What Gillette Stadium does

Gillette Stadium is a privately owned, 64,628-seat sports and entertainment venue in Foxborough, Massachusetts, opened in 2002 and operated by NPS LLC under The Kraft Group (the diversified holding company of the Kraft family). It serves as the home venue for the New England Patriots (NFL) and the New England Revolution (MLS), and is also configured to host NCAA football, the FIFA World Cup 2026 (as 'Boston Stadium'), touring concerts (BTS, Bruno Mars, Ed Sheeran, Zach Bryan, Karol G, Chris Brown & Usher, Monster Jam, Savannah Bananas), and corporate/private events ranging from 25 to 20,000 guests across 9+ event spaces. The 1.9 million sq ft stadium sits on 17.3 acres adjacent to the 1.3 million sq ft Patriot Place retail/dining/entertainment complex and is supported by two on-site hotels, MBTA commuter rail, and 65+ EV chargers.

The platform's technology stack combines a touchless fan experience (EVOLV Express weapons detection, mobile-only SafeTix ticketing via the Gillette Stadium App with Apple/Google Wallet integration, and a fully cashless environment with five Cash-to-Card kiosks serving 550+ concession POS) with capital-intensive sustainability and AV infrastructure — including an on-site cogeneration plant, fuel cells, a 1M-gallon closed-loop wastewater reuse system, and the largest outdoor curved-radius videoboard in the U.S. (22,000 sq ft). Recent capital projects added the 218-foot Lighthouse & The Lookout observation deck, the G-P Atrium (25,000 sq ft event space), a sensory room, and a Tom Brady statue. The venue holds LEED Gold (March 2024), ISO 20121 (August 2024), and GBAC STAR accreditation, and was the first Stop the Bleed certified venue in the world (500+ trained staff since 2015).

Gillette Stadium monetizes through a diversified mix: mobile ticketing (Ticketmaster, Visa-only for Patriots), 5,876 club seats and 92 luxury suites (Cross Insurance Club, Bank of America Suite Levels, Optum Field Lounge, G-P Atrium, Bud Light Celebration Beer Hall, Sports Illustrated Pavilion), 550+ concession points of sale, on-site parking (prepaid stadium-side, free on the opposite side of Route 1, with a $50 Visa gift card for 75-minute delayed-exit lots), advertising/sponsorship (Visa, Bank of America, Cross Insurance, Bud Light, DraftKings, Optum, CVS Health), the Patriots ProShop, Lighthouse admissions, special-event venue rental, and adjacency-based revenue from Patriot Place retailers and the two on-site hotels. GTM combines direct-to-consumer mobile ticketing, enterprise field sales (VIP/Special Events RFPs), channel partners (Ticketmaster, Revolution group sales), and event-driven demand.

Name

Gillette Stadium

Legal name

NPS LLC

Website

https://gillettestadium.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Gillette Stadium is a 64,628-seat privately owned Kraft Group sports and entertainment venue in Foxborough, MA, hosting the NFL's Patriots, MLS's Revolution, FIFA World Cup 2026 matches, concerts, and corporate events, anchored by the adjacent 1.3M sq ft Patriot Place retail/dining complex.

Ownership category

akta.pro rank

Product category

Live Sports & Entertainment Venue

NAICS

Spectator Sports (7112)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Live event venue
• Sports stadium hosting
• Premium hospitality suites
• Corporate event spaces
• Mobile ticketing services

Headquarters

HQ city

Boxborough

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales (Mobile): Mobile-only ticketing for Patriots, Revolution, concerts, special events and FIFA World Cup 2026 matches, sold through Ticketmaster and the Gillette Stadium App. Patriots have been sold out since 1994 with a Season Ticket Waitlist.
2. Premium Seating and Luxury Suites: 5,876 club seats, 92 luxury suites (800–2,700 sq ft), Bank of America Suite Levels, Cross Insurance Club memberships, Optum Field Lounge, G-P Atrium, Sports Illustrated Pavilion, and Bud Light Celebration Beer Hall access sold via VIP Sales.
3. Concessions and Food & Beverage: 550+ concession points of sale offering branded concepts (Tailgate Grill, Stadium Pizza, Italian Sausage, Backyard Barbeque, DraftKings Sports Zone, etc.); fully cashless with CraftKicks, domestic and local beer, cocktails, and on-site catering.
4. Parking: Prepaid parking passes on the stadium side of Route 1 plus free general parking on the opposite side of Route 1. Free delayed-exit lots (Lots 45 and 55B) for Patriots games reward drivers with a $50 Visa gift card.
5. Special Events and Venue Rental: Hosting corporate meetings, galas, weddings, fundraisers, trade shows, prom formals, ride-and-drives, and graduations across 9+ event spaces (G-P Atrium 25,000 sq ft, Cross Insurance Club 40,000 sq ft, etc.), in-house catering, AV, and stadium signage.
6. Stadium Advertising and Signage: Logo, message, photo or video display on the largest HD video boards in the U.S. plus field-length LED ribbon boards; Patriots 'Name in Lights' HD corner board program benefits the Patriots Charitable Foundation.
7. Patriots ProShop and Lighthouse Admissions: On-site team store sales (jerseys, signed memorabilia, Revolution gear) and Lighthouse observation deck admissions ($5 adults, free for children 10 and under).
8. On-Site Hotel Partnerships: Ancillary revenue from adjacency to two on-site hotels — Renaissance Boston Patriot Place and Hilton Garden Inn Foxborough/Patriot Place — which feed event-day stays.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Gillette Stadium operates a 64,628-seat sports and entertainment venue in Foxborough, Massachusetts that hosts NFL (New England Patriots), MLS (New England Revolution), FIFA World Cup 2026, NCAA football, and major touring concerts, alongside bookable corporate and private event spaces, 92 luxury suites, 5,876 club seats, 550+ cashless concession points of sale, premium B2B sponsorships, and the adjacent 1.3 million sq ft Patriot Place retail/dining complex with two on-site hotels. The core sellable offering is event hosting — games, concerts, and private corporate buyouts — supplemented by mobile ticketing, premium hospitality, on-site retail, and venue-rental services.

Product overview

Gillette Stadium operates as a unified sports, entertainment, and event venue in Foxborough, Massachusetts, combining a single physical venue platform with a portfolio of named product modules, attractions, and digital services. The core platform is the stadium itself (capacity 64,628), which hosts NFL (New England Patriots), MLS (New England Revolution), FIFA World Cup 2026, concerts, and private events, surrounded by the adjacent Patriot Place retail/dining complex. Its digital product layer is the Gillette Stadium App, which powers Mobile Ticketing (via Ticketmaster SafeTix), an Interactive Chat Bot, push Notifications, venue information, and a Concessions Finder. The Attractions layer bundles the 22-story Lighthouse with The Lookout observation deck, the Tom Brady statue, The Patriots Hall of Fame presented by RTX, the Patriots ProShop, and Patriot Place. The Event Spaces module layer includes the G-P Atrium (25,000 sq ft), Cross Insurance Club (40,000 sq ft), Cross Insurance Club Lounge, Optum Field Lounge (field-level), Bud Light Celebration Beer Hall (field-level), The Sports Illustrated Pavilion, 92 Luxury Suites, the Gillette Stadium Field, and the Parking Lots. Supporting services comprise the 550+ point-of-sale Concessions Program, Accessibility Services (sensory room, ALS, captioning, adult changing tables), Special Events & Corporate Event Hosting (catering, AV, appearances), Mobile Ticketing, and the Stop the Bleed emergency response program. The platform also includes operational infrastructure such as EVOLV Express weapons detection, cashless Cash-to-Card kiosks, 65+ EV chargers, LEED Gold/ISO 20121 sustainability infrastructure, and the Foxboro Station MBTA commuter rail partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Gillette Stadium App (iOS/Android) Official mobile application for iOS and Android providing Mobile Ticketing (via SafeTix), Interactive Chat Bot, real-time push Notifications for event-day alerts, Venue information (directions, parking, seating charts, maps, A-Z guide), and a Concessions Finder that locates the nearest food and beverage options by section. Required to access, view, transfer, and scan mobile tickets for all stadium events.
