Nonin Medical

What Nonin Medical does

Nonin Medical, Inc. is a privately held medical device company founded in 1986 by Phil Isaacson in Plymouth, Minnesota, that invented the fingertip pulse oximeter in 1995 and has since become a global specialist in noninvasive patient monitoring. The company designs and manufactures pulse oximetry (SpO2), cerebral and tissue oximetry (rSO2), and capnography (EtCO2) products, underpinned by proprietary signal processing (PureSAT), sensor technology (PureLight), and a Dynamic Compensation algorithm enabling accurate measurements across challenging conditions including low perfusion, motion, and varying skin pigmentation. Its product portfolio spans fingertip, wrist-worn, handheld, and tabletop monitors, a full range of reusable and disposable sensors, OEM modules for third-party integration, and software platforms including the Nonin Health cloud-based remote monitoring system.

Nonin generates revenue primarily through hardware sales across three channels: direct sales to hospitals, EMS systems, homecare providers, and sleep laboratories; OEM integration with more than 200 medical device manufacturers (with cumulative shipments exceeding one million devices); and direct-to-consumer e-commerce for OTC products such as TruO2 OTC. A newer subscription/recurring software revenue stream was introduced via the Nonin Health cloud platform in 2024. Pricing is not publicly disclosed, with enterprise sales conducted via product inquiry and consumer products sold through an owned Shopify storefront. The company serves 125+ countries, operates European headquarters in Tilburg, Netherlands, holds ISO 13485:2016 MDSAP certification, EC certification under EU MDR extended to 2028, and multiple FDA 510(k) clearances.

The company is led by CEO Todd Austin (appointed 2025), a Registered Respiratory Therapist succeeding John Hastings, with founder Phil Isaacson continuing as Executive Chairman and CTO. Nonin has 251-500 employees and has launched the CO-Pilot multi-parameter handheld system (2020, FDA-cleared), the Nonin Health platform (2024), and the TruO2 OTC consumer oximeter (2026), signaling a strategic evolution from pure device manufacturing toward connected, home-based, and personalized respiratory care. The company has no disclosed venture or private equity funding and maintains founder-centric ownership with long-tenured management continuity.

Name

Nonin Medical

Legal name

Nonin Medical, Inc.

Website

https://nonin.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Nonin Medical is a privately held, 40-year-old Minnesota-based medical device company that pioneered fingertip pulse oximetry and now sells noninvasive SpO2, regional oximetry, and capnography devices, sensors, and OEM modules to hospitals, EMS, homecare, sleep labs, and 200+ medical device manufacturers across 125+ countries.

Ownership category

akta.pro rank

Product category

Noninvasive Patient Monitoring Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Medical Equipment and Supplies Manufacturing (3391)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Respiratory Monitoring & Oximetry (Capnography, Pulse Oximeters, Respiratory Rate) (HLAHAGAI)

akta.pro secondary industries

Blood Oxygen & Respiratory Monitoring (Pulse Oximetry, Capnography, Spirometry) (HLAHACAD), Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI), Chronic Disease Remote Monitoring (COPD/CHF/HTN, Weight & Symptom Tracking) (HLAHACAI)

Keywords

• Pulse oximetry devices
• Noninvasive patient monitoring
• Medical pulse oximeters
• Cerebral oximetry sensors
• Capnography monitors

