What Shoot does

Shoot (legally DCA Business Media LLC, operating as SHOOT and SHOOTonline) is a privately held B2B trade media company serving the film, television, commercial, entertainment production, and post-production industries since 1960. Its core product is SHOOTonline.com, a daily-updated news and video platform accompanied by a portfolio of email newsletters (SHOOT>e.dition weekly to 15,000+ subscribers, SHOOT Dailies weekday to 3,500 subscribers, Brand New[s] weekly), an RSS syndication layer, the SHOOT Publicity Wire (SPW) for industry news releases, the MySHOOT member profile and reel platform, and the annual New Directors Showcase (NDS) event. The technology stack is a conventional web CMS with RSS feed syndication and email newsletter distribution — there is no proprietary AI, SDK, or platform layer described in the data.

The company monetizes exclusively through advertising and event sponsorship. Revenue streams include website banner ads (interstitials, leaderboards, side rectangles, expanding units, mobile-friendly placements), newsletter banner sponsorships, custom HTML email blasts to its 40,000+ contact database (the primary vehicle for awards-season FYC campaigns from studios and streamers), occasional PDF issues of SHOOT Magazine with print-style ads and live links, and NDS event sponsorship packages. Pricing is quote-based and not publicly disclosed; banner ad rates and custom email blast rates are gated behind PDF downloads. The go-to-market motion is sales-led B2B, with the team selling directly to advertising agencies, production and post-production companies, movie studios and streaming services, independent filmmakers, and brand marketers — with a heavy seasonal concentration around the Oscar and Emmy FYC windows.

Operationally, SHOOT runs with 1-10 employees out of Boynton Beach, Florida, is organized as an LLC with no disclosed investors, parent company, funding rounds, or M&A history, and holds registered trademarks on the SHOOT and SHOOTonline brands. Editorial coverage reaches audiences in the U.S., U.K., Canada, and Australia, and the publication is positioned as "The Industry Database of Record" for production/post decision-makers and guild members (AMPAS, DGA, SAG-AFTRA, WGA, VES). The company celebrated its 65th anniversary in 2025.

Name

Shoot

Legal name

DCA Business Media LLC

Website

https://shootonline.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Shoot (DCA Business Media LLC) is a privately held B2B trade media company publishing SHOOTonline.com, email newsletters, and the New Directors Showcase event for decision-makers in film, TV, commercial, and post-production since 1960, monetizing primarily through advertising and FYC sponsorships.

Ownership category

akta.pro rank

Product category

Trade Media Publishing (Film, TV & Production/Post Industry)

NAICS

Public Relations Agencies (54182)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

Keywords

• B2B trade media
• Production industry news
• Entertainment news publishing
• Digital advertising sales
• Industry newsletter publishing

Headquarters

HQ city

Boynton Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Website Display Advertising: Banner advertisements on SHOOTonline.com running across all pages of the site. Various ad formats including interstitials, leaderboards, side rectangles, and expanding units. Mobile-friendly ad sizes available.
2. Email Newsletter Advertising: Banner advertisements in The SHOOT>e.dition (weekly, 15,000+ subscribers) and SHOOT Dailies (daily M-F, 3,500 subscribers).
3. Custom Email Blasts: Custom HTML email campaigns sent to entire SHOOT database of 40,000+ subscribers. Used for FYC advertising, screening invitations, streaming notices, and promotional content. Requires two-week website banner minimum purchase.
4. PDF Magazine Advertising: Occasional special PDF issues of SHOOT Magazine. Print ads also appear with live links to advertiser websites. Posted for 40,000 readers and emailed to 22,000 subscribers.
5. New Directors Showcase (NDS) Sponsorship: Annual event sponsorship packages for the New Directors Showcase program, including website presence and promotional opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

SHOOT is a B2B trade media company that publishes industry news, features, video screenwork, and editorial coverage for the film, TV, commercial, and entertainment production/post-production industries via SHOOTonline.com and a portfolio of email newsletters (SHOOT>e.dition, SHOOT Dailies, Brand New[s]). The SHOOT Publicity Wire distributes industry press releases, MySHOOT hosts member company profiles and director reels, SHOOT Magazine publishes occasional PDF issues, and the annual New Directors Showcase (NDS) event promotes emerging directing talent.

Product overview

SHOOT is a multi-platform media and publishing company serving the film, TV, commercial, entertainment production, and post-production industries since 1960. The company operates a unified portfolio of products centered on industry news and content distribution. The core offering is SHOOTonline.com, the primary digital platform delivering daily news coverage, features, columns, video content, and databases. This is supported by multiple email newsletters including SHOOT >e.dition (weekly, 15,000+ subscribers), SHOOT Dailies (daily, 3,500 subscribers), and Brand New[s] (weekly publicity releases). The SHOOT Publicity Wire (SPW) distributes industry announcements. MySHOOT provides member profile and networking capabilities, while the annual New Directors Showcase (NDS) promotes emerging talent. SHOOT Magazine publishes occasional PDF issues, and SHOOT RSS Feeds enable content syndication.

Differentiator

Problem solved

Functional benefit

Brands

• SHOOT Publicity Wire (SPW): Publicity wire service for posting news releases, new screenwork, talent announcements, and industry news
• SHOOT Dailies
• SHOOT >e.dition
• New Directors Showcase (NDS)
• Brand New[s]
• MySHOOT

Products and services

• SHOOTonline SHOOTonline is the main online news platform providing daily coverage of the film, TV, and commercial production and post-production industries, featuring articles, features, columns, video content, and industry databases for creative professionals, production/post companies, agencies, and studios.
• SHOOT >e.dition SHOOT >e.dition is a weekly email newsletter published every Friday containing summaries and links to all news, features, columns, videos, and SPW releases published on SHOOTonline during the past week, sent to 15,000+ opt-in subscribers in the production, post, agency, and studio communities.
• SHOOT Dailies SHOOT Dailies is a daily email newsletter published Monday through Friday with abstracts and links to all editorial content and SPW releases published that day, sent to approximately 3,500 subscribers in the production, post, agency, and studio communities.
• Brand New[s] Brand New[s] is a weekly email newsletter published every Wednesday containing publicity news releases and new SPW screenwork videos posted on the SHOOT Publicity Wire in the past seven days, targeted at industry professionals tracking new work, talent, and equipment.
• SHOOT Publicity Wire (SPW) SHOOT Publicity Wire (SPW) is a publicity wire service for the entertainment and advertising production/post industries that distributes news releases about new screenwork, talent announcements, equipment and software, awards and nominations, and other industry announcements to the SHOOT audience.
• MySHOOT MySHOOT is a member platform providing company profiles, director reels, and networking capabilities for industry professionals in film, TV, and commercial production to showcase their work and connect with peers and prospective clients.
• New Directors Showcase (NDS) New Directors Showcase (NDS) is an annual showcase event that recognizes and promotes emerging directors, featuring a web reel competition, live event programming, and sponsorship opportunities that give emerging directors and sponsors industry exposure.
• SHOOT Magazine SHOOT Magazine publishes occasional PDF issues providing in-depth editorial content with the look of print and the benefits of digital; the issues are archived on SHOOTonline and emailed to subscribers, with print ads also appearing with live links to advertiser websites.
• SHOOT RSS Feeds SHOOT RSS Feeds offer another way to receive SHOOTonline content, including news headlines, video content, and publicity wire summaries formatted for RSS feed readers, available for SHOOT News, Screenwork, SPW News, and SPW Screenwork.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Deadline: Deadline is a major entertainment industry news outlet covering film, TV, and streaming production. It competes for advertising revenue from studios, networks, and streamers that SHOOT also targets.
• AdAge (Advertising Age): AdAge is an established advertising industry publication covering agencies, brands, and the broader marketing ecosystem. It competes with SHOOT for advertising spend from the same agency holding companies and brand marketers.
• Variety: Variety is a leading entertainment industry trade publication covering film, TV, and streaming. It overlaps with SHOOT's coverage of studio and streaming content, FYC/awards season reporting, and production/post industry news at a much larger scale.
• The Hollywood Reporter: The Hollywood Reporter is a flagship entertainment industry publication covering film, TV, awards, and production. It competes with SHOOT for studio and streamer FYC advertising budgets and shares the same awards-season coverage franchise.
• Adweek: Adweek is a major advertising-industry trade publication covering agencies, brands, and media. While broader than SHOOT's production/post focus, it competes for the same agency and brand marketing budgets and reaches overlapping creative executive audiences.

Direct peers

• shots.net: Shots is the closest direct peer to SHOOT - a global trade publication covering the advertising and commercial production industry with news, features, and awards (including the Cannes Lions). It competes head-to-head for the same agencies, production companies, and brand marketers SHOOT serves.
• ProductionHUB: ProductionHUB is a leading online directory and services marketplace for the film, TV, and commercial production industry. It overlaps with SHOOT's audience of production companies, crew, and service vendors and competes for ad and sponsorship revenue from the same buyer base.
• Little Black Book (LBB Online): LBB is a leading global community and publication for the commercial production industry, covering agencies, directors, and creative work. It mirrors SHOOT's audience of creative leaders and competes for the same advertising and editorial mindshare.
• Boards Magazine: Boards is a long-running trade publication dedicated to the commercial production industry, with a focus on directors, agencies, and creative work. It overlaps directly with SHOOT's editorial coverage of spots, directors, and agency creative output.

Emerging players

• Reel 360: Reel 360 is a trade news outlet covering advertising, marketing, and commercial production. It targets a similar creative-industry audience to SHOOT and represents a newer, digital-native competitor for ad and sponsorship dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shootonline
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/shoot-magazine-shootonline
• Instagraminstagram.com/shootonline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoot