Partner Commerce

What Partner Commerce does

Partner Commerce is a privately held, founder-led B2B affiliate marketing agency founded in 2010 and headquartered in Westport, Connecticut, with operations across nine countries. The agency provides end-to-end affiliate and partner program management services exclusively to B2B brands, organized around the full program lifecycle: channel strategy, program development, partner recruiting, partner activation, program management, program operations, measurement and reporting, compliance and fraud monitoring, and global program management. Its core differentiator is a curated network of 100,000+ vetted B2B partners and exclusive B2B focus, positioning the firm as a specialist alternative to generalist B2C agencies.

The underlying technology stack is built on certified expertise in the three leading B2B partner management platforms, PartnerStack, Impact.com, and Everflow, plus BrandVerity for brand protection and compliance. The agency is platform-agnostic by design, configuring and operating client programs on whichever platform best fits the client's tech stack and program requirements. AI tools (ChatGPT, HubSpot) are used as force multipliers for partner research, content generation, data analysis, reporting, and workflow automation, with human strategic oversight retained throughout. The agency has launched 200+ B2B affiliate programs and facilitated over $1 billion in commissions paid to partners.

Partner Commerce operates on a professional services / retainer model, compensated through agency fees rather than commissions from affiliate transactions. The client base spans enterprise names such as Microsoft 365, Zendesk, Zoom, TikTok for Business, Uber for Business, and Shutterstock, alongside high-growth SaaS clients including Notion, ClickUp, Pipedrive, Klaviyo, and Auvik. The go-to-market is sales-led, combining direct outreach, custom strategy sessions, thought leadership content, industry awards visibility, and a strong case-study-driven inbound motion. The agency has been recognized on the 2025 Inc. 5000 list and has won multiple 2025-2026 industry awards including the Global Performance Marketing Awards and the Partnership Awards' "Best Boutique Agency" designation.

Name

Partner Commerce

Legal name

Partner Commerce, Inc.

Website

https://partnercommerce.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Partner Commerce is a privately held, founder-led B2B affiliate marketing agency managing end-to-end partner programs exclusively for B2B SaaS and technology brands across 9 countries, leveraging a vetted 100,000+ B2B partner network and certified expertise on PartnerStack, Impact.com, and Everflow.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Services

NAICS

Miscellaneous Intermediation (523910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industry

B2B Channel Partners & Referral Agencies (Cross-Industry Referral) (FSAEAMAN)

Keywords

• B2B affiliate marketing
• Partner program management
• Affiliate agency services
• Performance marketing services
• Partner recruitment services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Affiliate Program Management Services: Partner Commerce generates revenue by providing end-to-end affiliate program management services to B2B brands. This includes program development, partner recruiting, activation, ongoing management, compliance monitoring, and performance measurement. The agency is compensated through professional service fees or retainer arrangements with clients, not through commissions from affiliate transactions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Partner Commerce is a B2B affiliate marketing agency that provides end-to-end affiliate program management services exclusively for B2B SaaS and technology brands. Services span the full affiliate program lifecycle, including channel strategy, program development, partner recruiting, partner activation, ongoing program management, measurement and reporting, compliance and fraud monitoring, and global program operations. The agency leverages its 100k+ vetted B2B partner network and certified expertise on PartnerStack, Impact.com, and Everflow to manage affiliate programs for clients.

Product overview

Partner Commerce is a B2B affiliate marketing agency offering end-to-end program management services for SaaS and technology companies. The service portfolio is organized around the complete affiliate program lifecycle: Program Development (structure and platform setup), Partner Recruiting (targeted outreach to 100k+ vetted B2B partners), Partner Activation (onboarding and asset provision), Program Management (ongoing operations), Measurement and Analysis (performance tracking and optimization), Compliance and Fraud Monitoring, Global Program Management (covering NorthAM, EMEA, APAC, LATAM with 9 country presence), and AI Enhanced Strategy. The core differentiator is their exclusive B2B focus, platform certifications on PartnerStack, Impact.com, and Everflow, and their AI-powered force multiplication approach to affiliate management.

Differentiator

Problem solved

Functional benefit

Products and services

• Channel Strategy
• Program Development
• Partner Recruiting
• Partner Activation
• Program Management
• Measurement and Reporting
• Compliance and Fraud Monitoring
• Global Program Management
• AI Enhanced Strategy

Quantifiable outcome

• 750% ROAS for Microsoft 365, contributing 10% of all worldwide sales — highest ROAS of all channels.
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• PartnerStackcoreTechnology or IntegrationPartner Commerce is a certified partner on PartnerStack, one of the leading B2B partner management platforms. The agency leverages PartnerStack to configure and operate affiliate programs for clients, managing tracking, partner onboarding, and payouts through the platform. The agency has managed programs for clients including ClickUp, Notion, Pipedrive, Auvik, and Workleap on PartnerStack.
• Impact.comcoreTechnology or IntegrationPartner Commerce holds certified expertise on Impact.com, a premier partner management platform. The agency configures and operates client programs on Impact.com, managing complex B2B attribution, multi-event tracking, and global partner payouts. Clients managed on Impact.com include Zoom, Klaviyo, Shutterstock, TikTok for Business, Uber for Business, and others.
• EverflowcoreTechnology or IntegrationPartner Commerce is a certified partner on Everflow, a leading partner management platform. The agency leverages Everflow for tracking and managing affiliate programs, with specific expertise in compliance monitoring and program operations. Everflow is highlighted in the agency's client work and technology stack.
• BrandVeritysupportingTechnology or IntegrationPartner Commerce leverages BrandVerity as part of its affiliate program management technology stack, specifically for brand protection and compliance monitoring across partner activities.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Acceleration Partners: A global affiliate and partner marketing agency operating across B2B and B2C verticals. It is the most direct competitor to Partner Commerce in terms of service model (managed affiliate programs), target buyer (enterprise brands), and platform-agnostic delivery.
• Perform[cb]: An affiliate marketing agency offering program management, compliance, and partner recruitment. It competes with Partner Commerce for mid-market and enterprise affiliate program mandates.
• Schaaf-PartnerCentric: A boutique affiliate marketing agency specializing in end-to-end program management and partner recruitment. Comparable in size and service scope to Partner Commerce, with overlapping reliance on Impact.com and PartnerStack.

Broad incumbents

• Awin: A global affiliate network with an agency/services arm. It overlaps with Partner Commerce's managed-service model but operates at much larger scale and as a network owner rather than a pure boutique agency.
• Rakuten Advertising: Affiliate network owned by Rakuten, providing both technology and agency services. Competes with Partner Commerce on the managed-services side for enterprise brand budgets.
• CJ Affiliate: One of the largest affiliate networks globally, also offering managed services and strategic consulting. A broad incumbent whose agency offerings compete with Partner Commerce for enterprise program mandates.

Emerging players

• PartnerStack: A B2B-focused partner management platform and close technology partner. As PartnerStack expands into services and ecosystem programs, it represents both a partner and a potential competitor to Partner Commerce's agency model.
• Impact.com: A leading partner management SaaS platform on which Partner Commerce is certified. Impact's growing managed-services and agency partnerships directly compete with boutique agencies for client program ownership.
• Everflow: A partner management platform specializing in tracking, compliance, and global payouts. Like Impact.com and PartnerStack, it is both a tooling partner and an emerging competitor if it deepens managed-service offerings.

Others

• BrandVerity: A brand protection and compliance-monitoring SaaS that Partner Commerce uses as part of its technology stack. It is an enabling technology peer rather than a direct competitor, but could move into adjacent affiliate services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/partner-commerce
• Xx.com/partnercommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partner Commerce