What HSM Group does

HSM Group is a privately held, family-owned New Zealand integrated security and fire protection company headquartered in Hastings, Hawke's Bay. Founded in 1997 by Fred Stevenson as HomeSafe New Zealand Holdings Limited and rebranded to HSM after acquiring its first monitoring station in 2000, the company has grown from two employees to a team of more than 90 staff. Matt Stevenson, son of the founder, serves as CEO and sits on the board of the New Zealand Security Association.

The company's offering spans four operational pillars: security installations (CCTV, biometric access control, Gallagher perimeter fencing, gate automation, and the proprietary AlarmLINK mobile app for alarm and smart-device control); 24/7 monitoring from an A1-graded station (the highest possible New Zealand grading) covering fire, burglary, panic, GPS, and specialised environmental alerts; fire protection (alarms, sprinklers, gas/powder suppression, fire collar and stopping); and security guard services (static guarding, mobile patrols, concierge, cash in transit, and event management). Building warrant-of-fitness (BWOF) compliance and IQP-registered fire technicians are a recurring revenue overlay across the installed base. Technology partners include Gallagher (fencing), UniView (OwlView cameras with intelligent intrusion detection), Hikvision (wireless alarms and kits), FirePro (aerosol suppression), and Ryanfire (passive fire products).

HSM generates revenue through a mix of recurring 24/7 monitoring subscriptions, project-based installations, ongoing fire compliance and BWOF contracts, guard-hour billings, and a product e-commerce channel. Customers span Hawke's Bay and nationwide New Zealand, with disclosed logos including NZ Police, Ministry of Justice, Napier City Council, Mitre 10 Mega, Big Save Furniture, Fulton Hogan, Higgins, New World, Silver Fern Farms, Affco, Craggy Range, Hohepa, and Iona College. Multiple long-tenured relationships (e.g., Big Save since 2007) indicate sticky, contract-driven revenue; however, total revenue is not publicly disclosed. Revenue model mechanics, headcount scale, and government contract presence make HSM a credible platform for further consolidation of regional security and fire services in New Zealand.

Name

HSM Group

Legal name

HSM Group Holdings Limited

Website

https://hsmgroup.co.nz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

HSM Group is a family-owned New Zealand integrated security and fire protection company serving residential, commercial, government, and industrial customers nationwide through A1-graded 24/7 monitoring, security installations, guarding, fire protection, and building compliance services.

Ownership category

akta.pro rank

Product category

Security and Fire Protection Services

NAICS

Security Guards and Patrol Services (561612), Security Systems Services (except Locksmiths) (561621), Investigation, Guard, and Armored Car Services (56161)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Security, Safety & Fire/Life Safety Management (BPABAAAE)

akta.pro secondary industry

Process Safety & Major Hazard Risk Management (PSM) (BPAHAJAE)

Keywords

• Security monitoring services
• Fire protection systems
• Access control installation
• Security guard services
• Building compliance services

Headquarters

HQ city

Hastings

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Security Monitoring Services: 24/7 monitoring from A1-graded monitoring station with trained operators responding to fire, burglary, and emergency signals
2. Security Installations: Custom design and installation of security systems including alarms, CCTV, access control, perimeter fencing, and gate automation
3. Fire Protection Services: Fire alarm systems, sprinkler systems, gas/powder suppression systems, and fire compliance services including BWOF
4. Security Guard Services: On-site static guards, mobile patrols, concierge, event management, cash in transit, keyholding, loss prevention, and personal protection
5. Product Sales: Online shop selling batteries, fire extinguishers, burglar alarm systems, and security accessories
6. Building Compliance Services: Building Warrant of Fitness inspections, fire evacuation plans, fire collar/stopping services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

HSM Group is a one-stop security and fire protection provider that designs, installs, monitors, and maintains integrated security and fire systems for commercial and residential clients across New Zealand. Core offerings include security installations (CCTV, biometric access control, Gallagher perimeter fencing, gate automation, alarms with the proprietary AlarmLINK app), 24/7 A1-graded monitoring, professional security guarding, and fire protection/compliance services (alarms, sprinklers, suppression, BWoF, evacuation planning).

Product overview

HSM Group is a locally-owned New Zealand security and fire protection company offering a comprehensive, integrated suite of services. The portfolio is structured around four core pillars: Security Installations (CCTV/VSS, access control with biometric scanning, perimeter fencing via Gallagher, gate automation with boom/sliding gates, and AlarmLINK mobile app for remote control), Fire Protection (fire alarms, sprinkler systems, gas/powder suppression, fire collar/stopping, and building warrant of fitness compliance), 24/7 Monitoring (alarm monitoring, camera monitoring, specialised alerts, and GPS tracking from their A1-graded station), and Security Guards (static guards, mobile patrols, concierge services, cash in transit, loss prevention, and event management). Residential offerings mirror commercial services with added home automation capabilities linking smart devices including licence plate recognition for automated gate access. The AlarmLINK app serves as the unified control interface connecting alarms, doors, lights, and gates across the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• AlarmLINK Security App Proprietary mobile application that allows commercial and residential users to remotely arm/disarm alarms, automate doors/lights/gates, trigger geo-located panic alarms, and access up to one month of activity history.
• 24/7 A1-Graded Monitoring Station Continuous central monitoring from New Zealand's highest-grade (A1) monitoring station with steel-lined backup, trained operators, and nationwide signal processing for fire, burglary and emergency events.
• CCTV / Video Surveillance Systems (VSS) Custom-designed video surveillance installations with covert and overt cameras, internet viewing, and integration with access control, intercom and alarm systems for commercial and residential clients.
• Biometric Access Control Systems Keyless access control systems using key cards and biometric (fingerprint and retinal) scanners for commercial and residential premises, integrated with intruder alarms and CCTV.
• Gallagher Security Perimeter Fencing High-security electrified perimeter fencing supplied and installed by HSM (NZ's local supplier for Gallagher), combining safe shock deterrence with undetected intrusion detection.
• Gate Automation Systems Automatic gates (boom, sliding and swing) for residential and commercial properties with remote control, intercom and licence plate recognition for automated access.
• Alarm Monitoring Service 24/7 alarm monitoring covering security, medical, fire, panic, CCTV, GPS tracking and climate/temperature alerts, dispatched from HSM's A1-graded central station.
• Specialised Alerts Service Smart alerting service for sensitive equipment triggering notifications when systems deviate from optimal operating parameters (e.g. freezer temperature, frost, power failure, tank overflow).
• Fire Alarm Systems Commercial fire detection and warning system design, installation and maintenance delivered by IQP-registered fire technicians who are FPA Certified Alarm Contractors.
• Fire Sprinkler Systems Automatic fire sprinkler systems designed to detect fire, raise alarm via water flow and suppress fire, reducing insurance costs, property damage, recovery time and risk to life.
• Gas / Powder Fire Suppression Systems Commercial fire protection using gas or powder to suffocate fires rapidly, including FirePro Aerosol Systems detecting and extinguishing fires automatically for sensitive equipment and vehicles.
• Fire Collar and Passive Fire Stopping Passive fire protection maintaining building fire resistance at service penetrations using Ryanfire certified fire collar and stopping systems.
• Building Warrant of Fitness (BWoF) Compliance Annual Building Warrant of Fitness inspections, maintenance, reporting and Form 12A certification by IQP-registered HSM Compliance team.
• Fire Evacuation Plans Design and submission of compliant fire evacuation schemes, including exit planning, warden appointment, and six-monthly trial evacuations, with reporting to Fire and Emergency NZ.
• Security Guard Services Professional security guarding including static guards, mobile patrols, alarm response, cash in transit (up to $15,000), loss prevention, event management, keyholding and personal protection.
• Mobile Patrol Service Scheduled or random 24/7 patrols performing physical property inspections, alarm activations response, H&S welfare checks and post-break-in securing.
• Concierge Security Services Concierge security combining front-of-house customer service with keyholding, mail collection, and property appearance maintenance during owner absences.
• Process Server / Legal Document Delivery Delivery of legal documents including trespass notices, summons, complaints, writs and subpoenas with delivery reporting.
• Home Security Systems Residential security systems ranging from basic alarms to biometric access control, including CCTV, gate automation, intercom, smoke, medical and GPS solutions.
• Home Automation Smart home systems linking internet-enabled devices for centralised control of heating/cooling, audio, lighting, intercoms, blinds, pools, irrigation and fire detection.
• Smoke and Fire Detection (Residential) Residential smoke alarm and fire detection equipment installation, evacuation training and ongoing maintenance by IQP-registered technicians.
• HSM Online Shop (Security Products) E-commerce storefront selling fire extinguishers, automotive/marine/4D/motorcycle/golf cart/lawn batteries, Hikvision wireless alarm kits, burglar alarms and security accessories shipped across New Zealand.

Quantifiable outcome

• System paid for itself within 6 months through savings on guard costs for automated access control solution

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GallaghercoreTechnology or IntegrationHSM is New Zealand's local supplier for Gallagher security fencing. Gallagher perimeter fences provide cost-effective deterrence with safe shock technology and intrusion detection capabilities.
• UniViewcoreTechnology or IntegrationHSM installs UniView OwlView cameras featuring full colour night vision technology with intelligent intrusion detection for commercial and residential applications.
• HikvisioncoreTechnology or IntegrationHSM installs Hikvision AX Pro wireless alarm kits and cameras. Products available through HSM online shop including wireless sensors, sirens, keypads, and PIR detectors.
• NZ Security AssociationcoreStrategic or Co-development PartnerHSM Director Matt Stevenson serves on the NZSA board and contributes to development of Australian and New Zealand Standards for security applications.
• Fire Protection AssociationcoreStrategic or Co-development PartnerHSM Fire Department is a member of the Fire Protection Association with IQP registered and qualified fire technicians.
• FacebookminorGTM or Marketing PartnerHSM maintains active Facebook presence for social media marketing and customer engagement.
• LinkedInminorGTM or Marketing PartnerHSM maintains company LinkedIn page for professional networking and B2B marketing.
• Mission Estate WineryminorGTM or Marketing PartnerNew partnership highlighted in February 2026 newsletter as part of HSM's growing client base.
• Tribe LimitedcoreOthersTribe Limited (Partners in Technology) uses HSM for call answering services with seamless integration described as HSM being 'an extension of their business'.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Securitas New Zealand: Global security services leader with NZ operations providing guarding, electronic security and integrated solutions. Overlaps on every HSM service line at greater scale.
• Allied Universal (NZ operations): World's largest security services company with an NZ presence focused primarily on manned guarding and integrated security programs. Comparable on guarding and integrated security delivery.

Direct peers

• Armourguard Security: NZ-focused security provider offering static guards, mobile patrols, alarm response and concierge services. Direct overlap with HSM's guarding and monitoring proposition.
• First Security: One of New Zealand's largest integrated security providers offering guards, monitoring, electronic security and fire services nationwide. Most directly comparable peer given similar service portfolio, geographic coverage and target market.
• ICTProtect / ICTS NZ: NZ fire and security systems integrator providing detection, suppression and electronic security installations. Comparable install-and-maintain model for commercial fire and security customers.
• Chubb (New Zealand): Global security and fire safety group with an established NZ presence providing monitoring, alarm installation, fire suppression and guarding. Comparable integrated service mix and customer segments (commercial, government, industrial).
• ADT Security (NZ): Large incumbent security brand in NZ delivering monitored alarms, CCTV, access control and smart-home automation. Directly comparable product set around residential and SME monitored security.

Others

• Vector Security (US): US-based monitoring and home/enterprise security provider. Comparable business model (monitored recurring revenue + installed base) although operating in a different geography.

Regional players

• Red Badge Security: NZ-based guarding, event security and patrol provider. Comparable on guard-services revenue mix and customer profile.

Emerging players

• Jim's Fire Safety (NZ): NZ fire-protection franchise delivering BWoF, extinguisher servicing and alarm testing. Overlaps with HSM's building compliance and fire maintenance businesses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hsmgrouplimited
• LinkedInlinkedin.com/company/hsmgroupltd

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HSM Group