WIN Waste Innovations
WIN Waste Innovations is a vertically integrated Northeast US waste and recycling company operating 12 waste-to-energy facilities, 3 landfills, 10 transfer stations, and 11 hauling locations, serving 136,000+ residential, commercial, and municipal customers and converting 6.4M+ tons of waste annually into renewable electricity.
- Company typePrivate
- Founded2021
- HeadquartersPortsmouth, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What WIN Waste Innovations does
WIN Waste Innovations is a privately held, vertically integrated waste and recycling company headquartered in Portsmouth, New Hampshire. Formed in April 2021 through the consolidation of ten waste businesses — including Wheelabrator Technologies, Sunny Farms Landfill, Tunnel Hill Reclamation, City Carting, and others — it operates across New England, the Mid-Atlantic, the Midwest, and the Southeast. The company serves residential households, commercial and industrial businesses, and municipal governments through four integrated business lines: collection and hauling, transfer stations, recycling/MRFs, and disposal (waste-to-energy plus landfills).
Its core technical platform is the "Curb-to-Grid" process, in which post-recycled municipal solid waste is combusted at 12 waste-to-energy (WTE) facilities across the Northeast, producing 3.2 million MWh of renewable electricity annually and powering more than 340,000 homes. Supporting infrastructure includes 10 transfer stations (several rail-served for low-carbon "Waste-by-Rail" transport moving 4M+ tons annually), one materials recovery facility, three Subtitle D landfills in Ohio and Georgia, and 11 hauling locations serving 136,000+ customers. Differentiated capabilities include first-in-the-nation electric collection trucks in Boston powered by waste-generated energy, and landfill-gas-to-renewable-natural-gas projects under development at two Ohio landfills.
WIN Waste generates revenue from five primary streams: subscription-based residential and commercial waste collection fees (with fuel and environmental surcharges), transaction-based landfill tipping fees at Ohio and Georgia sites, transfer station fees, recycling commodity sales (paper, metals, plastics, C&D materials), and usage-based electricity sales from WTE facilities. The company employs between 1,001 and 5,000 people and is led by CEO Daniel Mayo (since July 2023), succeeding founder CEO Robert Boucher. The customer base is anchored by municipal contracts (notably the City of Boston) and large commercial accounts, balanced by a long-tail residential subscription book. Recent commercial moves include the Gillette Stadium partnership, a Baltimore food-waste pilot, RNG development with Vision RNG, and capacity expansion filings at the Leominster transfer station and Hudson Falls WTE facility.
WIN Waste Innovations firmographics
Firmographics- Name
- WIN Waste Innovations
- Legal name
- WIN Waste Innovations Holdings Inc.
- Website
- https://win-waste.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- WIN Waste Innovations is a vertically integrated Northeast US waste and recycling company operating 12 waste-to-energy facilities, 3 landfills, 10 transfer stations, and 11 hauling locations, serving 136,000+ residential, commercial, and municipal customers and converting 6.4M+ tons of waste annually into renewable electricity.
- Ownership category
- akta.pro rank
WIN Waste Innovations industry classification
Industry- Product category
- Waste Management Services
- NAICS
- Solid Waste Collection (562111), Waste Collection (56211), Materials Recovery Facilities (562920), Waste Treatment and Disposal (5622), Hazardous Waste Treatment and Disposal (562211)
- SIC
- Refuse Systems (4953), Sanitary Services (4950), Hazardous Waste Management (4955)
- akta.pro primary industry
- Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)
- akta.pro secondary industries
- C&D Waste Collection & Hauling (BPALAJAA), Multi-Family / HOA MSW Collection (Apartments, Condos) (EUAIAAAJ)
Keywords
Where WIN Waste Innovations is headquartered
LocationHeadquarters
- HQ city
- Portsmouth
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
WIN Waste Innovations business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Waste Collection and Disposal Services: Fee-based waste collection and disposal services for residential and business customers, including dumpster rentals, roll-off containers, and compactor rentals. Revenue generated through service fees, environmental charges, and fuel surcharges.
- Waste-to-Energy Renewable Electricity: Converting post-recycled waste into renewable electricity at waste-to-energy facilities. The energy is sold to power the electric grid, powering homes and businesses.
- Recycling Commodity Sales: Recovering and selling recyclable materials including cardboard, mixed paper, glass, aluminum, plastics, metals, wood, and concrete from the waste stream.
- Landfill Tipping Fees: Fees charged for waste disposal at company landfills in Ohio and Georgia, accepting municipal solid waste and construction/demolition debris.
- Transfer Station Services: Transfer station services for waste consolidation and rail transport, with fees based on tonnage and material type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Waste Collection Services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
WIN Waste Innovations product offering
Product offeringCore offering
WIN Waste Innovations provides integrated waste and recycling services for residential, commercial, and municipal customers across the Northeastern United States. The company operates a vertically integrated platform spanning waste collection, transfer stations, materials recovery facilities, landfills, and 12 waste-to-energy plants that convert post-recycled municipal solid waste into renewable electricity for the grid.
Product overview
WIN Waste Innovations operates as a vertically integrated waste and recycling solutions company offering a comprehensive portfolio of services across the Northeast United States. The core offering is the Curb-to-Grid platform, which encompasses waste collection, waste-to-energy conversion, and renewable energy generation. The company operates 12 waste-to-energy facilities that convert post-recycled municipal solid waste into renewable electricity, supported by 9 transfer stations and 1 materials recovery facility (MRF). The service portfolio includes residential and commercial waste collection, compactor rental, special waste handling, waste-by-rail transport, and recycling services. Recent innovations include Boston's first electric trash trucks powered by waste-generated energy and food waste collection pilots. The company was formed in April 2021 through the integration of 10 waste industry businesses under the WIN Waste Innovations brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Services
- Business Services
- Compactor Rental
- Special Waste Services
- Roll-Off Dumpster Rental
- Waste-to-Energy Disposal Services
- Landfill Disposal Services
- Materials Recovery Facility (MRF) Recycling Services
- Electric Truck Collection Service
- Food Waste Collection Service
Quantifiable outcome
- Converts 6.4 million tons of waste to renewable energy annually
- +7 more outcomes
Companies that use WIN Waste Innovations
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
WIN Waste Innovations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WIN Waste Innovations partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Vision RNGcorePartnership to build two significant projects converting landfill gas to renewable natural gas at WIN Waste's Seneca County landfill in Fostoria, Ohio and Tunnel Hill Reclamation landfill in Perry County, Ohio. This strategic initiative supports sustainability goals by capturing and converting methane emissions into usable RNG.
- 4MyCity NonprofitminorLocal food waste pickup partnership for residents of underserved communities in Baltimore. WIN Waste provides collection services while 4MyCity manages the organics recycling program, aiming to expand throughout the city.
- Gillette StadiumcorePartnership for sustainable waste and recycling services at Gillette Stadium (home of New England Patriots and Revolution). Partnership diverts 642+ tons of waste from landfills annually and converts it into renewable energy. WIN's logo appears on hundreds of trash and recycling receptacles.
- American LegionminorPartnership for proper retirement of unserviceable American flags. Flags are collected and retired with dignity at WIN Waste's waste-to-energy facility in Penacook, NH following U.S. Flag Code guidelines.
- Scouting AmericaminorPartnership for proper retirement of unserviceable American flags at WIN Waste's Penacook waste-to-energy facility.
- Baltimore Community OrganizationscorePartnership with over 250 community organizations in Baltimore for environmental initiatives. WIN Waste has removed over 1 million pounds of illegally dumped trash from Baltimore neighborhoods and created more than 100 green spaces citywide through ongoing community enhancement initiatives.
- University of Maryland Medical CenterminorCommunity cleanup partnership in Druid Heights area of Baltimore, building on four-year community enhancement initiative.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
WIN Waste Innovations competitors and assessment
Company assessmentBroad incumbents
- Republic Services: One of the two largest U.S. waste services companies, offering collection, transfer, recycling, and disposal across a national footprint. Overlaps with WIN across commercial/residential collection, transfer stations, recycling, and landfill disposal, though Republic's portfolio is far broader than WIN's WTE-centric model.
- Waste Management, Inc. The largest U.S. provider of waste management services, with national collection, transfer, recycling, and landfill operations including waste-to-energy and renewable energy investments. Comparable to WIN's full-stack model but at vastly greater scale and with broader geographic diversification.
- Veolia North America (Veolia Environmental Services): U.S. subsidiary of Veolia (France), operating waste collection, transfer, recycling, and energy-from-waste facilities across the U.S. Comparable to WIN's WTE and integrated waste services in select markets, though Veolia has a much larger global portfolio and resources.