• Mobile Ticketing (SafeTix) Service Mobile-only ticketing system for all events at Gillette Stadium, powered by Ticketmaster SafeTix. Supports Apple Wallet and Google Pay, ticket transfers via email/text, and barcode scanning at gates. All ticket sales are processed through Ticketmaster.
• Gillette Stadium Lighthouse & The Lookout Observation Deck 22-story, 218-foot-tall signature lighthouse structure in the north end zone — the tallest lighthouse in the United States — featuring a 360-degree observation deck with panoramic views of the stadium, Boston, and Providence skylines. Admission is $5 for adults; children 10 and under are free.
• The Patriots Hall of Fame presented by RTX Interactive, modern museum experience adjacent to Gillette Stadium, opened in 2008 by the Kraft family. Features the championship Super Bowl Experience exhibit with Vince Lombardi Super Bowl trophies, championship rings, and rotating artifacts honoring the greatest Patriots of all time.
• Patriots ProShop Official Patriots and Revolution team store located in Patriot Place Plaza, open daily 10:00 AM – 6:00 PM (extended hours on event days). Offers jerseys, party gear, exclusive items, signed memorabilia, and Revolution merchandise including player jerseys, authentic soccer balls, and team scarves.
• Patriot Place Adjacent mixed-use destination to Gillette Stadium, featuring more than 1.3 million square feet of shopping, dining, and entertainment, including 27+ signature restaurants, retailers (Victoria's Secret, Bass Pro Shops, Trader Joe's, Ulta Beauty), a 14-screen Showcase Cinema De Lux, Splitsville Luxury Lanes, Topgolf Swing Suites, and Helix eSports.
• G-P Atrium Event Space 25,000-square-foot modern function space in the redesigned north end zone with field views, state-of-the-art technology, and upscale finishes. Configurable for theater (600), banquet (400), cocktail (800), or classroom (250) setups. Includes four luxury suites.
• Cross Insurance Club 40,000 square feet of indoor space running the length of the stadium on both sidelines, larger than a football field, with cathedral ceilings three stories high and floor-to-ceiling glass walls. Configurable for theater (1,200), banquet (900), cocktail (2,000), or classroom (300) setups.
• Optum Field Lounge 10,000-square-foot field-level event space offering unparalleled field views and an immersive event experience, including a family restroom and mobile phone charging station.
• Bud Light Celebration Beer Hall 4,000-square-foot field-level event space in the north end zone featuring an outdoor patio and field views. Configurable for cocktail (200) setups and is home to the Row of Honor.
• Luxury Suites & Super Suites 92 luxury suites ranging from 800 to 2,700 square feet — among the largest in the NFL — with in-suite catering and beverage service, private restrooms, video walls, flexible setups, and a dedicated suite attendant.
• Special Events & Corporate Event Hosting End-to-end corporate event hosting service for groups of 25 to 20,000 guests, including in-house full-service catering (Director of Culinary Operations), audiovisual services with LED video walls, virtual meetings and live streaming, stadium tours, stadium signage and lighting, and player/alumni/mascot appearances. Event types include bar/bat mitzvahs, corporate meetings, fundraisers, galas, weddings, trade shows, and proms.
• Concessions Program (550+ Points of Sale) More than 550 concession stand points of sale offering 15+ named concession concepts across both concourses (Tailgate Grill, Stadium Pizza, Italian Sausage, Backyard Barbeque, DraftKings Sports Zone, etc.). All stands are cashless, with allergy-friendly (dairy-free, gluten-free, nut-free, soy-free, kosher) and vegan options.
• Accessibility Services Comprehensive accessibility services including a sensory room designed by medical professionals (Yogibo bean bags, Nanoleaf visual light panels, activity panels, air walls), Assistive Listening System (ALS), closed captioning via the Gillette Stadium mobile app, Adult Changing Tables in Main and Upper Concourse First Aid Bathrooms, accessible parking, and wheelchair/companion seating.

