First National Bank Texas

What First National Bank Texas does

First National Bank Texas (FNBT) is a privately-held community bank founded in 1901 in Killeen, Texas, operating as a subsidiary of First Community Bancshares, Inc. Through its principal DBA brands — First Convenience Bank and First Heroes National Bank — and its in-store branch network of 340+ locations across Texas, Arizona, Arkansas, and New Mexico, FNBT serves over one million retail and small-business customers with $4+ billion in assets and approximately 3,200 employees. Its operating model combines physical retail co-location (many branches inside Walmart and other national retailers) with a digital banking platform supporting biometric login, mobile check deposit, Zelle P2P payments, Apple/Google/Samsung Pay, and card controls.

FNBT generates revenue primarily through net interest income from a diversified loan portfolio (consumer, auto, mortgage through First Community Mortgage, home equity, commercial, SBA) offset by interest on deposits, supplemented by service charges (monthly maintenance, overdraft, NSF), debit and credit card interchange, and insurance commissions via First Community Insurance Services (40+ carrier partnerships). Non-lending revenue is rounded out by treasury management services, merchant services through a Deluxe referral partnership, and PPP/SBA processing fees. Customer acquisition is omnichannel: co-located branches plus digital onboarding, with content marketing through the Financial Fitness Center (Banzai, GreenPath), YouTube, LinkedIn, and community engagement programs (Lemonade Day, BankOn Houston, CRA partnerships).

The bank differentiates on community presence (125-year history, FDIC-insured, 92% of deposits fully insured to $250K), convenience (7-day banking, extended hours, 400+ fee-free Gold Key ATMs, Add Cash at nine major retailers via Green Dot), and specialized product lines for military (Service 1), youth (Flex Account ages 15–21), non-profits, and small businesses. Technology and AI investment is limited; advanced functionality is delivered through third-party integrations rather than proprietary development.

Name

First National Bank Texas

Legal name

First National Bank Texas

Website

https://1stnb.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

First National Bank Texas is a privately-held community bank founded in 1901, operating 340+ branches across Texas, Arizona, Arkansas, and New Mexico to serve over one million retail, small-business, and military customers with deposit, lending, mortgage, insurance, and digital banking products.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022), National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB), Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI), Student & Youth Banking (FSABAAAH), Financial Inclusion & Basic Banking (Unbanked/Underbanked, Low-Fee Accounts) (FSABAAAL)

Keywords

• Retail banking
• Community banking
• Consumer lending
• Business banking
• Mortgage loans

Headquarters

HQ city

Killeen

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Net Interest Income: Interest income from loan portfolio including personal, auto, mortgage, commercial, and SBA loans offset by interest paid on deposits
2. Banking Service Fees: Monthly maintenance fees, overdraft fees, NSF fees, and other account-related service charges
3. Insurance Products: Commission revenue from insurance products sold through First Community Insurance Services partnership with 40+ carriers
4. Card Interchange: Debit and credit card transaction fees

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

First National Bank Texas is a community bank that provides retail and small-business banking services, including checking and savings accounts, consumer and commercial loans, mortgages, and insurance products, distributed through its branch network across Texas, Arizona, Arkansas, and New Mexico.

Product overview

First National Bank Texas operates as a community bank offering a unified banking platform with interconnected products and services. The core offerings include personal and business checking/savings accounts, credit cards, and digital banking (online and mobile apps). Key product lines are organized as: (1) Personal Banking Suite with multiple checking account types (Power Account, eAccount, Power Stash, President Select High Yield Checking, Service 1 for military), savings accounts, Money Market, CDs, and debit/credit cards; (2) First Community Mortgage division for home loans including conventional, VA, USDA, FHA products; (3) Loan products spanning personal loans, auto loans (with TrueCar integration), recreational vehicle loans, home equity loans, commercial loans, and SBA loans; (4) Business Banking Suite including Business First Checking, Commercial Checking, Treasury Management, and Merchant Services; (5) First Community Insurance Services offering vehicle, home, business, and life insurance through 40+ carrier partnerships; (6) Financial Fitness Center providing financial education through Banzai and GreenPath partnerships. The bank emphasizes its 125-year history, digital banking capabilities with mobile wallets (Apple Pay, Google Pay, Samsung Pay), and community reinvestment programs.

Differentiator

Problem solved

Functional benefit

Brands

• First Community Mortgage: Full-service mortgage lender division offering conventional, VA, USDA, FHA loans, first-time home buyer programs, and investor programs.
• First Community Insurance Services

Products and services

• Personal Banking
• Business Banking
• Mortgage Loans
• Consumer and Commercial Loans
• Insurance Products