Regional players
- Casella Waste Systems: Vertically integrated solid waste, recycling, and resource management provider focused on the Northeastern U.S. — the exact same operating geography as WIN. Comparable in business model (collection, transfer, recycling, disposal) and customer mix (residential, commercial, municipal), though smaller and without WTE infrastructure.
- Rumpke Consolidated Companies: Family-owned, vertically integrated waste services company serving Ohio, Kentucky, Indiana, and surrounding states with collection, transfer, recycling, and landfill operations. Comparable to WIN's landfill and collection assets in Ohio and to its privately held, family-controlled ownership profile.
- FCC Environment: U.S. operations of FCC Environment Group (Spain), focused on solid waste management and energy recovery including WTE. Comparable to WIN's vertically integrated WTE and collection model, though primarily serving markets outside WIN's core Northeast footprint.
Direct peers
- Clean Harbors: Largest U.S. provider of environmental and industrial services including hazardous waste collection, treatment, and disposal. Comparable to WIN's 'Special Waste Services' line and parts of its regulated waste handling capability, though Clean Harbors is much more chemical/industrial focused and lacks WTE.
- Stericycle: Provider of regulated waste and compliance services including medical waste, secure information destruction, and specialized waste handling. Comparable to WIN's special/commercial waste handling line, particularly for institutional and regulated waste customers.
- GFL Environmental: Major North American environmental services company offering solid waste collection, transfer, recycling, and disposal with significant U.S. Northeast and Midwest presence. Comparable business model and customer segments to WIN's collection/transfer/landfill operations, though GFL does not operate comparable WTE infrastructure.
- Reworld Waste (formerly Covanta Holding Corporation): Largest pure-play waste-to-energy operator in North America, operating dozens of WTE facilities that combust post-recycled MSW into electricity. Closest direct comparable to WIN's WTE platform across comparable scale, technology, and contract structures with municipal clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
WIN Waste Innovations social profiles
Digital presenceWIN Waste Innovations compliance and trust
Trust signalCompliance4 records
WIN Waste Innovations financial estimates
Financial estimateRevenue estimate
Valuation estimate
WIN Waste Innovations leadership team
Management profileNumber of profiles
Profiles7 records
WIN Waste Innovations subsidiaries and ownership
Company hierarchySubsidiaries7 records
WIN Waste Innovations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WIN Waste Innovations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WIN Waste Innovations
What does WIN Waste Innovations do?
WIN Waste Innovations provides integrated waste and recycling services for residential, commercial, and municipal customers across the Northeastern United States. The company operates a vertically integrated platform spanning waste collection, transfer stations, materials recovery facilities, landfills, and 12 waste-to-energy plants that convert post-recycled municipal solid waste into renewable electricity for the grid.
Is WIN Waste Innovations a public or private company?
WIN Waste Innovations is a private company. It is classified as unknown and is currently operating.
When was WIN Waste Innovations founded?
WIN Waste Innovations was founded in 2021. It employs 1,001 to 5,000 people.
Where is WIN Waste Innovations based?
WIN Waste Innovations is headquartered in Portsmouth, United States, in the North America region.
How does WIN Waste Innovations make money?
Five revenue lines are on record. Waste Collection and Disposal Services are the primary driver. The others are waste-to-Energy Renewable Electricity, recycling Commodity Sales, landfill Tipping Fees and transfer Station Services.
Who are WIN Waste Innovations's main competitors?
Broad incumbents on record are Republic Services, Waste Management, Inc. and Veolia North America (Veolia Environmental Services). Regional players are Casella Waste Systems, Rumpke Consolidated Companies and FCC Environment. Direct peers are Clean Harbors, Stericycle, GFL Environmental and Reworld Waste (formerly Covanta Holding Corporation).
Does WIN Waste Innovations have an API?
No public API is recorded for WIN Waste Innovations.
What industry is WIN Waste Innovations in?
WIN Waste Innovations's product category is Waste Management Services. Its primary akta.pro industry code is EUAIAGAA, Commercial & Office Waste Collection (Non-hazardous), with a secondary code of BPALAJAA, C&D Waste Collection & Hauling. Its NAICS code is 562111 and its SIC code is 4953.