Quantifiable outcome

• Donated 30,000+ lbs of food in 2025 — equivalent to 24,000+ meals to local organizations
• +6 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

26 partnerships are on record, tiered flagship, core and minor.

• Massachusetts Bay Transportation Authority (MBTA) and KeolisflagshipStrategic or Co-development PartnerGillette Stadium partners with the MBTA and Keolis on permanent weekday commuter rail service to Foxboro Station (10 weekday round trips, zone 4 fares) and on round-trip special event train service for Patriots home games, concerts, and the seven FIFA World Cup 2026 matches. In 2025, the special event train service brought 40,000+ fans to the stadium. Foxboro Station offers 500+ free parking spaces and 24-hour onsite security in Lot 4C.
• WIN Waste InnovationscoreImplementation/ SI/ Consulting PartnerWIN Waste Innovations collects and processes the trash and recyclables generated at Gillette Stadium, recycling products where possible and converting solid waste to renewable energy. WIN also sponsors the club lot recycling pilot that distributes blue recycling bags to tailgaters ahead of National Recycling Day.
• Hellmann's Mayonnaise (in partnership with Food Recovery Network)coreGTM or Marketing PartnerHellmann's sponsored a food rescue program at the December 1, 2024 Patriots game. Leftover prepared food (sandwiches, salads, fruit, pasta, desserts) was collected from premium spaces pre- and postgame and donated via the Food Recovery Network (Brown University chapter) and Gillette Stadium staff to the ELISHA Project in Providence, RI. Over 500 lbs of food was rescued in that single game.
• Green Sports Alliance and Green Sports Alliance FoundationflagshipStrategic or Co-development PartnerPartner on hosting the inaugural Green Sports Alliance Symposium at Gillette Stadium (November 5, 2025, 150+ attendees) and on the annual Sports & Sustainability Career Day, which in Fall 2025 hosted 80+ Massachusetts high school students in partnership with Project Green Schools. Gillette received a governor citation for the event.
• Project Green SchoolscoreGTM or Marketing PartnerCo-hosts the Sports & Sustainability Career Day at Gillette Stadium alongside the Green Sports Alliance Foundation. The Fall 2025 event hosted 80+ Massachusetts high school students exploring STEM, STEAM, trades, innovation, and sports & sustainability career pathways.
• Food Recovery Network (Brown University Chapter)coreImplementation/ SI/ Consulting PartnerBrown University volunteers work with Gillette Stadium staff to package and label rescued game-day food for donation. Activated first through the Hellmann's-sponsored food rescue program on December 1, 2024.
• Keep Massachusetts BeautifulminorGTM or Marketing PartnerCommunity partner for the 2025 Glue Factory Pond cleanup in Foxborough, MA.
• Enel X (now Enel X Way)coreTechnology or IntegrationOperates free electric vehicle smart charging stations throughout Patriot Place. Part of the stadium's broader 65+ EV charger footprint supporting low-carbon transportation.
• U.S. Green Building Council (USGBC)flagshipImplementation/ SI/ Consulting PartnerAdministers the LEED green building certification program through which Gillette Stadium earned LEED Gold in March 2024 (O+M: Existing Buildings v4.1). The USGBC also administered the FIFA World Cup 2026 LEED certification process that covered 13 of 16 stadiums.
• EVOLV (Express Systems)coreTechnology or IntegrationProvides the weapons detection technology deployed at all Gillette Stadium entrances. EVOLV enables touchless security screening without requiring fans to stop at a checkpoint, supporting higher entry throughput.
• TicketmasterflagshipChannel Partner/ Reseller/ DistributorOfficial ticket vendor for all Gillette Stadium events. All individual Patriots and Revolution game tickets are sold online through Ticketmaster or by calling (800) 745-3000. The Ticket Office does not conduct sales by phone or directly on the day of general public sale. Accessible seating options are also purchased via Ticketmaster by toggling the Accessibility filter. NFL Ticket Exchange (powered by Ticketmaster) is an authorized Patriots secondary channel.
• Marriott International (Renaissance Boston Patriot Place) and Hilton (Hilton Garden Inn Foxborough/Patriot Place)coreOEM/ Whitelabel/ Licensing PartnerTwo on-site hotels steps from the stadium — Renaissance Boston Patriot Place (luxury, Twenty8 Food & Spirits, indoor pool, fitness center) and Hilton Garden Inn Foxborough/Patriot Place (microwave, mini-fridge, 49" HDTV, complimentary WiFi, business center, heated indoor pool). They are referenced on the official 'Hotels' page and serve event-day visitors.
• Apple (App Store) and Google (Play Store)coreChannel Partner/ Reseller/ DistributorDistribute the official Gillette Stadium App — the only channel through which mobile tickets and stadium services can be accessed. Apple Wallet and Google Pay are supported for ticket storage.
• MLSsoccer.com / MLS Greener GoalsminorGTM or Marketing PartnerHosts the Revolution Mobile Ticketing tutorial; participates in MLS Works Greener Goals Weeks of Service.
• NFL GreenminorGTM or Marketing PartnerParticipates in NFL Green initiatives alongside the Patriots' broader community programming.
• RTX (Patriots Hall of Fame presenting sponsor)coreGTM or Marketing PartnerPresenting sponsor of the Patriots Hall of Fame adjacent to Gillette Stadium, built and operated by the Kraft family since 2008.
• VisaflagshipGTM or Marketing PartnerSix-time World Champion New England Patriots sponsor. Visa is the only accepted payment method for Patriots tickets. Visa prepaid cards are issued at the five Cash-to-Card kiosks and the $50 Visa gift card is the reward for delayed-exit parking.
• DraftKingscoreGTM or Marketing PartnerOperates the DraftKings Sports Zone concession stand (Section 123) and the DraftKings Bar at the stadium.
• Bud Light (Anheuser-Busch)coreGTM or Marketing PartnerSponsor of the Bud Light Celebration Beer Hall — a field-level event space in the north end zone with outdoor patio and field views. Also operates the celebration beer hall in the Cross Insurance Club.
• Cross InsuranceflagshipGTM or Marketing PartnerNaming rights partner of the Cross Insurance Club and Cross Insurance Club Lounge — the 40,000 sq ft premium club running the length of the stadium on both sidelines, with 120,000 sq ft of total indoor space. Also naming partner of the Row of Honor.
• Bank of AmericaflagshipGTM or Marketing PartnerNaming rights partner of the Bank of America Gate and Bank of America Luxury Suite Levels (92 luxury suites, 800–2,700 sq ft). Bank of America is also the official suite-level partner.
• OptumcoreGTM or Marketing PartnerNaming rights partner of the Optum Field Lounge, a 10,000 sq ft field-level event space offering unparalleled views of the field.
• CVS HealthcoreGTM or Marketing PartnerSponsor of the CVS Health Gate — the preferred post-event exit for rideshare pickup in Lot 15.
• FIFA (Fédération Internationale de Football Association)flagshipStrategic or Co-development PartnerHost venue for seven FIFA World Cup 2026 matches. The stadium is being rebranded as 'Boston Stadium' for the tournament; synthetic turf is being replaced with grass; the Patriots' film room is being converted to a press conference area; the Patriots' locker room is designated 'off-limits' to World Cup teams who will use the Revolution locker room and the NFL visiting team locker room.
• Spoonfuls (food rescue nonprofit)minorImplementation/ SI/ Consulting PartnerListed as a project partner supporting the stadium's food rescue and food donation programs.
• Recharge AmericaminorGTM or Marketing PartnerListed as a project partner supporting the stadium's EV charging and clean-energy ecosystem.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ASM Global: ASM Global is the world's largest venue-management and event-services company, operating more than 350 venues globally. It is comparable as the management-services and venue-platform competitor to NPS LLC's privately operated Gillette Stadium, particularly for third-party-operated arenas, stadiums, and convention centers.

