Schaaf-PartnerCentric

What Schaaf-PartnerCentric does

Schaaf-PartnerCentric, operating as PartnerCentric, is an independent performance marketing agency headquartered in Austin, Texas. Founded around 2005, the firm manages affiliate, influencer, and creator marketing programs for enterprise consumer brands, with disclosed clients including Hims, Hers, VSP Individual Vision Plans, The Motley Fool, Rugs USA, Displate, and Musely. The company reports having generated more than $2B in revenue for clients and manages more than $150M in spending leverage, while operating with a small team of 1–10 employees, indicating a technology-augmented boutique model rather than a labor-heavy agency.

The firm's product portfolio comprises four service lines — Affiliate 2.0 (end-to-end affiliate program management), Creator Affiliate (turning awareness influencers into direct sellers), Influencer Management (integrating creator relationships into performance models), and AI Visibility (advising brands on machine-readability of their content for AI systems). These services are powered by FUSE Incrementality™, a patented proprietary platform that validates partner performance, measures true incremental revenue, and surfaces which affiliate, publisher, and influencer relationships drive real lift rather than cannibalized sales. The technology is positioned as a defense against misattribution and fraud.

PartnerCentric earns revenue through managed-services fees on the affiliate, influencer, and creator programs it operates for brand clients, using a consultative, quote-based sales motion supplemented by a free audit lead magnet. Distribution is anchored by Platinum or Preferred agency partner status with the three dominant affiliate networks — Impact, Partnerize, and Rakuten — giving the firm preferential access to each network's brand-advertiser base. The company is privately held and bootstrapped, with no disclosed funding rounds, parent entity, or institutional investors. Multiple industry awards (Stevie 2019, Golden Link Award 2018, Fast Company Executive Board 2023) reinforce its positioning as a long-tenured specialist in the performance-marketing channel.

Name

Schaaf-PartnerCentric

Legal name

PartnerCentric

Website

https://schaafpc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Schaaf-PartnerCentric is an independent, Austin-based performance marketing agency that manages affiliate, influencer, and creator programs for enterprise consumer brands using its patented FUSE Incrementality™ technology. The firm serves clients across health, e-commerce, financial services, and media.

Ownership category

akta.pro rank

Product category

Affiliate & Performance Marketing Services

NAICS

Marketing Consulting Services (541613), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

akta.pro secondary industries

Affiliate Marketing & Partner Networks (BPAMALAI), Affiliate Marketing & Partner Program Management (MPAAACAD), Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Affiliate marketing agency
• Performance marketing services
• Influencer marketing management
• Partner marketing programs
• Incrementality measurement technology

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency Services Revenue: PartnerCentric generates revenue as a performance marketing agency by managing affiliate, influencer, and partner programs for brands. Services include end-to-end affiliate program management, creator affiliate activation, influencer integration, and AI visibility consulting.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

PartnerCentric is an independent performance marketing agency that manages affiliate, influencer, and partner programs end-to-end for enterprise brands. Its core services include Affiliate 2.0 (full affiliate program management with transparent payouts), Creator Affiliate (converting influencers into direct sellers), Influencer Management (scalable performance-based creator integrations), and AI Visibility (making brand-owned content machine-readable for AI systems). These services are powered by FUSE Incrementality™, the agency's patented technology platform that measures incremental revenue and validates partner performance.

Product overview

PartnerCentric is an independent performance marketing agency offering a unified portfolio of affiliate, influencer, and creator marketing services combined with proprietary technology. The core offering includes Affiliate 2.0 (end-to-end affiliate management with transparent payouts), Creator Affiliate (turning influencers into direct sellers), and Influencer Management (scalable performance models). These services are powered by FUSE Incrementality™—the company's patented technology platform for attribution, incrementality measurement, and visibility. AI Visibility Services round out the offering by ensuring brand content is machine-readable for AI systems.

Differentiator

Problem solved

Functional benefit

Brands

• FUSE Incrementality™: Proprietary technology platform that validates partner performance and measures incrementality in affiliate and creator partnerships.

Quantifiable outcome

• $2B+ generated revenue for clients
• +5 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• ImpactcoreChannel Partner/ Reseller/ DistributorPlatinum Agency Partner status with Impact affiliate network platform. PartnerCentric manages affiliate programs for brands on the Impact platform, leveraging their technology infrastructure.
• PartnerizecoreChannel Partner/ Reseller/ DistributorPlatinum Agency Partner status with Partnerize affiliate platform. PartnerCentric leverages Partnerize technology to manage client affiliate programs.
• RakutencoreChannel Partner/ Reseller/ DistributorPreferred Agency Partner status with Rakuten affiliate network. PartnerCentric has been recognized with Golden Link Award (2018) and maintains ongoing preferred partnership for managing affiliate programs on Rakuten.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Acceleration Partners: One of the largest independent affiliate and partner marketing agencies globally, offering full-service affiliate program management and influencer activation for enterprise brands. Direct competitor to PartnerCentric across the same customer profile and service mix.
• Gen3 Marketing: Affiliate marketing agency specializing in affiliate program management, recruitment, and compliance for global brands. Overlaps with PartnerCentric's core Affiliate 2.0 and end-to-end program management offering.
• Webgains: Affiliate marketing network and agency services provider offering affiliate program management and publisher recruitment across multiple markets. Directly comparable in service scope and customer profile.
• Bob's Your Uncle: Boutique digital and affiliate marketing agency providing performance-based programs for consumer brands. Competes with PartnerCentric for mid-market and enterprise affiliate/influencer engagements.
• Perform[cb]: Full-service performance marketing agency managing affiliate, influencer, and partner programs for enterprise brands across verticals. Comparable service portfolio, agency model, and enterprise client base to PartnerCentric.

Broad incumbents

• Impact: Affiliate, partner, and influencer platform with growing agency services; PartnerCentric holds Platinum status on Impact. Overlaps with PartnerCentric in partner program management but competes on a broader platform/portfolio basis.
• CJ Affiliate: Long-established affiliate network and agency services provider serving many of the same enterprise brands as PartnerCentric. Overlaps in affiliate program management but operates at network scale rather than as an independent boutique.
• Awin: One of the largest global affiliate networks offering both self-service platform tools and agency services to advertisers. Competes with PartnerCentric for affiliate budgets but on a much broader scale and as a network + agency hybrid.

Regional players

• Tradedoubler: European-headquartered affiliate network and agency services provider offering performance marketing solutions across multiple markets. Comparable service mix to PartnerCentric, with primary geographic focus outside the U.S.
• House of Performance: UK-based affiliate and performance marketing agency serving European enterprise brands with comparable affiliate program management and influencer services. Regional peer to PartnerCentric in geography but directly comparable in services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schaaf-PartnerCentric