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pulse Oximetry Devices: Sale of fingertip, handheld, wrist-worn, and tabletop pulse oximeters. One-time hardware purchase with accessories and sensors sold separately.
2. Sensors and Consumables: Reusable and disposable sensors including PureLight and PureSAT technology-enabled sensors in various sizes (neonate to adult). Includes cloth, foam, and specialty sensors.
3. OEM Components: Integration of Nonin technology (modules, boards, standalone devices) into third-party medical systems. Served over 200 OEM customers globally.
4. Software and Cloud Platform: Nonin Health cloud-based platform for remote pulse oximetry data management, providing secure cloud storage and access to patient data.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nonin Medical designs, manufactures, and sells noninvasive medical monitoring devices that measure blood oxygen saturation (SpO2), pulse rate, cerebral and tissue oxygenation (rSO2), and exhaled carbon dioxide (EtCO2). The product portfolio spans fingertip, handheld, wrist-worn, and tabletop pulse oximeters, regional oximeters, capnographs, reusable and disposable sensors, OEM modules for third-party medical device integration, and the Nonin Health cloud-based data management platform. The company serves hospitals, EMS, home healthcare, sleep medicine, respiratory care, OEM manufacturers, and select consumer OTC use cases across 125+ countries.

Product overview

Nonin Medical offers a comprehensive portfolio of noninvasive patient monitoring solutions organized around three core technology areas: pulse oximetry, cerebral and tissue oximetry, and capnography. The product lineup includes fingertip pulse oximeters (Onyx Vantage 9590, Onyx II 9550, TruO2 OTC, NoninConnect Elite 3240), wrist-worn devices (WristOx2 Model 3150 with USB and BLE variants), handheld monitors (CO-Pilot, PalmSAT 2500 Series, Model 8500, 2500A VET for veterinary), tabletop systems (SenSmart Model X-100, Avant 9600, Model 7500, Model 7500FO), a full range of reusable and disposable sensors (8000S, 7000 Flexi-Form III, 6500 Durafoam, 6000C, 8000R, 8000Q2, and specialized regional oximetry sensors like the 8204CA and 8330AA), OEM modules for third-party integration (OEM III Module, Xpod, SenSmart 3500SP, Model 3230/3231), and software/cloud platforms (Nonin Health Platform, NoninConnect App, nVISION, SenSmart Data Management). The company serves healthcare professionals across hospitals, clinics, emergency medicine, home healthcare, sleep medicine, veterinary, military, and OEM customers in over 125 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Nonin Health: Cloud-based platform providing remote access to pulse oximetry data, enabling workflow efficiencies for overnight oximetry tests.
• NoninConnect

Products and services

• Onyx Vantage 9590 A small, lightweight fingertip pulse oximeter indicated for measuring functional oxygen saturation (%SpO2) and pulse rate in well or poorly perfused patients. Weighs less than two ounces and provides up to 6,000 spot checks on two AAA batteries with a 4-year warranty.
• Onyx II 9550 A fingertip pulse oximeter providing accurate SpO2 and pulse rate measurements across patient populations.
• TruO2 OTC FDA-cleared over-the-counter fingertip pulse oximeter providing medical-grade accuracy across all skin tones, delivering equitable, accurate blood oxygen and pulse readings without requiring a prescription.
• NoninConnect Elite 3240 A fingertip pulse oximeter with Bluetooth connectivity for wireless data transmission.
• WristOx2 Model 3150 with USB A wrist-worn pulse oximeter with USB connectivity designed for overnight oximetry testing and continuous monitoring applications.
• WristOx2 Model 3150 with BLE A wrist-worn pulse oximeter with Bluetooth Low Energy for wireless connectivity, integrated with the Nonin Health cloud platform for remote patient monitoring.
• CO-Pilot Wireless Handheld Multi-Parameter System FDA-cleared wireless handheld multi-parameter system tracking SpO2, pulse rate, carboxyhemoglobin (COHb), methemoglobin (MetHb), and cerebral/tissue oximetry (rSO2). Designed for EMS, firefighters, and military personnel for use during cardiac arrest, traumatic injury, and carbon monoxide poisoning assessment.
• PalmSAT 2500 Series A handheld pulse oximeter designed for portable monitoring in clinical and homecare settings, suitable for infant, pediatric, and adult patients.
• Model 8500 A handheld pulse oximeter providing reliable, accurate oximetry information for various clinical settings.
• 2500A VET A handheld pulse oximeter designed for veterinary applications, providing SpO2 and pulse rate monitoring for animal patients.
• SenSmart Model X-100 A tabletop universal oximetry system supporting both regional oximetry (rSO2) and pulse oximetry (SpO2) measurements, compatible with multiple sensor types including the 8204CA dual-emitter/detector sensor.
• Avant 9600 A tabletop pulse oximeter designed for continuous monitoring in hospital and clinical settings.
• Model 7500 A lightweight, compact, portable tabletop pulse oximeter ideal for monitoring infant, pediatric, and adult patients, operating on AC line voltage or internal battery with 16-hour runtime and 4-hour quick recharge.
• Model 7500FO A fiber optic tabletop pulse oximeter designed for use in environments where electromagnetic interference is a concern.
• 6000C Series Disposable Cloth Sensors Disposable cloth pulse oximetry sensors with inclusive cable, sensor, and adhesive cloth wrap. Feature PureLight technology and PureSAT signal processing for consistent readings under challenging conditions. Available in four sizes from neonate to adult.
• 8000S Series Reusable Soft Sensors Reusable soft sensors for SpO2 measurement suitable for short-term spot checking or continuous monitoring, available in three sizes (small, medium, large) to fit patients from children to adults. Feature PureLight sensor technology and PureSAT signal processing.
• 7000 Flexi-Form III Series Sensors Disposable microfoam pulse oximetry sensors with inclusive cable, sensor, and adhesive foam wrap, providing comfort for extended SpO2 and pulse rate monitoring. Available in four sizes from adult to neonatal.
• 6500 Durafoam Series Sensors Disposable extended-life foam sensors with average use-life of 14 days per patient. Adhesive-free design with ultra-soft foam for maximum comfort, available in standard and small sizes for adult or pediatric patients.
• 8000R Reflectance Sensor Reusable reflectance pulse oximetry sensor with forehead placement for stress testing and continuous monitoring where digit application is not preferred. Features PureLight technology and PureSAT signal processing.
• 8000Q2 Ear Clip Sensor Reusable ear clip sensor for spot check and longer-term SpO2 monitoring when digits are not the preferred application site.
• SenSmart Model 8204CA Regional Oximetry Sensor Dual emitter and dual detector regional oximetry sensor for use with the SenSmart X-100 system. Uses four wavelengths of light for measuring cerebral oxygen saturation, with a 13% smaller footprint than the 8004CA for more precise placement.
• SenSmart Multi-Sensing 8330AA Finger Clip Sensor Multi-parameter finger clip sensor simultaneously measuring SpO2, pulse rate, carboxyhemoglobin (COHb), and methemoglobin (MetHb). Compatible with CO-Pilot and SenSmart 3500SP, featuring PureSAT and PureLight technology.
• WristOx2 3150 with BLE for OEM OEM version of the wrist-worn pulse oximeter with Bluetooth Low Energy for integration into third-party medical devices and systems.
• OEM III Module OEM pulse oximetry module designed for integration into medical devices by original equipment manufacturers.
• Xpod External Module External pulse oximetry module for OEM integration, enabling SpO2 measurement capability in third-party medical devices.
• SenSmart 3500SP External Module External module supporting regional oximetry (rSO2) measurements for OEM integration into medical systems.
• Model 3230 Bluetooth LE Wireless Oximeter A Bluetooth Low Energy wireless oximeter module for OEM integration, enabling wireless SpO2 connectivity in medical devices.
• Model 3231 Oximeter An OEM pulse oximeter module designed for integration into third-party medical devices and systems.
• Nonin Health Platform A secure, cloud-based platform providing remote access to pulse oximetry data that simplifies overnight oximetry testing workflows, reduces administrative burden, and enables healthcare providers to access patient data remotely. Integrates with WristOx2 Model 3150BLE for automated data transfer. Features HIPAA-compliant storage.
• NoninConnect App Mobile application for pairing with Nonin devices and viewing pulse oximetry data on smartphones or tablets.
• nVISION Data management software for viewing and analyzing pulse oximetry data from Nonin devices.
• SenSmart Data Management Software Software for managing data from SenSmart oximetry systems, including regional and cerebral oximetry data.

Quantifiable outcome

• Onyx Vantage 9590 provides up to 6,000 spot checks on two AAA batteries with 4-year warranty
• +2 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Corscience GmbH & Co. KGcoreTechnology or Integration · 5 March 2026Nonin Medical's partnership with Corscience for capnography equipment market collaboration. Corscience specializes in technical development of medical devices, and the partnership intensifies competitive dynamics in the sector alongside other major medtech collaborations like Masimo-Philips.
• Medical AlleyminorOthersMedical Alley, a healthcare industry association, assisted Nonin during COVID-19 supply chain crisis by reaching out to U.S. Representative Dean Phillips and ultimately the White House Coronavirus Task Force to help reopen Philippine factories providing raw materials for pulse oximetry devices.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Masimo: Masimo is the dominant competitor in pulse oximetry and the company against which Nonin explicitly benchmarks itself. Both firms sell SpO2 sensors, OEM modules, and multi-parameter handheld devices to hospitals, EMS, and home-care, with overlapping technology roadmaps in SET signal processing and connected monitoring.
• Hamilton Medical: Hamilton Medical is a ventilator manufacturer that is a likely Nonin OEM customer and a competitor for the same hospital and ICU footprint. It represents both a partnership opportunity and a peer benchmark in critical-care respiratory monitoring.

Broad incumbents

• Medtronic (Nellcor): Medtronic acquired Nellcor, the legacy pulse oximetry brand, and integrates SpO2 across its patient monitoring and ventilation portfolio. It competes with Nonin across both OEM integration into Medtronic devices and direct hospital sales through its broader capital-equipment footprint.
• GE HealthCare: GE HealthCare offers patient monitoring and anesthesia systems (historically via Datex-Ohmeda) that incorporate pulse oximetry. It competes with Nonin in the hospital tabletop and OEM module space, with the advantage of a much wider installed base and bundled capital sales.
• Philips: Philips is a major patient monitoring and sleep diagnostics vendor, recently expanding its relationship with Masimo. It overlaps with Nonin in hospital bedside monitors, sleep lab oximetry, and remote patient monitoring platforms, and is large enough to dictate OEM partnerships to component suppliers.
• Dräger: Drägerwerk manufactures anesthesia, ventilation, and patient monitoring systems that integrate pulse oximetry and capnography. It competes with Nonin in OEM module sourcing and in the OR/perioperative capnography segment where Nonin's RespSense and LifeSense products are positioned.
• Edwards Lifesciences: Edwards competes in cerebral and tissue oximetry (ForeSight) used during cardiac surgery and critical care, overlapping directly with Nonin's SenSmart/EQUANOX regional oximetry line. It is a clinically entrenched incumbent in the operating room where Nonin is investing.
• Mindray: Mindray is a global medical device manufacturer with a broad patient monitoring portfolio that includes pulse oximetry modules and tabletop monitors. It competes with Nonin on price-sensitive OEM and emerging-market hospital sales.

Emerging players

• Corscience: Corscience is a German medical device engineering firm that recently partnered with Nonin on capnography. It is also a direct emerging competitor developing OEM capnography and vital signs modules, making it both a partner and a comparable niche player in respiratory monitoring.

Regional players

• Contec Medical Systems: Contec is a China-based manufacturer of low-cost fingertip and tabletop pulse oximeters, primarily serving Asia, Latin America, and other price-sensitive markets. It does not directly compete in Nonin's premium U.S./EU hospital OEM channel but pressures Nonin at the consumer and small-clinic end of the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/64573
• Xx.com/NoninMedical
• Facebookfacebook.com/NoninMedical

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nonin Medical