Regional players

• TD Garden: Home of the Boston Celtics (NBA) and Boston Bruins (NHL), TD Garden is Boston's premier indoor arena (~19,000 capacity) and competes directly with Gillette for mid-size concert routing and corporate-event bookings in the Greater Boston market. Complements rather than replaces outdoor NFL/MLS inventory.
• Fenway Park: Historic MLB ballpark in Boston operated by the Red Sox, Fenway Park is the principal local competitor to Gillette Stadium for Greater Boston concert bookings and corporate events. Geographic proximity (~29 miles) creates direct competition for tour routing decisions and corporate-event RFPs.

Direct peers

• AT&T Stadium: Home of the Dallas Cowboys, AT&T Stadium is a comparable ~80,000-seat NFL venue hosting major concerts, college football, and boxing events. Similar revenue mix anchored by 200+ luxury suites, premium club seating, and large-scale event rentals.
• MetLife Stadium: Home to the New York Giants and New York Jets (NFL), MetLife Stadium is a directly comparable ~82,500-seat NFL venue in East Rutherford, NJ that also hosts major concerts, international soccer, and large-scale corporate events. Like Gillette, it serves two anchor NFL tenants and a similar mix of premium-suite and concessions-driven revenue streams.
• SoFi Stadium: Home to the Los Angeles Rams and Los Angeles Chargers (NFL), SoFi Stadium is a directly comparable large-capacity (~70,000+) NFL venue hosting major concerts, FIFA World Cup 2026 matches, and Super Bowls. It competes with Gillette for top-tier tour routing and international event RFPs.
• Empower Field at Mile High: Home to the Denver Broncos, Empower Field at Mile High is a comparable NFL venue (~76,000 seats) that hosts major concerts and events. It competes for tour routing in the Western U.S. and shares Gillette's anchor-tenant-driven revenue model.
• Mercedes-Benz Stadium: Home to the Atlanta Falcons (NFL) and Atlanta United FC (MLS), Mercedes-Benz Stadium is the most directly comparable NFL+MLS dual-tenant venue after Lumen Field, with a similar premium-suite, club seating, and event-hosting model. Competes for top concert tour routing and major sporting-event RFPs.
• Lumen Field: Home to the Seattle Seahawks (NFL) and Seattle Sounders FC (MLS), Lumen Field is the most direct peer to Gillette because it pairs NFL + MLS anchor tenants with major concert and event hosting. Comparable capacity (~69,000), comparable suite/premium mix, and similar cold-weather climate profile.
• Hard Rock Stadium: Home of the Miami Dolphins, Hard Rock Stadium is a directly comparable multi-purpose NFL venue that hosts Miami Open tennis, major concerts, college football bowl games, and Formula 1 racing. Like Gillette, it is heavily event-driven and serves as an international soccer venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GilletteStadium
• Facebookfacebook.com/GilletteStadium
• Instagraminstagram.com/gillettestadium
• LinkedInlinkedin.com/company/8002826

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gillette Stadium