Quantifiable outcome

• 7-day banking availability with extended hours
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Federal Home Loan Bank of Dallas (FHLB Dallas)coreStrategic or Co-development Partner · 24 June 2026Partnership for Affordable Housing Program (AHP) grants. FHLB Dallas awarded $1 million AHP grant through FNBT to fund renovation of 40 single-family homes for Pueblo of Laguna community in Laguna, New Mexico. FHLB Dallas awarded $73.5 million through AHP General Fund in 2025.
• Federal Home Loan Bank of Dallas (FHLB Dallas)coreStrategic or Co-development Partner · 5 November 2025Partnership for veteran assistance grants. Provided $22,000 grant to Central Texas veteran for roof repair and safety restoration.
• The Laguna Housing Development and Management EnterprisecoreStrategic or Co-development PartnerExecuting partner for affordable housing revitalization project in Laguna, New Mexico. Project involved renovation of 40 single-family homes for Pueblo of Laguna community.
• Over 40 Insurance CarrierscoreChannel Partner/ Reseller/ DistributorFirst Community Insurance Services offers insurance products from over 40 carriers for vehicle, home, business, and life insurance coverage.
• Green Dot CorporationcoreTechnology or IntegrationProvider of Add Cash service enabling cash deposits at participating retailers including CVS, Dollar General, Dollar Tree, Family Dollar, Fry's, Kroger, Smith's, Walgreens, and Walmart.
• TrueCarcoreTechnology or IntegrationPowered TrueCar auto buying program allowing customers to see what others paid for vehicles and get discounted upfront pricing. New car buyers save average $2,385 off MSRP.
• Early Warning Services (Zelle)coreTechnology or IntegrationIntegration of Zelle person-to-person payment service enabling customers to send money instantly. $1 Zelle debit fee applies per transaction.
• DeluxeminorChannel Partner/ Reseller/ DistributorMerchant services referral partnership for retail, restaurants, e-commerce, churches and non-profits.
• GreenPath Financial WellnesscoreStrategic or Co-development PartnerNon-profit financial counseling partner providing webinars, podcasts, debt coaching, housing services, and financial wellness programs. GreenPath counselors are NFCC certified.
• BanzaicoreStrategic or Co-development PartnerFinancial education content provider for Financial Fitness Center including calculators, articles, and interactive coaching tools for savings, budgeting, and financial literacy.
• CVS, Dollar General, Dollar Tree, Family Dollar, Fry's, Kroger, Smith's, Walgreens, WalmartcoreChannel Partner/ Reseller/ DistributorParticipating retailers for Add Cash service allowing customers to deposit cash into their FNBT accounts at store locations. $2 fee per transaction, $20-$500 per transaction, up to $3,500 per week.
• First Community MortgagecoreOthersFull-service mortgage lender division of First National Bank Texas since 1988. Offers VA, USDA, FHA, Conventional loans, first-time buyer programs, and bond programs with competitive rates and down payment assistance.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frost Bank (Cullen/Frost Bankers): Texas-headquartered regional bank with similar multi-product community/commercial banking model. Comparable in serving Texas-based personal and business customers with branch-heavy distribution, competitive CDs/deposits, and regional commercial lending. Most direct peer given identical core geography and product mix.
• Texas Capital Bank: Texas-headquartered commercial bank serving businesses, developers, and middle-market clients. Comparable in commercial lending emphasis, Texas regional footprint, and private-bank orientation with broader C&I and treasury management offerings.
• Independent Bank Group: Texas-rooted community bank holding company that expanded across multiple states with similar deposit-gathering, SBA, mortgage, and commercial lending franchise. Closely comparable on community-bank model, geographic concentration in Texas, and growth-via-acquisition pattern.
• Cadence Bank: Regional bank with significant Texas presence (including legacy Texas operations from SouthWest Bank merger) offering consumer, commercial, and treasury management services. Comparable multi-state regional footprint and product breadth.
• Veritex Holdings: Dallas-based community bank holding company serving Texas and surrounding markets with comparable deposit, CRE, and small business lending offerings. Strong comparability on size tier and Texas-anchored commercial banking focus.
• International Bancshares Corporation: Laredo-based regional bank holding company with Texas-heavy footprint providing retail, commercial, and international banking services. Highly comparable on community-bank model, Texas concentration, and bilingual border-market retail banking.

Emerging players

• SoFi: Digital-first bank offering checking/savings, personal loans, auto loans, and mortgages through mobile channels. Competes with FNBT's deposit and consumer lending products while also seeking bank charter-mandated trust advantages; relevant as a scale neobank challenger.
• Chime: Leading US neobank with no-fee checking, savings, and credit-builder products targeting the same mass-market consumer segment FNBT serves. Competes aggressively on fee avoidance and digital UX, attacking the deposit base that anchors FNBT's fee revenue model.

Broad incumbents

• JPMorgan Chase: Largest US bank with deep Texas retail and commercial presence, competing for deposit accounts, credit cards, mortgages, and small business banking. Overlapping customer base with FNBT but incomparable in scale, technology investment, and product range.
• Wells Fargo: Massive national bank with the largest retail branch network in Texas (including major Walmart market overlap historically). Directly competes for the same consumer checking, savings, and small business relationships, but at vastly greater scale and product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/WelcomeToFirstNationalBankTexas
• LinkedInlinkedin.com/company/1stnb
• Xx.com/1stnb

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First National Bank Texas