional investors.
• Crunchbase: Crunchbase is a leading private company database with funding, valuation, and ranking data. Overlaps with Notice's Screener, Rankings, and Trends products for discovering and comparing private companies.
• Bloomberg Terminal: Bloomberg Terminal is the dominant institutional financial data platform. Overlaps with Notice's Enterprise API and pricing data for buy-side and sell-side firms seeking private market intelligence.

Regional players

• Rainmaker Securities: Rainmaker is a broker-dealer focused on private company secondary transactions, comparable to Notice's Premier Broker Network for institutional trade execution and liquidity services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/noticedotco
• Facebookfacebook.com/noticedotco
• LinkedInlinkedin.com/company/noticedotco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notice