WOBI

What WOBI does

WOBI is a privately held global business content hub headquartered in Madrid, Spain, that produces and distributes management media content to senior executives and large organizations. Founded in 1988 under the parent entity HSM GROUP MANAGEMENT FOCUS EUROPE GLOBAL S.L., the company operates the World Business Forum (WBF), a series of two-day in-person business events held annually since 2004 in six major cities—Bogotá, Mexico City, Madrid, Milan, New York, and Sydney—each drawing over 2,000 senior-level decision makers and featuring a curated roster of global business figures including Brené Brown, Adam Grant, Seth Godin, and Scott Galloway.

The company's product portfolio spans multiple formats: flagship WBF events, WOBI TV (a dedicated business management television channel), WOBI Masterclasses (on-demand executive education courses), the WOBI Mobile App (iOS/Android), and Corporate Solutions (customized B2B training programs). In 2024 WOBI transitioned from one-off event ticketing to an annual membership model that bundles a regional WBF ticket with 365-day digital access to on-demand content, masterclasses, WOBI TV, and a global executive community, with regional pricing such as tickets averaging $1,990,000 COP in Colombia.

WOBI monetizes primarily through annual membership subscriptions, individual event ticket sales (multi-tier: Gold, Platinum, Corporate Strategic Access), corporate sponsorships (Bancolombia, Mercedes-Benz Colombia, SAP, and others), and B2B Corporate Solutions engagements. The company operates through wholly-owned regional subsidiaries—WOBI COLOMBIA SAS, HSM Italia Srl, MANAGEMENT FOCUS MEXICO S.A. de C.V., and Business Executive Education Pty Ltd—serving markets in Latin America, Europe, North America, and Oceania through country-specific websites and regional sales teams.

Name

WOBI

Legal name

HSM GROUP MANAGEMENT FOCUS EUROPE GLOBAL S.L.

Website

https://wobi.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

WOBI is a Madrid-based global business content hub that operates the World Business Forum across six cities and delivers management insights through events, WOBI TV, masterclasses, and an annual membership for senior executives and large enterprises.

Ownership category

akta.pro rank

Product category

Executive Education

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Executive education programs
• Business management events
• Leadership conferences
• Management content platform
• Corporate training solutions

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Annual Membership Subscriptions: WOBI generates primary revenue through annual membership subscriptions that bundle World Business Forum event tickets with 365-day digital access to content, masterclasses, WOBI TV, and networking community. Memberships are sold regionally with pricing in local currencies.
2. World Business Forum Event Tickets: Direct ticket sales to World Business Forum events. Since 2024, tickets are part of the membership model. Tickets average $1,990,000 COP in Colombia. Various ticket tiers exist including Gold, Platinum, and Corporate Strategic Access.
3. Sponsorship Revenue: WOBI generates revenue from corporate sponsors who gain visibility and access at World Business Forum events. Sponsors include Bancolombia, Mercedes-Benz Colombia, Autoland Colombia, Brars, Liberty, Telcel, Bancolombia, and others.
4. Corporate Solutions (B2B Training): Customized training and content solutions delivered to enterprise clients, adapting WOBI's content to specific organizational needs to keep teams trained and updated.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

WOBI curates and delivers business management content through its flagship World Business Forum (WBF) two-day events held in six global cities, supported by WOBI TV (a dedicated business management television channel), WOBI Masterclasses (on-demand executive education), Corporate Solutions (customized enterprise training programs), and an annual Membership program that bundles event access with 365-day digital content via web and mobile app. The offering targets senior executives, C-suite leaders, and enterprises seeking world-class management insights and leadership development.

Product overview

WOBI is a leading global business content hub that operates as a multi-platform portfolio. The core product is the World Business Forum (WBF), an annual two-day event held in cities worldwide (Bogotá, Mexico, Madrid, Milan, New York, Sydney). This is complemented by WOBI Masterclasses and Digital Learning programs, WOBI TV (the first television channel dedicated to business management), and Corporate Solutions for enterprise clients. WOBI Membership provides annual subscription access combining physical event tickets with year-round digital content through the WOBI App and web platform.

Differentiator

Problem solved

Functional benefit

Brands

• WOBI TV: First TV channel dedicated exclusively to business management, strategy, leadership, and innovation
• World Business Forum
• WOBI Membership

Products and services

• World Business Forum (WBF) Annual two-day business events hosted in major global cities (Bogotá, Mexico City, Madrid, Milan, New York, Sydney) bringing together thousands of senior executives to learn from world-renowned business thought leaders.
• WOBI Membership / Annual Subscription Annual personal membership providing access to the local World Business Forum ticket, 365-day on-demand digital content, WOBI TV, masterclasses, and networking with the global WOBI executive community.
• WOBI Masterclasses On-demand digital executive education programs and courses presented by world leaders covering the most relevant management topics.
• Corporate Solutions Customized content and training solutions that adapt WOBI's best management content to specific organizational needs, designed to keep enterprise teams trained, dedicated, and updated.
• WOBI TV

Quantifiable outcome

• Over 4,300 business owners attracted to WOBI events in Medellin between 2017-2019.
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Mercedes-Benz ColombiaminorGTM or Marketing Partner · 16 June 2026Mercedes-Benz Colombia co-hosted WOBI's community meetup in Bogota in June 2026, bringing together business leaders for brand-building discussions.
• Autoland ColombiaminorGTM or Marketing Partner · 16 June 2026Autoland Colombia co-hosted WOBI's community meetup in Bogota alongside Mercedes-Benz Colombia, providing networking opportunities for automotive industry leaders.
• Alcaldia de MedellincoreStrategic or Co-development Partner · 15 April 2026Medellin's city government has collaborated with WOBI six times since 2017 to host the WOBI on AI and Business Transformation summit at Plaza Mayor. This partnership is part of the city's broader economic transformation strategy to drive digital skills and AI adoption among business leaders. Expected attendance of 600 leaders at the 2026 summit.
• Bancolombia S.A.coreGTM or Marketing Partner · 1 June 2024Bancolombia partnered with WOBI Colombia for the World Business Forum Bogota 2026 event, offering cardholder discounts of 30% (June-August 2026) and 20% (September-October 2026) on Gold, Platinum, and Corporate Strategic Access tickets. This campaign runs from June 1 to October 27, 2026.
• HSM GROUP MANAGEMENT FOCUS EUROPE GLOBAL S.L.coreOthersThe parent group company that forms the WOBI commercial group, operating under different corporate entities authorized to use the WOBI brand in their respective jurisdictions. Based in Madrid, Spain.
• HSM Italia SrlcoreOthersItalian subsidiary of the WOBI group, operating under the WOBI brand in Italy, with office in Milan.
• MANAGEMENT FOCUS MEXICO, S.A. DE C.V.coreOthersMexican subsidiary of the WOBI group, operating under the WOBI brand in Mexico, with office in Mexico City.
• WOBI COLOMBIA SAScoreOthersColombian subsidiary operating WOBI events and memberships in Colombia, including World Business Forum Bogota. Contact: [email protected].
• Business Executive Education Pty LtdcoreOthersAustralian subsidiary operating the World Business Forum Sydney website (wobi.com/wbf-sydney) for the Australia and New Zealand market.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MasterClass: Subscription-based premium content platform featuring world-class instructors across business, leadership, and creativity. Overlaps directly with WOBI's digital masterclass and WOBI TV offering for executive learners.
• TED Conferences: Curates world-renowned speakers for live events and produces video content distributed globally. Closely comparable to WBF in format (live thought-leadership events) and in video content distribution.
• Singularity University: Executive education programs and summits focused on exponential technologies including AI, directly comparable to WOBI's AI and Business Transformation Summit in Medellín.
• Aspen Institute: Hosts leadership gatherings and thought-leadership convenings aimed at senior executives and policy leaders, similar in audience and curated-speaker model to WBF.
• The Economist Events: Operates premium business conferences and editorial-led content programs targeting C-suite executives globally, directly comparable to WBF's audience and content strategy.

Emerging players

• World 50: Membership-based peer community for Fortune 500 executives with curated gatherings. Comparable to WOBI Membership's enterprise community layer, though with a more private, closed-door model.
• Chief: Membership-based private network and content platform for senior female executives. Comparable as a curated executive community and content offering, though narrower in audience focus.

Broad incumbents

• Milken Institute Global Conference: Large annual thought-leadership conference convening global executives, policymakers, and innovators. Comparable in scale and audience to WBF, though broader in scope (policy, health, finance).
• Harvard Business School Executive Education: Premier institutional executive education offering live programs and online courses for senior leaders. Comparable to WOBI Masterclasses and Corporate Solutions at the high end of executive learning.
• YPO (Young Presidents' Organization): Global membership community of chief executives offering peer learning forums and curated events. Comparable to WOBI's executive community layer with overlap in C-suite persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wobi_en
• YouTubeyoutube.com/user/Wobi
• Facebookfacebook.com/wobi.en
• LinkedInes.linkedin.com/company/wobi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOBI